소개
Today, let’s talk about those super cool LED 디스플레이 ~에 쇼핑몰. Have you ever thought that these screens are not just for advertising but can also add a lot of fun and surprises to our shopping trip?
From indoors to outdoors, from transparent LED screens to interactive screens, these magical screens hide a lot of creativity and magic. Let’s walk into their world and see what different excitement they can bring to shopping malls!
목차
1. Overview of the basic applications of LED displays in shopping malls
1.1). 특징:
This display is like an ultra-high-definition “canvas” with ultra-high resolution. The image is as clear as looking at a fine oil painting up close, and every detail is lifelike. The colours are even more dazzling.
Whether it is bright red, bright yellow or deep blue, it can be perfectly presented, as if a colourful world is brought to your eyes. And the brightness is also very high.
Even in the brighter places in the mall, the picture is still clearly visible and will not be “flooded” by the light.
It is especially suitable for close-up viewing, which can immerse the audience and feel the immersive visual impact.
1.2). 응용 프로그램 시나리오:
The mall atrium is like a huge information “window” that can display various brand advertisements and promotions to attract customer’s attention and make them stop and watch carefully.
The corridor is like a “guide”, playing the mall’s event previews and merchant discount information and guiding customers to different stores.
At the door of the store is the merchant’s “signboard”, showing the store’s featured products or promotions, attracting customers to walk into the store, and maybe it can facilitate a transaction.
2). Outdoor full-color LED display
2.1). 특징:
Imagine that in the case of direct sunlight outdoors, ordinary screens may not be visible at all, but outdoor full-colour LED displays can easily cope with it. Its brightness is amazingly high, and even in the sun, the picture can be as clear as indoors.
Moreover, it is particularly “strong”, waterproof, dustproof, and UV-resistant, just like a “warrior” who can stick to his post regardless of wind, rain, sun, and rain and will not be easily “injured”.
These characteristics make it particularly suitable for long-distance viewing because even at a distance, the picture is still clearly visible, which can attract the attention of passers-by.
2.2). Application scenario:
Installed on the facade of a shopping mall, it is like the “face” of the shopping mall, showing the brand image, latest activities and promotional information of the shopping mall to the outside world, attracting passers-by to enter the shopping mall.
In the square, it is like a “stage”, and when holding large-scale events, it can play event theme videos and stage performances so that the entire square is immersed in the atmosphere of the event, enhancing the attractiveness and influence of the event.
3). 투명 LED 디스플레이
3.1). 특징:
This display is like a piece of “magic glass” with super high transparency; light can easily penetrate and will not affect lighting and sight at all.
Moreover, it is light and thin, very convenient to install, does not take up space, and can be perfectly integrated with the surrounding buildings, just like it was originally part of the building.
This unique design makes it both beautiful and practical and can display information without destroying the overall visual effect.
3.2). 응용 시나리오:
The glass curtain wall of the shopping mall can perfectly combine advertising or information display with the appearance of the building so that pedestrians can see the interior of the building through the screen when passing by from the outside and can be attracted by the content on the screen.
In the shop window, it is like an “invisible display stand” that displays product details or promotional information.
Customers can see the real objects in the window through the screen as if the screen does not exist, which greatly enhances the shopping experience.
4). Curved LED display
4.1). Features:
The biggest feature of this display is its shape, which can be made into an arc or a curved surface, like a screen that can be “deformed” according to the shape of the building.
It can be customized according to the structure and spatial characteristics of the shopping mall building.
For example, if the atrium of the shopping mall is a circle, it can fit the circle perfectly, making the entire screen look like part of the building rather than an abrupt “outsider”.
This design not only makes the screen look more beautiful but also enhances the visual effect of the entire space, making people feel that the entire space is more smooth and natural.
4.2). Application scenarios:
In the atrium of a shopping mall, it can be used for decoration, playing some artistic pictures or dynamic videos, making the entire atrium look more artistic.
