介绍
In today’s ever-changing advertising media, LED显示屏 have become an important medium for advertisers to adopt with their excellent visual expression, flexible application scenarios and efficient communication efficiency.
Faced with a wide range of LED display screen products on the market, how to accurately choose to maximize advertising benefits has become a major challenge facing advertisers.
1. How do various LED display screens perform in the advertising market?
In the advertising world, various types of LED display screens can be said to have their own advantages. With their unique charm, they shine on the stage of brand promotion and advertising display.
1). Outdoor large-screen LED display screen:
When you stroll on the streets of a bustling city, suddenly, a huge LED display screen comes into view, playing colorful and dynamic advertisements on it. Do you feel instantly bright? This is the attraction of outdoor large-screen LED display screens.
They are usually installed in high-traffic and high-exposure locations such as 购物中心 exteriors, city landmarks, and transportation hubs (for example, LED display screens in Times Square, New York, and 3D LED display screens in Gangnam District, Seoul, South Korea), like shining stars, always attracting the attention of passers-by.
These outdoor large-screen LED displays not only have high 亮度 and strong contrast but also can maintain clear display effects in strong outdoor light environments. Therefore, they are very suitable for brand promotion, event promotion, and other scenarios, and they can quickly increase brand awareness and exposure.
Whenever a new movie is released, a new product is released, or a major festival is coming, these displays will always play the latest and most dazzling advertising content, allowing people to remember the brand inadvertently.
2). Indoor LED display screens:
When you walk into a shopping mall, you will find that indoor LED displays are everywhere.
They are cleverly installed in high-traffic areas such as elevator entrances, rest areas, and cash registers, like a caring shopping assistant, always providing you with the latest product information, promotions, and other content.
Of course, in addition to shopping malls, indoor LED displays are also installed in various indoor places, such as 机场, 博物馆, 酒店， ETC。
These indoor LED displays usually have high resolution and fast refresh rate and can present delicate and smooth picture effects. When you are tired of shopping and want to take a break in the rest area, you might as well look up at the advertisements on the display screens.
You may find the products you have been longing for or unexpected discounts. In addition, these displays can also create a modern and fashionable atmosphere for shopping malls, allowing you to enjoy a visual feast while shopping.
3). LED column screens and 柔性LED屏幕:
In the advertising market, LED column screens and flexible LED screens are like two new creative advertising darlings. Their unique shapes and installation methods provide advertisers with more imagination space.
LED column screens are usually installed at the entrance of the store or on both sides of the corridor. They can be customized according to the decoration style of the store to form a unique visual effect. For example, at the entrance of a fashionable restaurant, you can see an artistic column screen, which plays the restaurant’s special dishes and promotions, making people want to go in and taste them.
Flexible screens are more flexible and can be installed anywhere you can imagine, such as on the windows of the store, on the ceiling, and even on the customer’s table. This unique installation method not only makes the advertising content closer to consumers but also creates a shopping experience that blends virtuality and reality.
When you are sitting in the restaurant, you can look up and see the “virtual scenery” composed of flexible screens outside the window. Don’t you think it is interesting and novel?
4). LED透明屏:
Finally, let’s talk about LED transparent screen. This new display technology is favored in high-end shopping malls, jewelry stores and other occasions for its unique transparency and beauty.
The LED transparent screen uses special transparent materials and structural design, which enables the screen to maintain high transparency when playing videos or images. This unique display effect not only allows the advertising content to be perfectly integrated with the decoration and layout of the physical store but also creates a shopping environment that blends the virtual and the real.
When you walk into a high-end shopping mall or jewelry store, you might as well take a closer look at the display windows composed of LED transparent screens. You will find that they are not only beautiful and generous but also inadvertently attract your attention and make you have a strong interest in the displayed goods.
2. What are advertisers' considerations for LED display screens?
When advertisers plan to use LED display screens to display their advertisements, they will consider a series of practical and creative factors to ensure that their investment can get the maximum return.
1). Visual impact:
- Brightness and color:
On a sunny afternoon, you are walking on a busy street, and suddenly, a colorful and moderately bright LED screen comes into view. Did it instantly attract your attention? Yes, this is the effect advertisers want.
They hope that their ads can stand out from the crowd, so they will choose a display screen with sufficient brightness and bright colors to ensure that the advertising content can be displayed clearly and vividly in any environment.
- 解决 and smoothness:
When you are watching a high-definition movie, if the picture is blurry and stuck, will you lose interest immediately? In the same way, advertisers also know this.
They hope that their ads can be as smooth and delicate as movies, so they will choose a display screen with high resolution and high refresh rate to ensure that the advertising picture can remain clear and smooth at any time.
