In an era of dynamic advertising, how to make your ads stand out is a question that all businesses need to think about. But now this problem is almost easily solved by naked-eye 3D LED displays.
The naked-eye 3D LED display presents the advertising content vividly with unimaginable visual effects as if opening the door to a fantasy world.
This article will take stock of the 50 most impressive 3D advertising examples in the world for you.
目录
1. 1.3D Netflix billboard in London Piccadilly Circus - Meta Quest 2
As part of the global “Wish Extraordinary” holiday campaign launched by Meta Quest 2, we occupied the entire 3D giant screen in London Piccadilly Circus as if pulling the audience into the wonderful world of virtual reality.
On the billboard, the cool image of the rugby player comes to life. Whether you are a product lover or a sports fan, you can’t help but stop and immerse yourself in this visual feast from the future.
2. New York Super Mario Bros. Movie 3D Digital Billboard
The Super Mario Bros. Movie 3D digital billboard appeared on the streets of New York, instantly attracting the attention of countless pedestrians with its vivid and realistic interactive 3D visual effects. In the bustling and noisy city, this billboard is like a beautiful landscape, which is particularly eye-catching.
It uses the most cutting-edge technology to make the classic characters in the movie come alive on the screen as if they have traveled through time and space to the real world, becoming an extremely attractive display product.
3. Coca-Cola 3D billboard in Times Square, New York
This LED display is not a traditional 3D LED display.
It incorporates the principle of mechanical movement and is paired with a 3D video source, allowing the classic Coca-Cola logo to be presented in a cool 3D form as if it is about to burst out of the screen, which is eye-catching.
4. Dior debuts 3D advertising in Times Square for the first time
To celebrate Dior’s latest Miss Dior perfume campaign, BCN Visuals has specially produced a 3D advertisement for Dior.
In the bustling landmark area of Times Square, New York, the 3D LED display is used to play this advertisement, creating a romantic and dreamy atmosphere.
This 3D advertisement is a visual feast that allows the audience to “smell” the charming fragrance. It is a wonderful and creative way of publicity!
5. Milestrong naked eye 3D LED billboard digital billboard
This uses the most traditional up-and-down transmission mode to make the vehicle appear on the screen as if it is really going to rush out of the screen and come to you.
You will find yourself unconsciously stopping and looking up at this screen as if you are brought into a whole new world.
The pedestrians and vehicles around you have become the background, and you can only see this screen and the 3D picture on it.
6. 3D large screen in the Dragon House at Times Square
This one in Times Square has a 3D LED display at the corner. The display is particularly clear.
The dragon on the screen is lifelike, and the details such as wings, eyes, and textures on the buildings next to it are clearly visible.
As the dragon roars and spits fire, you can seem to hear its voice and feel its breath. This immersive feeling is simply unforgettable.
7. VERSACE GRECA GODDES BAG – Amazing 3D advertisement
Although there is no exact number for the screen area of this 3D advertisement, it is definitely a super large display screen from the visual effect.
The woman on the screen has a graceful figure, and the bag in her hand is even more dazzling, all thanks to the delicate presentation of this large screen.
The advertisement uses naked-eye 3D technology, which allows you to experience a three-dimensional visual effect without wearing any glasses.
The bag in the woman’s hand seems to be right in front of you, and you can clearly see every detail of the bag, including the iconic exquisite metal accessories.
As the picture changes, the woman gently shakes the bag in her hand as if showing you its charm.
8. Los Angeles' largest 3D LED video billboard-Nintendo
The 3D LED video billboard is located at the intersection of Figueroa Street and Pico Avenue in downtown Los Angeles.
It is one of the largest 3D LED video billboards in Los Angeles. It is specially built for Nintendo to promote its popular IP and amusement facilities.
It is 50 feet (about 15.24 meters) wide and 300 feet (about 91.44 meters) high. The huge screen area ensures the clarity and shock of the picture.
9. 3D Netflix billboard
In London’s Piccadilly Circus, a 20-meter-high 3D digital billboard features a zombie tiger, which was carefully created to celebrate the release of director Zack Snyder’s new film “Army of the Dead”.