At the corners or bends of the corridor, it can play a decorative and guiding role, playing some information or advertisements of the mall, so that customers can also feel the atmosphere of the mall while walking.
5). LED cylindrical screen
5.1). Features:
The “body” of this display screen is flexible, like a “plasticine” that can be bent at will. It can be bent into a circle or any other shape, and the installation method is also very flexible.
For example, if there is a pillar in the mall, it can fit perfectly on the pillar, just like the pillar already has such a screen.
This design not only makes the pillar look more technological but also can be used to display information, killing two birds with one stone.
5.2). Application scenarios:
At the pillars of the shopping mall, the originally monotonous pillars can be turned into dynamic display platforms.
For example, some advertisements, promotional videos or works of art can be played, so that customers can inadvertently see these contents during the shopping process, which enhances the overall visual effect and artistic atmosphere of the mall.
6). LED interactive floor screen
6.1). Features:
This display is particularly interesting because it supports multiple interactive methods.
For example, when someone steps on the screen, the screen can immediately respond through infrared sensing or gravity sensing, displaying different patterns, texts or animation effects.
Imagine that children step on it, and the screen will display various interesting pictures according to their actions, just like a “magic carpet” full of fun and participation.
6.2). Application scenarios:
The interactive areas of the mall, such as children’s play areas or promotional activity areas, can be used to hold various interactive games.
For example, in a simple “mole-stepping” game, the “moles” on the screen will appear randomly, and children can score points as long as they step on it.
This interactive game not only attracts children’s attention but also allows parents to participate, increasing customers’ stay time in the mall.
7). LED sky screen
7.1). Features:
This display is like a huge “sky mirror” installed in the dome position, covering the entire space from above. Its visual impact is particularly strong, and people will be attracted as soon as they look up.
It also has the function of decoration and lighting, which can provide soft light for the indoor space, making the whole mall look brighter and more comfortable.
7.2). Application scenarios:
The ceiling of a large shopping mall can create a dreamy visual effect, such as playing pictures of the starry sky, clouds, etc., so that customers feel as if they are in a wonderful world while shopping.
This unique visual experience can not only improve the quality of the mall but also make customers feel happy during the shopping process and increase their favorability towards the mall.
2. Creative display of LED display screens in shopping malls to create visual impact
1). The ultimate use of colour and 명도
The LED display screen is like a super cool “magic canvas”, and its brightness and colour expression are simply too strong!
You can imagine that those bright colours that are about to drip out of the water and the bright pictures that make people’s eyes bright are simply a visual feast.
This powerful expression can attract people at a glance, and they can’t move their eyes away at all.
1.1). Adjust the colour of the display screen according to the season and festival
- Christmas:
At Christmas, the mall is full of red and green, which is particularly festive. LED display screens can also be “changed” to red and green.
For example, the background can be bright red with green snowflakes floating on it, or a few shining Christmas trees can be placed.
If you display some Christmas gifts, such as furry Christmas stockings and sparkling Christmas balls, the picture is so attractive!
This colour combination not only makes people feel particularly festive but also attracts customers at once and makes them unable to help but take a few more glances.
- Valentine’s Day:
Valentine’s Day must be romantic pink and red! The display screen can be changed to a pink background with small red hearts floating on it, or a bunch of bright roses can be placed.
If you display some couple rings, chocolate gift boxes and other products, the effect is simply amazing!
This gentle and romantic colour can make customers feel the sweetness of the festival instantly, and they may not be able to help but buy some gifts for their loved ones.
2). Ingenious design of dynamic effects
The dynamic picture is like adding magic to the display screen, making it “alive”. Compared with static pictures, dynamic displays are simply too attractive!
It not only catches the customer’s eye, but also makes them look more carefully and more interested.
2.1). Types and attractiveness of dynamic effects
- Product 3D rotating display:
Imagine that you see a beautiful necklace. It slowly turns around on the screen, and you can see every detail of it, from the front to the back, from the chain to the pendant, just like you are really holding it and looking at it.
