介绍
In passionate 运动的 events, every second is full of tension and excitement, attracting the attention of hundreds of millions of viewers around the world.
In this stage, full of competition and glory, commercial sponsorship is not only an important economic pillar for the successful holding of the event but also an excellent platform for brands to demonstrate their strength and expand their influence. With the rapid development of technology, how to stand out from many sponsors and make the brand logo an indelible memory in the hearts of the audience has become a difficult problem that every brand is eager to solve.
At this time, the LED显示屏, with its unique charm, has become a bridge between the event and the sponsor. It not only brings an unprecedented visual feast to the audience but also provides an unprecedented brand display stage for the sponsor.
This article will deeply explore the unique advantages of LED display screens in enhancing the prominence of the logos of the sponsors of the competition. The sharing of successful cases will reveal the innovative logic and market value behind it, and at the same time, it will look forward to the unlimited possibilities of LED display screen technology in future sports event sponsorship.
1. What are the LED display screens in sports competitions?
1). LED display screen for competition information (main screen)
1.1). Functional details:
The LED display screen for game information is an indispensable part of sports venues. It is mainly used to display the score, timing, score team information, and event progress of the game in real time. This information is crucial for spectators and athletes because it ensures that everyone can keep up with the rhythm and dynamics of the game.
Score display: Update the scores of both sides of the game in real time, so that the audience can understand the progress of the game at a glance.
Timing function: Including the total time of the game, the time of the first and second half, the time of the overtime, etc., to ensure that the game is carried out within the specified time.
Score display: In addition to the score, it may also include other score information, such as rebounds, assists, steals, and other statistics in basketball games.
Team information: Display the name, team logo, player list, and number of the participating team, etc., to help the audience better identify and support their favorite team.
Event progress: Including the stage of the game, the current link (such as serving, attacking, defending, etc.) and the upcoming key events (such as free throws, corner kicks, etc.).
1.2). Features:
Clear and easy to read: The high-亮度 and high-解决 LED display screen ensures that the information can be clearly displayed even at a long distance and in strong light environments.
Real-time update: Real-time connection with the game control system to ensure the accuracy and timeliness of information.
Comprehensive information: Provide all-around information related to the game to meet the needs of spectators and athletes.
2). LED display screens for advertising and sponsors
2.1). Functional details:
LED display screens for advertising and sponsors are mainly used to play advertisements, sponsor information and marketing content. These screens are usually located in prominent locations in stadiums, such as above the audience seats, at the entrance or around the venue to ensure maximum exposure.
Advertising placement: Play various commercial advertisements, including brand promotion, product promotion, and promotional activities.
Sponsor display: Display the brand logo, slogan and thank you message of the sponsor to enhance the visibility and influence of the sponsor.
Marketing content: Including event-related marketing activities, ticketing information, and partner promotion.
2.2). Features:
Commercial value: Provide an important source of income for stadiums while enhancing the brand image and visibility of the venue.
High exposure: Located in a prominent position to ensure that the audience can frequently see advertising information during the game.
Flexibility: Content can be adjusted and updated according to the needs of the event and sponsors.
3). LED display for video playback and highlights
3.1). Functional details:
LED display for video playback and highlights is mainly used to play important moments, replays, slow motion and highlights of the game. These screens are usually located in a prominent position in the audience, such as a large central screen or a side screen, to provide the best viewing experience.
Game playback: Play key clips and highlights in the game, allowing the audience to relive the highlights of the game.
Slow motion analysis: Through slow motion playback, the audience can see the players’ movements and details of the game more clearly.
Highlight moments: Show the best goals, best defenses, best performances, etc., in the game to enhance the audience’s viewing experience.
3.2). Features:
Visual shock: Use a high-resolution, high-refresh-rate display to provide smooth and clear video playback effects.
Enhance the experience: Allow the audience to have a deeper understanding of the game, enhance the fun and interactivity of viewing.
Emotional resonance: Showing the highlights of the game stimulates the audience’s emotional resonance and sense of belonging.
2. The role of LED display screens in event sponsorship
In event sponsorship, LED display screens are like an all-around brand ambassador. They help sponsors shine on the stage of the event in an intuitive, vivid, and efficient way.
Below, we will discuss the three core roles of LED display screens in event sponsorship in detail and in an easy-to-understand way.
1). Significant improvement in brand exposure
Imagine that you are sitting in a stadium surrounded by huge LED display screens. Whenever the game enters a tense stage or halftime, the sponsor’s brand information will continue to appear on these screens. This is the magic of LED display screens to increase brand exposure.
- High-frequency display:
In all aspects of the event, whether it is the opening, halftime, or the end, the LED display screen will seize every opportunity to display the sponsor’s brand logo, product advertisements, etc.
This high-frequency exposure is like planting a brand seed in the hearts of the audience. Over time, this seed will gradually take root and sprout, forming a deep impression of the brand.
- 视觉冲击：
With its high brightness and high resolution, the LED display screen can stand out from the crowd of information and attract the attention of the audience.
This visual impact makes the sponsor’s brand information easier to remember, thereby increasing the brand’s visibility and influence.
2). Deep shaping of brand image
Sponsoring events is not just for exposure, but more importantly, it is to enhance the brand’s image and status through association with the event. The LED display plays a bridging role here, helping sponsors to establish a close connection with the event and jointly shape a positive and positive brand image.
- Shaping a professional image:
When the sponsor’s brand information is combined with the values and culture of the event, it will give people a sense of professionalism and authority.
