Introduction
How to make products stand out and attract consumers’ attention is a challenge that every merchant and enterprise must face.
However, with the rapid development of technology, a new display tool is gradually becoming the only choice for merchants-LED display.
Table of Contents
1. What are the advantages of using LED display to display products?
1). Intuitive and eye-catching
1.1). Dazzlingly bright:
The brightness of the LED display is not covered. It is so bright that it can clearly display the content in direct sunlight outdoors.
For example, at the entrance of a shopping mall or in a square, no matter how glaring the sun is during the day, the product displayed on the screen can be seen clearly.
This brightness advantage ensures that the product display will not be “defeated” by the ambient light and can catch the attention of passers-by anytime and anywhere.
1.2). Super color:
Its colour reproduction ability is simply amazing. If you display products such as clothing and cosmetics that have particularly high colour requirements, the LED display can restore the colour to be almost exactly the same as the real thing.
For example, if you display lipstick, the colour on the screen is almost the same as the actual lipstick.
When consumers see the colour on the screen, they can accurately know the colour of the actual product, and they don’t have to worry about “not getting the right product” after buying it.
1.3). More eye-catching when moving:
LED display screens can not only display static pictures but also play videos and animations.
Imagine that when displaying a sports camera, you can directly play a video of extreme sports shooting. The sense of movement and reality is much stronger than static pictures.
For example, when displaying smart watches, you can use videos to show its various functions in sports scenarios.
Such as step counting, heart rate monitoring, sports track recording, etc., so that consumers can more intuitively feel the actual use effect of the product.
This dynamic display effect can greatly enhance the attractiveness of the product.
2). Super flexible
2.1). Change it as you want:
The content update of the LED display screen is very convenient. If you want to change the product display, you can do it with a backend operation.
Display product A today, change to product B tomorrow, or update the display content according to different promotional activities, without worrying about the trouble of operation.
This flexibility allows companies to adjust display content at any time according to market demand and marketing strategies.
2.2). Customizable shapes and sizes:
Its customization is very high, and various sizes and shapes can be customized according to display needs.
For example, when displaying large home appliances in a shopping mall, you can customize an oversized LED display to make the product display more shocking.
Or make a special-shaped screen in a creative space to create some unique display effects to attract consumers’ attention.
3). Good marketing effect
3.1). Capture customers’ attention:
In shopping malls, supermarkets, or commercial places, a cool LED display can easily become the focus. It is like an “eye-catching artefact” that can quickly attract the attention of passers-by.
When customers are attracted, companies have the opportunity to show them products and increase product exposure.
This ability to attract attention is crucial for product promotion.
3.2). Rich display content:
LED displays can display rich content, including text, pictures, videos and other forms. Companies can use these features to introduce the characteristics, advantages, and usage of products in detail.
For example, show a smart watch and use a video to show its health monitoring function, sports tracking function, etc.
And use text to explain its accuracy and compatibility with other devices, so that consumers can have a more comprehensive understanding of the product.
This rich content display method can not only increase consumers’ understanding of the product, but also enhance their interest in the product, thereby promoting sales.
In short, using LED display screens to display products can not only make the products look cooler and more attractive, but also save companies time and effort, while also improving marketing effectiveness and increasing product sales opportunities.
2. The unique value of LED display screens in displaying different types of products
1). High-end luxury goods display
Displaying luxury goods must be “high-end”, and LED display screens are really a “magic weapon” in this regard.
Imagine that you walk into a high-end watch store, and a large LED screen is showing the internal mechanical structure of a watch, and those precise gears and parts are moving on the screen.
It’s like you can directly see the “heart” of the watch beating, and this detailed display is simply amazing.
Look at the jewellery store again. The sparkling diamonds and gems are displayed through the transparent LED screen, as if they are floating in the air. With the elegant brand story video, a luxurious atmosphere is created instantly.
This display method can not only attract high-end customers, but also let them feel the unique charm of the brand, as if each exhibit is telling its own story.
2). Technology product display
The key to displaying technology products is to let customers see the “power” of the product. LED display screens are “experts” in this regard.
For example, in the mobile phone display area, the screen plays high-definition videos, showing ultra-high-definition photos taken by mobile phones, slow-motion videos, and smooth pictures of game running.
These dynamic demonstrations allow customers to see at a glance how powerful the performance of the mobile phone is.
Moreover, many LED display screens are now interactive. For example, in the smart home display area, customers can directly control smart devices by touching the screen.