This 3D rotating display is particularly suitable for displaying products that require careful attention to detail, such as jewellery, watches, electronic products, etc.
Customers can not only see more clearly but also feel particularly fresh, and can’t help but look a few more times and maybe place an order!
- Scene animation switching:
Scene animation switching is like opening a “anywhere door” for customers, allowing them to instantly travel to different scenes.
For example, if you show an outdoor tent, the picture can first be a quiet lakeside, and then the tent is slowly built, and there is a bonfire next to it, with the flames flickering.
Or if you show a sofa, the picture can first be a warm living room and then a family sitting on the sofa, having fun.
This kind of scene animation not only attracts customers’ attention but also allows them to imagine their life scenes better after using this product, thereby increasing the possibility of purchase.
- Video playback:
Playing videos is also a great way to display dynamics. For example, if you display a cosmetic, you can play a video to teach customers how to use it and what the effect is.
If you display a pair of sports shoes, you can play a video of an athlete wearing it to run, so that customers can see its comfort and performance.
This kind of video display can not only attract customers’ attention but also allow them to understand the product more intuitively, thereby increasing their desire to buy.
2.2). The impact of the rhythm and fluency of dynamic effects on the visual experience
- Fast-paced, dynamic display:
Fast-paced dynamic effects are like dynamic dance music, especially suitable for places with large traffic, such as shopping mall entrances and atriums.
Imagine that customers just walked into the mall and saw a fast-switching picture on a large screen, such as colourful advertisements, dynamic music, and fast-moving animations, and they were immediately attracted.
This fast-paced display can capture customers’ attention in a short time, allowing them to quickly understand the activities and products of the mall and perhaps arouse their desire to shop.
- Slow-paced dynamic display:
The slow-paced dynamic effect is like soothing light music, especially suitable for rest areas and cafes where customers stay for a long time.
Imagine that customers are sitting in the rest area, and the screen in front of them slowly plays a soothing natural scenery video, such as the waves of the sea and the breeze of the forest, accompanied by soft music and the elements in the picture slowly move, which is particularly relaxing.
This slow-paced display allows customers to enjoy the picture and relax during their rest time. Maybe it can also make them stay in the mall for a while longer and increase their chances of consumption!
By cleverly using color and brightness, coupled with carefully designed dynamic effects, the LED display screen in the mall can become a super attractive “visual artifact”, which can not only attract customers’ attention, but also enhance their shopping experience, making them happier in the mall and more happy to buy!
3. Creative display of LED display screens in shopping malls to enhance the interactive experience
1). Touch interactive function
Imagine you are in a shopping mall and see a big screen full of beautiful products. You walk over and touch it, and the screen pops up detailed information about the product, such as price, size, colour, and even a short video on how to use it.
This touch screen is like a “shopping assistant”, which is very convenient. For example, if you see a pair of sports shoes, you can click on the screen to know how light they are and whether the sole is non-slip.
If the mall is holding a lottery, you click “Start Lottery”, and a turntable will appear on the screen. After turning it, you can see what prize you have won, which is very interesting.
The mall will also use this touch screen to guide customers to participate in promotional activities.
For example, for a new product trial, you fill in your name and mobile phone number, submit it, and you can apply for a trial. It is also easy to get a coupon. Click “Get Coupon” to get an electronic coupon and use it directly.
In this way, customers can not only enjoy discounts, but also easily participate in various activities.
2). Social media interactive integration
Nowadays, people like to share their lives on Instagram and Twitter, and the LED screens in shopping malls have also become “fashionable” and can be connected to these social media.
For example, if you buy a new piece of clothing and post a photo on INS with the mall’s hashtag, the photo will appear on the mall’s big screen.
This feeling is great. Not only will you be happy, but you will also attract the attention of other customers.
This interactive function is especially popular among young people. The mall can organize a “most beautiful shopping photo” selection event.
