介绍
As the core node of urban commercial activities, the LED display screen on the exterior wall of the 购物中心 is not only a display of architectural aesthetics but also an excellent platform for brand promotion and customer interaction.
However, with the increasing influence of LED显示屏 on the exterior walls of shopping malls, many people have different ideas about how to install LED display screens on the exterior walls of shopping malls.
Some say that flat installation is better, while others say that corner installation is better. So how do you choose?
1. What are the advantages of corner installation of LED display screens on the exterior wall of a shopping mall?
If the LED display screen on the exterior wall of the shopping mall is installed in a corner, the effect is simply amazing! Not only can the advertising effect be doubled, but the overall appearance of the shopping mall will also soar.
Next, let’s talk about the advantages of corner installation, which will make you listen with relish.
1). Great advertising effect and wide audience coverage
The LED display screen installed in a corner is simply the “all-rounder” in the advertising industry. It is not like the traditional single-sided display screen, which can only “shout” in one direction.
Corner screens can be displayed on two or even multiple sides. Whether you come from the left, the right, or even the opposite side, you can clearly see the content on the screen. In this way, the audience coverage is naturally wide, and the advertising effect is also improved.
Think about it: so many people and vehicles can see your advertisements from different angles. How high is the exposure rate?
2). The shopping center is responsible for the appearance, and the aesthetics are rising sharply. The LED display screen installed in the corner is not only powerful but also first-class in appearance. It can perfectly fit the corner contour of the building, just like putting a gorgeous “coat” on the building.
The smooth arc transition is simply pleasing to the eye. Moreover, the unique shape and display effect of the corner screen can also become the iconic landscape of the shopping center, which makes people remember it at a glance. You say, who doesn’t want to go in and visit such a shopping center?
3). Unlimited advertising creativity and strong visual impact.
The corner LED display screen is a “hotbed” for advertising creativity. Think about it: through seamless curved module technology, it can achieve a naked-eye 3D effect so that the advertising content is real and vividly presented in front of the audience.
This effect is simply a visual feast that people will never forget. Moreover, the high-definition display technology of the corner screen can present clear, bright, and realistic images and videos regardless of day or night. Who can not be attracted by such advertisements?
4). Flexible and changeable, install it as you want
The flexibility of the corner LED display screen is also unparalleled. It supports a variety of installation angles; whether it is a 90° right angle or a 115° or 135° acute angle, it can be easily handled.
In this way, no matter what shape or style your shopping center is, you can find the most suitable installation method. Moreover, the corner screen also supports the customized design, size, shape, rotation speed, and display content… you can change it as you want, fully meeting your personalized needs.
So, the advantages of corner installation of the LED display screen on the exterior wall of the shopping center are countless.
Not only can it double the advertising effect, but it can also enhance the overall appearance and competitiveness of the shopping center. How can you miss such a good thing? Hurry up and install one for your shopping mall!
2. What are the advantages of flat-mounted LED display screens on the exterior walls of shopping malls?
If the LED display screens on the exterior walls of shopping malls are installed in a flat manner, there are actually many little secrets! Don’t look at it as simple, but there are many advantages that make people love it.
Next, let’s talk about the flat-mounted LED display screens and the bright spots that make people shine.
1). Easy installation, saving time, effort, and money
The flat-mounted LED display screen is easy and pleasant to install. There is no need for complex corner design or tedious debugging process.
You only need to fix the display screen flatly on the wall, and it’s done! In this way, not only is the installation time greatly shortened, but a lot of installation costs are also saved. For shopping malls, this is a considerable expense!
2). Easy maintenance, saving time, worry and money
When it comes to maintenance, flat-mounted LED display screens are also good at it. Because the surface is flat and there are no twists and turns, it is particularly convenient to clean. Whether it is dust or stains, it can be cleaned with a wipe.
Moreover, if there is any minor problem, it is also easy to repair. In this way, not only is the maintenance cost reduced, but the service life of the display can also be extended. Isn’t it killing two birds with one stone?
3). Excellent visual effect, double the advertising effect
The flat-mounted LED display has an excellent visual effect. Because the surface is flat, the light reflection and refraction are more uniform, so it looks particularly clear and real.
Whether it is displaying pictures or playing videos, customers can see it at a glance and be impressed. In this way, the advertising effect will naturally go up, and the shopping center can also attract more customers to visit!
4). Strong adaptability, install it wherever you want
The flat-mounted LED display has first-class adaptability. Whether it is indoors or outdoors, whether it is a wall or a column, as long as there is a flat place, it can be installed.
In this way, the shopping center is more flexible and diverse in choosing the installation location. Install it wherever you want without worrying about the installation environment.
5). Perfect integration with other facilities to enhance the overall appearance
Did you know? Flat-mounted LED displays can also be perfectly integrated with other facilities! For example, if they are matched with the building’s appearance, lighting system, etc., a unified visual effect can be formed.
In this way, the overall appearance of the shopping center will be improved, and it will look more high-end and classy. When customers come, they will definitely praise it and think it is a great place!
3. Selection basis: Comprehensive considerations and decision-making suggestions
Facing the attractive LED display installation location on the exterior wall of the shopping center, are you also in trouble?
Corner installation looks high-end and classy, while flat installation is simple but not simple. Which one should I choose? Don’t worry. Let’s take a comprehensive look and give you some practical decision-making suggestions.
