소개
1. Where can hotels use LED screens for promotion?
The following is a detailed analysis of the hotel’s use of LED screens for promotion and specific elaboration on the three locations you proposed:
1). Hotel main entrance or entrance
Set up a large 옥외 LED 스크린 at the main entrance or entrance of the hotel. This screen should be eye-catching enough to attract the attention of passers-by.
The content of the screen can dynamically display the hotel’s name, logo, special service items, current promotions, welcome words, etc.
1.1). Promotion effect:
- Enhance brand image:
Displaying hotel information through high-definition and bright LED screens can leave a deep first impression on pedestrians and enhance the hotel’s brand image.
- Attract customers:
The display of special services and promotions can stimulate the interest of pedestrians, prompting them to learn more about the hotel and even generate a desire to stay.
- 분위기 조성:
The rolling broadcast of the welcome message can create a warm and enthusiastic atmosphere, allowing customers to feel the hospitality of the hotel before entering the hotel.
2). Streets or intersections around the hotel
Install outdoor LED screens on busy streets or traffic intersections around the hotel. These areas have a large flow of people and are ideal locations for advertising. The screen content can include the hotel’s name, logo, special room types, geographical advantages, and contact information.
2.1). Promotion effect:
- Expand influence:
Using high-traffic areas for advertising can let more people know about the existence of the hotel, thereby expanding the influence of the hotel.
- Increasing visibility:
Frequent exposure can leave a deep impression on the minds of potential customers and increase the hotel’s visibility.
- Promoting reservations:
The display of special room types and geographical advantages can attract potential customers to choose the hotel for reservations.
3). Parking or pick-up area
Set up outdoor LED screens in the hotel parking lot or pick-up area. These screens can be used to provide practical information such as parking instructions, pick-up information, hotel introduction, or current weather conditions.
3.1). Promotional effect:
- Improve the check-in experience:
Clear parking instructions and pick-up information can make it easier for customers to find parking spaces and pick-up points, improving their check-in experience.
- Enhance interaction:
By displaying information such as hotel introductions and current weather conditions on the display screen, the interaction between customers and the hotel can be increased, allowing customers to feel the hotel’s attentive service.
- Promote secondary consumption:
When customers leave the hotel, the display screen can also display information about the hotel’s restaurants, SPA, and other special facilities, encouraging customers to try these services the next time they stay.
2. Planning and design of the content of the LED display screen during hotel promotion
1). Determine the outdoor promotion goal
When planning the promotional content of the hotel’s outdoor LED display screen, you first need to clarify the promotional goal.
This goal should be set based on the hotel’s market positioning, target customer groups, and the unique characteristics of outdoor promotion.
- Market positioning:
Consider whether the hotel is a high-end luxury, business travel, or family travel hotel, which will determine the tone and style of the promotional content.
- Target customer group:
Analyze who the hotel’s main customers are and what their interests, needs, and preferences are to ensure that the promotional content can attract their attention.
- Outdoor publicity features:
Outdoor LED display screens have the characteristics of strong visual impact, wide coverage, and fast information updates, so the publicity content should be concise and easy to convey quickly.
2). Content planning and creativity
In order to attract the attention of pedestrians, the publicity content of outdoor LED display screens needs to be both attractive and creative.
- Hotel highlights:
Highlight the unique selling points of the hotel, such as superior location, advanced facilities, and thoughtful service. These features can be displayed through dynamic pictures or short texts.
- Promotional activities:
Timely release of hotel discount information, such as limited-time discounts, package specials, and member exclusives. This promotional information can stimulate potential customers’ willingness to stay.
- Festival celebration theme:
Combine holidays or special celebrations to plan corresponding publicity themes. For example, during the Spring Festival, Spring Festival blessings and hotel special events can be displayed to increase the festive atmosphere.
- 창의적인 디자인:
When planning content, pay attention to creative design. You can use animation, color contrast, font changes, and other techniques to enhance the visual impact and make the publicity content more vivid and interesting.
3). Visual effect and readability
The promotional content of the outdoor LED display screen should not only be creative but also ensure that it can be clearly displayed at a long distance and under different lighting conditions to achieve good visual effects and readability.
- 시각 효과:
Use high-resolution images and videos to ensure clear pictures and bright colors. At the same time, pay attention to the dynamic changes of the picture and avoid displaying static pictures for a long time to avoid the visual fatigue of pedestrians.
- Readability:
The text content should be concise and clear, and the font size should be moderate to ensure that it can be clearly recognized at a long distance.
At the same time, readability should be considered under different lighting conditions, such as brightness adjustment during the day and at night, to ensure that the information can be accurately conveyed at any time.
