序章
目次
Reason 1: The visual impact of LED display
Why do hotel lobbies love to install LED displays so much? In fact, it is very simple because this thing can “catch the eye” too much!
Think about it: you drag your luggage into an unfamiliar hotel lobby, and you must look around first, right?
At this time, if you see a large LED display with a high-definition picture like a movie, bright colors like a rainbow, and moving around, you will be attracted to it?
The visual impact of this screen is really strong. It can not only play the hotel’s own promotional videos, such as showing luxurious rooms, delicious restaurant dishes, or super gyms, but also some particularly creative content.
For example, some hotels will put up starry sky pictures, which are twinkling and very romantic, or put up waterfall pictures, listening to the sound of water and looking at the screen as if you are really in nature. This kind of atmosphere makes the lobby look very high-end.
Moreover, this thing is very flexible. The hotel can put up whatever it wants and change it whenever it wants.
For example, in the morning, you can put up some sunny pictures with bird sounds to make guests feel that a new day has begun; in the evening, you can put up some starry sky or candlelight pictures to create a romantic atmosphere.
If the hotel has any activities, such as discounts or new restaurants, they can be broadcast directly on the screen, and guests can see it at a glance, and there is no need to post posters everywhere.
In addition, this kind of screen can especially reflect the hotel’s sense of technology. Nowadays, everyone likes new things.
When they see such high-tech things in the lobby, they will think: “This hotel is quite modern!” In this way, guests will have a better impression of the hotel, and they may even stay a few more days because of this.
In short, the LED display is like a “super assistant” in the hotel lobby. It can not only attract guests’ attention but also enhance the atmosphere of the lobby, facilitate hotel publicity, and, most importantly, make the hotel look particularly technological. Do you think the hotel will not like it?
Reason 2: It can improve the flexibility of information display
1). Update all kinds of hotel information in real-time
- Check-in instructions:
Guests who have just arrived at the hotel must have many questions, such as “how to check in”, “how to pay the deposit”, “where to eat breakfast”, etc.
The LED display can update these check-in instructions at any time, and guests can see them as soon as they look up, and no longer have to ask people everywhere like before.
- Event arrangements:
If the hotel has any activities, such as “weekend pool party” and “parent-child handicraft activities”, they can be broadcast directly on the screen, and guests can see them at a glance.
Moreover, the time, location, and how to participate in the event can be clearly written. If the event time changes, there is no need to post notices everywhere, just change it directly on the screen.
- Dining discounts:
If the restaurant launches new products or offers discounts, such as “New steaks are on the market, buy one get one free” and “20% off for afternoon tea”, they can also be displayed on the screen.
When guests see this information, they may go to try it, and the hotel’s catering income may be even higher.
2). Display different content according to different time periods and occasions
- Morning:
In the morning, guests may be in a hurry, so the screen can display some simple information, such as “Breakfast time 7:00-10:00, welcome to enjoy.” Or put some pictures of sunshine and birdsong to make people feel energetic.
- Noon and afternoon:
At this time, guests may be resting or preparing to go out.
The screen can display some introductions to tourist attractions around the hotel, or the hotel’s special services, such as “The hotel provides free airport pick-up and drop-off services, front desk consultation”.
- Evening:
In the evening, you can put some more relaxing content, such as pictures of the starry sky and candlelight dinner, to create a romantic atmosphere.
If the hotel has night activities, such as “There will be a live band performance in the lobby bar at 8 pm”, you can also preview it on the screen in advance.
- Special occasions:
If the hotel has a business meeting, the screen can display the agenda and related information of the meeting; if there is a wedding, the newlyweds’ photos and blessings can be displayed so that the whole lobby is full of festive atmosphere.
3). The benefits of this flexibility
Convenience for guests: Guests do not need to ask around; they can see the information they need by looking up, which feels very convenient.
Cost saving: In the past, hotel publicity relied on posters and flyers, which were not only costly but also easy to become outdated. Now, LED display screens can be updated at any time, and there is no need to waste paper.
Enhance the image of the hotel: This flexible way of displaying information makes the hotel look very modern, and guests will feel that the hotel is very attentive and the service is also in place.
In short, the LED display screen is like the “Transformers” in the hotel lobby. It can be changed as you want and displayed as you want.
It is very flexible! With it, the hotel is much more convenient to promote, and guests are more satisfied. Isn’t this a win-win situation!