1). Consider the characteristics of the shopping center
First of all, you have to look at the architectural style and exterior wall characteristics of the shopping center. If the exterior wall of the shopping center itself is flat and there are not too many corners and curves, then the flat installation will appear more harmonious and unified.
On the contrary, if the exterior wall has some unique corner designs, or you want to highlight certain special areas of the shopping center through the display, then the corner installation may bring you unexpected results.
2). Think about the viewing experience of the audience
Don’t forget that LED displays are for people to see. You have to stand in the customer’s perspective and think about where they can see the content on the display most clearly.
If there are dense crowds around the shopping mall and there are many customers in all directions, then the corner installation may be more able to meet everyone’s needs because it can cover a wider viewing angle.
If the main audience is concentrated in a certain direction, then the flat installation is enough.
3). Calculate the cost and budget
When it comes to choice, how can we not mention money? Although the corner installation is effective, the cost is usually higher. After all, it requires more complex installation technology and more materials.
The flat installation is relatively simple and economical. So, before deciding, you have to touch your pocket first to see if the budget allows you to be “willful.”
4). Consider long-term maintenance and operation
Don’t just focus on the installation effect in front of you, but also think about long-term maintenance and operation. Flat installation is relatively easy to maintain and has a low cost because of its simple structure.
As for the corner installation, although the effect is good, if something goes wrong, it may be more troublesome to repair. You have to weigh it and see which installation method is more in line with your long-term operation plan.
5). Decision suggestions
If the exterior wall of the shopping center is flat and the main audience is concentrated in a specific direction, choose a flat installation, which is simple, economical, and practical.
If the exterior wall of the shopping center has a unique corner design or needs to cover a wider viewing angle, choose corner installation to highlight the characteristics and enhance the effect.
If the budget is limited and there are concerns about long-term maintenance costs, I prefer flat installation, which reduces costs and is easy to maintain.
If you pursue the best visual effect and have a sufficient budget, corner installation is undoubtedly your best choice, which can make your shopping center exterior wall LED display a beautiful landscape.
4. Real case analysis
When exploring the successful cases of LED display screens on the exterior walls of foreign shopping centers, we can find that LED display screens have their own advantages, whether they are corner-type or flat-type.
They have shown different advantages in terms of visual impact, customer feedback, and economic benefits. Below, I will analyze several specific cases.
1). Corner screen case: Times Square, New York
- 视觉冲击：
The giant LED display screen in Times Square, New York, is undoubtedly one of the most famous landmarks in the world. This screen is composed of 24 million sets of LEDs, is as high as 8 floors, and is as long as a football field.
Its corner design allows the screen content to attract the attention of pedestrians from multiple angles, whether in the center of the square or in the surrounding streets, and its strong visual impact can be felt.
- Customer feedback:
For tourists and citizens, the LED display screen in Times Square has become a cultural symbol. People have said that this screen not only provides rich visual enjoyment but also has become a popular place for taking photos and checking in.
Many people share photos with this screen on social media, further enhancing its popularity.
- Economic benefits:
As the “king of billboards,” the LED display screen in Times Square has brought huge economic benefits. It is understood that the advertising cost for 4 weeks is about 2.5 million US dollars, which is enough to prove its value in the advertising market.
At the same time, this screen has also attracted a large number of tourists to visit, indirectly promoting the prosperity of surrounding businesses.
2). Flat screen case: Outdoor full-color LED display on Hollywood Sunset Boulevard in the United States
- 视觉冲击：
A huge, colorful LED screen jumps into the eyes, and the picture clarity is comparable to that of a 4K TV at home! This screen uses PH14mm outdoor full-color LED technology, with an area of nearly 50 square meters, which is simply a small “visual feast.”
Whether it is day or night, it can attract everyone’s attention with ultra-high brightness and contrast.
- Customer feedback:
For the audience, this LED display undoubtedly adds color to their visual experience. Its high-definition, high-brightness display effect, and dynamic advertising content may attract their attention and become a highlight when they visit Hollywood Sunset Boulevard.
- Economic benefits:
This LED screen is simply a “money printing machine”!
First of all, advertisers are definitely willing to spend a lot of money to place advertisements here; after all, this is Hollywood Sunset Boulevard, a place that attracts global attention!
Secondly, for operators, this screen not only brings stable advertising revenue but also enhances the commercial value of the entire area.
3). Comprehensive analysis
- 视觉冲击：
Corner screens are more prominent in terms of visual impact, and their multi-angle display method can attract more people’s attention. Flat screens, on the other hand, focus more on clarity and color presentation, providing viewers with a high-quality visual experience.
- Customer feedback:
Customers have widely praised both corner screens and flat screens. They not only provide rich visual enjoyment but also become part of urban culture.
- Economic benefits:
From the perspective of economic benefits, both corner screens and flat screens have great commercial value. They can not only attract advertisers to place orders but also drive the prosperity of surrounding businesses.
结论
In summary, corner screens and flat screens each have their own advantages in the application of LED display screens on the exterior walls of shopping malls. The choice of which type of screen depends on factors such as the positioning of the shopping mall, the target audience, and the budget.
No matter which type of screen is chosen, it is necessary to ensure that it can be coordinated with the overall style of the shopping mall and provide customers with a high-quality visual experience.
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