소개
As an advanced media technology, 야외 LED 디스플레이 screens have been widely used in various fields due to their high brightness, high definition, bright colors and strong flexibility.
This article will introduce in detail the specific application of outdoor LED display screens in 15 different scenarios, showing its powerful functions and wide applicability.
1. 상업 광고 및 브랜드 홍보
As a weapon for modern advertising and brand promotion, outdoor LED display screens have occupied a pivotal position in the field of commercial advertising with their excellent visual effects and wide coverage capabilities.
As a symbol of urban prosperity, commercial blocks have huge traffic and are ideal places for brand display. With its large size and high brightness, outdoor LED display screens can quickly attract the attention of passers-by and deeply imprint the brand image in the hearts of consumers.
By playing exquisite advertising images and creative videos, large screens in commercial blocks can vividly show brand characteristics and product advantages, and enhance brand image and reputation.
Merchants can formulate precise advertising strategies based on factors such as the geographical location and traffic characteristics of commercial blocks. For example, advertisements for young fashion brands are placed in fashion trend blocks, and advertisements for high-end luxury goods are placed in high-end business districts.
Through precise delivery, merchants can reach target consumer groups more effectively and increase advertising exposure and conversion rates.
Some large screens in commercial blocks also have interactive functions, such as touch screens and QR code scanning. Consumers can learn about product details, participate in brand activities or receive coupons through interactive experiences, which enhances their sense of participation and desire to buy.
- Application of 쇼핑몰 exterior walls
The outdoor LED display screen on the exterior wall of the shopping mall is one of the important elements for creating a shopping atmosphere. By playing advertising images of festivals, promotions, fashion trends, etc., customers can be attracted to enter the shopping mall and enhance their shopping experience.
At the same time, the exterior wall LED display screen can also be combined with the lighting, music, and other elements inside the shopping mall to create a more comfortable and pleasant shopping environment.
The LED display screen on the exterior wall of the shopping mall is an important window for brand display. Merchants can display brand image, product features, discount information, etc. here to attract customers’ attention and interest.
In addition, the exterior wall LED display screen can also be used as one of the shopping mall’s guide systems to guide customers to different stores or floors for shopping.
The LED display screen on the exterior wall of the shopping mall has the characteristics of real-time updates. Merchants can flexibly adjust advertising content according to market changes, promotional activities, and other factors to ensure the timeliness and pertinence of advertising information.
This flexibility makes the LED display screen on the exterior wall of the shopping center one of the important tools for merchants to cope with market changes and improve marketing effectiveness.
2. Traffic information guidance
In the modern transportation system, outdoor LED display screens play a vital role, especially in traffic information guidance. The following is a detailed analysis of the two application scenarios of outdoor LED display screens in airports, railway stations, and highway information boards.
The external areas of the airport, such as near the apron, arrival exits, and surrounding squares, are cleverly arranged with outdoor LED display screens. They are not only wind and rain-resistant but also have high brightness and wide viewing angles to display flight information in real time around the clock.
This information includes flight number, estimated arrival and departure time, boarding gate location, and any possible delay or change notifications, ensuring that passengers can quickly grasp flight dynamics even outdoors and conveniently plan their itineraries.
In addition, the airport also uses outdoor LED display screens for creative navigation design, guiding passengers to easily go to key areas such as parking lots, pick-up areas, taxis, and public transportation stations through dynamic arrows and clear instructions, improving the overall travel experience.
At the same time, these large screens are also an excellent platform for commercial promotion. They play various advertisements and brand activities in turn, adding a strong commercial atmosphere to the airport and effectively promoting the development of a non-aviation business.
- Railway Station
The external space of the railway station, such as the square in front of the station, the edge of the platform, and the connecting passage, is equipped with advanced outdoor LED display systems. They update the train timetable in real time with high definition and powerful information processing capabilities.
From train number, departure and arrival time, and carriage number to terminal information, everything is available so that passengers can grasp the latest train dynamics outside the station and reduce waiting anxiety.
