Which LED Displays Are Suitable For Convenience Stores?

Introduction

Do you know? The appeal of convenience stores now depends not only on the richness of goods, but also on how to improve customer experience through effective display methods.

Today, LED displays have become the “secret weapon” for convenience stores to improve their image and optimize services.

1. The role of LED displays in convenience stores

1). Product information display

The most feared thing for customers in convenience stores is unclear information. LED displays can solve this problem very well.

It can clearly display the price, specifications and origin of the goods, so that customers can see it at a glance. When the price changes, the display can also be updated in time to avoid misunderstandings.

For new or special products, the display can display the highlights of the products through high-definition pictures and videos, such as origin, function or taste, to attract customers’ attention.

If the goods are out of stock, the display can also remind customers and, at the same time, facilitate the clerk to replenish the goods in time to improve the shopping experience.

2). Promotional advertising

Convenience store promotions need to attract customers, and LED displays are an excellent tool.

It can display the details of the promotion through dynamic pictures and eye-catching text, such as discount strength, participating products, and event time so that customers can quickly understand.

Placing the display screen at the store entrance or window, playing advertisements such as “limited time discount” and “buy one get one free”, can effectively attract passers-by to enter the store.

The display screen can also create a promotion atmosphere, let customers feel the benefits through animation or video, and increase their willingness to consume.

At the same time, it can also clearly explain the promotion rules to avoid customer misunderstandings.

3). Business hours and store information introduction

The business hours of convenience stores are very important. If customers don’t know, it’s easy to go in vain. LED display screens can clearly display business hours to avoid customer misunderstandings.

For convenience stores that are open 24 hours a day, the display screen can also highlight this advantage and attract more customers.

In addition, the display screen can introduce the store’s special services, such as free Wi-Fi, charging equipment rental, or home delivery, to enhance the store’s competitiveness.

It can also display the store’s honorary certificates or partners to enhance customer trust.

In special circumstances, such as bad weather or power outages, the display screen can issue notifications in a timely manner to inform customers of the store’s response measures, reflecting the store’s intentions.

4). Guide customers' shopping process

When shopping in a convenience store, the most feared thing for customers is that they can’t find the directions or wait in line for too long.

LED display screens can guide customers to quickly find the cashier counter through arrows or text prompts, improving shopping efficiency.

It can also display the payment methods supported by the store, allowing customers to prepare in advance and reduce waiting time at the cashier counter.

In addition, the display screen can remind customers to pay attention to details such as the shelf life of the goods and be careful of glass doors, making the shopping process more secure and reducing accidents.

5). Enhance the store image

LED display screens can add a sense of technology and modernity to convenience stores.

It can make the store environment more beautiful and attract customers who pursue fashion.

The display screen can also display the store’s culture and business philosophy, such as “customer first” and “honest management,” so that customers can feel the store’s intentions and enhance loyalty.

In short, with LED display screens, convenience stores not only look more high-end but also stand out from the competition and attract more customers.

2. Types of LED display screens suitable for convenience stores

1). Indoor monochrome LED display screen

Advantages:

This type of display screen is relatively low in cost, the display effect is also very clear, and it is simple and convenient to use. It is especially suitable for small convenience stores with limited budgets.

Applicable scenarios:

It is mainly used to display price tags, simple information prompts, such as product prices, a simple introduction to promotional activities, or store opening hours.

Placed in the store aisle, above the shelf or near the cash register, customers can see the key information at a glance, and they will not be in a hurry when buying things.

2). Indoor full-color LED display

Advantages:

The full-color display has rich colors and great visual effects. It can attract customers’ attention and make the store look more technological and modern.

Applicable scenarios:

It is particularly suitable for promotional advertising and new product display.

For example, put a full-color screen near the store entrance or cash register, play some dynamic advertising videos or high-definition pictures, and customers will be attracted at a glance.

If there are new products on the market in the store, you can also use it to show the features of the new products, so that customers are more interested in trying them.

3). LED shelf screen

Advantages:

This display is installed on the shelf, right next to the goods, and can accurately provide information for each product, such as price, origin, promotional information, etc.

It is small in size, does not take up space, and can be used with product labels, which is very convenient for customers to find information.

Applicable scenarios:

It is particularly suitable for displaying product information on shelves, especially in areas with many types of products and small packaging, such as snack areas and daily necessities areas.

When customers choose products, they can see detailed information by looking up, and they will feel more confident when buying things.

4). LED strip screen

Advantages:

Its shape is very flexible and can be customized according to the space and design requirements of the convenience store. It can be installed horizontally or vertically, and is particularly suitable for places with narrow space.

Applicable scenarios:

The most common place is above the cash register, which can be used to display current promotions, payment method prompts, or welcome messages.

It is also good to put it on both sides of the channel, and you can scroll to play product recommendation information, such as “Hot Products of the Week”, to guide customers to look at other products.

5). LED transparent screen

Advantages:

This screen has excellent light transmittance. When it is not displayed, it is almost the same as ordinary glass, and it does not affect the lighting at all.

However, once it is displayed, the effect is particularly good, beautiful, and practical.

Applicable scenarios:

It is most suitable for installation on the window or glass door of the store. For example, displaying promotional advertisements in the window position will attract people passing by at a glance.

Displaying business hours or store names on the glass door will make it clear to customers when they enter the store, and it can also improve the recognition of the store.

In short, convenience stores can choose the right LED display according to their budget, store size and the content they want to display.

