Introduction
With its unique mobility, wide coverage, and flexible display methods, the taxi LED display has gradually become a bright color in the city landscape.
They shuttle between the streets, not only providing passengers with instant information services but also providing businesses with a new advertising platform. However, how is the display effect of the taxi LED display?
1. What are the evaluation indicators of the display effect of the taxi LED display?
1). Brightness and contrast:
You can think of it as the size of the “voice” of the display. In the bright daytime of the sun, if the “voice” of the display is not loud enough, that is, the brightness is not enough, then the content on it is like a secret blurred by the sun, which makes people unable to see clearly.
Therefore, the taxi LED display must have a “loud voice” to ensure that it can be seen clearly, even in strong light. Generally speaking, the brightness of the outdoor display must be high enough, at least 5000cd/m², so that the information can be clearly seen at a glance.
- Contrast:
Contrast is like a black-and-white attitude. Imagine that if the black and white parts of the taxi LED display look similar, the information will be blurred.
High contrast is like black and white, which makes people see the difference at a glance, especially at night or when the light is not good. High contrast can make the information stand out more, just like the brightest star in the night sky.
2). Resolution and clarity:
you can think of it as the “pixel density” on the taxi LED display. Just like a high-definition photo, the more pixels, the clearer the photo and the richer the details. The same is true for the taxi LED display.
The higher the resolution, the more delicate the displayed content. Even small words or complex patterns can be seen clearly. For example, the resolution of 1920×1080 is like putting a high-definition coat on the display, making the information more vivid.
- Clarity:
That is, when you look at the taxi LED display, you feel whether the picture is clear, like watching a high-definition TV. For scenes such as the roof of a taxi that is viewed from a long distance, clarity is particularly important.
If the display is not clear enough, it is like a myopic person without glasses, and things in the distance cannot be seen clearly, then the effect of information transmission is greatly reduced.
3). Viewing angle width:
Viewing angle width is like the “field of view” of the display. Think about it: when a taxi is running on the road, passengers and passers-by may look at the display screen from all angles. If the viewing angle of the display screen is not wide enough, some people may not be able to see or see the content on it clearly.
Therefore, a good taxi LED display screen must have a wide “field of view” to ensure that a clear and complete picture can be seen from any angle. In this way, information can be delivered to everyone without blind spots.
4). Refresh rate and stability:
- Refresh rate:
The refresh rate is like the “response speed” of the taxi LED display screen. The higher the refresh rate, the faster the display screen updates the picture and the smoother it looks.
Imagine that if the display screen responds slowly, there will be stuttering and smearing when playing the video, and the viewing experience will be too poor.
Therefore, the taxi LED display screen must have a “fast response” to ensure that the dynamic picture is smooth and natural.
- Stability:
Stability is like the “endurance” of the display screen. A good taxi LED display screen must not only be beautiful and clear but also stand the test of time. A display screen with good stability can run stably for a long time and is not prone to failure.
It is like a reliable partner, providing you with clear and accurate information at all times. For scenes such as taxis that require long-term continuous work, stability is even more important.
2. Advantages of the display effect of taxi LED display screen
When you walk on the busy streets or enjoy a journey in a taxi, have you noticed the glittering LED display screen on the roof? It is not just a decoration but also the new darling of urban advertising.
Today, let’s talk about the big advantages of this small screen and see why it can attract so many people’s attention.
1). Dynamic display:
Imagine that you are waiting for the traffic light, and suddenly, a screen lights up on the roof of the taxi next to you, playing a dynamic advertising video. Is it more attractive than a static poster? Yes, the dynamic display function of the taxi LED display screen is the secret to making the advertisement “alive.”
Dynamic images and texts are like a miniature movie that can grab people’s attention in a short time. Whether it is gorgeous colors or smooth movements, it can make people’s eyes bright and leave a deep impression.
Moreover, the content of dynamic advertising is more diverse, which can be product demonstrations, brand stories, or even interactive games, making the advertisement no longer boring but more interesting and attractive.
2). Wide coverage:
Taxis, as one of the most common means of transportation in the city, shuttle through every corner of the city every day. This means that the advertising information on the taxi LED display can be widely spread as the taxi moves, covering every corner of the city.
Whether it is a bustling commercial district or a remote residential area, as long as there are taxis passing by, there will be advertisements. This wide coverage allows advertisers to easily reach more potential audiences and increase brand awareness and influence.
Moreover, due to the mobility of taxis, advertising information can be constantly refreshed to keep fresh and keep the audience from getting bored.
3). High flexibility:
Have you ever wondered why the advertisements on the taxi LED display are always so fresh and relevant to current events? The secret lies in its high flexibility.
