Introduction
If you often visit parks, you will find that most LED displays in parks are not large screens but small pole LED displays. They are often installed together on the various street lamp poles in the park. So, how did the pole LED display get the “favorite” of the park?
Reason 1: The basic functions of the pole LED display in the park
The pole LED display, the new favorite in the park, is really multifunctional! It is not only a powerful assistant for information release but also an excellent platform for advertising and promotion and a wonderful window for cultural display.
1). Information release platform
Imagine that you are taking a leisurely walk in the park, and suddenly, the LED display on the light pole flashes a safety reminder or a weather warning. Do you think it is particularly timely and considerate?
Yes, the pole LED display is a little expert in real-time information release. Whether it is safety information, weather changes, or emergency notifications, it can be quickly and accurately conveyed to every visitor.
Moreover, it will also play activity notifications and health tips to make the park’s service more thoughtful and efficient. Visitors no longer have to worry about missing any important information!
2). Advertising media
The bright picture of the pole LED display is simply a beautiful landscape in the park! With its strong visual impact, it successfully attracted the attention of tourists. Commercial advertisements and public welfare propaganda all like to use it as a platform.
Once the commercial advertisement is broadcast, the city’s business atmosphere will immediately be upgraded by several levels; once the public welfare propaganda is released, it is full of positive energy, and the citizens’ civilization literacy will also rise with the tide.
3). Cultural display window
Did you know? The pole LED display is also a small world for the park’s cultural display! The wonderful moments of concerts and cultural performances can all be presented on it.
Visitors can enjoy the beautiful scenery while walking, watching, and feeling the cultural heritage of the park.
In addition, it can display local culture, historical stories, and tourism information one by one so that tourists can have a deeper understanding of the location of the park. This cultural experience is simply great.
In general, the pole LED display is an all-around player in the park, information release, advertising, and cultural display; everything is OK! It brings a lot of convenience to the management and service of the park and also brings a more diverse and richer experience to tourists.
Reason 2: Unique advantages of pole LED display in the park
The pole LED display is not just a decoration in the park; it has a lot of unique advantages!
1). Multifunctional integration
This pole LED display is a “jack of all trades”! It can not only illuminate but also display advertisements, publish information, monitor the environment, and perform video surveillance.
So many functions are integrated on a lamp pole, truly realizing “one pole for multiple uses.” In this way, urban space is saved, and the investment cost of infrastructure is greatly reduced. Do you think it is particularly practical?
2). Efficient and convenient information service
The pole LED display has another trick, which is to publish all kinds of information in real-time through the Internet. Whether it is a weather forecast, event notification, or emergency announcement, it can be quickly conveyed to citizens.
Moreover, some pole screens also support a touch interaction function, and citizens only need to click to get more city-related information. This efficient and convenient information service makes the lives of citizens easier.
3). Intelligent management
Don’t underestimate this pole LED display. It is a “smart housekeeper”! It can monitor environmental data such as air quality, temperature, humidity, noise, etc., in real-time, providing a strong basis for urban environmental management.
Moreover, the Internet of Things technology can also integrate various equipment and data in the park to form a comprehensive and intelligent park management platform. In this way, the management of the park becomes more efficient and intelligent.
4). Beautiful and practical
Finally, don’t forget that pole LED display is also a “beautiful view”! It has a variety of appearance designs, which can enhance the overall image of the city and show a sense of modernization and technology.
Moreover, its display effect is also very rich, with dynamic, page-turning, scrolling, etc., which attracts the attention of many tourists. It can be said that the LED display on the light pole has become a beautiful landscape in the park.
In summary, the LED display on the light pole has many unique advantages in the park. Whether it is multi-functional integration, efficient and convenient information services, intelligent management, or beautiful and practical coexistence, it has become an indispensable part of the park.
Reason 3: Advertising matrix advantages of pole LED display screens in parks
The advertising matrix advantages of pole LED display screens in parks are not only reflected in the effect of advertising dissemination but also in its powerful matrix management capabilities.
That is, the pole LED display screens of the entire park can be managed in a unified manner. This management method brings many conveniences and advantages to advertisers and park managers, which are specifically reflected in the following five aspects:
1). Unified management and efficient operation
Through a unified management platform, park managers or advertisers can achieve centralized control of all pole LED display screens in the entire park. This means that the advertising content of all display screens can be updated at one time without having to operate one by one, which greatly improves work efficiency.
At the same time, the management platform also supports remote monitoring functions, which can view the operating status, playback content, and other information of each display screen in real-time.
Once a fault or abnormal situation occurs, it can be immediately discovered and handled to ensure the normal operation of the display screen and the continuity and stability of advertising dissemination.
2). Precise delivery and personalized customization
The tourist groups in different areas of the park have different characteristics and needs. Using matrix management, advertisers can customize different advertising content for display screens in different areas according to regional divisions to achieve precise delivery.
At the same time, the advertising content can also be customized according to the time period, such as playing advertisements in crowded areas during peak hours in the morning and evening to maximize the advertising effect.
This personalized customization method not only improves the targeting of advertising but also enhances the audience’s viewing experience.
3). Brand image enhancement and resource integration
Through a unified visual style and advertising content, the pole LED display can enhance the brand image of the advertiser or the park and enhance the audience’s recognition and memory of the brand.
At the same time, matrix management can also realize the integration of various resources in the park, such as linking the display screen with other facilities in the park (such as WiFi, surveillance cameras, etc.) to provide tourists with more convenient and comprehensive services.
This resource integration method not only improves the overall quality of the park but also enhances the tourists’ park experience.
4). Reduce operating costs and improve efficiency
Through unified management, the pole LED display can reduce operating costs, such as reducing labor costs and maintenance costs.
At the same time, due to the accuracy and efficiency of advertising delivery, the exposure and conversion rate of advertising can be improved, thereby increasing advertising revenue.
For park managers, this can not only improve the operating efficiency of the park but also provide strong financial support for the sustainable development of the park.
4. Practical application cases of pole LED display screens in parks
1). Parks in Seoul, South Korea
Seoul has installed smart light poles in many parks. These light poles are integrated with LED display screens to display park information, event notices, weather forecasts, and other content.
These display screens not only provide convenient information services for tourists but also enhance the tourists’ park experience through their dynamic and intuitive display methods.
At the same time, Seoul’s smart light pole system also has environmental monitoring functions, which can collect environmental data in the park in real-time and display it to tourists through LED display screens, thereby improving tourists’ environmental awareness.
In addition, the pole LED display screen also serves as an emergency information release platform, which can quickly convey important information in an emergency and improve the safety management level of the park.
2). Taolu Park in Raleigh, USA
Raleigh has cooperated with many companies to carry out the intelligent transformation of four light poles in Taolu Park and install LED display screens. These display screens not only provide free WiFi and energy-saving lighting functions but also allow Internet connection through T-Mobile’s cellular network without relying on underground broadband lines.
The transformed light poles have become the information center in the park, and tourists can obtain park maps, event information, and other content through the display screens.
At the same time, the display screen is also used to display local artworks and community announcements, promoting the dissemination and exchange of culture.
As part of the “Smart Raleigh” plan, this project has improved the overall quality of the park and attracted more tourists to visit.
Conclusion
After reading the whole article, I believe you also understand why parks like to use pole LED displays. In fact, pole LED displays not only play their role in parks, but can also be seen on many roads.
Finally, if you want to know more about LED displays, please contact us.
