Introduction(只借鉴模版，文章内容不可参考)
As one of the main places for people to consume, shopping malls are almost all facing the problem of how to effectively attract and retain customers.
Among the many marketing methods, the advantages of LED screens have gradually emerged and gradually become the main weapon for shopping malls to attract customers. This article will take stock of the main reasons why shopping malls are using LED screens to attract customers.
目录
Reason 1: Visual impact, instantly attracting the eye
LED screens are simply visual “bombs”. The brightness is so high that people can see it at a glance. Even in broad daylight, when the sun is strong, it can still display the content brightly. The colour saturation is also unique, with bright red, deep blue, and vibrant green.
Each colour is so realistic and attractive. Not to mention the dynamic picture, which is as smooth as watching a movie; sometimes, it is a gorgeous animation, and sometimes, it is a vivid video, which makes people unable to take their eyes off it.
Do you know? The visual impact of the LED screen is like a magic magnetic field, which attracts the eyes of passers-by at once. You are walking on the street, and suddenly, a colourful screen with jumping pictures appears in front of you. Would you not be able to help but take a second look?
You may even stop because of curiosity or change your original walking route and get closer to see what is playing on it. This is the charm of LED display screens, which can make your advertisement instantly become the focus and attract countless people’s attention.
For example, many shopping malls now like to install a super large LED display screen at the gate, broadcasting advertisements and promotions of various fashion brands all day long. The picture and the colour are simply eye-catching. What is the result?
Many people who were just passing by were attracted by the screen and walked into the shopping mall to find the brand stores in the advertisements. As a result, the customer flow in the shopping mall increased greatly, and the sales of those brands also rose.
For example, the KFC fast food chain installed an LED display screen in a busy commercial district, which kept broadcasting information about new products and limited-time discounts.
The picture is vivid and interesting, which makes people greedy. As a result, many customers were attracted and lined up to buy fast food. The business in the store is so hot that the boss is very happy.
Reason 2: Efficient information transmission and flexible content update
The LED display is like a “universal display board” that can display whatever you want. Promotional information, event previews, brand promotion… whatever you can think of, it can show you.
The display effect is very good, clear, and easy to understand. This is a great tool for promotion for shopping malls!
Just think about it: if it is a traditional static billboard, how troublesome it is to change the content! First, you have to design a new advertising screen, then make it, and finally install it on the billboard. How much time and manpower does this whole process take?
But the LED display is different. It is like an “electronic canvas” that can draw whatever you want, and it can draw very quickly. Just click on the computer, and the new content will be displayed immediately on the screen. This efficiency is so high!
The competition in the mall is fierce, and the market changes so quickly that you have to adjust the promotional strategy at any time to attract customers. The efficient information transmission method of LED display screens just meets the needs of shopping malls.
For example, if the shopping mall is going to launch a new promotion, customers can know it immediately by broadcasting it on the LED display screen. If the shopping mall wants to attract a specific target customer group, it can also customize the display content according to their preferences.
In this way, the shopping mall can quickly respond to market changes and attract more customers. Moreover, because the content update of the LED display screen is so flexible, the shopping mall can also adjust the display content according to different time periods and different weather conditions, making the promotion effect more accurate and effective.
Reason 3: Improve the shopping experience and create an atmosphere
The LED display screen is like an “entertainment master” in the shopping mall. It is not just a display board but also a magical tool that can bring unlimited fun and interactivity. Imagine that when you are walking in the mall, you suddenly see a huge LED display screen playing a dynamic music video.
The dancers in the picture dance to the rhythm, and the music is deafening. Doesn’t that atmosphere immediately make you excited and happy? Or, an interactive game suddenly appears on the display, inviting you to participate.
You only need to wave your hands or move your feet to interact with the elements on the screen. Doesn’t that sense of freshness make you want to play more times?
In addition to music videos and interactive content, LED displays can also play various dynamic pictures, such as gorgeous natural scenery, interesting animated stories, and even photos and videos taken by customers themselves.
