소개
Can screens be installed on glass? Before the emergence of 투명 LED 디스플레이, the answer to this question was no. But with the development of technology, transparent LED displays have appeared, and people can also install screens on glass.
However, there are still many concerns about the transparency and advertising effect of this transparent LED display. This article will explain this issue in detail, let’s take a look.
1. Introduction to the basic characteristics and advantages of transparent LED displays
1). High transparency
The transparency of transparent LED displays ranges widely, usually between 30%-90%. Imagine that you are walking in a busy commercial district, looking through the window of a store.
You can not only clearly see the dazzling array of goods in the store but also enjoy the dazzling advertisements playing on the window at the same time. This is the magical effect brought by the transparent LED display.
High transparency not only retains the original transparency of the window, allowing customers to browse freely in a bright and open environment but also cleverly integrates advertising elements, which will not make people feel depressed or blocked.
For example, in the window of a high-end jewelry store, the transparent LED display screen displays exquisite jewelry pictures and brand stories with a transparency rate of up to 80%.
While appreciating the dazzling jewelry, customers can also easily obtain the store’s promotional information and brand culture. This seamless integration experience makes the advertisement more natural and attractive.
2). Lightweight design
The light and thin design of the transparent LED display screen is tailor-made for window display. Its screen body is thin and light, and it is as easy and quick to install as wallpaper. Merchants can customize it according to their own window size and shape to achieve seamless fit without destroying the overall beauty of the window.
In addition, the light and thin design also means lower transportation and installation costs. For merchants who often need to change the display content, this is undoubtedly a huge advantage.
They don’t need to worry about the heavy screen causing trouble for transportation and installation but can adjust the display strategy more flexibly to attract more customers’ attention.
3). Double-sided viewing effect
The double-sided display function of the transparent LED display screen is simply a stroke of genius for window display.
It means that the advertising content can be clearly seen on both sides of the screen, and customers can easily get the advertising information, whether they are standing inside or outside the window.
During the day, when customers walk by the street, they can see the coffee culture and new product recommendations played on the screen; and at night, when the lights in the store are on, the pictures on the screen blend into the store environment, creating a warm and romantic atmosphere.
This all-round display method not only enhances the brand image and product awareness but also allows customers to feel the unique charm of the store at different time periods.
What’s more interesting is that some merchants will use the double-sided viewing effect for interactive marketing. For example, a touch screen or sensor is set on one side of the screen. When the customer touches or approaches, the picture on the screen will change or play an interactive video.
This novel experience method not only increases the customer’s sense of participation and fun but also greatly enhances the attractiveness and memory of the advertisement.
2. Transparency in the window display and transparent LED display advertising effect challenges
1). The contradiction between transparency and content visibility
Transparent LED display is indeed a good thing. It allows the window to maintain transparency while displaying cool advertisements.
But sometimes, this high transparency can also bring some minor annoyances – the content of the advertisement may not be eye-catching enough, and people may wonder where the advertisement is at a glance.
Take the daytime, for example. The sun is so bright that the light-colored advertisement on the screen is invisible under the strong light. Customers may not notice your advertisement at all when they pass by in a hurry.
In addition, if the content of the advertisement is too complicated and the color is light, it will be even worse. Customers have to get closer and squint to see it clearly.
What should we do? In fact, it is not difficult. You can choose some high-contrast advertisements, such as dark background with bright text, so that it will stand out at once.
Or, adjust the 명도 and contrast of the screen so that it can maintain a clear display effect under different light.
Or, add some dynamic effects, such as flashing lights and flowing lines, which can instantly catch the customer’s eye and make them unable to help but look at it a few more times.
2). Light interference
Light is a big test for transparent LED displays. During the day, the sunlight is so strong that the content on the screen is easily submerged in the strong light; at night, when the lights in the store are turned on, they may “fight” with the light on the screen, making it dazzling.
Imagine that you pass by a store at night, and the transparent LED display in the window is playing an advertisement, but the lights in the store are too bright, and the content on the screen cannot be seen clearly.
