Introduction
Auto shows are already another large application area for LED displays in addition to the advertising industry.
Friends who often watch auto shows should have seen LED displays at major auto shows. So, are there any restrictions on LED displays at auto-shows? This article will take a detailed look.
Table of Contents
1. Why do auto-shows like to use LED displays?
First of all, the display effect of this thing is great. It has high brightness, and no matter how bright the lights in the exhibition hall are, the content on the screen can be clearly displayed.
The colors are bright, and the resolution is high, which can clearly show the appearance and interior of the car, even those small details so that the audience can appreciate the beauty of the car in all directions.
It’s like you are holding an ultra-high-definition mobile phone to look at photos. The clarity and richness of colors are eye-catching.
Secondly, the LED display can move, which is very attractive.
You can play videos to show the driving status of the car in different scenes, such as speeding on mountain roads and shuttling in the city so that the audience can intuitively feel the performance of the car.
It can also show some animations, such as how the car parts are combined and how the safety system works.
These dynamic contents are much more interesting than static pictures and can better capture the audience’s attention.
Furthermore, it is particularly helpful for brand promotion. Manufacturers can display their brand logos, slogans, and even some brand story videos on the screen.
In this way, while appreciating the car, the audience can also have a deeper understanding of the brand.
Moreover, many LED display screens can now interact with the audience. For example, the audience can get more information about the car by touching the screen or gesture operation.
This interactivity makes the audience feel that they are not passively watching the exhibition, but can actively participate in it. This experience is very different.
Another thing is its flexibility. The car models at the auto show change quickly, and the theme of the exhibition often changes.
It is particularly convenient to change the content of the LED display screen. You only need to operate it on the computer to display the new content immediately.
It is also easy to install, unlike some traditional display equipment. No matter what the venue conditions of the exhibition hall are, it can be easily handled.
Finally, it can give the audience a great experience. Imagine that you walk into an exhibition hall, and there are colorful and dynamic screens everywhere, showing all kinds of cool cars. This visual impact is very strong.
Moreover, many exhibition halls now use LED screens to create an immersive environment, such as simulating driving scenes, so that the audience feels that they are really sitting in the car. This experience is difficult to achieve with traditional display methods.
In short, the advantages of LED screens at auto shows are obvious. It can make the car display better, make the brand promotion more in place, and bring a new experience to the audience, so everyone at the auto show can’t do without it.
2. Which LED screens are suitable for use in auto shows?
This screen has a very small dot pitch and a very high pixel density, so the displayed picture is very delicate. Just like when you look at photos with a high-definition mobile phone, the details are very clear.
And the brightness and contrast are great. No matter how bright the lights in the exhibition hall are, the content on the screen can be clearly displayed.
1.1). Application scenarios:
- Main stage background:
Placed on the main stage of the auto show, it can play super cool videos, such as scenes of cars speeding on the track, or the historical stories of the brand, so that the audience will be attracted as soon as they come in.
- Vehicle display area:
Place a small-pitch LED screen next to the vehicle to show the details of the vehicle, such as the internal structure of the engine, the material of the interior, or the configuration parameters of the vehicle, so that the audience can have a more comprehensive understanding of the car.
- Brand display area:
Display the brand’s logo, slogan, or some videos of brand activities to enhance the brand’s image and popularity.
2). Floor LED screen
This screen is particularly strong and can withstand heavy objects, such as cars driving directly on it. It is not afraid of stepping on it, and the audience can walk around on it without worrying about the screen being damaged.
2.1). Application scenarios:
- Vehicle display area:
Park the car directly on the floor LED screen, and the screen can play dynamic effects related to the car, such as wheels turning, lights flashing, or some creative patterns, making the display more technological.
- Audience interaction area:
Audiences can walk around, take photos and check in on it. The screen can display some interactive content, such as the audience’s name, the photos they took, or some interesting animations, to increase the audience’s sense of participation.
