소개
Fast food restaurants, as representatives of fast consumption in the catering industry, are always at the forefront of the acceptance and application of new things.
In recent years, more and more fast-food restaurants have begun to favor the installation of 야외 LED 디스플레이 outside the store to display the brand image, release promotional information, and guide customers to shop. So, what exactly is the reason why fast food restaurants prefer outdoor LED displays so much?
1. What are the specific needs of fast food restaurants for outdoor LED displays?
1). Brand image display
Fast food restaurants can use the high brightness and high-resolution characteristics of outdoor LED displays to display brand logos and slogans around the clock.
Through dynamic effects such as gradients, flashing, or rotation, the brand logo is more eye-catching and enhances the visual impact of passers-by.
At the same time, you can combine color psychology to choose color combinations that match the brand tone to further deepen the brand impression.
1.1). Successful cases:
Take McDonald’s as an example. Many stores of the brand around the world have installed outdoor LED displays to display its classic golden arches logo and “I’m Lovin’ It” slogan.
These displays not only enhance the visibility of the brand but also become landmark buildings in the city, effectively enhancing brand recognition.
2). Promotional activity planning
LED displays play a vital role in the promotion of fast-food restaurants. Through the display, fast food restaurants can publish limited-time discount information, package recommendations, new product launches, and other promotional content in real time to attract customers to the store.
At the same time, the display can also display the countdown of the promotion, creating a sense of urgency and prompting customers to make purchase decisions as soon as possible.
In order to create a stronger promotion atmosphere, fast food restaurants can combine dynamic images with sound effects. For example, when displaying limited-time discounts, you can add cheerful music rhythms and flashing lighting effects to stimulate customers’ desire to buy.
At the same time, displaying the production process or finished product effects of dishes through dynamic images can also increase customers’ appetite and willingness to buy.
3). Customer guidance and service
LED displays play an important role in guiding customers to enter the store, wait in line, and order by themselves. Through the display, fast food restaurants can publish information such as in-store seating and waiting time in line in real-time to help customers better plan their dining process.
At the same time, LED display screens are set up in the self-service ordering area to display information such as menus, prices, and ordering processes, which is convenient for customers to operate by themselves.
The application of LED display screens not only improves service efficiency but also greatly improves customer experience. By updating information in real-time, customers can understand the situation in the store more clearly and reduce waiting for anxiety.
At the same time, dynamic pictures and sound effects can also bring customers a pleasant dining environment and increase customer satisfaction and loyalty. For example, some fast food restaurants set up LED display screens in the queuing area to play interesting animations or videos, which effectively relieves customers’ waiting pressure.
2. The positive impact of outdoor LED display screens on fast food restaurant business
1). Increase sales
1.1). Attract customer attention and promote impulse consumption:
Outdoor LED display screens can quickly attract the attention of passers-by with their bright colors, vivid images, and dynamic effects. For fast food restaurants, this high visibility and attractiveness means more potential customers.
The display screen can display tempting food pictures, limited-time discount information, or new product recommendations, which can effectively stimulate customers’ desire to buy and promote impulse consumption.
1.2). Data or case studies:
According to data from McDonald’s UK stores, the use of digital signage (including LED screens) has increased sales by an average of 11%.
The effect is particularly significant in small stores with limited space for traditional signage, with large-area stores increasing by an average of 1.4% and small and medium-sized stores increasing by an average of 3%.
This shows that the positive contribution of LED screens to the sales performance of fast food restaurants is real.
2). Enhance market competitiveness
In the highly competitive catering market, having a unique and attractive outdoor LED screen can make fast food restaurants stand out from many competitors.
This modern marketing tool can not only enhance the brand image but also bring customers a more vivid and interesting dining experience.
The flexibility and customizability of outdoor LED screens allow fast-food restaurants to adjust promotional content at any time to respond to market changes and competitive pressures.
By displaying unique brand stories, creative advertising, or interactive content, fast food restaurants can attract more customers and enhance market competitiveness.
3). Promote brand culture construction
3.1). A window for brand culture communication:
LED screens are not only a tool for fast food restaurants to display promotional information but also a window for brand culture communication.
By displaying brand logos, slogans, brand stories, and core values, LED displays can deepen customers’ awareness and emotional connection with the brand. This emotional connection helps to enhance customer loyalty and brand identity.
3.2). Enhance customer loyalty:
Brand culture is one of the key factors that attract and retain customers for fast food restaurants. By displaying brand culture through LED displays, fast food restaurants can create a unique brand image and enhance customers’ sense of belonging and identity.
This emotional resonance helps to enhance customer loyalty and word-of-mouth communication effects, thereby promoting the long-term development of the fast-food restaurant business.
3. Where is the location of fast food restaurants generally suitable for installing LED displays?
When choosing the location to install LED displays, fast food restaurants need to consider multiple factors, including customer flow, viewing angle, ambient lighting conditions, and the overall layout of the store. The following are some suggestions for locations suitable for installing LED displays:
1). Store entrance/facade:
Installing LED displays at the entrance or facade of fast food restaurants can attract the attention of passers-by and increase the exposure and popularity of the store.
The display can display brand logos, slogans, new product recommendations, or promotional information to attract customers to the store.
2). Above the ordering area:
Installing an LED display above the ordering area can facilitate customers’ watching while waiting for their order while displaying information such as menus, prices, and promotions to improve ordering efficiency.
The dynamic effect of the display can also enhance the customer’s dining experience and create a pleasant atmosphere.
3). Near the outdoor dining area:
If the fast food restaurant has an outdoor dining area, an LED display can be installed near the dining area to provide customers with entertainment information, such as sports events, music videos, etc., to enhance the dining experience.
The display can also be used to display weather forecasts, time, and other information to provide convenience for customers.
4). Store exterior wall or side:
Installing an LED display on the exterior wall or side of a fast food restaurant can expand the scope of publicity and attract the attention of pedestrians in the distance. The display can display brand advertisements, promotional information, or holiday greetings to enhance the brand image.
When choosing the installation location, fast food restaurants also need to consider the following factors:
시야각: Make sure that the installation location of the display allows most customers to watch at a comfortable angle.
Ambient lighting conditions: Consider the display effect under different lighting conditions and choose appropriate brightness and color settings.
Store layout: Choose the appropriate display screen size and installation method according to the overall layout and style of the store.
In general, fast food restaurants should choose the most suitable LED display screen installation location according to their actual situation, and customers need to enhance their brand image, attract customer attention, and increase sales.
결론
In summary, the preference of fast food restaurants for outdoor LED displays is not accidental but based on its many advantages and positive impact on the business of fast food restaurants.
With its powerful characteristics and ability to meet the specific needs of fast food restaurants, outdoor LED displays have become an important tool for fast food restaurants to enhance their brand image, promote sales, enhance market competitiveness, and promote brand culture construction.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 우리에게 연락해주세요.