For example, by turning on smart lights and adjusting the air conditioning temperature, this kind of personal experience allows customers to more intuitively feel the convenience brought by technology and is more likely to stimulate their desire to buy.
3). Fashion product display
Fashion products rely on “appearance” and “fashion sense” to attract people, and LED display screens are particularly good in this regard.
Walk into a fashion brand store. The LED screens on the wall or in the window are playing fashion blockbusters of the new product series.
Models are wearing the latest clothes and walking on the catwalk. The sense of fashion and trend instantly hits you.
These videos can not only show the style and matching of clothing but also stimulate customers’ desire to buy. Moreover, many LED screens are now interactive.
For example, customers can view clothing of different colors and sizes through the screen, and even try them on virtually.
This fresh experience is particularly attractive to young consumers, making them feel that shopping is not only a consumption, but also a pleasure.
4). Food and beverage display
The most important thing about displaying food and beverages is to let customers “see the freshness” and “feel the deliciousness”. LED display screens are “masters” in this regard.
In supermarkets or restaurants, the screen plays videos of the origin of ingredients, such as showing which orchard fresh fruits are picked from, or showing which sea area seafood is caught from.
This “source display” makes consumers more confident in the freshness and quality of ingredients.
Moreover, for beverages, the screen plays the bubbles and ice cubes colliding when the beverage is poured into the cup. The coolness and freshness can instantly stimulate the customer’s desire to buy.
This vivid display method not only makes food and beverages look more attractive but also makes consumers more involved when shopping as if they can directly feel the deliciousness of the product.
3. Can all LED screens be used to display products?
Not all LED screens are suitable for displaying products. It depends on the specific situation.
Just like you can’t use a kitchen knife to repair a mobile phone, you have to choose the right tool.
Here are some key points to help you figure out which LED screens are suitable for displaying products and which are not.
1). Types of display screens
1.1). Ordinary LED screen:
This screen is like an old-fashioned large lightbox. It is bright, but the resolution is not high, and the image looks a bit blurry.
It is suitable for advertising far away outdoors, such as roadside signs, but if you want to show fine product details, such as the gloss of jewellery and the scale of a watch, it is not enough.
1.2). HD LED screen:
This is much more powerful. It has high resolution and can show product details clearly.
For example, when displaying electronic products, such as the HD screen of mobile phones and the shooting effect of cameras, HD LED screens can perfectly present them, allowing customers to see them clearly.
1.3). Transparent LED screen:
This screen is like a piece of transparent glass. Products can be placed behind it, and it looks like it is floating in the air. It is especially suitable for displaying high-end luxury goods, such as jewellery store windows.
Put the jewellery behind the transparent LED screen and play some elegant brand videos on the screen, and a sense of luxury will come up immediately.
1.4). Touch screen LED screen:
This screen can interact with customers, and customers can operate it by hand.
For example, when displaying smart home products, customers can control the device through the touch screen to see how the lights change and how the curtains move.
This interactive experience can greatly increase the interest of customers.
2). Performance of the display screen
2.1). Resolution:
Simply put, the higher the resolution, the clearer the image. If you want to display high-end products, such as jewellery and watches, you definitely want customers to see every detail.
At this time, a high-resolution screen is very important. If the screen resolution is low, the product will look blurry, and customers will definitely not be interested.
2.2). Brightness and contrast:
High brightness means that the screen can be seen clearly, even in the sun; high contrast makes the image look more vivid.
For example, when displaying products outdoors or in a complex lighting environment, a high-brightness and high-contrast screen can make the product stand out more.
2.3). Color reproduction:
This is very important, especially for products such as clothing and cosmetics that have high colour requirements. If the screen displays red as pink or black as dark grey, it will be troublesome.
A screen with high colour reproduction can accurately display the true colour of the product so that customers can see the same thing as what they actually buy.
3). Application Scenarios
3.1). Outdoor advertising:
If the purpose is to attract passers-by on the street, you must use a high-brightness, large-size LED screen. This screen can play videos and advertisements, and it can catch people’s attention from a distance.
3.2). Indoor display:
In places like shopping malls and exhibition halls, high-definition and colour-good screens are needed.
For example, in jewellery stores and electronics stores, customers are very close to the screen, so they must be able to see every detail of the product.
In short, not all LED screens are suitable for displaying products. The key is to choose according to product characteristics, display environment and customer needs.
If you sell high-end jewellery, you must use a high-definition, transparent screen.
If you are displaying smart home products, a touch screen LED screen is more suitable. Only by choosing the right screen can product display be more effective, attract customers and promote sales.