In the past, using real tigers in filming may often cause concerns about animal treatment and even be condemned by animal protection organizations.
However, now the use of 3D visual effects to shape this tiger not only effectively protects the rights of animals, but also brings an unprecedented shocking viewing experience to the audience, far exceeding the effect of traditional 2D advertising.
10. Las Vegas spherical LED display
MSG Sphere is located in Las Vegas. It is about 112 meters high and 157 meters wide. The total cost is as high as 1.8 billion US dollars. It is now a new landmark in Las Vegas.
On MSG Sphere, the display of 3D expressions has become a highlight. These expressions are lifelike, as if the sphere itself has vitality.
For example, the surface of the sphere has displayed a series of vivid and interesting dynamic emoji emoticons, such as “curious”, “smile”, “sleepy” and “sleeping”.
These expressions change one after another, making MSG Sphere look like a huge, living emoticon package.
11. Absen 3D LED display in Times Square - Spider-Man
On this display, the promotional video of “The Amazing Spider-Man 2” is played.
In the film, Spider-Man shuttles and fights between high-rise buildings in New York and has a fierce duel with the villain Electro. The 3D effect makes the picture more vivid and lifelike, making the audience feel as if they are in the movie and experiencing a thrilling adventure with Spider-Man.
Due to the huge size of the display and advanced 3D technology, the playback effect is extremely shocking. Whether it is Spider-Man’s leap, climbing, or the flashing of the electric man, the audience is dazzled and left a deep impression.
12. 3D LED display screen at Anyma Electronic Music Festival
At Anyma Electronic Music Festival, 3D LED display screens are an important part of the performance. As the music started, a giant robot appeared.
Because the environment itself is night, all the black parts of the screen seem to blend into the night, making the robot more real and three-dimensional and full of oppression.
13. Louis Vuitton 3d LED display screen door
This screen is installed at the door of LV. The 3D LED display screen can be used to display creative patterns, attracting the attention of a large number of passers-by.
Just like this one in the video, the space that expands wirelessly backwards gives people a feeling that there is a lot of space inside.
14. 3D LED display screen in Times Square, New York - Waterfall
This is really shocking, as if there is real water pouring down from above. In fact, there are 4 vertical LED screens in Times Square, with a total height of about 102.5 meters.
On the facade of this iconic building with a combination of red bricks and steel structures, the waterfall falls from the sky, giving a full sense of oppression.
15. 3D media art in Times Square - Whale
This is a large 3D LED screen outside the Marriott Hotel in Times Square, New York, with a screen size of 1,400 square meters.
Passing audiences can watch the three-dimensional and spatial image of the whale without wearing any equipment. This blue whale made of water moves freely and harmoniously in the undulating blue ocean, setting off refreshing waves as if it really jumped out of the screen.
During the broadcast, it attracted a large number of tourists to stop and watch and take pictures, becoming a new landmark in Times Square.
16. Google x Samsung Galaxy Z Flip4 DOOH Advertisement
To celebrate the new hands-free content creation experience brought by Samsung Galaxy Z Flip4 and Google Assistant, the two parties have teamed up with the famous artist Ludacris to create an eye-catching 3D billboard in the iconic location of Times Square in New York.
This billboard, with its futuristic design, announces to the world: Welcome to the new era of the fusion of selfies and innovation!
17. Times Square Ray-Ban 3D Glasses Billboard
In a prominent position in Times Square, the Ray-Ban 3D glasses billboard made a stunning appearance.
The bow on the surface of the gift box slowly loosened, and a pair of stylish and cool black sunglasses seemed to be given life and flew out of the exquisite Ray-Ban gift box.
The billboard shows every detail of the sunglasses through a full-scale, multi-angle, three-dimensional display, allowing the audience to fully experience the unique charm and style of the exhibits.
This creative installation not only attracted the attention of passers-by but also made local residents stop and appreciate it, successfully pushing eyewear marketing to a new height and dimension.
18. Coca-Cola and the Girl with a Pearl Earring
This Coca-Cola advertisement has to be said to be ingenious, fully demonstrating the outstanding creativity and strength of the Coca-Cola advertising department.