Reason 3: Enhance the brand image of the hotel
Show the brand story, development history and corporate culture of the hotel to enhance brand identity. Show the high-end facilities and services of the hotel to enhance the brand image and grade.
1). Show brand stories and culture to enhance brand identity
Hotels, like people, have their own stories and personalities. LED display screens are like the hotel’s “story machine”, which can tell these stories to guests.
For example, the hotel can play a short video to talk about how it has gradually transformed from a small hotel to the current luxury hotel, or show how the founder of the hotel came up with this unique design concept.
These stories sound very interesting, and guests will think after watching them: “Wow, this hotel is quite impressive!” For another example, the hotel’s culture is also very important.
If the hotel pays special attention to environmental protection, you can put some pictures of employees planting trees and recycling garbage on the screen, or show how the hotel saves water and electricity.
If the hotel’s service concept is “feel at home”, then put some scenes of employees warmly welcoming guests, or photos of guests smiling very happily in the hotel.
In this way, guests will feel that this hotel is not only face-saving but also inside, and they will feel a sense of belonging when staying here.
2). Show high-end facilities and services to enhance brand image and grade
After all, when guests come to the hotel, they still hope to enjoy high-quality services and facilities. The LED display is like a “living advertisement” for the hotel, which can show all these good things.
For example, if the hotel has an extra-large infinity pool, you can play a video to let guests see the beautiful scenery of the pool at sunset or the picture of someone swimming in it.
If the hotel’s gym is particularly luxurious, then show the advanced fitness equipment, or the scene of someone exercising in it.
In this way, the guests are attracted before they experience it. The same is true for service.
For example, if the hotel provides 24-hour butler service, you can play a video to show how the butler helps guests with luggage, how to arrange rooms, or how to prepare surprise birthday parties for guests.
If the hotel has free airport pick-up and drop-off service, you can also show the driver waiting for guests at the airport or the satisfied smile of the guests after getting in the car.
When guests see these, they will think: “Wow, the service of this hotel is so considerate!” In this way, the image of the hotel will be improved immediately, and guests will feel that living here is particularly face-saving and will come again next time.
In short, the LED display is the hotel’s “secret weapon”. It can not only tell good stories, but also display good things, so that guests have a particularly good impression of the hotel.
Reason 4: It can enhance the value of advertising
1). Promote own services
The LED display in the hotel lobby is the “golden window” for displaying the hotel’s internal services.
For example, the restaurant can display the production process of the signature dishes, accompanied by attractive pictures and videos, so that guests can start looking forward to the food before entering the restaurant.
The conference room can display high-end equipment and a professional layout to attract corporate customers to book。
The gym and swimming pool can play dynamic videos, show the comfortable environment and advanced facilities, and attract guests to exercise or relax.
Through this vivid advertising content, the hotel can not only enhance the attractiveness of the service items but also increase the willingness of guests to consume, thereby increasing overall revenue.
2). Rent advertising space to increase revenue
In addition to promoting its own services, the hotel can also rent part of the time of the LED display to external merchants.
For example, travel companies can display popular travel routes to attract past guests to book.
Surrounding merchants can promote new products or promotions, such as nearby coffee shops can display advertisements for new coffee to attract hotel guests to consume.
In this way, the hotel can not only get additional advertising revenue, but also make the atmosphere in the lobby more active and attract more potential customers.
Reason 5: Improve the service efficiency of the hotel
Humanistic care is very important for the hotel, and it affects its service efficiency. The LED display can help better realise the care for travellers:
1). Provide travel reference
- Real-time weather information:
The LED display can update weather data in real-time, including temperature, precipitation probability, wind speed, etc. When guests are in the lobby, they can quickly understand the weather conditions of the day and prepare in advance.
For example, if they see a rain forecast, guests can prepare rain gear in advance; if the weather is cold, they can add clothes in time.
- Traffic information display:
The display can display the timetable of airport buses and subways, as well as the congestion of nearby major roads.
For guests who are in a hurry, this information can help them arrange their travel time reasonably and avoid missing transportation.
2). Display emergency notices and safety tips
- Emergency notifications:
In the event of emergencies such as fire, earthquake warnings, severe weather, etc., the LED display can issue notifications the first time.
For example, before a typhoon arrives, the hotel can inform guests of the hotel’s response measures through the display screen and remind them to make protective preparations.
- Daily safety tips:
The display screen can play safety tips in a loop, such as reminding guests to keep their personal belongings safe and paying attention to the location of fire escapes.
