介绍
Traveling through the pulse of the city, taxis are not only a means of travel but also a mobile storyteller of brand stories. Imagine that when night falls, among thousands of lights, taxis equipped with LED display screens shuttle through the bustling streets. They are not only part of the traffic but also a stage for your brand to shine.
This article is to reveal the secret of how to use this stage to make your brand information shine in every corner of the city.
Without complex strategies, in just 3 minutes, you will learn how to accurately locate, design eye-catching content, and choose taxi LED display screens as your brand communication tool.
We will take you to appreciate the infinite possibilities brought by this innovative marketing method so that your brand can stand out from many competitors and directly reach the hearts of target consumers.
Are you ready? Let us embark on this wonderful journey of brand promotion together and explore how to use taxi LED display screens to open a new chapter for your brand!
1. Why is a taxi LED display screen suitable for brand promotion?
1). Timeliness and flexibility of information release
Change information in time: The taxi LED display screen changes information in real time and can quickly display the latest advertising content. Compared with paper media such as newspapers, magazines, and large vehicle media, it is faster and more flexible.
Remote control: Through remote technology, advertising content can be updated quickly and conveniently, eliminating tedious steps such as typesetting and printing, and improving the efficiency of advertising release.
2). Wide range of dissemination and high coverage
Strong mobility: Taxis have strong mobility in the city, and their driving routes are not fixed. They can cover every corner of the city, including commercial areas, business and financial areas, residential areas, stations, etc., so as to achieve wide dissemination of advertising information.
Wide audience: Taxis contact a large number of passengers and pedestrians every day, covering a wide range of classes, so that LED display screen advertising can reach more potential consumers.
3). Long-term publicity effect
24-hour uninterrupted broadcast: Taxi LED display screen can achieve all-weather advertising broadcasts without the restrictions of time and space, providing a long-term publicity effect for the brand.
Long effective publicity time: Each taxi can provide nearly 720 hours (or 400 hours, depending on the specific data) of effective publicity time per month. This long-term repeated broadcast helps to deepen consumers’ impression of the brand.
4). Strong visual impact and good advertising effect
High-definition display: The LED display screen has a high-definition display effect, which can attract the attention of pedestrians and passengers and increase the attention of advertisements.
Close-range communication: The height of the taxi LED display screen is just at the same level as the pedestrian’s line of sight, which can transmit advertising information to the audience at a close distance and enhance the communication effect of the advertisement.
5). Low-cost and high-cost performance
Low advertising cost: Compared with traditional mass media advertising, taxi LED display screen advertising has lower cost and stronger targeting and can reach target consumers more accurately.
High-cost performance: Taking into account the spread range of advertising, the coverage of the population, and the publicity effect, taxi LED display screen advertising has a high-cost performance.
6). Technological innovation and market demand
Technological innovation: With the continuous development of LED display technology, taxi LED display screens have been continuously improved in terms of display effect, stability, reliability, etc., providing better technical support for brand promotion.
Wide market demand: As an emerging form of advertising, taxi LED display advertising has gradually attracted the attention and favor of many companies and advertisers, and the market demand is wide.
2. How do we plan the brand promotion content of the taxi LED display?
1). Clear promotion goals
First of all, we need to clarify what effect we want to achieve through the taxi LED display. For example, to enhance brand awareness, promote new products, promote promotional activities, etc.
Taking “enhancing brand awareness” as an example, our goal is to make more people notice and remember our brand when riding or passing by a taxi.
2). Refine information and adapt to the characteristics of LED display
Considering the characteristics of taxi LED display, such as limited screen size and short audience vision, we need to refine the promotional information to a few words or a sentence to ensure that the core information can be conveyed within a few seconds.
For example: “XXXX, quality life every moment!” Such slogans are short and powerful and easy to remember.
3). Visual creativity, eye-catching
Use the dynamic effects of LED display to design eye-catching visual content. We can combine the brand’s color, LOGO and dynamic effects, such as flashing, gradient, scrolling, etc. to create a unique visual effect.
For example, display the brand LOGO on the screen in a dynamic way, and add eye-catching product pictures or advertising slogans to attract passengers and pedestrians in a short time.
4). Diversify content and keep it fresh
In order to keep the advertising content on the taxi LED display fresh, we can adjust the content according to different time periods, audience characteristics, and holiday activities.
For example, play travel-related advertisements during peak hours in the morning and evening, such as “XXXX, accompany you to travel safely,” and launch promotional activities on weekends or holidays, such as “XXXX holiday specials, come and buy!”
At the same time, you can also update the advertising content regularly, such as launching new product advertisements, seasonal advertisements, etc., to maintain the audience’s interest and attention.
5). For example
Suppose we are an electric car brand called “Green Travel” and want to promote our brand through taxi LED displays. We can plan like this:
Promotion goal: To increase brand awareness and promote the concept of environmental protection for electric vehicles.
Refine the message: “Green travel, cheer for the earth!” It is short and powerful, conveying the brand’s environmental protection concept.
Visual creativity: Display a dynamic picture of a green electric car on the LED display, with brand LOGO and advertising slogans, using gradient colors and flashing effects to attract attention.
- Content diversity: Play “Green travel, safe and fast travel options!” during peak hours in the morning and evening; launch “Green travel, environmentally friendly travel, enjoy government subsidies!” and other promotional information on weekends or holidays. At the same time, with the launch of new models or changes in seasons, we can also update the advertising content to keep it fresh.