Each screen has its own characteristics. If used in the right place, it will definitely enhance the attractiveness of the store and the shopping experience of customers.

3. Precautions for convenience stores to choose LED displays

1). Resolution requirements

The screens in convenience stores are mainly for customers to see information, such as product prices, promotions, etc.

If the resolution is too low, the words and pictures on the screen will be blurred, and customers will have difficulty reading.

Think about it: if customers can’t even see the specific content of the promotion, it will be a disappointment.

Therefore, at least a 1920×1080 (1080P) resolution screen should be selected so that the text is clear, the pictures are beautiful, and customers can look comfortable.

2). Match the display screen size with the store space

The screen size must match the space of the store. If the screen is too big, it will look very abrupt in the store and may even block other products or aisles, making it awkward for customers to walk.

On the other hand, if the screen is too small, the information will not be fully displayed, and customers will not be able to see it clearly.

For example, a 32-inch to 42-inch screen is quite suitable above the cash register, which will not look too big and can display the information clearly.

If it is a place like a window, depending on the size of the window, a 55-inch to 65-inch screen is good, which can attract passers-by without appearing crowded.

3). Power consumption and energy-saving performance

Convenience stores are open every day, and the screens have to be turned on for a long time, and the electricity bill is not a small amount.

Although the LED screen itself is relatively energy-saving, if the power consumption is too high, the electricity bill will also be a considerable expense over time.

Therefore, it is important to choose a low-power screen. Some screens are now quite smart.

When there is no content to display, they will automatically lower the brightness or automatically adjust the brightness according to the light, which can save power and extend the life of the screen, killing two birds with one stone.

4). Brightness and contrast of the display

The lights in the convenience store are bright. If the screen is not bright enough, customers can’t see the content clearly. In addition, contrast is very important.

The screen with high contrast has bright colors and strong layering, which is comfortable to watch.

If the contrast is low, the content on the screen looks like it is covered with a layer of dust, and customers are not interested in it.

Therefore, the brightness must be at least 300cd/㎡ (lumens) and the contrast should be above 1000:1.

Especially in the window, if the sun shines outside, if the screen is not bright enough, the content inside cannot be seen at all.

5). The service life and maintenance cost of the display

The screen in the convenience store has to be used every day. If the quality is not good, it will go wrong every now and then, which is too troublesome.

And it costs money to repair it. Therefore, it is important to choose a screen with reliable quality and long life.

Generally speaking, the screen of a big brand has a long life and can be used for 30,000 to 50,000 hours.

Moreover, ask about the warranty policy when buying. In case of problems, it is convenient to repair, and you will not spend money in vain.

6). Budget and cost-effectiveness

Convenience stores don’t earn money from the wind, so they have to be careful when buying screens.

If you only want high-end products and exceed your budget, it’s not worth it; if you want cheap products, but the quality is not good, and they break down after a short time, it’s even less worth it.

So, you have to choose according to the actual needs of your store. For example, although monochrome screens have simple functions, they are cheap.

If they are only used to display prices and simple information, they are quite suitable.

Although full-color screens are beautiful and have many functions, they are also expensive.

They are suitable for stores that want to promote sales and display new products.

In short, make more comparisons and choose the screen with the right price, reliable quality, and functions that meet your needs. This is called cost-effectiveness.

4. Future development trend of convenience store LED display

1). Screens are becoming more and more “smart” and more powerful

In the future, LED displays will become more and more intelligent, just like mobile phones. They can not only display pictures and texts, but also automatically adjust brightness and content according to the environment.

For example, when the light is strong during the day, the screen will automatically brighten, and when the light is dark at night, the screen will dim, which saves power and protects customers’ eyes.

Moreover, these screens can be remotely controlled over the Internet, so store owners can update advertising content without going to the store, which is very convenient.

2). The screens are getting better and better, with clearer details

Nowadays, people have higher and higher requirements for visual effects.

In the future, LED screens will have higher resolution, brighter colors, and more delicate pictures.

Just like watching high-definition TV, customers can see clearer product pictures and promotional information, and the shopping experience will be better.

Moreover, new technologies will make screens thinner, lighter, and easier to install.

3). Screens are becoming more “environmentally friendly” and more energy-saving

Convenience stores have to turn on lights and screens every day, and electricity bills are a considerable expense. In the future, LED screens will be more energy-efficient and consume less power.

For example, some screens can automatically enter low-power mode when no one is watching, or adjust the brightness according to actual needs, which not only saves power but also extends the life of the screen.

4). The screens are becoming more and more “personalized” and customizable

The layout and needs of each convenience store are different, and future LED screens will provide more customization options.

For example, store owners can choose screens of different shapes and sizes according to the style and size of the store, and can even customize the style and animation effects of the displayed content to make the store more distinctive.

5). Screens are becoming more “popular” and less expensive

With the development of technology, the cost of LED displays will gradually decrease, which means that more convenience stores can afford high-quality screens.

Moreover, market competition will become more and more fierce, and manufacturers will provide more discounts and services, giving store owners more choices when choosing screens.

6). Screens are becoming more and more “all-round” and have more application scenarios

In the future, LED displays can not only be used to display products and promotional information, but also be linked with other devices in the store.

For example, when a customer approaches the screen, the screen can automatically play related product introduction videos.

When a product in the store is out of stock, the screen can automatically remind the customer.

In addition, the screen can also be used to display the store’s special services, customer reviews, and other content to enhance the store’s overall image.