介绍
As a key node in the urban context, pedestrian bridges are gradually transforming into a new platform to showcase urban vitality and commercial style. LED显示屏 technology, with its excellent visual expression and flexible display function, has given pedestrian bridges unprecedented charm.
1. What are the requirements for the installation location of LED display screens on pedestrian bridges?
The installation location of LED display screens on pedestrian bridges needs to take into account multiple factors. The following are detailed installation location requirements:
1). Dense flow of people and wide field of vision
Preferably choose areas with large pedestrian flow on the overpass, such as the middle section of the overpass, the passage connecting the commercial area or transportation hub, etc.
Considering the direction and speed of pedestrian flow, choose an area that can maximize the coverage of pedestrian flow. It is also necessary to ensure that the installation location of the display screen will not be blocked by other objects, such as trees, billboards, buildings, etc.
The tilt angle and height of the LED display screen should be adjusted according to the pedestrian’s line of sight and walking path to ensure that pedestrians can easily see the screen content when passing by.
2). Pedestrian safety
LED display screens should not be installed at key locations such as the entrances and exits of the overpass, turning points, etc., so as not to block the sight of pedestrians and affect traffic safety. When designing the height and angle of the display screen, it should be ensured that there will be no visual blind spots or safety hazards.
The installation structure should be professionally designed to withstand the influence of various weather conditions (such as strong winds, heavy rains, etc.). Safety regulations should be strictly followed during the installation process to ensure construction quality and stability.
3). Surrounding environment and architectural style
- Coordination with the surrounding environment:
The installation location of the LED display screen should be coordinated with the overall design of the overpass, the surrounding architectural style and the urban landscape. In particular, when choosing the size, color and shape of the display screen, the degree of integration with the surrounding environment should be considered.
In addition, when installing the LED display screen, it should be considered whether its brightness will cause light pollution to the surrounding environment. Technical means such as automatic brightness adjustment and anti-glare can be used to reduce the impact of light pollution.
4). 其他考虑
- 电源 stability:
The power supply of the display screen must be stable and reliable to avoid display failures caused by power problems.
Reliable power supply equipment and backup power supply solutions should be selected to ensure normal power supply in emergencies.
- Maintenance and care:
The installation location of the display screen should be convenient for later maintenance and care work. When designing the installation plan, the operating space and safe passages for maintenance personnel should be taken into account.
- Compliance:
Before installing the LED display screen, you should understand and comply with local laws, regulations, and provisions. Ensure that the installation and use of the display screen meet the requirements of urban planning, environmental protection, and advertising.
2. What are the requirements for the design of advertising content on LED display screens on pedestrian bridges?
1). Core principles of content design
1.1). Simplicity and clarity
- Direct communication of advertising information:
In an environment with high pedestrian mobility, such as pedestrian bridges, people generally pass by in a hurry. At this time, the advertising content needs to convey the core information quickly and directly.
Using short and powerful slogans, such as “One sentence touches you” or “At a glance” titles, can quickly attract the attention of pedestrians.
- Clear visual hierarchy:
Use font size, color contrast, layout, and other means to highlight the key information in the advertisement. Ensure that pedestrians can clearly see and understand the main idea of the advertisement at the moment they pass by.
1.2). Emotional resonance and appeal
- Skillful use of visual elements:
Visual elements such as characters, cartoons, and animals can increase the fun and affinity of advertisements, making them more vivid and interesting.
These elements should be consistent with the theme and brand image of the advertisement to strengthen the brand image and enhance the appeal of the advertisement.
- Consistent with brand tone:
The selected visual elements, color matching, language style, etc., should be consistent with the brand’s main elements and overall tone to strengthen the brand image and avoid confusion or misunderstanding.
2). Regulations and ethical constraints
2.1). Comply with the Advertising Law and relevant regulations
- Avoid using sensitive words:
Strictly abide by the Advertising Law and relevant regulations, and do not publish advertisements containing false, exaggerated, or misleading content.
It is best not to use sensitive words that may cause misunderstandings or negative effects on consumers, such as extreme words such as “absolutely” and “first.”
- Respect for consumer rights:
Advertising content should respect the legitimate rights and interests of consumers, not infringe on personal privacy, and not conduct discriminatory propaganda in terms of gender, race, religion, etc. At the same time, the authenticity, legality, and compliance of advertising content should be ensured.
2.2). Follow social ethics and moral standards
- Avoid vulgar content:
Advertising content should avoid vulgar, obscene, or offensive elements to maintain social ethics and public order. Avoid using language, images, or behaviors that may cause public disgust.