They cleverly combined the modern brand element of Coca-Cola with the iconic painting of the Girl with a Pearl Earring, allowing the modern and the classical to collide in an instant, creating a shocking visual impact.
What’s even more amazing is that the advertisement is perfectly combined with the vending machine below the screen, as if the elegant girl in the advertisement has crossed time and space and entered our real lives.
This unique 3D advertising presentation method undoubtedly left a very deep impression on people and became a bright spot in advertising creativity.
19. Shenzhen Futian naked-eye 3D LED display
This large screen has a total area of 3,000 square meters and is located on the facade of a building in the core area of Futian CBD, the most prosperous area in Shenzhen, China. In the video, there is a blue mermaid shuttling inside, which is very shocking.
20. Vivo X80 3D billboard in Shenzhen, China
Vivo erected a super large screen on the streets of Shenzhen, using naked-eye 3D technology to create a series of shocking 3D advertisements for the X80 series of mobile phones.
This advertising screen is not only huge in size, but also has realistic visual effects, bringing an unprecedented immersive experience to the audience.
The 3D LED advertising screen presents seven imaginative and well-made scenes, including “Mysterious Fog,” “Giant Whale Planet,” “Dual Core City,” “Blue Balloon,” “Water Curtain Building,” “Abstract World” and “Lens Focus.”
21. Wuhan Dongde Tianyu - China Taikoo Li Lion 3D Naked Eyes Billboard
Wuhan Dongde Tianyu’s “China Taikoo Li Lion 3D Naked Eyes Advertising Screen” is definitely a highlight on the streets of Wuhan!
This advertising screen is not only huge in size but also has a very shocking visual effect, making people feel as if they are in a world full of fantasy.
The most attractive thing is of course the 3D naked eye advertising screen! On the screen, a majestic lion seems to really jump out of the screen, with distinct hair roots and sharp and majestic eyes.
As the screen switches, the lion roars and runs from time to time, and every movement is lifelike, which makes people marvel. This naked eye 3D effect really makes people feel immersive, as if the lion is right in front of them.
22. Giant 3D billboard giant spaceship in Wuhan, China
On the streets of Wuhan, there is a giant 3D billboard with a spaceship pattern that is simply amazing! This billboard is not only huge in size but also has a super shocking visual effect as if a real spaceship is passing through the screen.
The screen area of this giant 3D billboard reaches 1024 square meters, which is much larger than a basketball court. Such a large screen makes the spaceship pattern appear more vivid and realistic as if it is right in front of you.
This giant 3D billboard not only attracts a lot of passers-by’s attention, but also becomes a beautiful landscape on the streets of Wuhan.
Whether it is tourists or local residents, they can’t help but take out their mobile phones to take pictures and share them on social media.
23. Changsha Dual Screen Interactive 3D LED Display
These two are the only two 3D LED displays in Changsha that can interact with each other. Just like the Christmas promotion this time, the English version of Christmas greetings floated in from the left window, and the Chinese version on the right.
There are many interactive screens like this, such as Valentine’s Day, Chinese New Year, etc.
24. Nanjing Huachang Dragon Valley naked eye 3D LED display
This is a trumpet-shaped 3D LED display, which is relatively rare in China. The naked eye 3D LED display of Nanjing Huachang Dragon Valley is a highlight of the park, bringing a shocking visual experience to tourists.
Visitors can watch the three-dimensional and spatial images without wearing any auxiliary equipment. This effect makes visitors feel as if they are in a fantasy world, enhancing the immersive feeling of the play.
25. Qingdao Parkson Plaza Center Naked Eyes 3D LED Display
In the center of Qingdao Parkson Plaza, a giant naked eyes 3D LED display with an area of 1,400 square meters is particularly eye-catching.
This screen not only has top features such as high refresh rate, high grayscale, and high contrast but also brings an unprecedented visual feast to the audience through fine color and pattern gradients.
The most advanced LED product technology, information integration technology, and video playback technology on the market are adopted to ensure excellent picture quality and smooth playback.
This outdoor LED large screen successfully combines 5G+8K cutting-edge technology through the perfect integration of unique screen design and creative video materials, bringing realistic ultra-high-definition naked eyes 3D display effects to Qingdao Parkson Plaza.