Considering the diversity of passengers, the outdoor LED display screen of the railway station supports multi-language switching to ensure that domestic and foreign passengers can obtain information without obstacles.
The system also has an intelligent reminder function, broadcasting train arrival information in advance and accompanied by a striking countdown display, encouraging passengers to prepare in advance and take the train in an orderly manner.
In the face of emergencies, such as train delays, cancellations, or temporary diversions, the outdoor LED display screen of the railway station will immediately switch to emergency mode, quickly scrolling relevant notifications and alternatives to ensure the timeliness and accuracy of information transmission and provide passengers with necessary safety guidance and itinerary adjustment suggestions.
Highway information boards are mainly used to publish real-time road conditions, including road congestion, traffic accidents, construction sections, etc. This information is crucial for drivers, helping them to adjust their driving routes in a timely manner to avoid congestion and danger.
During peak hours or special weather conditions, highway information boards will release traffic guidance information to guide drivers to choose the best driving route. At the same time, in the event of severe congestion or accidents, the information board will also release diversion information to reduce the pressure on congested sections.
In addition to real-time road conditions and traffic guidance information, highway information boards are also often used to publish traffic safety propaganda content, such as reminding drivers to keep a safe distance and abide by traffic rules. These propaganda contents help to enhance drivers’ safety awareness and reduce the occurrence of traffic accidents.
3. Urban landscape and cultural communication
- Landmark building exterior wall
Urban landscape is not only a direct reflection of the city’s appearance, but also an important carrier of urban culture and historical heritage. As a combination of modern technology and art, outdoor LED display screens play an important role in urban landscape and cultural communication.
On the outdoor LED display screens of landmark buildings, videos, pictures, and text content related to urban culture can be played, such as city promotional videos, historical stories, cultural festivals, etc.
These dynamic displays not only enrich the layering and fun of the urban landscape but also enable citizens and tourists to more intuitively understand the cultural and historical heritage of the city.
For tourist cities, the outdoor LED display screens of landmark buildings can also become an important window for tourism promotion. By playing tourism promotional videos and recommending attractions and special food, more tourists can be attracted to visit and promote the development of urban tourism.
- Historical and cultural blocks
Historical and cultural blocks are an important part of urban cultural heritage, carrying rich historical information and cultural connotations.
In these blocks, outdoor LED display screens can cleverly integrate traditional architectural styles and protect and inherit historical culture by playing content related to history and culture, such as historical stories, traditional art performances, etc.
The dynamic display effect of outdoor LED display screens can attract people’s attention and add modernity and vitality to historical and cultural blocks.
During holidays or special events, the LED display screens in the blocks can play festivals, cultural activities, and other content to create a strong cultural atmosphere and attract citizens and tourists to participate and experience.
4. Application scenarios at sports events and events
In sports venues, large LED screens are used to broadcast live game footage, while displaying game scores, time, team information, etc., to ensure that the audience can keep up to date with the dynamics of the game.
The LED screens can be used to play event theme videos, team songs, audience interaction images, etc., to create a strong event atmosphere and enhance the audience’s sense of participation and belonging.
In addition, LED screens are set up in prominent locations in sports venues to display sponsor advertisements, partner information, etc., to bring additional commercial income to the venues.
In emergency situations, such as sudden weather changes and safe evacuation, LED screens can be used to issue emergency notices and safety warning information to ensure the safety of spectators and event personnel.
- Outdoor music festivals, concerts
As a stage background, the LED screen can enhance the visual impact of the stage and enhance the audience’s viewing experience by playing visual effects, animations, or videos that match the music theme.
사용 LED screens to display audience interaction content, such as fan messages and voting results, enhances the interaction between the audience and the performers and enhances the fans’ sense of participation and satisfaction.
Before and during the performance, the LED display can be used to display information such as the performance process, program list, singer introduction, etc., to help the audience better understand the performance content.
5. Public safety and emergency response
In the field of public safety and emergency response, LED display screens and community smart bulletin boards play an indispensable role as important information dissemination tools. The following is a detailed description of the application of smart city public LED display screens and community smart bulletin boards in public safety and emergency response.