This continuous reminder method is more conspicuous than posting paper notices, which can make guests more easily notice it, thereby improving safety awareness.
Reason 6: It can improve the hotel's space utilization and decoration effect
The LED display screen has a flexible installation method and can be customized according to the spatial layout of the lobby.
As a decorative element, it integrates with the overall decoration style of the lobby to enhance the beauty of the space.
1). Flexible installation method makes space utilization more reasonable
The shapes and sizes of hotel lobbies vary greatly. Some lobbies are very spacious, while others are relatively compact.
The advantage of the LED display screen is that it is particularly “obedient” and can be customized according to the spatial layout of the lobby.
For example, a hotel with a relatively large lobby space can install an extra-large display screen in the centre of the lobby or in a prominent position to display the hotel’s welcome screen or event information so that guests can see it as soon as they come in.
If the lobby is long and narrow, you can install a long and narrow display screen along the wall, like an “information corridor”, so that guests can see all kinds of information while walking.
Some hotels even install a display screen on the ceiling to create a “starry sky ceiling” effect, which is particularly romantic.
In short, no matter what the lobby is like, the LED display screen can find a suitable position, and it can also make the space look more reasonable and more layered.
2). As a decorative element, enhance the beauty of the space
The LED display screen can not only display information but also be used as a decoration!
Imagine that in a luxurious lobby, if there is only an ordinary billboard, it must be very monotonous. However, with an LED display screen, the situation is different.
For example, if the overall decoration style of the hotel is modern and simple, you can choose an LED display screen with ultra-thin borders and ultra-high-definition pictures, put it in a corner of the lobby, and play some simple-style pictures.
For example, black and white gray geometric patterns or ultra-high-definition city night scenes, which perfectly blend with the style of the entire lobby.
If the decoration style of the hotel is more retro, you can choose a screen to play some old photos or retro-style animations to make the lobby more historical.
Moreover, the pictures on the LED display can be changed at any time, and the hotel can adjust the display content according to different seasons or event themes.
For example, during Christmas, Christmas-themed pictures are played; during summer, pictures of seaside vacations are played. In this way, the decoration effect of the lobby can be updated at any time and always remain fresh.
Reason 7: Enhance the hotel's sense of technology and competitiveness
In today’s highly competitive hotel market, the sense of technology has become a “secret weapon” for hotels to attract guests.
LED display screens can not only display information but also allow hotels to “add points” in terms of technology and competitiveness, becoming one of the highlights to attract guests.
1). Reflect the hotel’s application of new technologies and show its image of keeping pace with the times
Today’s guests, especially the younger generation, particularly like high-tech things. If the hotel can show its application of new technologies, it will definitely attract their attention.
For example, many hotels have installed LED display screens in the lobby, which can not only display the hotel’s facilities and services, but also allow guests to query information and book services through interactive interfaces.
This high-tech display method not only makes guests feel fresh, but also leaves the impression of “very trendy and very technological” in the minds of guests.
Moreover, LED display screens can also be linked with other smart devices, such as controlling screen content through voice assistants or automatically pushing information according to guests’ preferences.
This intelligent experience can not only improve guest satisfaction but also make the hotel stand out in the fierce market competition.
2). In the fiercely competitive hotel market, it has become one of the highlights to attract guests
In the hotel market, competition is quite fierce. When guests choose a hotel, in addition to looking at prices and services, they will also pay special attention to the hotel’s sense of technology.
LED display screens are like the hotel’s “technological business card”, which can make the hotel stand out among many competitors.
For example, some hotels will display the experience video of smart guest rooms on the LED display screen in the lobby, so that guests can see how cool the smart devices in the room are.
Or update the hotel’s promotions and special services in real time on the screen to attract guests to place orders.
This kind of technological display method can not only attract guests’ attention, but also enhance the hotel’s brand image, making guests feel that choosing this hotel is particularly face-saving.
In short, LED display screens can not only enhance the hotel’s sense of technology, but also add points to the hotel in the fierce market competition. With it, the hotel can not only attract more guests, but also make guests more impressed by the hotel.
8. 結論
In short, LED display screens have become an indispensable “artifact” in hotel lobbies.
It not only enhances the hotel’s sense of technology and brand image but also brings guests a more convenient, comfortable and personalized experience.
In this highly competitive hotel market, a good LED display screen may be the key to attracting and retaining guests.
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