For example, if the sponsor is a sporting goods company, then through the association with sports events, its brand image will be more prominent and closely linked to keywords such as sports and health.
- Establishment of emotional ties:
LED displays can also show the sponsor’s support and love for the event, such as by playing the sponsor’s cooperation process with the event, behind-the-scenes stories, etc. so that the audience can feel the sponsor’s sincere investment in the event.
This emotional transmission helps to establish an emotional bond with the brand in the hearts of the audience and enhances brand loyalty and reputation.
3). Innovative Practice of Interactive Marketing
In the digital age, interactive marketing has become an important way for brands to connect with consumers. With its powerful interactive function, LED display screens provide sponsors with a platform for real-time interaction with the audience.
- Real-time interactive experience:
Through LED display screens, sponsors can display various interactive links, such as voting, lottery, Q&A, etc.
Audiences can interact with brands in real-time by simply scanning the QR code on the screen through their mobile phones or other devices or participating in designated interactive activities.
This interaction not only increases the fun of watching the game but also allows the audience to feel the charm and value of the brand in their participation.
- Data collection and analysis:
The interactive link can also help sponsors collect audience data, such as age, gender, interests, etc.
These data are a valuable asset for brands. They can help brands understand the needs and preferences of target audiences more accurately, thereby formulating more effective marketing strategies.
In summary, LED display screens play a vital role in event sponsorship. It not only improves the brand’s exposure and image, but also provides sponsors with the opportunity to interact with the audience in real time.
In the digital age, this all-round brand display and interactive marketing method undoubtedly brings more business opportunities and value to sponsors.
3. Actual cases of LED display screens in event sponsorship
1). LED广告牌 appear in international competitions
Imagine that you are sitting in the stadium of the World Cup or the European Cup, surrounded by huge LED display screens.
These screens not only play the highlights of the game but also show some familiar brand logos from time to time, such as Adidas and Coca-Cola. These brands have gained extremely high exposure during the event by sponsoring LED display screens.
- 例子：
In the World Cup final, whenever a player scores a goal or the game enters a critical moment, the sponsor’s brand logo will flash quickly on the LED display screen.
This display method closely linked to the rhythm of the event allows the brand information to be deeply rooted in the hearts of the people.
2). The advertising effect is “visible.”
The effect of LED display screen sponsorship is not just casual talk; it can be measured by specific data.
Exposure duration:
For example, in a 90-minute game, the LED display screen may play the sponsor’s advertisement every few minutes. In this way, a game can bring a dozen or even dozens of exposure opportunities to the brand.
Position and size:
LED screens are usually located around the stadium and above the audience seats, which are where the audience’s sight is focused. Moreover, the larger the screen size, the more obvious the advertising effect. Imagine a huge brand logo flashing on the screen, how could it not attract people’s attention?
3). Brand “presence” bursting
LED screens not only make brand information “visible”, but also make the brand “presence” bursting.
- 动态显示：
Unlike static billboards, LED screens can play dynamic advertising content. For example, a brand logo can flash, rotate, or combine with other elements on the screen to form an animation effect. This dynamic display method can better attract the audience’s attention.
- Integration with the atmosphere of the event:
The content played by the LED screen can also be integrated with the atmosphere of the event. For example, after a player scores a goal, a celebration picture of the player combined with the brand logo can immediately appear on the screen. This immediacy and interactivity make the brand and the event closely connected.
4. Future trends and prospects of LED screens in sports competitions
1). Development trend
- A clearer picture:
Future LED screens will use more advanced Micro LED technology, which means that the picture will be clearer and the colors will be more vivid.
Just like the TV at home has been upgraded from ordinary screens to 4K and 8K, the LED screens in sports events will become more and more high-definition, allowing both the audience and sponsors to enjoy a better visual experience.
- Smarter management:
Most of the current LED screens require manual operation, but in the future, they will become smarter.
For example, the display content can be automatically adjusted according to the progress of the game, or the brightness can be automatically adjusted according to factors such as weather and time.
In this way, sponsors can manage their ads more easily while also ensuring that the ads are displayed to the audience at the best time and in the best condition.
- More interesting interaction:
Imagine that at the game site, the audience can interact with the ads on the LED screen through their mobile phones, such as participating in raffles and voting. This is the result of the integration of augmented reality (AR) and virtual reality (VR) technology with LED screens.
This interaction not only makes the audience more involved in the game but also makes the sponsor’s brand more popular.
2). Impact on sports event sponsorship
- More accurate brand exposure:
Because LED screens can adjust the display content in real-time, sponsors can more accurately control when, where, and how their ads are displayed to the audience. In this way, ads can reach the target audience more effectively and increase brand exposure and awareness.
- Brands and events are closer:
Through LED displays, sponsors can interact and cooperate more deeply with events. For example, display the sponsor’s brand information at key moments of the game, or play the sponsor’s thank-you video after the game.
This close partnership not only makes the sponsor’s brand more prominent, but also makes the audience identify and love the brand more.
- Promote industry innovation:
The continuous advancement of LED display technology and application innovation will promote the transformation and upgrading of the sports event sponsorship industry.
For example, there may be more innovative advertising forms and richer interactive methods in the future, which will provide sponsors with more business opportunities and market space.
结论
With the rapid development of technology, the application of LED displays in sports event sponsorship will become more extensive and in-depth. It is not only an innovative advertising medium, but also a bridge to establish emotional links between brands and consumers.
Through LED displays, sponsors can tell brand stories and convey brand values in a unique and creative way in the ever-changing arena, leaving a deep and lasting impression in the hearts of the audience.
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