- 스마트시티 public LED display screen.
When public emergencies (such as natural disasters, traffic accidents, epidemic outbreaks, etc.) occur, the smart city public LED display screen can quickly switch to emergency information release mode and convey government instructions, safety tips, evacuation routes, and other important information to citizens in real-time, improving emergency response efficiency.
When traffic congestion or traffic accidents occur, LED display screens can display road conditions, traffic control measures, and detour routes in real-time, helping drivers and pedestrians quickly understand traffic conditions and avoid congestion and danger.
In daily operations, LED display screens can also be used to play public safety propaganda content, such as fire prevention and theft prevention knowledge, traffic safety rules, etc., to improve citizens’ safety awareness and self-protection ability.
- Community Smart Bulletin Board
The community smart public LED display is used to publish notices, announcements, event information, etc., within the community, such as power outage notices, water outage notices, community event arrangements, etc., so that residents can keep abreast of community dynamics.
In emergency situations, such as fires, thefts, and other emergencies, the community smart public LED display can also quickly release emergency information and guide residents to take correct response measures.
6. Education and popular science propaganda
- Exterior of science and technology museums and museums
Install outdoor LED display screens on the exterior walls or entrances of science and technology museums and museums to display upcoming popular science exhibition previews, exhibition highlights, featured exhibits, etc., to attract public attention and stimulate interest in visiting.
Use the scrolling function of the outdoor LED display screen to loop and play popular science knowledge, scientific principles, interesting scientific phenomena and other content, providing convenient popular science learning opportunities for passing citizens.
If there is an interactive experience area or popular science game area outside the science and technology museum or museum, the outdoor LED display screen can be used to guide tourists to go there, and introduce the content and purpose of the interactive experience to enhance the participation and satisfaction of tourists.
- 학교 playground and surrounding areas
Install outdoor LED screens on the walls and railings or specially set up science popularization areas around the school playground to play the school’s science popularization activity notices, science popularization knowledge lecture information, student science and technology innovation achievements, etc., to create a strong campus science popularization atmosphere.
In addition to science popularization, outdoor LED screens can also be used to publish school emergency notices, safety warnings, disaster prevention and mitigation education, etc. to ensure the safety of students during school.
In addition, students’ scientific and technological innovation works and art works can be displayed through outdoor LED screens to stimulate students’ creative enthusiasm and self-confidence, while also providing other students with opportunities for learning and communication.
7. Environmental protection and energy-saving publicity
In terms of environmental protection and energy-saving publicity, outdoor LED screens also play an important role, especially in the two scenes of park green space and green building exterior walls. Its application not only improves the publicity effect but also enhances the public’s awareness of environmental protection and energy conservation.
- Park green space
Set up outdoor LED screens in park green space, and regularly play videos, animations, or slogans on environmental protection themes, such as the importance of garbage classification, energy-saving and emission-reduction lifestyles, and wildlife protection, etc., to guide the public to pay attention to environmental protection issues and cultivate green living habits.
If there are public welfare activities, cleaning actions, tree planting, etc., held in the park, outdoor LED screens can be used for preview and publicity to attract more citizens to participate and contribute to the environmental protection cause.
- Green building exterior wall
Install outdoor LED screens on the exterior walls of green buildings to display information such as green building design concepts, energy-saving technologies, and environmentally friendly materials and popularize the importance and advantages of green buildings to the public.
The display screen displays key indicators such as building energy consumption data and energy-saving rate in real time, allowing the public to intuitively feel the actual effect of green buildings in energy saving.
For companies involved in green building construction, the exterior wall LED screen can also serve as a display window for corporate social responsibility, showing the company’s efforts and achievements in environmental protection and energy saving and enhancing the corporate image.
결론
With their unique advantages, outdoor LED screens play an important role in advertising, festivals, sports events, traffic instructions, urban construction, commercial centers, and other fields. With the continuous development of technology and the continuous expansion of application scenarios, the future of outdoor LED screens will be broader.
Finally, if you want to know more about LED screens, 우리에게 연락해주세요.
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