These pictures are not only beautiful and generous but also allow customers to feel a different kind of fun and surprise while shopping.
A shopping environment full of fun and interaction often makes customers feel more pleasant and satisfied.
When customers feel this atmosphere in the mall, they are more willing to stay in the mall for a longer time, visit shops, look at goods, and may even have more consumption impulses. After all, who doesn’t want to stay a little longer in a place that is both beautiful and fun?
Moreover, this atmosphere created by the LED display can also enhance the overall image of the mall and give customers a better impression of the mall.
When customers feel that the mall is an interesting and vibrant place, they are more willing to visit again and may even recommend the mall to their friends and relatives. In this way, the mall’s customer flow and sales may increase.
In specific festivals or theme activities, LED display screens can show their unique charm. For example, at Christmas, the display screen can play Santa Claus animations, snowflakes falling, and cheerful Christmas songs.
Isn’t the festive atmosphere immediately strong? When the mall holds a themed event, the display screen can show dynamic images and interactive content related to the event so that customers can feel a different kind of fun and surprise while participating in the event.
This practice of using LED display screens in specific festivals or theme activities can not only enhance the mall’s festive atmosphere and event effects, but also enhance the mall’s brand image.
When customers see that the mall is so attentive to creating a festive atmosphere and holding theme activities, they will have a better impression and sense of identity with the mall, and are more willing to choose this mall as their shopping place.
Reason 4: Accurate positioning, reaching the target group
The LED display is like an “intelligent recommendation system”. It can display relevant content in a customized manner according to the mall’s positioning and target customer group.
For example, if the mall is positioned as a high-end luxury shopping centre, the display can display some high-end brand advertisements, fashion show clips or celebrity fashion outfits.
If the mall’s target customer group is young people, the display can play some popular music videos, animation clips or interactive games that young people like.
This customized display method not only allows customers to feel the personality and characteristics of the mall but also allows the mall to reach potential customers more accurately.
After all, when customers see that the content displayed on the display is exactly what they are interested in or need, they are more likely to walk into the mall and become loyal customers of the mall.
Accurate positioning is like a “key” that can open the hearts of potential customers and make them interested in and favourable to the mall.
When the mall accurately reaches potential customers through the LED display, these customers are more likely to be attracted by the charm of the mall and then walk into the mall to consume. In this way, the mall’s advertising conversion rate may be improved.
Moreover, this precise positioning can also help shopping malls better understand customers’ needs and preferences.
When shopping malls know what customers like to see and what they need, they can more specifically adjust the product structure, optimize service processes, and improve customer experience, so as to make customers more satisfied and loyal.
Data analysis is like a “beacon” that can illuminate the way forward for shopping malls and allow shopping malls to understand customers’ needs and preferences more clearly.
Shopping malls can evaluate the effectiveness and attractiveness of display content by collecting and analyzing data such as the time customers stay in front of the LED display, the number of interactions, and consumption behavior.
Then, shopping malls can optimize the content strategy of LED display screens based on the results of data analysis.
For example, if the data shows that customers are particularly interested in a certain brand’s advertisements, then shopping malls can increase the frequency of advertising for this brand.
If the data shows that customers are not very involved in interactive games, then shopping malls can adjust the gameplay and reward mechanism of the game to make the game more interesting and attractive.
Through this data-driven approach, shopping malls can continuously optimize the content strategy of LED display screens to make the display screens closer to customers’ needs and preferences.
In this way, shopping malls can better meet customers’ needs, improve customers’ shopping experience, and thus increase the mall’s passenger flow and sales.
Reason 5: Enhance brand exposure and increase brand awareness
When you walk into a shopping mall, the huge LED display screen always catches your eye for the first time. It is like a tireless “promotion ambassador”, playing various brand information 24 hours a day.
Whether it is the latest series of fashion brands or the cool features of technology products, you can find them on the LED display screen.
You may not go to see it on purpose, but those flashing pictures, dynamic music, and attractive slogans have penetrated your brain unconsciously. The next time you see this brand, you will feel familiar and even have a sense of intimacy.