Whether it is dynamic images or static images, they can present delicate and realistic textures, making the audience feel as if they are in a fantasy world full of technology and creativity.
26. Xianyang naked-eye 3D display
A stunning naked-eye 3D display was customized for the center of Xianyang, integrating the cutting-edge technology of “hardware + software + content + interaction,” bringing a new visual feast to this historic city.
27. Hangzhou 3D LED display
杭州市总工会大厦的户外巨幕矗立在繁华的延安路与和平海路交叉口。
It occupies the core position of West Lake, only a hundred meters away from the famous West Lake Scenic Area, and is undoubtedly the focal landmark of West Lake.
This giant screen has a total area of 2,400 square meters and is currently the largest P6 ultra-high-definition outdoor 3D screen in Asia.
With its excellent display effect and shocking audio-visual experience, it has attracted the attention of countless tourists and citizens.
Whether it is the sunshine during the day or the bright lights at night, this giant screen has become an indispensable beautiful scenery by the West Lake with its unique charm.
28. Changsha Huangxing Advertising 3D LED Display
Changsha Huangxing Advertising has two 3D LED displays. This square is a place with a large flow of people.
The content of the two 3D LED displays is very creative, especially the 15-second advertisement with the word “Changsha.” Almost every tourist who comes to Changsha takes a photo and checks in. Due to its strong attraction, it also drives the economic development of the surrounding areas.
29. Chengdu Taikoo Li 3D LED Display
Chengdu Taikoo Li’s 3D LED display has also become popular on social platforms around the world because of a video of a giant panda. This 888 square meter LED screen has played hundreds of 3D videos so far.
因为太古里本身也是成都人流量非常大的区域，所以这个LED显示屏的观看率也是非常高的。
30. Chongqing Guanyinqiao 3D LED Display-8
Chongqing Guanyinqiao Business District has an eye-catching 3D LED display, the “Light of Asia” giant screen.
With an area of 3,788 square meters, it is the largest ultra-high-definition landmark corner giant screen in Asia, with a physical resolution of 8K, and the display effect is extremely clear and delicate.
In the video, this display screen shows the characteristic spatial sense of Chongqing to form a three-dimensional “Chongqing” Chinese character on the screen, which is very shocking.
31. Causeway Bay 3D LED Display, Hong Kong, China
This LED display screen uses the sense of space to make passers-by feel three-dimensional, especially when the love heart floats out and explodes into many small hearts; it is as real as if there is a real feeling that will float into your hand.
32. Beijing Wangfujing 3D LED Display
The screen is located on the facade of the Wangfujing Department Store in Beijing, China, with a display area of about 650 square meters. It uses advanced LED technology and supports a 4K/8K ultra-high resolution image display.
The cute little panda emerged from the flowers, which made many passers-by like it very much.
The audience gave high praise to the panda theme display content of the 3D LED display, believing that its creativity is unique and the effect is realistic, adding a beautiful landscape to the Wangfujing area.
33. Suzhou Yuanrong Square "Chinese Style" 3D LED Display
This is a relatively small naked-eye 3D LED display located in the corner of Yuanrong Square, but the pictures it displays are very popular with passers-by.
It is the dance “Only Green” that was very popular on the Internet some time ago. On this display, it is like there are real dancers performing on it.
34. Hong Kong 3D LED Display
This naked-eye 3D LED display is very delicate and clear. Even across the road, the flowers and flying butterflies on the display are very clear. Especially when the dragon’s head sticks out, and the train turns, it is very realistic.
35. Taiwan Little Tiger 3D LED Display
In Taiwan and China, there is an eye-catching 3D LED display. A furry and super cute little tiger is looking at you playfully with its spiritual eyes! This little tiger is not only friendly and lovely in appearance but also extremely agile, and every move reveals endless vitality.
Just as it excitedly pounced on a tempting corn cob, it accidentally slipped and fell. The clumsy but funny posture made people smile. It was really cute and funny!
36. 3D LED display at the main entrance tower of Moscow Zoo
This is the capital of Russia, Moscow, and it is the first zoo in Russia. This 3D LED display was installed by the zoo to promote and popularize animal knowledge.
