序章
With the booming development of the live broadcast industry, the equipment configuration of the live broadcast room has become one of the key factors affecting the quality of live broadcast.
LED表示画面 have been widely used in live broadcast rooms due to their excellent picture quality, flexible interactivity and high customization capabilities. But do you know?
In addition to improving the live broadcast effect, LED display screens can also help reduce the cost of live broadcasts in long-term use.
1. How much is the cost of live broadcast?
The cost of the live broadcast was originally a rather complicated issue, which involved many aspects, such as equipment purchase, venue rental, decoration and layout, operation and promotion, and personnel expenses.
Among them, background layout, as an important part of the visual presentation of a live broadcast, is often an expense that cannot be ignored.
Taking the traditional live broadcast background layout as an example, if the physical decoration or construction method is adopted, it is not only time-consuming and labour-intensive but also costly.
For example, the decoration cost of a simple live broadcast room may range from thousands to tens of thousands of yuan, depending on the decoration grade and style. And if the background needs to be changed frequently to adapt to different live broadcast content, the cost will increase exponentially.
However, with the rapid development of LED display technology, it has gradually become a solution that can significantly reduce the cost of live broadcast background layout. LED display screens are not only easy to install, but also can change the screen in real time according to the live broadcast content, presenting a rich variety of visual effects.
More importantly, compared with traditional decoration layouts, the cost of LED display screens is more controllable and transparent.
Although the initial investment for LED display screens may be relatively high, in the long run, it can be used repeatedly without frequent background changes, which greatly saves the cost of decoration layout. In addition, the energy consumption of LED display screens is relatively low, and long-term use can also save a certain amount of electricity expenses.
In addition to cost advantages, LED display screens have many other advantages in live broadcasts.
For example, it can present more vivid and realistic visual effects and enhance the audience’s viewing experience; at the same time, it can also interact with the live broadcast content to increase the fun and interactivity of the live broadcast.
Therefore, for the live broadcast team, using LED display screens as background layout can not only effectively reduce costs but also improve the quality and attractiveness of live broadcasts. It can be said that LED display screens have become a new choice for the live broadcast industry to reduce costs and improve effects.
2. Analysis of the reasons why LED display screens reduce long-term live broadcast costs
1). High energy efficiency, saving a lot of electricity
LED display screens save a lot of electricity compared to traditional display devices, such as LCD or projection. It is like an energy-saving expert. It will not consume too much electricity even if it is turned on for a long time.
This is a great thing for live broadcasting because it often lasts for several hours, and electricity bills are also a considerable expense. With the use of LED display screens, electricity bills can be greatly reduced, and the money saved can be used to buy more live broadcast equipment or give benefits to anchors!
2). Long life, no need to replace old ones
The life of LED display screens is amazingly long, and it is not a problem to use them for 50,000 hours. This is much more durable than those traditional monitors, and there is no need to replace them with new ones at every turn.
For live broadcast rooms, equipment stability is the most important. Frequent equipment replacement is not only troublesome but also expensive. With LED display screens, you can save a lot of worry. You don’t have to worry about it breaking down after long-term use, and the maintenance cost is much lower.
3). High stability, less failure and less maintenance
The quality of LED display screens is excellent, and they use good materials and advanced technology. When live broadcasting, the most feared thing is that the equipment fails. Once a failure occurs, the broadcast must be stopped, and it costs money to repair.
However, LED display screens have good stability and rarely fail, so the maintenance cost is greatly reduced. In this way, the live broadcast room can operate more smoothly, and the audience will be happy to watch.
4). High degree of customization, more reasonable use of space
The most powerful thing about LED display screens is that they can be customized! Live broadcast rooms are of different sizes and shapes, but LED display screens can adapt to them. You can make any shape you want, and the space is used more reasonably.
In this way, the visual effect of the live broadcast room is better, and the audience will be more comfortable to watch. Customized design can also make the live broadcast room more distinctive and attract more viewers!
5). Great picture quality, more viewers naturally
The picture quality of LED display screens is first-class, high-definition, rich in colour, and high in contrast. The audience feels happy at first glance, and naturally, they are more willing to watch the live broadcast.
Once the traffic of the live broadcast room increases, the revenue will also increase. The good picture quality can also enhance the brand image of the live broadcast room, and there will be more opportunities for cooperation in the future.
6). Strong interactivity and high audience stickiness
The LED display screen can not only display the live broadcast content, but also display comments, barrages and audience feedback in real time. In this way, the audience can participate in the live broadcast more actively, and it feels like chatting with the anchor face-to-face.
With high audience stickiness, the live broadcast room can operate more stably. Moreover, through word-of-mouth communication and social media sharing, more new audiences can be attracted to watch the live broadcast!
3. Examples of how LED display screens reduce long-term live broadcast costs
1). Application case of LED display screen in a large e-commerce live broadcast room in Hangzhou, China
When upgrading the live broadcast equipment, the large e-commerce live broadcast room chose to install an LED display screen as the background screen.
This LED display screen has the characteristics of high resolution, high refresh rate and wide color gamut, which can present delicate and vivid picture effects.
1.1). Actual effect:
- Electricity bill saving:
Since the energy efficiency of LED display screens is higher than that of traditional projection equipment, the monthly electricity bill expenditure of the live broadcast room has been reduced by about 30% after replacing the LED display screen.
According to the calculation, the live broadcast room broadcasts 8 hours a day, and the unit price of electricity is 1 yuan/kWh, so the electricity bill can be saved by about 10,000 yuan per year.
- Reduced maintenance cost:
The LED display screen has a long life and good stability, and almost no frequent maintenance and replacement is required. Compared with the projection equipment used before, it can save about 5,000 yuan in maintenance costs per year.
- Improved audience retention rate:
High-quality LED display screens attracted more audience attention, and the audience retention rate of the live broadcast room increased by about 20%. This means that more viewers are willing to stay in the live broadcast room for a longer time, increasing product exposure and sales opportunities.
2). LED display screen upgrade case of game anchors
During the live broadcast, the well-known game anchors on TikTok found that traditional monitors could not meet the audience’s demand for high-definition and smooth images, so they decided to upgrade to LED displays.
2.1). Actual effect:
- Enhanced audience interaction:
The high refresh rate and wide colour gamut of the LED display screen make the game screen clearer and smoother. The audience can feel more realistic game scenes when watching the live broadcast, and their willingness to interact is enhanced.
According to the anchor’s statistics, after upgrading the LED display screen, the number of bullet screens and the number of audience comments in the live broadcast room increased by about 30%.
- Reduced equipment failure rate:
The LED display screen has a long life and good stability. Since the upgrade, there has been almost no equipment failure. Compared with the previous display, it can save about 2,000 yuan in maintenance costs each year.
- Improved brand image:
The high-quality LED display screen improves the overall visual effect of the live broadcast room, making the anchor’s live broadcast more professional and high-end.
This not only attracted more viewers’ attention, but also won more business cooperation opportunities for the anchors.
結論
In summary, LED display screens have shown significant effects in reducing long-term live broadcast costs with their multiple advantages, such as high energy efficiency, long life, high stability, high customization, improved live broadcast quality, and promotion of interaction.
Through the analysis of actual cases, we can see that LED display screens not only improve the professional image of the live broadcast room and the audience experience but also bring tangible economic benefits to the live broadcast team.
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