Introduction
As a hub connecting all floors, the design and decoration of the atrium of a shopping mall are increasingly becoming a key link in attracting customers and improving the shopping experience.
As a perfect combination of modern technology and art, LED display screens are gradually becoming an important part of the decoration of the atrium of a shopping mall. So, which LED display screen is better to install in the atrium of a shopping mall?
1. The importance of LED display screens in the atrium of a shopping mall
The LED display screen in the atrium of a shopping mall is really an indispensable treasure in the modern business environment.
You have to talk about its importance from the aspects of improving the business atmosphere, attracting customers’ attention, and brand promotion. Of course, there are some additional benefits, which I will also tell you about.
1). Improve the business atmosphere
1.1). Create an immersive shopping experience:
When you walk through the atrium of a shopping mall, have you ever been attracted by the huge LED display screen? The high-definition videos and dynamic images played on it are like taking you into a whole new world.
The immersive feeling makes your shopping more fun and exciting. This immersive experience is like opening a visual feast for you, which makes your favorability towards the shopping mall soar.
1.2). Enhance the sense of spatial hierarchy and visual impact:
The atrium is the heart of the shopping mall, connecting all floors. If there was only a blank wall there, it would be so boring! But with the LED display, everything is different.
It uses colors, light and shadow, and dynamic effects to dress up the atrium in a colorful way so that people can feel the sense of hierarchy and impact at a glance.
Such a design not only makes the shopping mall look more attractive but also improves its overall quality and grade.
1.3). Create a unique business culture:
A shopping mall is not just a place to sell things; it also has its own culture and philosophy. The LED display is like a big stage, showing the unique charm of the shopping mall to the fullest.
When you are shopping, you can not only buy the goods you like but also feel the unique cultural atmosphere. This cultural feeling gives you a deeper impression and memory of the shopping mall.
2). Attract customers’ attention
2.1). Dynamic content attracts customers’ attention:
Did you know? Dynamic things are always easier to attract people’s attention than static things. The animations, videos, and real-time updated information on the LED display are like magnets that attract your eyes.
When you walk through the atrium, you will always stop and take a look. This way of displaying dynamic content not only increases the fun of shopping but also allows you to stay in the shopping mall longer.
2.2). Increase interactive experience and improve customer participation:
The current LED display is not ordinary. Some of them also support touch or sensor interaction. You can touch the screen or wave your hand to interact with the display, like playing with a mobile phone.
This new shopping experience makes your shopping more fun and engaging. You will definitely like this kind of shopping mall that can interact with you more!
2.3). Guide customer flow and optimize shopping paths:
The shopping mall is so big that sometimes it takes a long time to find a store. But with an LED display, it is different. It is like a navigator that tells you where the store is and what promotions are available. You can easily find where you want to go by following the guidance of the display. This guidance method not only makes shopping more convenient but also saves you time.
3). Brand publicity and promotion
3.1). Efficient dissemination of brand information:
LED display screen is like a billboard, but it is much more useful than a billboard. It can quickly convey brand information, promotional activities, or new product releases to customers.
This method of communication is fast and wide, and it can let many people know your brand at once. For brands, this is a good opportunity to increase their visibility and influence.
3.2). Enhance brand image and reputation:
Shopping malls are high-end places, and the brand display on LED display screens also gives people a sense of high quality and high grade. Your carefully designed advertising content, coupled with high-quality display effects, can greatly enhance your brand image and reputation.
Customers will naturally be more willing to buy your products if they have a good impression of your brand.
3.3). Promote emotional connection between brands and customers:
LED display screens can not only display hard information about brands but also touch the hearts of customers through emotional advertising content or interactive experiences.
For example, if you put a warm advertisement or design an interesting interactive game, you can make customers have a deeper emotional resonance with your brand. This emotional connection is like a bridge connecting the brand and the hearts of customers.
4). Additional advantages
4.1). Promote sales growth:
The advertising content and promotions on the LED display are like a catalyst that can stimulate customers’ desire to buy. When you see those attractive pictures and discount information, can you not help but want to buy?
This dual stimulation of vision and hearing makes your shopping experience more pleasant and more likely to produce impulse consumption. In this way, sales will naturally increase.
4.2). Improve customer satisfaction and loyalty:
When you are shopping in a shopping mall, if you see a good-looking LED display, will you think this shopping mall is interesting? This pleasant shopping experience makes you more willing to visit this shopping mall again.
Moreover, you will be willing to share your shopping experience with your relatives and friends. This kind of word-of-mouth communication is a priceless treasure for shopping malls.
4.3). Enhance the competitiveness of shopping malls:
Nowadays, the competition in shopping malls is so fierce that having an advanced and high-quality LED display is a plus. It makes the shopping center look more fashionable and avant-garde and also attracts more merchants and customers to settle in.
Moreover, the diversified functions and applications of LED display screens also bring more innovation and development space to shopping centers. In this way, the competitiveness of shopping centers is naturally enhanced.