Advertisers can update the content on the display at any time through remote control. Whether it is a holiday promotion, a new product launch, or a hot event, they can respond quickly and change the advertising content in time.
This flexibility not only makes the advertisement more in line with market changes but also allows it to be adjusted according to the audience’s feedback and preferences to improve the targeting and effectiveness of the advertisement.
In addition, the taxi LED display also supports customized design. Advertisers can choose the most appropriate broadcast time, content, and method according to their brand characteristics and marketing goals. This personalized customization service makes the advertisement more in line with the brand image and attracts the audience’s attention.
3. Challenges and limitations faced by taxi LED display screens
As the new favorite of urban advertising, taxi LED display screens are full of scenery, but there are also many challenges and limitations behind them. Today, let’s uncover its “little secrets” and see what problems this small screen faces behind its shining.
1). Environmental interference:
First of all, we have to talk about those “little troublemakers” in nature – sunlight, rain, and dust. These seemingly ordinary natural factors are not small challenges for taxi LED displays.
If the sunlight is too strong, the brightness of the display screen must be “raised”; otherwise, the advertising content will be blurred by the sun. However, if the brightness is adjusted too high, it may dazzle passers-by at night and become “light pollution.”
Rainwater is even more troublesome. If you are not careful, it may cause the display screen to “short-circuit” or even damage it. Dust is not to be outdone, accumulating on the screen, which not only affects the display effect but may also shorten the life of the display.
2). Safety considerations:
Let’s talk about safety considerations, which is a big deal. The installation location and brightness adjustment of the taxi LED display are directly related to driving safety and passenger experience.
The installation location must be selected correctly, not blocking the driver’s sight and not affecting the passenger’s riding experience.
Brightness adjustment is a technical job. Too bright may distract the driver’s attention, and too dark may make it difficult to see the advertising content. How to find a balance between the two is a big challenge.
3). Regulatory restrictions:
Every city has its own rules, and taxi LED displays are no exception. Different cities have different legal and regulatory restrictions on onboard advertising screens, such as the size not being too large, the brightness not being too high, and some cities even stipulating the content and time of playback.
Although these regulations are a headache for advertisers, they are also to ensure the beauty and order of the city. After all, if every taxi had a big screen and ran all over the street, the city would be in chaos.
4. How can the display effect of the taxi LED display be improved?
Want to make the LED display on the top of the taxi a “star” in the city? Don’t worry. Let’s talk about how to make this small screen shine, not dazzling but attractive, and make the city cooler!
1). Upgrade technology to make the screen more eye-catching
First of all, we have to give this screen a “technical upgrade.” Imagine if the screen were as bright as a little sun and could be seen clearly day and night.
Wouldn’t it be more attractive? So, we have to use the latest and brightest LED technology with a super wide viewing angle to make the screen shine at any angle and at any time.
And don’t forget to improve the contrast and grayscale. Just like when we watch movies, the color contrast is bright, and the details are rich, which looks exciting! For the same reason, make the advertisements on the screen full of color and natural transition to ensure that people will fall in love with it at first sight.
2). Intelligent control: The screen also knows how to “adapt.”
Next, we have to make this screen “smarter”. Install some light-sensitive temperature and humidity sensors so that the brightness and content can be adjusted according to the environment.
For example, it will automatically adjust the brightness on sunny days, be gentle on rainy days, and be soft at night so that it is not dazzling and can be seen clearly.
The entire intelligent control system is like giving the screen a “brain.” Advertisers can monitor remotely, adjust advertisements at any time, and warn of failures. This is simply hiring a “personal doctor” for the screen.
3). Installation and maintenance details determine success or failure
When it comes to installation, we have to set rules and unify standards to ensure that the screen is stable and will not fall and hit people. Maintenance is also very important. Give the screen a “bath” and check it regularly, just like we do regular physical examinations to ensure that it is healthy.
4). Content is king, creativity wins
As for content, it must be a little novel, not too old-fashioned. Advertisements should be concise and clear and can be understood at a glance, and not confuse people confused. Colors and images must be well matched to make people feel good after seeing them so that the advertising effect will naturally go up.
Conclusion
In summary, as a new medium for urban information dissemination, the improvement of the display effect of taxi LED display screens is not only related to the maximization of the advertising effect but also an important part of urban modernization and intelligent construction.
Through technological innovation, standardized management, content optimization, and policy guidance, we can effectively overcome the current challenges and give full play to its potential in information transmission, urban beautification, and other aspects.
Finally, if you want to know more about LED display screens, please get in touch with us.
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