2). Covering the crowd:
- Outdoor large 引领 screen:
Advertisers usually choose places with dense traffic and wide vision to install outdoor large screens, such as commercial centers and transportation hubs. They hope that their ads can be like a big net, covering as many potential consumers as possible.
At the same time, they will also consider factors such as the size and angle of the large screen to ensure that the advertising content can be effectively displayed within the sight of the target audience.
- Indoor screen:
For indoor LED display screens, advertisers pay more attention to precise reach. They usually choose specific areas of shopping malls, hotels, exhibition centers, and other places for installation, such as elevator entrances and rest areas.
These areas usually have a large flow of people and a long stay time, which is an ideal location for displaying advertisements. Advertisers will choose the appropriate size, location, and display method according to the characteristics of the venue and the needs of the audience to ensure that the advertising content can accurately reach the target audience.
3). Durability and stability:
Long-term operation: Advertisers want their advertisements to be displayed to consumers 24 hours a day, so they will choose display screens with good heat dissipation performance, a power management system, and a fault warning system.
These display screens can run stably for a long time and will not affect the advertising display effect due to overheating, power problems, or failures.
- Coping with harsh environments:
Outdoor display screens not only have to face the test of natural environments such as wind, sun, and rain but also have to deal with potential risks such as man-made damage.
Therefore, advertisers will choose display screens that are waterproof, dustproof, high-temperature resistant, and other properties to ensure that they can still work normally in harsh environments.
4). Creativity and personality:
- Bendable and applicable:
The flexibility and customizability of LED display screens give advertisers more creative space. They can design flexibly according to the shape, size, and advertising needs of the venue, such as splicing the display screen into arc, circle, and other shapes, or combining multiple display screens into a large screen.
These creative designs can not only attract consumers’ attention but also enhance brand image and memory points.
- 定制设计：
In order to meet the needs of specific brands, advertisers will ask display manufacturers to provide customized design services.
For example, they can embed brand logos, advertising content, etc., on the display screen to make the advertisement more personalized and recognizable.
This customized design can not only enhance the visual effect of the advertisement but also enhance the emotional connection between the brand and consumers.
5). Cost and benefit:
- Initial investment and long-term cost:
When advertisers choose LED display screens, they will comprehensively consider their initial investment cost and long-term operating cost. They hope to achieve the maximum advertising effect within a limited budget. Therefore, they will choose cost-effective display screens to ensure good performance in terms of return on investment.
- Cost-effectiveness analysis:
In addition to direct cost considerations, advertisers will also pay attention to factors such as the life of the display screen, ease of maintenance, and upgrade potential.
They hope that their investment will be effective for a long time rather than needing to be replaced or repaired in a short period of time due to various problems.
Therefore, they will choose display screens with good cost-effectiveness and sustainable development capabilities as partners.
3. Types of LED display screens preferred by advertisers and case analysis
1). 3D LED screen in Times Square, New York, USA
- High visibility and exposure:
Times Square in New York is a world-renowned landmark building, attracting a large number of tourists and media attention. The 3D LED screen is located in the core area of Times Square, providing advertisers with extremely high visibility and exposure.
- 优秀的显示效果：
这 3D LED screen adopts advanced display technology and high-quality materials, has excellent display effect and stability, and can present high-definition, delicate and realistic pictures, attracting the audience to stop and watch.
- 多样化的应用场景：
This large screen is not only used for commercial advertising display but also participates in the live broadcast and publicity of various major events and festivals, enriching the application scenarios and enhancing the audience’s sense of participation and experience.
2). Outdoor transparent LED screen of Central World Shopping Center in Thailand
- Unique visual effect:
The outdoor transparent LED screen of Central World Shopping Center has become the most eye-catching landscape on Bangkok Avenue with its unique transparent design and shocking visual effects.
This unique visual effect has attracted a large number of tourists and citizens to stop and watch, increasing the passenger flow and sales of the shopping center.
- Integration with the shopping environment:
The outdoor transparent LED screen is perfectly integrated with the architecture and decoration of the shopping center, which does not affect the aesthetics of the shopping environment and increases the display effect of the advertisement.
This integration makes the advertisement closer to consumers and improves the conversion rate and effect of the advertisement.
- 互动性强：
The transparent screen can also be combined with other interactive facilities in the shopping center, such as touch screens, AR experience, etc., to enhance the audience’s sense of participation and experience.
This interactivity makes the advertisement more vivid and interesting, attracting more attention and love from the audience.
结论
With the continuous advancement of technology and the increasing maturity of the market, the performance of LED display screens will continue to improve, bringing richer creative space and more efficient communication effects to advertising communication.
Advertisers should keep up with market trends, have a deep understanding of the characteristics of various types of LED display screens, and choose the type of display screen that best suits their brand characteristics and market strategies to maximize advertising benefits.
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