3. Technical selection and installation of LED display screens for hotel promotion
1). Technical selection considerations
When choosing an outdoor LED display screen, the hotel can consider many aspects comprehensively. First, look at the outdoor environment, such as whether the sunlight is strong or not and whether there is much rain.
If there is enough sunlight and a lot of rain, you have to choose a high-brightness full-color screen so that the picture can be seen clearly under strong light, and the waterproof and dustproof performance must also be good.
In windy places, you also have to consider whether the display screen can withstand the wind and how weather-resistant it is. Let’s talk about the promotion needs. What content does the hotel want to display?
High-definition video, dynamic pictures, or simple text and patterns? If you want to display high-definition, you have to choose a full-color screen with high resolution and fast refresh rate.
If you just want to display some text, a single-color or two-color screen is enough, and you can save some money. Of course, budget is also a big problem. The hotel must choose a cost-effective one on the premise of ensuring the promotion effect and not wasting money.
2). Installation location and method
The installation location is also very particular. The exterior wall of the building is a good choice, as it can make full use of the space, but it must match the architectural style, and you must pay attention to safety when installing.
It is also good to install on the column, especially in open areas or intersections, so that more people can see it. But the column must be stable so that it will not fall down when the wind blows.
It can also be installed on the signboard, which not only promotes the hotel but also enhances the brand image. The installation method must also be considered. Fixed installation is suitable for long-term and stable promotion, such as on the exterior wall or column of the building.
Wall-mounted installation is suitable for walls or signs, which is space-saving and convenient. However, no matter how it is installed, it must comply with urban planning and avoid violations.
3). Safety and protection measures
The safe use of outdoor LED display screens is a big deal. In areas where lightning is frequent, lightning protection facilities such as lightning rods and lightning strips must be installed to prevent lightning strikes from destroying them.
In places with strong winds, the display screen must be designed to be stronger and more resistant to wind pressure. You can also install a wind pressure monitoring system to see the wind pressure in real-time and ensure the safety of the display screen.
Anti-theft must also be considered; after all, outdoor display screens easily attract thieves. You can install a surveillance camera, alarm system, etc., to improve security prevention capabilities.
In addition, regular maintenance is required, such as cleaning the screen, checking the connection cables, etc., to make the display screen last longer.
4. How should the hotel evaluate and adjust the publicity effect of the LED display screen?
1). Evaluation indicators and methods
To evaluate the publicity effect of the outdoor LED display screen, the hotel must set some specific indicators so that it can have a clear idea.
For example, we can see the attention of passers-by, that is, how many people stop to look at the screen or how many people change their walking route because of the screen. This can be counted by on-site observation or by installing cameras.
Let’s talk about the changes in customer occupancy rates. The hotel can compare the occupancy rate before and after the LED display screen promotion to see if there is a significant increase. This data is available in the hotel backend system, and you can see it by pulling it out.
The mention of volume on social media is also an important indicator. Now, everyone likes to share online.
The hotel can see how many people on social media mentioned that they chose the hotel because they saw the LED display screen promotion. This can be counted by searching keywords or monitoring related topics on social media.
The evaluation method is to collect this data regularly and then do a comparative analysis. For example, do it once a month or every quarter so that you can see the trend of the promotion effect.
2). Data collection and analysis
Data collection is a delicate job. For the attention of passers-by, the hotel can send people to record on-site or install smart cameras to automatically count.
For changes in customer occupancy rate, just export the data directly from the hotel management system. The number of mentions on social media needs to be collected using web crawler tools or social media analysis tools.
After collecting the data, it needs to be analyzed. You can use Excel or more professional data analysis software to do it.
For example, you can draw a chart to see the changing trend of pedestrian attention in the past or do a correlation analysis to see if there is any relationship between the LED display screen promotion and customer occupancy rate.
3). Adjustment and optimization of promotion strategy
Based on the evaluation results, the hotel can adjust and optimize the promotion strategy. If the attention of pedestrians in the past is not high, it may be that the promotional content is not attractive enough or the design style is too ordinary.
At this time, the hotel has to change the promotional content and try to be more interesting and closer to customer needs or change the design style to make the screen look brighter and more distinctive.
If the customer occupancy rate does not increase significantly, it may be that the installation location is not good or the promotional content does not touch the customer’s pain points.
At this time, the hotel has to consider changing the installation location, such as placing it in a place with more traffic or adjusting the promotional content to highlight the hotel’s unique selling points and advantages.
결론
In summary, if a hotel needs to use LED screens for promotion, it is very important to pay attention to the location and content of the LED screens.
Through carefully planned promotional content, appropriate technology selection and installation location, as well as continuous effect evaluation and adjustment, hotels can make full use of outdoor LED screens to attract past customers, enhance brand image, and promote business development.
Finally, if you want to know more about LED screens, 우리에게 연락해주세요.