Customers share photos on social media with the mall’s hashtag, and the photos will be displayed on the big screen in real-time.
Everyone can also vote for the most beautiful photo, and the winner can get a gift or coupon from the mall. This activity is fun and participatory.
Through this interactive function, the mall can spread offline shopping scenes online and attract more potential customers.
The mall can also collect customer feedback through social media, adjust services and activities in a timely manner, and improve customer satisfaction.
In short, the mall’s LED display screen makes shopping more interesting and participatory through touch interaction and social media interaction and also brings more traffic and popularity to the mall.
4. Personalized and customized services for creative display of LED display screens in shopping malls
1). Consumer behaviour data analysis and precise push
The LED display screens in shopping malls are actually quite smart. They can quietly “observe” the behaviour of customers.
For example, the camera can tell how long you have been standing in front of the screen or record the places you click through the touch screen. These small actions are recorded, and the mall can know what you are interested in.
With this data, the mall can push content that they may like to different groups of people. For example, those young people who love to chase trends will see super cool new products and fashion activities on the screen.
And families with children will see parent-child activities and discount information on the screen. In this way, the content that everyone sees is “tailor-made”, which feels very intimate.
2). Brand customized display plan
The LED display screens in shopping malls can also “privately customize” display plans for brands.
For example, a high-end brand may choose a simple and atmospheric style, with some high-definition and textured pictures on the screen, so that people can feel the brand’s style at a glance.
Those brands that focus on fashion will use cool animations, fast-switching images, and super bright colours to show the vitality and fashion sense to the fullest.
This customized display method can make the brand more “present” in the mall. For example, a milk tea brand uses a customized display plan to clearly display the characteristics and promotions of the store, and customers can be attracted at a glance.
This personalized display can not only enhance the brand’s image, but also make the brand stand out in the mall and attract more customers’ attention.
In short, the LED display screen of the mall not only makes customers feel more intimate through these personalized and customized services but also helps the brand to better display itself and enhance its attractiveness.
5. Relatively famous case analysis
1). Creative curved screen at TRX Shopping Center in Malaysia
The LED curved screen in the atrium of TRX Shopping Center is 16 meters high and runs through three floors, becoming the focus of the entire mall.
- 시각 효과:
This indoor curved screen, the largest in Malaysia, created by Absen, has given the mall a new look with its stunning visual impact and excellent display effect.
- 대화형 경험:
The natural and smooth transition of the curved screen allows customers to get an excellent visual experience from different angles, becoming a drainage tool for international brands to display their brand image and promote their products.
- Commercial benefits:
This unique shape and stable and reliable product quality not only enhance the mall’s sense of technology and modernity, but also enhance the market influence of the mall and the brand.
2). Creative LED display screen of the Venetian 호텔 in Las Vegas
The Venetian Hotel in Las Vegas installed a 430㎡ naked eye 3D special-shaped LED display screen.
The screen adopts exclusive seamless corner technology. Even under the special-shaped structure, the picture is still smooth and natural, without splicing marks, and the visual effect is seamless.
High resolution and high refresh rate enable it to clearly display dynamic content even under strong light.
This display screen has become a new highlight for the hotel to attract tourists, enhancing the hotel’s sense of technology and modernity.
It can not only display creative artworks and advertisements, but also display pictures in real time during activities and performances, enhancing the audience’s sense of participation and immersion.
Through the unique visual experience, the screen has significantly enhanced the hotel’s brand image and commercial value, and has become an important tool for hotel publicity and promotion.
6. 결론
Well, that’s all for today’s sharing! Do you think the LED display screens in shopping malls are actually quite interesting?
They can not only display various beautiful pictures but also allow us to interact and even push content according to our preferences.
Next time you go to the mall, you might as well pay more attention to these screens. Maybe you will find more fun surprises!
마지막으로 LED 디스플레이 화면에 대해 더 알고 싶다면, 우리에게 연락해주세요.