- Respect cultural diversity:
In a multicultural context, advertising content should respect the customs and values of different cultural groups. Avoid using elements that may cause cultural conflicts or misunderstandings to ensure the wide acceptance of advertising.
3). Pedestrian experience and comfort
3.1). Consider pedestrian sight and walking speed
- Adapt to walking speed:
The design of advertising content should take into account the walking speed of pedestrians. Ensure that the advertising information can be clearly seen and understood at the moment when pedestrians pass by.
Avoid using overly complex or lengthy content so that pedestrians cannot capture key information in a short time.
- Avoid line of sight obstruction:
The installation location of the advertisement should avoid obstructing the line of sight of pedestrians.
Ensure that pedestrians can maintain an unobstructed line of sight when passing through the overpass to maintain pedestrian safety.
3.2). Comfort and interactivity
- Avoid overstimulation:
Visual elements such as brightness and color of advertising content should avoid overstimulation to pedestrians. Ensure that while attracting pedestrians’ attention, the advertisement will not cause discomfort or interfere with pedestrians.
- 增强互动性：
Use QR codes, AR technology, and other means to increase the interactivity of advertisements. Interactive links improve pedestrians’ sense of participation and experience, thereby enhancing the effect of advertisements on communication.
3. Which LED display is suitable for installation on pedestrian bridges?
1). 户外LED显示屏
- 高的 亮度 和对比：
Outdoor LED display screens use high-brightness LED lamp beads as light sources, which can clearly display images and video content even in outdoor environments with direct sunlight, ensuring good visual effects.
This allows outdoor LED display screens to maintain high clarity both during the day and at night, meeting the visual needs of pedestrians on pedestrian bridges.
- Waterproof and dustproof design:
Pedestrian bridges are usually exposed to outdoor environments, so the display screen needs to have a high waterproof and dustproof grade. Outdoor LED displays are usually designed to be waterproof, dustproof, and corrosion-resistant.
They have good durability and protection performance and can withstand adverse weather conditions such as rain, wind, and sand, ensuring the normal operation of the display.
- 维护方便：
Outdoor LED displays are modular in design, which is convenient for installation, maintenance, and upgrading. Once a module fails, it can be quickly replaced to reduce downtime and maintenance costs.
This is especially important for places with high traffic density such as pedestrian bridges, which can ensure the continuous and stable operation of the display.
- Diverse content display:
Outdoor LED displays can display various forms of content, including text, pictures, animations, and videos. Through flexible control systems and software, real-time updates and remote management of content can be achieved to meet the display requirements of different scenarios and needs.
This enables outdoor LED displays to play a variety of functions, such as advertising and information release on pedestrian bridges.
2). 透明LED显示屏
- 高透明度：
The transparent LED display has a transparency of more than 80%, so that the scene behind the screen can be clearly seen.
This feature ensures that the transparent LED display will not completely block the sight of pedestrians when installed on the pedestrian bridge, ensuring the safety and comfort of pedestrians.
- 轻薄设计：
The transparent LED display has a thin and light design, which makes its installation and maintenance more convenient. On the pedestrian bridge, due to the limited space and the need to consider the safety of pedestrians, the thin and light design is particularly important.
- 良好的视觉效果：
The transparent LED display adopts high-resolution display technology, which can present delicate and clear picture effects. At the same time, its color reproduction is high, and it can truly restore various colors, bringing pedestrians an immersive visual enjoyment.
4. What is the market prospect of pedestrian bridge LED display advertising?
1). Future market development trend
The pedestrian bridge LED display is actually a popular position in the current advertising market. Because of the huge flow of people, it will bring huge exposure.
This is what merchants want most. So, what kind of development trend will the LED display at this position show in the future?
- 市场规模不断扩大：
With the acceleration of urbanization and the continuous development of the advertising industry, the market scale of pedestrian bridge LED display advertising will continue to expand. Especially in emerging markets and first-tier cities, the market demand will be more vigorous.
- Continuous innovation and upgrading of technology:
With the continuous emergence of new materials and new processes, the display effect of LED display will continue to improve.
In the future, LED display screens will pay more attention to the improvement of color reproduction, brightness uniformity, 可视角度 range and other performance to provide better display effects.
- The application field continues to expand:
In addition to the traditional advertising media field, pedestrian bridge LED display screens will also be widely used in emerging fields such as traffic guidance, public safety, cultural tourism, etc. This will bring more development opportunities and potential to the market.
结论
In summary, the clever use of LED display screens on pedestrian bridges not only promotes the diversified development of urban public spaces but also opens up a new era of advertising communication.
Through careful planning and creative design, LED display screens can maximize their visual impact and add new impetus to urban cultural and economic development.
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