3. How do you choose the right time to place taxi LED display ads?
Choosing the right time to place taxi LED display ads is a key link to ensure the maximum advertising effect. Here are some suggestions to help advertisers better formulate advertising strategies:
1). Consider the audience’s travel habits
Peak hours:
Usually the rush hour (such as 7:00-9:00 in the morning and 5:00-7:00 in the evening) is the most frequently used time period for taxis. At this time, advertising can cover a large number of passengers and pedestrians on the road, increasing the exposure of advertising.
Weekends and holidays:
People travel more frequently during these time periods, especially when there are more activities such as shopping and entertainment. Advertising can attract more potential consumers.
2). Combine advertising purpose with product characteristics
- 品牌推广：
If the purpose of advertising is to increase brand awareness, you can choose to advertise during peak hours and holidays to gain wider exposure.
- Product promotion:
To promote specific products, you can arrange the time of advertising based on the product’s usage scenario and the audience’s consumption habits.
For example, if the product is suitable for family use, it can be advertised on weekends or holidays; if the product is for office workers, it can be advertised during peak hours on weekdays.
3). Consider competitors’ advertising strategies
- Avoid peak competition periods:
If competitors advertise heavily during a certain period of time, in order to avoid dilution of advertising effects, you can choose to advertise during other periods of time.
- Differentiated advertising:
Analyze competitors’ advertising strategies and effects and find differentiated advertising times to attract the attention of target audiences.
4). Consider advertising duration and frequency
- Reasonably control advertising duration:
According to the advertising content and the characteristics of audience attention, advertising duration should be reasonably controlled. Too long ads may cause the audience to lose patience, while too short ads may not fully convey information.
- Properly arrange the frequency:
Under the premise of ensuring the advertising effect, properly arrange the frequency of advertising. Too frequent broadcasting may cause audience disgust, while insufficient broadcasting frequency may lead to discount of advertising effect.
5). Use data analysis to optimize the delivery strategy
- 收集数据：
Use technical means to collect various data in the process of advertising, including exposure, click-through rate, conversion rate, etc.
- 分析数据：
Conduct an in-depth analysis of the collected data to understand the effect of advertising and user feedback.
- Optimization strategy:
According to the results of data analysis, timely adjust the delivery time, duration, frequency and other strategies to improve the advertising effect.
4. Precautions and risk avoidance when placing taxi LED display screen advertising
When placing taxi LED display screen advertising, in addition to the core considerations such as compliance, content quality, technical guarantee, and continuous optimization you mentioned, there are some specific details and risk avoidance strategies that need to be paid attention to:
1). Precautions
1.1). Clear advertising goals:
Before delivery, it is necessary to clarify the target audience, expected effect, and delivery cycle of the advertisement to ensure the relevance and effectiveness of the advertising content.
Choose a suitable location: Considering the visibility and influence of the LED display, it should be located in a conspicuous position, such as the roof or rear window of the car, while avoiding blocking the driver’s line of sight or increasing safety hazards.
Creative content design: The content should be concise and clear, and can quickly attract the attention of passengers and pedestrians. At the same time, combined with dynamic effects and color matching, enhance the visual impact and attractiveness of the advertisement.
Reasonable arrangement of broadcast time: According to the audience’s travel habits and advertising goals, reasonably arrange the broadcast time and frequency of the advertisement. Avoid broadcasting late at night or during traffic congestion to avoid affecting the advertising effect.
Ensure picture clarity: Work with technology providers to ensure that the resolution and brightness of the LED display can meet viewing needs and avoid affecting the advertising effect due to blurred images or insufficient light.
Communicate with taxi companies: Maintain a good communication and cooperation relationship with taxi companies, understand the vehicle operation status and display maintenance plan, so as to adjust the advertising content and broadcast strategy in time.
2). Risk avoidance
Avoid infringement: When designing advertising content, ensure that it does not infringe on the legal rights and interests of others, such as intellectual property rights and portrait rights. Avoid using unauthorized pictures, music, and other materials.
Pay attention to public opinion: Pay close attention to public opinion and public feedback, and adjust advertising content that may cause controversy or negative impact in a timely manner. Avoid damaging the brand image due to inappropriate advertising content.
Technical failure response: Establish a rapid response mechanism with technology providers to ensure that the LED display screen can be quickly repaired or replaced when it fails. Avoid affecting the normal playback of advertisements due to technical failures.
Safety risk assessment: Conduct a safety risk assessment before delivery to ensure that the advertising content does not increase the driving difficulty of the driver or distract his attention. At the same time, pay attention to the installation location and fixing method of the display screen to avoid safety accidents caused by loosening or falling off.
Contract and rights protection: Sign a detailed cooperation contract with the taxi company to clarify the rights and obligations of both parties. The specific terms of advertising, fee settlement methods, and breach of contract liability are clearly stated in the contract to protect the legitimate rights and interests of both parties.
5. BIBILED Taxi LED Display Case Show
结论
In summary, using taxi LED display screens for brand promotion is a modern marketing method that integrates efficiency, flexibility, and extensiveness. It can not only help brands quickly increase their exposure but also deepen consumers’ cognition and memory of the brand in a subtle way.
However, successful brand promotion is not achieved overnight. It requires companies to accurately grasp the pulse of the market, carefully plan promotional content, and pay attention to compliance and innovation in order to stand out in this highly competitive market.
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