2. Overview of the types of LED display screens in the atrium of shopping centers
1). Indoor full-color LED display screen
When you walk into a shopping center, you may first be attracted by the huge indoor full-color LED display screen. The resolution of this thing is so high that the picture is as clear as if you are standing in front of a painting. The colors are also very bright: red is red, green is green, and blue is blue, which is dazzling.
Moreover, its brightness can be automatically adjusted according to the light in the room to ensure that you can see it at any time.
This kind of display screen is most suitable for playing advertisements, promotional information, event previews, etc. It not only conveys information but also makes the shopping center look more upscale.
2). Transparent LED display screen
There is also a particularly cool transparent LED display screen, which is like a layer of transparent screen window, and it is not abrupt when installed in a shopping center.
The pixels of this display screen are almost completely transparent, which does not affect the indoor lighting and sight.
Imagine walking in a shopping mall and suddenly seeing a wall become a transparent display screen, playing some light and transparent picture effects. How interesting it would be!
The curved LED display screen is also very interesting. It can be customized according to the structure and design requirements of the shopping mall.
It can be arc-shaped or any other curved shape, which is completely in line with the design style of the shopping mall. This kind of display screen can create a unique visual effect, allowing you to feel more surprises and fun during the shopping process.
For example, a shopping mall can install a huge curved LED display screen in the atrium to play some dynamic video content, making you feel as if you are in the scene.
4). Small pitch LED display screen
The small pitch LED display screen is a high-tech product. Its pixel pitch is very small, so the resolution is super high, and the picture is extremely delicate.
Moreover, it also has the advantages of high brightness and low power consumption, and it is not afraid of long-term operation.
Shopping malls can use it to play high-definition videos, pictures, and text information, providing customers with a more delicate and clear visual experience. For example, when holding art exhibitions or fashion shows, using small pitch LED displays to show details, the effect is absolutely first-class.
5). Special-shaped LED display screen
The special-shaped LED display screen is a creative guy whose shape can be strange, such as a magic cube, tunnel, skylight, etc. This kind of display screen can create a wonderful world of light and shadow, which instantly improves the grade and taste of the shopping center.
You can imagine that walking into the shopping center, you suddenly see a huge magic square LED display screen changing different picture contents; how magical it is! This kind of display screen is not only beautiful but also can become a popular check-in point in the city, attracting more people to visit.
In general, there are so many types of LED display screens in the atrium of the shopping center, each of which has its own unique charm and applicable scenarios.
The shopping center can choose the most suitable type of LED display screen according to its own needs and positioning, and provide customers with a richer and more colorful shopping experience.
3. Considerations for the selection of LED display screens in the atrium of the shopping center
When choosing the LED display screen in the atrium of the shopping center, you can’t just pick it casually. You have to consider multiple factors comprehensively to choose the most suitable one. Next, let’s talk about these key considerations.
1). Viewing distance and ambient brightness
First, you need to see how big the space in the atrium of the shopping mall is and how far away customers usually stand to watch the display. If the space is large, you naturally have to choose a larger LED display so that customers can see clearly. In addition, you have to consider the ambient brightness.
If the atrium is bright, you have to choose a high-brightness display to ensure that the picture can be presented clearly and will not be overwhelmed by the light. Therefore, when choosing the size and brightness of the display, you must consider the actual situation.
2). Playback content and needs
Next, you have to think about what content the shopping mall plans to play on the display. Is it an advertisement, video, animation, or something else? Different content has different requirements for the display. For example, if you plan to play high-definition video, you have to choose a high-resolution display.
In addition, operational needs must also be taken into account. For example, if you need to update the content in real-time, you have to choose an LED display that supports fast content change.
If you plan to provide an interactive experience, you have to choose a display that supports touch or sensing functions. Therefore, when choosing the type and configuration of the display, you must decide according to the playback content and operational needs.
3). Installation and maintenance
Let’s talk about the installation and maintenance issues. There are many ways to install LED display screens, such as hanging, wall-mounted, embedded, etc.
When choosing the installation method, you have to consider the structure and layout of the shopping mall atrium to ensure that the LED display screen can be installed firmly and beautifully. At the same time, you have to consider the convenience of maintenance.
The display screen is a long-term device, and you have to ensure that it can operate stably for a long time and is not prone to failure. Therefore, when choosing a display screen, you must ask the manufacturer about installation and maintenance issues to ensure that you can easily deal with it.
4). Cost and budget
Finally, you have to consider the cost and budget issues. When shopping malls choose LED display screens, they must consider their budget and financial situation. The prices of display screens of different types and specifications are different.
Some are expensive, and some are cheap. Therefore, when choosing a display screen, you must consider your budget to ensure that you can afford it and use it.
In summary, choosing an LED display screen for the atrium of a shopping mall is not a simple matter. You must consider multiple factors such as viewing distance and ambient brightness, playback content and needs, installation and maintenance, and cost and budget to choose the most suitable one.
Therefore, when choosing a display screen, you must carefully and comprehensively consider it to ensure that you can choose a satisfactory product.