- Channel:
It is laid on the channel of the exhibition hall. It can play some promotional videos of the auto show, or guide the audience to different exhibition areas, making the entire exhibition hall full of vitality.
3). LED special-shaped screen
The shape of this screen can be customized at will. You can make it into any shape you want, such as cylindrical, polygonal, or even the outline of a car. The shape is very cool and has a sense of technology.
3.1). Application scenario:
- Exhibition entrance:
Placed at the entrance of the auto show, make an extra-large special-shaped screen to display the theme of the auto show or some attractive pictures, such as the future concept map of the car, so that the audience will be shocked as soon as they enter the door.
- Featured display area:
Make a unique special-shaped screen in the corner of the booth to display some special content, such as the black technology of the car, the future design concept, or some interactive small games so that the audience will feel bright.
- Center stage:
Place a special-shaped screen, such as a cylindrical screen, at a certain position on the stage to display the 3D model of the car, so that the audience can see the details of the car from different angles, increasing the fun of the display.
This screen is very powerful. The audience can see the three-dimensional picture without wearing 3D glasses, just like the car really drove out of the screen, which is particularly shocking.
4.1). Application scenario:
- Central display area:
Placed in the center of the exhibition hall, display the 3D model of the car so that the audience can feel the three-dimensional effect of the car up close, such as the body lines of the car, the details of the headlights, and even the rotation of the wheels, making the audience feel as if they are in the world of the car.
- Brand feature display area:
Display the latest technologies and products of the brand, such as autonomous driving technology and smart cockpit system, and let the audience understand these high-tech functions more intuitively through 3D effects.
- New car display area:
Display the appearance and interior of the new car so that the audience can feel the charm of the new car in all directions without touching the vehicle, and enhance the audience’s interest and desire to buy.
3. Analysis of the requirements of auto shows for LED display screens
The audience at auto shows is very close to the screen and will stare at it for a long time, so the screen cannot be too bright, but it must be clear and colorful.
In addition, the light in the exhibition hall is very complex, and the screen must have an anti-glare function; otherwise, the audience will feel uncomfortable.
Now, good LED screens use black lights and black masks, which can make the screen contrast higher and make it more comfortable to watch.
In addition, there are a lot of people taking photos and videos at auto shows, so the refresh rate of the screen must be high. Otherwise, the photos taken will have water ripples, which will particularly affect the effect.
Generally speaking, the refresh rate of screens used in high-end auto shows is around 10,000Hz.
In addition, the videos played at auto shows are sometimes very single in color, and sometimes they switch very quickly, so the screen must be able to keep up with the rhythm, and there must be no ghosting.
In short, the screen must be able to restore the color and details of the car very realistically so that the audience can see the most realistic car.
Auto shows are places to showcase high technology and design, and ordinary square screens have long been out of date.
What is popular now are all kinds of odd-shaped screens, such as curved curved screens, round spherical screens, and even some irregular shapes.
This requires screen manufacturers to not only have strong technology but also be creative and be able to make all kinds of good-looking screens according to the design of the auto show booth.
Moreover, these screens must not only look good but also be easy to splice and install. For example, a booth may need to display different content in different places, so the screen must be able to be flexibly combined and split.
Moreover, the appearance of the screen must be exquisite, and there must be no obvious splicing gaps or defects. Otherwise, it will not match the display of high-end cars.
During the auto show, the screen must be turned on all the time and work at high intensity, so its reliability and stability are particularly high.
Especially those screens that have to carry vehicles and spectators, such as floor tile screens, which must be able to withstand heavy objects, generally more than 2 tons per square meter.
Moreover, these screens must be particularly strong and cannot be broken due to vehicle rolling or spectator trampling. In addition to floor tile screens, other screens must also be guaranteed to be problem-free during long-term use.
For example, the screen cannot have problems such as flickering and color deviation due to temperature changes, humidity changes, or voltage fluctuations.
Once there is a problem at the auto show, it will not only affect the display effect but may also have a negative impact on the brand.