4. LED display can improve sales conversion rate and long-term returns in product display
LED displays not only attract customers’ attention but also enhance their sense of participation, which is a great help for sales.
For example, a clothing store uses an LED display to play fashion blockbusters of new products at the door.
Those beautiful pictures and dynamic music immediately attract the attention of passers-by, making them unable to help but enter the store to have a look.
Moreover, some LED displays are now interactive, and customers can operate them themselves to view the details of the products.
This experience is particularly good and can greatly increase customers’ desire to buy.
In the long run, although it may cost a lot of money to buy an LED display at the beginning, its power saving, durability, and customer attraction characteristics can save you a lot of costs in the future and sell more things.
Overall, the return on investment is still very high. For example, a company installed an LED display in the exhibition hall. When displaying products, customers can see more clearly and buy more happily. In the end, it is worth the money!
In addition, LED displays have a long service life and low maintenance costs. It can usually be used for 50,000 to 100,000 hours, and rarely fails under normal use.
This means that companies do not need to replace equipment frequently, nor do they have to spend a lot of time and money on repairs.
In contrast, traditional display methods, such as paper posters or static display boards, are not only expensive to produce, but also require regular content changes, which is more expensive in the long run.
At the same time, the flexibility of LED display screens is also very important.
It can update content at any time, whether it is a new product launch, promotional activities, or corporate image promotion, it can be quickly adjusted to keep the display content fresh and attractive.
This flexibility can not only better meet market demand, but also improve customer satisfaction and loyalty.
Finally, the energy-saving characteristics of LED display screens cannot be ignored.
It is more power-saving than traditional display equipment, and the savings in electricity bills over a long period of use are also a considerable figure.
Moreover, with the continuous advancement of technology, the energy consumption of LED display screens is still decreasing, which means that future operating costs will be further reduced.
In summary, although the initial investment of LED display screens is large, in the long run, it can not only effectively improve sales conversion rate.
It can also bring higher return on investment to enterprises by reducing operating costs, improving display effects, and enhancing customer experience.
5. How do you choose an LED display suitable for displaying your products?
1.1). Indoor or outdoor?
- Indoor:
For example, shopping malls, exhibition halls, and stores, where the light is relatively soft, indoor LED screens are enough.
It has delicate colors and can show product details, such as jewelry and electronic products.
- Outdoor:
For example, roadside billboards and squares, where the sun is dazzling, outdoor LED screens must be used, which have high brightness, are waterproof and dustproof, and are not afraid of wind and rain.
1.2). What content is displayed?
Text information: For example, prices and notifications, a monochrome screen is enough, simple and cheap.
Pictures and videos: To show product details and dynamic effects, full-color screens are a must, with bright colors and vivid pictures.
The dot pitch is the distance between screen pixels. The smaller the dot pitch, the finer the screen, but the higher the price. For example:
P4 screen (dot pitch 4mm): Suitable for viewing from 4 meters away, suitable for places such as shopping malls and exhibition halls.
5 screen (dot pitch 2.5mm): Suitable for viewing from 2.5 meters away, more suitable for close-up display, such as store counters.
In short, if the audience is far away from the screen, the dot pitch can be larger; if the audience is close, the dot pitch must be smaller.
- Brightness:
Generally, 300-800nits is enough for indoor use. Too bright will be dazzling. 4500-7000nits should be selected for outdoor use; otherwise, it will not be visible in the sun.
- Colour:
The higher the grayscale, the richer the colour and the finer the picture. At least 14-bit grayscale should be selected. Otherwise, the colour will appear very “fake”.
- Brand reputation:
Choose a well-known brand; the quality is guaranteed, and you can use it with confidence.
- After-sales support:
Ask about the warranty policy clearly. In case of a breakdown, the manufacturer can repair it in time. Don’t buy a “disposable” product.
In short, choosing an LED display is like buying clothes. It depends on the occasion and the needs.
Figure out where you want to use it and what content you want to display, then consider details such as pixel pitch, brightness, and colour.
Finally, don’t forget to check the brand and after-sales service. If you choose the right one, your product display will be more effective!
6. Conclusion
Through the above comprehensive introduction to LED display, we can see that it is not only a display tool, but also an efficient marketing tool.
Whether it is high-end luxury goods, technology products, fashion goods, food and beverages, LED display can enhance the attractiveness and sales opportunities of products in its own unique way.
Finally, if you want to know more about LED displays, please get in touch with us.