4. References to famous shopping mall atrium LED display cases
1). TRX Shopping Center, Malaysia
1.1). Curved large screen:
- Scale and location:
The LED curved large screen in the atrium of TRX Shopping Center runs through three floors and is 16 meters high. It is the largest indoor curved screen in Malaysia.
- Visual impact:
This curved large screen has attracted countless customers with its shocking visual impact and has become the focus of the entire shopping mall.
- Display effect:
The excellent display effect makes the advertising value extremely high, making it an ideal choice for international brands to display brand image and promote products.
1.2). Overall design:
- Style fit:
The design of the display screen is highly consistent with the overall architectural and decorative style of the shopping mall, showing the sense of technology and modernity of TRX.
- High-end charm:
This highly unified design style highlights the unique charm of high-end commercial space and enhances the overall image of the shopping mall.
2). K11 Shopping Center, Wuhan, China
K11 Shopping Center in Wuhan perfectly integrates the three core elements of art, humanities and nature to create a shopping paradise that integrates fashion, art and nature.
The Aureida transparent screen installed in the atrium adds a unique charm to this shopping center.
121). Design highlights:
2.1.1). Transparent LED screen technology:
High-strength integrated design: The transparent LED screen adopts a high-strength integrated design box to ensure the stability and durability of the screen.
Installation by hoisting: The installation by hoisting does not damage the floor tile structure, maintaining the integrity and beauty of the atrium floor.
Transparent and light: The transparent and light characteristics of the transparent LED screen reduce the load-bearing burden of the dome, which is very suitable for atrium hoisting applications.
2.1.2). Fusion of art and nature:
Waterfall hanging river design concept: The transparent LED screen integrates the waterfall in the natural scenery with the art and humanistic atmosphere of the atrium, interpreting the design concept of the waterfall hanging river.
Enhanced interactivity: This design not only improves the grade of the shopping center, but also enhances the interactivity and entertainment of the atrium space, attracting many customers to stop and watch.
2.1.3). Creative display:
- High-definition and delicate picture quality: The high-definition and delicate picture quality of the transparent screen brings customers a more shocking visual experience and enhances the attractiveness of the shopping center.
5. Future development of LED display screens in shopping malls
1). Technology development trends
1.1). Higher resolution
The resolution of future LED display screens will be so high that you can’t see the pixels, just like looking at the real world. This will make shopping malls more attractive for displaying goods and advertisements.
1.2). Lower power consumption
LED display screens will be more and more energy-saving in the future, which is both environmentally friendly and economical.
Shopping malls don’t have to worry about soaring electricity bills when using them, and they can also make some contributions to the earth.
1.3). Smarter interactive functions
Imagine that you are standing in the atrium of a shopping mall and waving at the LED display screen, and it will respond to you and show you the information you want to see.
This kind of intelligent interaction will become more and more common in the future.
1.4). Lightweight and flexible
LED display screens will become lighter and thinner, and even bendable. In this way, the atrium design of shopping malls can be more flexible and more personalized.
1.5). Customization and personalization
The future LED display screens, like custom clothing, can be customized according to the needs and style of shopping malls. In this way, the atrium of each shopping mall can be unique.
2). Market Challenges and Opportunities
2.1). Intensified Market Competition
The LED display market is now very competitive, but this is also a good thing for shopping malls. Because competition will promote technological progress and give us more good choices.
2.2). Diversified Customer Demands
Customers are becoming more and more picky now. They want not only shopping, but also entertainment and experience. Therefore, the atrium LED display in the shopping mall must be able to play tricks to attract them.
2.3). Rapid Technology Update
LED display technology is updated too quickly, and shopping malls must keep up with the pace, otherwise they will be eliminated. But this is also an opportunity to continuously introduce new technologies to enhance the shopping experience.
2.4). Rising Operating Costs
Although LED display screens are good, the cost is not low. Shopping malls must find ways to reduce costs, such as using energy-saving technologies or reasonably arranging the playback time.
3). Response Strategies and Suggestions
3.1). Keep up with the trend of technology
Shopping malls must always pay attention to new technologies of LED display screens and introduce them in time to keep the atrium fresh.
3.2). Customize Unique Style
Work with suppliers to customize atrium LED display screens that match the style of shopping malls. In this way, it can not only enhance the brand image, but also attract customers.
3.3). Play new tricks
Use VR, AR and other technologies to make the content displayed on the atrium LED display more interesting and interactive. When customers come, they not only want to shop but also want to play.
3.4). Be thrifty and reduce costs
Shopping malls must learn to be thrifty and use energy-saving technologies and reasonable arrangements for broadcasting time to reduce the operating costs of LED displays.
3.5). Establish long-term partners
Establish long-term cooperative relationships with high-quality LED display suppliers, grow together, and make progress together. In this way, shopping malls can always stand at the forefront of technology and bring better experience to customers.
Conclusion
In summary, the selection of shopping mall atrium LED display is a process of comprehensive consideration of many factors.
It is necessary to make customized choices based on the actual situation and needs of the shopping mall. I hope this article can help you.
Finally, if you want to know more about LED displays, please get in touch with us.