Therefore, screen manufacturers must strictly control the quality during the production process to ensure that each screen can operate stably in a high-intensity environment such as an auto show.
Maintenance cost is also a factor that cannot be ignored when choosing an LED display.
First of all, you should choose a screen with good energy-saving performance because LED displays usually need to run for a long time, and screens with low energy consumption can significantly reduce the cost of use.
Secondly, maintenance convenience is also very important. Understand the maintenance requirements, lifespan, and maintenance policy of the display, and choose brands and models that are easy to maintain and reliable.
If the screen needs to be repaired frequently or the maintenance cost is high, it will cause great trouble and additional expenses to the organizers of the auto show.
For example, the lamp beads of some screens are easy to break, and it costs a lot of money to repair them once, and it also delays time.
Therefore, when choosing a screen, you must consider these factors comprehensively and choose a product with high-cost performance.
4. Things to note when choosing LED display screens for auto-shows
1). Supplier qualifications and reputation
When choosing a supplier, check whether it has relevant qualification certificates, such as ISO9001 quality management system certification, ISO14001 environmental management system certification, etc.
These certificates indicate that the supplier has strict quality control and environmental protection measures in the production process.
At the same time, it is also important to understand the supplier’s market reputation and customer feedback.
You can learn about the supplier’s product quality, after-sales service, etc., through online searches and asking peers.
Choosing a reputable supplier can reduce cooperation risks and ensure the reliability of product quality and after-sales service.
2). Technical parameters of the display screen
2.1). Dot pitch:
Choose a suitable dot pitch according to the viewing distance at the auto show.
If the viewing distance is close, such as the distance between the audience and the screen is within 3 meters, it is recommended to choose a small-pitch LED display screen, such as P1.0, P1.25, etc.
These screens have high pixel density and delicate display effects, which are suitable for close viewing.
If the viewing distance is far, such as more than 5 meters, you can choose P2, P2.5, and other models of screens.
2.2). Brightness and contrast:
The light at the auto show is complex, and the screen brightness should be moderate to avoid being too bright and dazzling.
At the same time, the contrast should be high so that the details and colors of the car can be clearly displayed.
Generally speaking, a high-contrast screen can make the picture clearer and the colors more realistic.
2.3). Refresh rate:
There are many media at the auto show, and cameras and video cameras will shoot frequently. If the refresh rate of the LED display is not up to standard, water ripples or moiré will appear in the photos taken, which is a fatal blow to the brand.
Therefore, the refresh rate of the LED display screen selected by high-end car brands is usually around 10000Hz.
2.4). Color reproduction:
The videos played at the auto show have their own particularity.
In order to reflect the good performance of the car, car brands often have some shots with single colors such as mountainous waterways, and sometimes fast and slow shots.
This requires the LED display screen to have a high degree of color reproduction, and there is no delay or smearing when presenting the image.
3). Brand and after-sales of the display screen
It is a wise decision to choose a well-known brand of LED display screen. Some brands have a good reputation in the market, and their product quality is guaranteed.
Moreover, there is another important benefit of choosing a well-known brand, that is, after-sales service is guaranteed.
The most important thing about electronic products is after-sales service. No matter how famous the brand is, as long as its after-sales service is first-class, it can reassure users.
In important occasions such as auto shows, if there is a problem with the screen, timely after-sales support can quickly solve the problem and avoid affecting the exhibition.
For example, if the screen suddenly goes black, the after-sales team can rush to the scene in a short time and repair it quickly so as not to affect the normal progress of the auto show.
Therefore, when choosing an LED display, you must consider the brand and after-sales factors comprehensively and choose a trustworthy brand and a reliable after-sales team so as to ensure that the screen can run stably during the auto show and achieve the best display effect.
5. Conclusion
The above is the story of LED displays at auto shows. This thing not only makes the auto show look cooler, but also can really improve the display effect and audience experience.
It seems that the application of technology in auto shows is really becoming more and more important!
Finally, if you want to know more about LED displays, please get in touch with us.