During the day, the sun shines directly on the screen, and the reflection is so bright that you can’t open your eyes. Who would be willing to stop and watch your advertisement?
To solve this problem, you can start from several aspects. First, you can add some shading design to the window, such as installing a shading board or adjusting the direction of the window to reduce direct sunlight.
Secondly, choose a screen with an automatic brightness adjustment function so that it can automatically adjust the brightness according to the changes in ambient light to maintain the best display effect. In addition, the lights in the store must also match the screen so as not to let them grab attention.
3). Audience attention is distracted
The window is always so lively, pedestrians rush past, vehicles come and go, and there are all kinds of advertisements in the shops next to it, all competing for customers’ attention. With so many distractions, your transparent LED display needs to work hard to stand out.
For example, if your advertising content is too bland, just a few product pictures with a few simple text descriptions, customers may just glance over it. Or your advertising location is too remote, blocked by something next to it, and customers can’t see it at all.
To attract customers’ attention, the advertising content must be a little novel. Use some special visual elements, such as 3D effects, dynamic pictures or interesting animations, to make the advertisement more attractive.
Also, the copywriting must be interesting. Don’t always use those dry product introductions. Wouldn’t it be better to tell some stories and sell some feelings?
In addition to the content being novel and interesting, you can also do something about the form. For example, add some sound effects, play some background music, or advertise voice so that customers can also be stimulated in hearing.
Or make the advertising screen bigger and brighter to make it more conspicuous. Also, it is important to change the advertising content regularly. Don’t always use the same few pictures and sentences, and customers are tired of seeing them.
In short, if you want the transparent LED display to play the biggest advertising effect in the window display, you have to fully consider the contradiction between transparency and content visibility, light interference, and audience distraction and take corresponding measures to solve these problems. In this way, our advertising will be more attractive and effective!
3. Design tips for balancing transparency and transparent LED display advertising effect
1). Ingenious integration of transparency and content design
Transparent LED display, transparency is its soul, but we also have to make the advertising content the focus, right?
First of all, the transparency must be chosen correctly. Think about where your window is and what the surrounding environment is.
If the sun is shining directly, the transparency should be slightly lowered to prevent the advertisement from being swallowed by the strong light.
If the surrounding is dark, or you want to highlight the sense of technology, then increase the transparency and make the advertisement looming in the transparency, how interesting!
In terms of content design, it must be a little innovative. Dynamic effects, such as advertisements slowly flowing on the screen, or suddenly popping up an interactive game, customers can’t stop playing once they play.
There is also color contrast, dark background with bright text, which immediately catches the customer’s attention. Try to make the product advertisement into a short story film, and customers will be fascinated by it.
2). Light management to make the advertisement more dazzling
Light is indeed a headache. But don’t be afraid. There is a way!
Anti-reflective material, put a layer of “sunscreen” on the transparent LED display screen, no matter how strong the sunlight is.
Or choose a screen with built-in anti-reflective buff, so that it will be clear no matter how you take a photo.
Intelligent brightness adjustment: this function is very practical. When the sunlight is strong during the day, it will automatically dim a little; when the store is dark at night, it will be bright so that the advertising content is always bright.
In this way, customers can see clear advertisements no matter when they pass by.
3). Visual focus guidance so that the advertisement can be seen at a glance
Want customers to stare at your advertisement at a glance? Then, you have to spend some time on the layout and color.
In terms of layout, put the advertisement in the most conspicuous place in the window, such as in the middle or where customers can see it as soon as they enter the door. Add some small decorations, such as arrows and small icons, to guide customers in looking at the advertisement.
In terms of color, contrast the overall color tone of the window so that the advertisement will stand out more. For example, if the window is blue, the advertisement can be orange or red, which will catch the customer’s attention immediately.
Add some dynamic special effects, such as flashing the edge of the screen when the advertisement is playing or adding a slight vibration effect so that customers will find it more difficult to look away.
Also, some background music should be added to match the content of the advertisement, and customers will follow the rhythm when listening to it.
