소개
In today’s era of rapid technological development, LED display technology is gradually changing our lifestyle and visual experience with its unique charm and unlimited potential. In particular, the transparent technology of LED display screens has brought an unprecedented revolution to the construction industry.
투명 LED 디스플레이 screens not only enhance the aesthetics and technological sense of buildings but also provide unlimited possibilities for the functional expansion and commercial value of buildings.
1. A brief overview of transparent LED display technology
1). 기술원리
The basic principle of transparent technology of LED display screens is to make micro-innovations on traditional LED display screens.
By improving the patch manufacturing process, lamp bead packaging, and control system combined with a special design structure, the screen can maintain a high transparency while displaying images. Specifically, the technology mainly includes the following aspects:
- Lamp bead arrangement:
The transparent LED display is composed of many tiny LED dot matrices, each of which contains LED lamp beads of three basic colors: red, green and blue.
By optimizing the arrangement of LED lamp beads, the transparency of the screen can be maximized while ensuring the display effect. For example, some transparent LED displays use a special lamp bead arrangement algorithm to make the gaps between the lamp beads more uniform, thereby ensuring the clarity of the image while improving the transparency of the screen.
- Hollow design:
The transparent LED display adopts a hollow or grid design, and the light strips are arranged in parallel to create gaps to form a transparent effect.
This design not only reduces the obstruction of the line of sight by the structural components but also enables the screen to present a clearer and more three-dimensional visual effect when viewed from a slightly farther distance.
For example, the hollow design of some transparent LED displays makes its light transmittance reach more than 90%, and even when the screen displays an image, the scenery behind it can be seen.
- Side-lighting technology:
Some transparent LED displays also use side-lighting technology, so that when the LED transparent display is viewed from the front, the side area of the light strip that blocks the line of sight is smaller, thereby further improving the transparency and visual effect of the screen.
This technology enables the screen to present a more delicate and realistic image effect while maintaining high transparency.
2). Technical features
- 높은 투명성:
High transparency enables the transparent LED display to blend perfectly with the environment in various application scenarios, enhancing the overall visual experience.
For example, the transparent LED displays installed in the atriums of many shopping malls have a light transmittance of more than 80%. During the day, when the screen is not working, customers can clearly see the natural light and landscape of the atrium.
When the screen is working, the dynamic advertising images and the scenery behind it complement each other, forming a unique visual experience.
- Thin and light design:
The thin and light design enables transparent LED displays to be effectively used in various complex environments, such as glass curtain walls, commercial windows, etc.
The transparent LED displays installed on glass curtain wall buildings are only about 10mm thick and very light. This thin and light design is not only easy to install and maintain but also reduces the load-bearing burden on the glass curtain wall.
- Flexible installation method:
Flexible installation methods enable transparent LED displays to be effectively used in various application scenarios, such as stage backgrounds, glass curtain walls, commercial windows, etc.
For example, the transparent LED displays used in stage performances are hoisted and installed according to the stage design requirements. This flexible installation method enables the screen to adapt to different stage layouts and performance requirements.
2. What is the current status of the application of transparent LED displays in the construction industry?
1) 상업광고 분야
The application of transparent LED displays in the construction industry is first reflected in commercial advertising.
Its unique transparent display effect allows the advertising content to blend perfectly with the environment while attracting the audience’s attention. Here are a few specific application examples:
- 쇼핑몰 windows:
transparent LED displays are installed on shopping mall windows and can play dynamic content such as product advertisements and promotional information.
For example, in the windows of fashion clothing stores, transparent screens can display catwalk videos of popular clothing of the season, while passers-by can see some of the products in the store through the screen.
This combination of virtual and real displays effectively enhances the attractiveness and store entry rate of the store.
- Door billboards:
Many high-end office buildings, shopping centers, and commercial buildings have begun to use LED transparent advertising screens on their facades.
Through this innovative advertising method, merchants can perfectly combine advertising with the glass curtain walls of buildings, which will not damage the appearance of the building and effectively convey brand information.
These screens can display corporate logos, promotional videos, and other content, making the building more modern and attractive.
- Building glass curtain walls:
transparent LED displays can be applied to the glass curtain walls of urban buildings, using the exterior walls of the building as screens to achieve indoor and outdoor information interaction.
For example, installing transparent LED displays on large office buildings can play city promotion videos, commercial advertisements and other content, which not only beautifies the city landscape, but also plays the role of advertising.
2). Architectural decoration field
The application of transparent LED displays in the field of architectural decoration is also becoming more and more extensive. It can not only enhance the aesthetics of the building, but also enhance the sense of technology of the building.
- Glass curtain wall:
transparent LED displays can fit perfectly on the surface of various buildings, such as the glass curtain wall of high-rise buildings. Its transparency of up to 75-95% makes the screen not block the scenery behind when displaying content, while increasing the sense of layering of space.
For example, transparent LED displays installed on some city landmark buildings can play corresponding pictures according to different festivals or event themes, becoming the visual focus of the city.
- Windows and columns:
In addition to glass curtain walls, transparent LED displays can also be applied to windows and columns of buildings.
Through customized design, these screens can be coordinated with the overall style of the building while providing dynamic information display and decorative effects.