You can see that the tiger in this video is made by the zoo, and they will play more 3D videos about precious animals later.
37. Nike 3D LED display in Shinjuku, Tokyo
Located at the east exit of Shinjuku Station, this display is a unique landmark in Shinjuku.
With foot traffic of 190,000 people on weekdays and 230,000 people on weekends, it is an excellent platform for brands to attract customers and increase their popularity.
This 3d led screen measures 18.96 meters wide, 8.16 meters high, and covers an area of 154.7 square meters. It is the only street LED screen in Japan with such a large scale and high-definition picture quality.
The interactive elements are integrated into the advertising content, such as sneakers that seem to jump out of the screen and float in mid-air, which adds fun and appeal.
38. Tokyo Cat 3D LED Billboard
The Tokyo Cat 3D LED Advertising Screen is located in a building near the east exit of Shinjuku Station in Tokyo. It is an eye-catching street display. With its unique creativity and realistic 3D effects, it has become a new landmark in Tokyo’s Shinjuku area.
The screen is about 19 meters wide and 8 meters high and covers an area of more than 150 square meters. The screen adopts a curved design, combined with naked-eye 3D technology, to present realistic visual effects.
The most popular video is a lifelike giant cat, usually depicted as a tabby cat (calico cat), with realistic hair, vivid expressions and flexible movements.
39. Giant Tokyo 3D Dog is Super Cute
On this super large 3D LED display, a cute and super cute giant dog jumps on the “screen”, making people fall in love with it at first sight.
This billboard uses the most advanced naked-eye 3D technology, which allows you to experience a three-dimensional visual effect without wearing any glasses.
Coupled with high-definition picture quality and bright colors, this giant dog is more vivid and lifelike, making people want to reach out and touch it.
This Tokyo giant 3D dog super cute billboard not only adds fun and vitality to the streets of Tokyo, but also becomes a topic of conversation and a popular check-in point on social media.
If you have the opportunity to come to Tokyo, don’t miss this hilarious and super cute giant 3D dog billboard!
40. Shibuya Giant Panda 3D LED Display
As the fashion and pop culture center of Tokyo, Japan, Shibuya has many large LED displays for commercial promotion, cultural exhibitions and other activities. This giant panda 3D LED display is one of the more popular ones.
A cute giant panda suddenly came out of the pink screen. I believe many people will be so cute that as long as this advertisement is broadcast, many people will come to shoot this display on social media.
41. 3D video screen of Res XIII in Omotesando, Tokyo, Japan
The protagonist of this display is Red XIII, an important character in Final Fantasy 7: Remake, a wolf-like creature with human wisdom and emotions.
The 3D LED display shows Red XIII escaping from Shinra Corporation and running around in pursuit of Shinra while also showing him playing with toys in a naughty way. These images are presented in 3D technology, and the effect is realistic as if Red XIII really jumped out of the screen.
This 3D video of Red XIII was played during a specific time period to promote the new version of the game “Final Fantasy 7: Remake”. During the broadcast, it attracted a lot of attention from fans and game enthusiasts.
In addition to promoting the game, this 3D video screen also shows the charm of Tokyo as a technology and cultural center. It combines the latest visual technology and pop culture elements to provide visitors with an unforgettable viewing experience.
42. South Korea COEX K-POP SQUARE Public Media Art 3D Wave Wall Panel
The 3D wave wall panel is located outside the COEX building. It is a huge curved display screen. This 3D LED display screen is huge in size, tens of meters wide and quite high. It has attracted the attention of countless tourists and citizens with its shocking visual effects.
As the iconic public art project of COEX K-POP SQUARE, the 3D wave wall panel not only enhances the city image of Seoul but also attracts more tourists to visit and experience it.
43. D'strict Shinsegae Duty-Free Shop Large Screen
This is a large screen project at Shinsegae Duty-Free Shop in South Korea. With its unique creativity and advanced technology, it brings a shocking visual experience to tourists. The size of the LED screen is 3.5 meters wide, 6 meters high and 1.5 meters long.
It is revitalized through 4 different Korean-style deformed video content. The illusion of content expands the volume of its LED display, making the audience feel that real three-dimensional objects are floating in the air.