Just like a coffee shop, the transparent LED display in the window plays the advertisement of the new coffee.
The screen transparency is just right, the advertisement content is very dynamic, and there is music. Every time people pass by, they stop to watch, and the business will naturally be much better!
4. Innovative ways to use transparent LED displays in window displays
1). Interactive experience: 티ouch screen + sensor
Did you know? Today’s transparent LED display is not just a static screen; it can also interact with you! Imagine that you are walking on the street and are suddenly attracted by the transparent LED display in the window, which is playing tempting product advertisements.
At this time, you reach out and touch it, and the screen actually responds! You can slide to see more product details and even participate in small games to win coupons.
This transparent LED display that combines touch screen and sensor technology makes advertising vivid and interesting, and customers remember the brand and product while having fun.
2). Customized content: Create exclusive advertising based on brand and season
Each brand has its own style and characteristics, and each season has a different atmosphere. Transparent LED displays can customize unique advertising content based on these characteristics.
For example, in spring, the screen can play pictures of blooming flowers, accompanied by fresh background music, making people feel the breath of spring; in winter, it can be replaced with scenes of falling snow and blazing fire to create a warm atmosphere.
Moreover, brands can also design exclusive advertising images and animation effects according to their own positioning and style, so that customers can recognize which brand’s advertisement it is at a glance.
Just like a coffee shop launched a new hot drink in winter, they played a warm winter scene on the transparent LED display in the window, and a cup of hot coffee was emitting fragrance, which made people want to go in and have a cup.
Such advertisements not only attracted customers, but also increased the affinity of the brand.
3). Multimedia integration: ㅏudio + physical display
Transparent LED display screens can not only play videos and animations but also combine with other media forms to create a full range of marketing experiences.
For example, it can be equipped with audio equipment to play background music or voice introductions that match the content of the advertisement so that customers can enjoy the visual experience while also hearing beautiful sounds.
It can also be combined with physical displays, such as displaying physical models, samples, etc., so that customers can touch and feel the charm of the product while watching the advertisement.
For example, a jewelry store installed a transparent LED display screen in the window, and the screen played a dazzling jewelry display. At the same time, they also placed physical jewelry models under the screen so that customers could watch the display on the screen while appreciating the real objects up close.
Moreover, elegant background music is played in the store, making the entire shopping environment feel high-end. This multimedia integration method allows customers to enjoy a full range of sensory experiences during the shopping process.
5. Relatively successful case analysis: The shining moment of transparent LED display in the window display
Case : Madrid Primark store
Madrid Primark store cleverly integrates transparent LED display screens into its entrance curtain wall. With its high transparency and beautiful invisible installation, the transparent LED display screen not only does not affect the indoor lighting, but also perfectly matches the elegant and luxurious architectural style of Madrid Primark store.
The screen dynamically displays various fashion brands and event information, which complements the goods in the window and attracts a large number of tourists to stop and watch.
This design that balances transparency and advertising effect not only enhances the brand image, but also greatly promotes sales.
The success of Madrid Primark store lies in its precise grasp of the characteristics of transparent LED display screens and its perfect integration with architectural style and brand atmosphere.
At the same time, through dynamic and attractive advertising content, it successfully attracts customers’ attention and maximizes marketing effects.
(The video comes from YouTube user: 2bearbear Singapore Travel Blog）
6. Development trend and future prospects of transparent LED display technology
1). Material and technological progress:
With the advancement of science and technology, transparent LED display screens have made a qualitative leap in materials and technology. The heavy iron materials in the past have been gradually replaced by lighter aluminum profiles and die-cast aluminum with better heat dissipation.
These new materials not only make the screen lighter and thinner but also improve the overall heat dissipation performance, ensuring the long-term stable operation of the screen.
In terms of drive technology and control system, transparent LED display screens have also made new breakthroughs.
The new drive chip makes the screen display smoother and the color transition more natural.
The intelligent control system can automatically adjust the brightness according to the ambient light to ensure that the advertising content can be clearly seen under any light.