3). 단계 performance field
The application of transparent LED displays in the field of stage performance adds more creative elements to the performance. Its unique transparent display effect makes the stage background more colorful and enhances the audience’s sense of immersion.
- 무대 배경:
In concerts, stage plays, and other performances, transparent LED displays can be used as stage backgrounds.
It can display various background images in real time according to the content of the performance, such as scenes of ancient palaces and night scenes of modern cities.
The transparent screen will not hinder the movement and interaction of actors and, at the same time, enhance the visual effect of the stage.
- Virtual image creation:
transparent LED display technology can also realize the co-performance of virtual characters and real actors.
For example, in some animation-themed performances, virtual animation characters are projected through transparent screens to interact with real actors on the stage, bringing a novel viewing experience to the audience.
3. What are the impacts of transparent LED displays on the construction industry?
As a new type of display technology, transparent LED displays are gradually playing an important role in the construction industry.
Its impact on the construction industry is mainly reflected in the innovation of design concepts, the expansion of building functions and the improvement of commercial value.
1). Innovation of design concepts
- Aesthetic improvement:
The flexibility and transparency of transparent LED displays provide unprecedented creative space for architectural design. Its light and thin appearance allows the building to integrate modern and fashionable elements while maintaining its original style, making the building’s appearance more eye-catching.
Designers can use the transparency of the transparent screen to create a visual effect of virtual and real, so that the building can present different aesthetics during the day and at night.
- Space utilization:
transparent LED displays can be easily embedded in existing building structures, such as glass curtain walls, windows, columns, etc., without taking up additional space, greatly improving space utilization.
This embedded design method allows the building to increase information display and decorative effects while maintaining its original functions, realizing the multifunctionality of space.
2). Expansion of building functions
- 정보 공개:
transparent LED displays have become an important platform for information interaction inside and outside buildings.
It can release various information in real-time, such as weather forecasts, news updates, traffic information, etc., which improves the information level of buildings.
This dynamic information display method not only makes it convenient for people to obtain the information they need, but also increases the interactivity and fun of the building.
- 에너지 절약 및 환경 보호:
transparent LED displays use energy-efficient LED light sources, which can significantly reduce energy consumption compared to traditional display technology.
This is in line with the development trend of green buildings, which helps to reduce the operating costs of buildings and improve the environmental performance of buildings.
3). Improvement of commercial value
- 광고 효과:
The unique display effect and advertising form of transparent LED displays attract more attention. Its transparency enables the advertising content to be perfectly integrated with the building environment, forming a unique visual impact.
This innovative advertising method improves the communication efficiency and commercial value of advertising, and brings more exposure opportunities and potential customers to advertisers.
- 브랜드 이미지:
The use of transparent LED displays in high-end commercial buildings can demonstrate the strength and brand image of the enterprise.
The high-tech and modern sense of the transparent screen is consistent with the positioning of high-end commercial buildings, enhancing the overall quality of the building.
At the same time, the dynamic display effect of the transparent screen also adds more vitality and creative elements to the building, which helps to enhance the market competitiveness of the building.
4. Application prospects of transparent LED displays in the construction industry
1). Application prospects
With the continuous advancement of technology and the continuous expansion of application scenarios, the application prospects of transparent LED displays in the construction industry are very broad.
- Growth of market demand:
With the acceleration of urbanization and people’s pursuit of visual effects, the market demand for transparent LED displays is expected to continue to grow.
Especially in the fields of commercial advertising, stage performances, traffic guidance systems, etc., the application prospects of transparent LED displays are particularly broad.
- 애플리케이션 시나리오 확장:
In addition to traditional commercial advertising scenarios such as shopping mall windows, door billboards, and building glass curtain walls, the application of transparent LED displays in architectural decoration, stage performances, and traffic guidance systems is also expanding.
In the future, transparent LED displays are expected to be combined with more emerging technologies, such as the Internet of Things, big data, and artificial intelligence, to bring more innovative applications to the construction industry.
2). Market trends
- Continuous growth of market size:
With the continuous advancement of technology and the continuous expansion of application scenarios, the scale of the transparent LED display market in the construction industry will continue to grow.
It is expected that the transparent LED display market will maintain a high-speed growth trend in the next few years.
- Continuous emergence of new products:
With the continuous advancement of technology, new products of transparent LED displays will continue to emerge.
For example, new products such as small-pitch transparent screens and flexible transparent screens will bring more innovative applications to the construction industry.
- Continuous promotion of technological innovation:
In the future, transparent LED display technology will continue to innovate, such as improving light transmittance, reducing power consumption, and improving display effects.
These technological innovations will further promote the application and development of transparent LED displays in the construction industry.
- Intensified market competition:
As more and more companies enter the transparent LED display industry, market competition will become increasingly fierce.
In order to stand out in the market, companies need to continuously improve their R&D capabilities and brand influence, and improve product quality and service levels.
결론
In summary, LED display transparent technology is gradually becoming the “new favorite” in the construction industry with its unique advantages and wide application scenarios.
It not only innovates the design concept of buildings, improves the aesthetics and technological sense of buildings, but also expands the functions of buildings, and improves the information level and commercial value of buildings.
마지막으로 LED 디스플레이 화면에 대해 더 알고 싶다면, 우리에게 연락해주세요.
