序章
In the bustling business district of the city, giant LEDスクリーン are like bright pearls, attracting countless eyes. Why are large shopping malls keen to install these huge screens? This article will take you to learn more about it.
目次
Reason 1: Have strong advertising capabilities
1). Attract customer attention
1.1). The screen is powerful, and the advertisements are super eye-catching
The giant LED screen has high 輝度, clear pictures, and can play dynamic videos, which can especially catch people’s attention.
For example, on the street, the advertisements on this screen are like a shining star, which can easily stand out from a pile of advertisements.
Think about it: an advertising video with beautiful clothes, cool cars, or delicious food in motion, accompanied by good music, is definitely more attractive than an ordinary poster.
It is difficult for passers-by not to be attracted, so they will naturally take a few more glances, and the brand will be easier to remember.
1.2). Make the brand more famous
The high-definition and vivid advertising videos played on this screen can show the characteristics and charm of the brand to the fullest.
For example, sports brands can show videos of athletes competing, and cosmetics brands can show the process of beauties putting on makeup and becoming beautiful.
This attractive content can make more people understand the brand and increase the brand’s exposure.
Just like on a busy street, your advertisement is the most dazzling one, and it is hard for people not to notice it.
2）ブランドイメージの向上
2.1). Make ショッピングモール more upscale
The giant LED screen itself is a very advanced device that can make shopping malls look more technological and upscale.
When customers walk into such a mall, they will feel that it is very “high-end” and naturally have higher expectations for the brands in the mall.
For example, a luxurious shopping mall has such a large screen, playing exquisite advertisements, and customers will think that the things sold here must be very high-end, which invisibly enhances the brand’s image.
2.2). Attract high-end brands to place advertisements.
Luxury goods and cosmetics are high-end brands that pay great attention to their image. They like to find such “high-end” screens to display their advertisements.
For example, luxury brands can display exquisite bags, jewelry, or brand history stories on the screen to let customers feel the luxury and uniqueness of the brand.
The advertising of these high-end brands will, in turn, make the shopping mall more “face-saving” and attract more similar high-end brands to settle in, forming a virtuous circle and improving the grade of the entire mall.
In short, the advertising ability of giant LED screens is very strong. It can not only attract customers’ attention but also enhance the brand image. It is a win-win situation for shopping malls and brands.
Reason 2: It can enhance the interactivity between advertising and customers
Nowadays, the forms of advertising are becoming more and more diverse, especially after combining augmented reality (AR) and virtual reality (VR) technology, the advertising of giant LED screens is no longer the kind of “dry” pictures or videos, but becomes fun and interesting, and customers can directly participate in it.
1). Immersive experience:
Imagine that you pass by a shopping mall and see a huge LED screen. It does not show ordinary advertisements, but a virtual world.
For example, in car advertisements, you can “sit” in a virtual car with VR glasses and feel the fun of driving as if you are really driving. This experience is particularly strong, making people feel very fresh and more willing to learn about this product.
2). Interactive advertising:
For example, if you see a beautiful dress on an LED screen, you can see how you look in it by scanning the screen with your mobile phone.
This interactive advertising is like a “virtual fitting room” where customers can try on different clothes anytime and anywhere and share them with friends to see the effect.
This gameplay not only allows customers to understand the product more intuitively but also increases the fun of shopping, making shopping more interesting.
3). Data-driven precise interaction
In fact, interactive advertising has another advantage: advertisers can collect customer behavior data through technology.
For example, how long customers stay in the virtual fitting room and what styles they try on.
These data can help advertisers better understand customers’ preferences and then adjust the advertising content to make the advertising more in line with customers’ needs.
3). Actual case:
- Volvo Cars:
Volvo Cars uses AR technology to display the internal structure of the car. Customers can choose the body color themselves like playing a game and see the effect of different colors of the car.
This interaction allows customers to have a deeper understanding of the car while playing.
- German cars:
On the giant LED screen at COEX Artium in Gangnam District, Seoul, South Korea, a German luxury car brand chose to use forced perspective to promote its latest models – Mercedes EQE, Audi Q4 Etron and BMW M.
On the big screen, luxury cars seemed to cross the boundaries of time and space and sped past at an astonishing speed.
Reason 3: Giant LED screens have great commercial benefits
1). Promote consumption growth
Giant LED screens are like a super “advertising artifact” that can clearly display information about promotions and new product releases, directly stimulating consumers’ desire to buy.