What’s even better is that now the brand can remotely control the screen content wirelessly and change the advertisement at any time, which is so convenient!
These technological and material advances have allowed transparent LED displays to achieve new heights in advertising effects while maintaining high transparency.
2). Application scenario expansion:
Transparent LED displays are not limited to window displays! It also shines in the fields of 단계 backgrounds and commercial space decoration.
Imagine that on the stage, the transparent LED display screen is used as a background screen, which perfectly blends with the real scene to create a stunning visual effect. The audience seems to be in a world where virtual and real are intertwined, experiencing an unprecedented viewing experience.
In commercial spaces, transparent LED displays have become a magic weapon to enhance the sense of quality and attractiveness. You can see it in high-end shopping malls, hotel lobbies, and even by the windows of cafes. It can not only display brand advertisements and event information, but also play artworks, making the space instantly tall and grand.
These cross-border applications not only allow transparent LED displays to show more possibilities but also promote the continuous innovation and development of technology.
3). Future Outlook:
The future transparent LED display screen will be more intelligent and personalized. Imagine that when you walk into a store, the screen can automatically recognize your identity and preferences and then push personalized advertising content to you. Isn’t it amazing?
This is not a scene in a science fiction movie! With the continuous development of artificial intelligence and big data technology, this personalized advertising display will become a reality.
Moreover, the transparent LED display screens of the future can also interact with customers, such as querying product information and participating in interactive games through touch screens or voice control, making the shopping experience more interesting and convenient.
In addition, with the popularization of 5G and IoT technologies, the data transmission and remote control of transparent LED display screens will also become more efficient and convenient.
Brands can update advertising content anytime and anywhere to achieve more accurate and efficient marketing.
In short, the transparent LED display screens of the future will be more intelligent and personalized, bringing more surprises and convenience to our lives. Let us look forward to this intelligent era of transparent screens together!
7. Finally, suggestions and precautions for the installation and implementation of transparent LED display screens
1). Preliminary planning and evaluation:
Before deciding to install a transparent LED display screen, think about whether the location of the window is appropriate. You have to find a place where the audience can see clearly, and the light is good.
You also have to see whether the flow of people is large and when there are many people so that you can arrange the broadcast time. Don’t forget to calculate the budget, buying equipment, installation, content, and maintenance, all of which cost money.
2). Content update and maintenance:
The display content must be changed frequently to attract people. Also, the screen needs to be wiped regularly to prevent dust from affecting the effect. Check the equipment more often and solve any problems in time to prevent the screen from “going on strike”.
3). Cooperation and resource integration:
When looking for suppliers, you have to choose one with experience and good reputation. Establishing long-term cooperation with them will make it convenient to buy and repair equipment in the future.
You also have to find a professional company to make content. They understand design, have creativity, and can make attractive things. Don’t forget to integrate resources from all parties to make the project better together!
4). Installation and implementation details:
You have to find a professional team to install the screen. Don’t mess around by yourself. It’s not cost-effective if you break it. After installation, you have to debug and debug to ensure the effect is good.
In addition, safety is the most important thing. You have to follow the rules and don’t make any mistakes.
5). Subsequent operation and management:
There must be an operation team to manage the content update and daily maintenance of the screen. You also have to use data analysis tools to see how the screen is used and whether the audience likes it.
Technology is constantly improving, and the screen must be upgraded regularly to avoid being outdated.
In short, when installing a transparent LED display, you need to consider many aspects. Good pre-planning, frequent content updates, find the right people for cooperation, professional installation, and keep up with the operation, so that the screen can play the maximum effect and bring more popularity to the store!
결론
In summary, transparent LED displays have great potential in window displays with their unique characteristics and advantages. However, when installing and implementing, you need to pay attention to key links such as pre-planning, content updates, and cooperation selection.
Merchants should seize the opportunity and make full use of this emerging display technology to enhance their brand image and market competitiveness.
마지막으로 LED 디스플레이에 대해 더 알고 싶으시다면, 우리에게 연락해주세요.