This is the magic of the LED display screen, which leaves a deep impression on the customer’s mind.
In addition, the LED display screen can be displayed in a variety of ways, which can be static pictures, dynamic videos, or even interactive games. This diverse display method makes brand information more vivid and interesting, and easier to attract customers’ attention.
Continuous exposure is the “secret” to increase brand awareness. Just like you often hear a song, over time, you can hum its melody. The same is true for brands.
When you see the LED display ads of that brand again and again in the mall, you will feel familiar with the brand and even start to pay attention to it.
Creative advertising content is the “catalyst” that makes the brand’s popularity soar. An interesting, novel and creative advertisement can often catch the customer’s eye in an instant, making them stop and watch carefully.
They will even take out their mobile phones, take pictures of the advertisement, and share them on social media. In this way, the brand uses the power of customers to achieve a wider spread.
Imagine if a brand’s LED display advertisement is forwarded and liked in large numbers on social media, wouldn’t the brand’s popularity explode? Moreover, this word-of-mouth communication method is more natural and real than any traditional advertising.
Brands and shopping malls are actually like a pair of “golden partners”. Brands need shopping malls to provide display platforms for customers to see their products, and shopping malls also need brands to attract customers and increase customer traffic. LED display screens are the “bridge” for their cooperation.
Brands can display their latest products and promotions on LED display screens to attract customers’ attention.
The mall can use this attractive advertising content to enhance the shopping experience of customers and make them more willing to stay in the mall. In this way, the brand and the mall achieve a win-win situation.
Moreover, this cooperation can help them jointly improve their market competitiveness. When customers see so many attractive brand advertisements in the mall, they will feel that the mall is very “interesting” and will come again next time.
The brand also gets more exposure opportunities and improves its popularity because of the large customer flow of the mall.
Reason 6: Promote sales conversion and improve performance
Have you ever had such an experience? While walking in the mall, you suddenly see a line of big words scrolling on the LED display: “Limited time discount, ends today!” Then, you feel nervous and rush to the brand store to see if there are any products you like.
This is the “magic” of the LED display. It directly stimulates customers’ desire to buy by displaying promotional information, limited time discounts, etc.
Those flashing numbers and tempting slogans are like saying to customers: “Come and buy me! It’s the best deal now!” When customers see this information, they often have the urge to buy immediately, for fear of missing this “great opportunity”.
Moreover, the LED display screen method is very flexible. Malls can display relevant promotional information in a customized manner according to different seasons, festivals or theme activities.
For example, during the Spring Festival, you can display the slogan “New Year’s special offer, full discounts!”; during Valentine’s Day, you can display the discount of “Exclusive for couples, buy one get one free!”
This targeted display method makes the promotional information closer to the needs of customers and more likely to trigger customers’ purchasing behaviour.
Instant promotional information is like a “heart booster” that can instantly stimulate customers’ desire to buy and promote sales conversion.
When customers see the promotional information scrolling on the LED display screen in the mall, they often have the urge to buy immediately, for fear of missing this “great opportunity”. This impulse buying behaviour is very common in malls.
Moreover, this promotional information can also attract customers who originally had no purchase plans.
They may just stroll around, but after seeing the promotional information on the LED display screen, they will change their minds and go into the store to take a look. In this way, the mall’s customer flow increases, and sales and profits also increase accordingly.
In addition, instant promotional information can also help malls clear inventory and promote new products.
When the mall has an inventory backlog or new products are launched, the relevant promotional information can be displayed on the LED display to attract customers to buy. This flexible promotion method allows the mall to better respond to market changes and improve sales performance.
The LED display is not an isolated marketing method. It can be combined with other marketing methods to form a comprehensive marketing strategy.
For example, the mall can combine the customers’ shopping information, consumption habits, and other data with the LED display content through the membership system to realize personalized promotional information push.
Imagine that when you walk into the mall, the LED display suddenly shows: “Dear member XXX, the goods you bought last time are now on sale!