This innovative form of advertising not only enhances the shopping experience of tourists but also adds a unique cultural atmosphere to the New World Duty-Free Shop.
44. 3D LED display in Seoul Airport, South Korea
This is a flat 3D LED display, which feels like a rectangular hole in the wall of the airport. Very real. The traces of wrinkles and fluidity on the video make people feel very smooth and comfortable.
45. Naked eye 3d LED display at Incheon International Airport, South Korea
This is a project made in conjunction with the district in Terminal 1 of Incheon International Airport, South Korea, using all the 3d LED displays in the terminal. We can see that the 3d LED displays in the video are very spatial as if they are a separate small world.
46. Giant LED screen at COEX Artium in Gangnam District, Seoul
The giant LED screen at COEX Artium in Gangnam District, Seoul, South Korea, has successfully presented many eye-catching 3D advertising cases with its amazing size and excellent display effect.
This giant LED screen is 80 meters wide and 23 meters high, like a huge visual scroll, standing in the bustling streets.
A German luxury car brand chose to promote its latest models – Mercedes EQE, Audi Q4 Etron and BMW M – on this visual feast stage through the creative method of forced perspective.
On the big screen, luxury cars seem to cross the boundaries of time and space and speed past at an astonishing speed.
The dynamic images of these vehicles are so realistic that they bring an unprecedented sense of oppression to passers-by. They seem to be not just driving on the screen but may break through the constraints of the screen at any time and rush into the real world.
This stunning visual effect makes people stop and admire it, and they can’t help but imagine that it will rush out of the screen in the next second, bringing a thrilling visual feast.
47. Seoul "Infinity Wall"
In the core area of the Seoul Nexans R&D Center, there stands a giant display screen called “Infinity Wall”.
This display screen is 30 meters wide and 7 meters high, like a visual giant screen that blends technology and art. Through a series of clever and creative content designs, this originally flat display screen has been magically transformed into a three-dimensional display space.
When the dynamic picture slowly unfolds on the “Infinity Wall,” it seems to open the door to a fantasy world. The three-dimensional images are vivid on the screen.
Whether it is the deep universe or the vivid natural landscape, it makes the viewer feel as if they are on the scene and feel an unprecedented visual impact.
Such a design is not only a technological breakthrough, but also an attractive way to activate the entire hall.
Whether it is the visitors who come to visit or the employees who work here, they are deeply attracted by this “infinite wall”, which has become a beautiful landscape of Nexen’s R&D center.
48. Large screen of Kyiv Shopping Mall in Ukraine
The screen is located at the main entrance of the shopping mall and is a long screen in a corner. This video shows a 3D video of a subway vehicle. It has to be said that this video is very realistic. The vehicle seems to be rushing out of the screen and driving onto the road.
49. 3D LED display screen at Singapore Changi Airport
The 3D LED display screen at Terminal 2 of Singapore Changi Airport is located in the center of the departure hall and is an eye-catching landmark.
This display screen is 14 meters high and 17 meters wide. It consists of 892 flat and curved LED displays with a total area of huge, which can present a shocking visual effect.
Every 30 minutes, the display screen will stage a light and shadow water dance show called “Natural Rhythm” for about 4 minutes. The show combines digital technology and water dance performances.
Through realistic details and smooth movements, it simulates the shocking scene of a waterfall pouring down from a high altitude, making passengers feel as if they are in a dreamy natural world.
This 3D LED display screen at Singapore Changi Airport is a major feature of the airport. It has attracted the attention and praise of many passengers with its naked-eye 3D effects, light and shadow water dance shows and modern design.
50. 3D LED display screen at TRX Shopping Center in Malaysia
TRX Shopping Center is located in Kuala Lumpur, Malaysia, and is one of the largest and highest-end commercial landmarks in the country. The 3D LED display screen is located in the atrium of the shopping center.
The display screen has high-definition display capabilities and can present delicate and vivid pictures.
Just like the golden dragon in the video, the details of the dragon’s scales and beard are very clear. Whether it is a static image or a dynamic video, it can be displayed clearly and smoothly.
结论
That’s all for this review.
Are you interested in naked-eye 3D LED displays? Maybe the following article can help you:
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