For example, if a new mobile phone is launched in a shopping mall, the LED screen can display various cool functions of the mobile phone, and can also display the price of a limited-time discount, which makes people want to buy it.
During holidays, this big screen is the icing on the cake, and can play holiday-themed ads, such as the popular dragon and lion dances during the Spring Festival.
During Christmas, there are pictures of snowmen and Santa Claus, plus promotional information, which instantly create a strong shopping atmosphere.
In this atmosphere, customers are easily infected, and the urge to buy things will be stronger, which will naturally increase sales.
2). Enhance the value of the business district
Giant LED screens can not only attract consumers but also enhance the value of the entire business district. Imagine that there is such a large LED screen in a business district. It is like a landmark and is particularly conspicuous.
Whether it is a passerby or a customer who comes to shop specifically, they will be attracted by it.
For example, in the core business districts of some big cities, such as Times Square in New York or Nanjing Road in Shanghai, the large screen there is one of the landmarks, attracting countless tourists and consumers.
With such a large screen, the attraction of the business district is stronger and can bring more traffic. With more traffic, the merchants’ business will naturally be better, and the commercial value of the entire business district will be improved.
This is like a virtuous circle. The large screen attracts people, and the business district is more lively with more people.
When the business district is lively, merchants are more willing to do business here, and the entire business district is more and more prosperous.
Giant LED screens can not only make consumers more willing to buy things, but also enhance the value of the entire business district.
It is like a super “money absorber” that can attract more customers, bring more consumption, and make the business district more lively and more valuable.
Reason 4: It can create a popular "attraction" in the business district.
The giant LED display is not only an advertising tool but also an “attraction” that can attract a large number of people and enhance the attractiveness of the business district.
Giant LED displays can become iconic landscapes in urban business districts with their stunning visual effects and unique display forms.
For example, the Jinling Giant Screen 2688 screen in Nanjing Xinjiekou attracted a large number of people during the Spring Festival and became a new highlight of the Xinjiekou business district.
Similarly, there is the “World’s Largest Digital Naked Eye 3D Panda” screen in the Jiaozi business district of Chengdu Hi-tech Zone.
This more than 20-meter-tall giant panda is lifelike on the screen of more than 1,000 square meters, attracting countless tourists to check in.
Giant LED displays can create a unique atmosphere for the business district through high-definition and dynamic picture displays and improve the grade of the entire business district.
For example, the giant LED screen in Times Square is not only used for digital advertising display but also becomes an important part of the night light show and urban cultural display of the block, becoming a new highlight of New York’s landscape.
This screen can not only display advertisements, but also display urban culture through creative content, attracting citizens and tourists.
The giant LED display screen can become a check-in point for Internet celebrities by combining creative content and technology.
For example, the ultra-4K LED naked-eye special-shaped large screen on the facade of the First Department Store Commercial Center on Nanjing Road Pedestrian Street has become a new landmark check-in point for Nanjing Road through naked-eye 3D immersion and interactivity.
This screen can not only attract people, but also extend the stay time of tourists, further enhancing the vitality of the business district.
The giant LED display screen can directly stimulate consumers’ desire to buy by displaying information such as promotional activities and new product releases.
During the festival, playing festival-themed advertisements and promotional information can create a strong shopping atmosphere and further increase sales.
For example, the outdoor LED screen on Nanjing East Road in Shanghai attracted a large number of people during the Spring Festival, and the relevant streets even implemented flow control measures due to the crowded crowds.
Modern giant LED screens are not limited to displaying static content but also realize a variety of interactive functions by integrating technologies such as touch sensing, motion sensing, and facial recognition.
For example, pedestrians can control the switching of screen content through gestures or participate in real-time interactive games.
This innovative interactive experience not only enhances consumers’ sense of participation, but also promotes the personalization and precision of advertising content.
Giant LED screens have also achieved deep integration with major social platforms.
Consumers can share their interactions with brands or merchants on social platforms such as Weibo, WeChat, and Douyin by scanning the QR code on the screen or participating in interactive activities.
In this way, merchants can not only get more exposure, but also attract more potential customers through the communication effect of social media.
5。結論
Giant LED screens have become the “traffic password” of modern shopping malls with their powerful advertising capabilities, interactivity, commercial benefits, and landmarks.
They not only enhance the brand’s visibility and image but also bring consumers a new shopping experience, becoming an important driving force for the prosperity of the business district.
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