Come and have a look!” Does this personalized display method make you feel particularly considerate? You will definitely run to the brand store immediately to have a look.
Moreover, the mall can also combine the LED display with the online platform to realize online and offline interactive marketing.
For example, the online platform’s coupon collection entrance, limited-time rush purchase activities, and other information are displayed on the LED display to guide customers in consuming through the online platform.
After seeing this information in the mall, customers can immediately take out their mobile phones to collect coupons or participate in rush purchases to enjoy double discounts online and offline.
This all-round marketing strategy not only enriches the shopping experience of customers but also improves the sales channels and performance of the mall.
Customers can enjoy convenient online and offline services in the mall, and the mall has achieved an overall improvement in sales performance through a combination of various marketing methods.
Reason 7: Technological innovation leading the trend
Speaking of LED display screens, this technology is really changing with each passing day! From the initial blurry to the current ultra-high-definition picture quality, it is like jumping from standard-definition TV to 4K cinema.
Moreover, it is getting smarter and smarter. It can automatically adjust the brightness and colour temperature and can also match the mall’s membership system and payment system to push personalized information to you.
The coolest thing is that some LED displays are now interactive. You can learn about the details of the product by touching the screen and even playing games!
These new technologies are not just for show. They have brought earth-shaking changes to the mall.
Imagine that you put on VR glasses and stand in front of the LED display screen, and you can instantly “travel” to different tourist attractions or “try on” new clothes in the mall at home. Isn’t it super cool?
In addition, LED display screens can now push personalized product recommendations and discount information to you based on your shopping habits and preferences, which feels like having a caring shopping assistant by your side.
If shopping malls want to stand out in the fierce competition, they must keep up with this wave of technological innovation.
We must always pay attention to the new technologies and products of LED display screens and introduce them to shopping malls in a timely manner so that customers can experience an unprecedented shopping experience.
We must also think about how to combine LED display screens with technologies such as virtual reality and augmented reality to create a more immersive shopping environment.
Of course, don’t forget to use the intelligent and interactive features of LED display screens to carry out more accurate marketing activities so that customers can buy happily and be satisfied.
Reason 8: Cost-benefit analysis long-term investment returns are stable
LED display screens do cost a lot of money to buy at the beginning, and installation and debugging also take a lot of thought. However, if you look at the benefits it brings to the mall, it is simply value for money!
Customers are attracted by it, and the mall’s popularity and brand image have also improved a lot. Moreover, it can also display promotional information and limited-time discounts, making customers want to buy, buy, buy!
LED display is like a magic wand, which can attract a lot of customers with a wave. When customers go shopping in the mall, their eyes are attracted by it involuntarily, and then they will go into the store to look and buy.
In this way, the mall’s sales will naturally go up. Moreover, it can also display various promotional information so that customers feel that buying now is the most cost-effective, so they are more willing to pay. Therefore, the return on investment of LED displays is not covered!
When shopping malls choose LED displays, they must open their eyes and choose carefully. Cost performance is an important indicator. Under the premise of ensuring the display effect and service life, they must choose a suitable price. In addition, brand reputation cannot be ignored.
The product quality and after-sales service of well-known brands are more guaranteed, and they are more assured to use. Therefore, when shopping malls choose LED displays, they must consider these factors comprehensively to choose the most suitable one.
9. FAQs
It depends on your actual situation. If you need to watch it at a close distance, choose a small pitch. If not, then a normal pitch is also fine.
Shopping malls are suitable for almost all LED displays, such as the more common indoor LED displays, flexible LED displays, transparent LED displays, etc. This needs to be selected according to your needs and ideas.
If your LED display screen is asynchronously controlled, it can be controlled by a mobile phone.
But the premise is that you have installed the cloud software for controlling the LED display screen on your mobile phone.
10. Conclusion
In summary, LED displays have gradually become a powerful assistant for shopping malls to attract customers with its own advantages.
However, the application of LED displays is not only in shopping malls but also in many places. If you want to know more about LED displays, 请与我们联系。
