序章
LEDディスプレイ have become a common display tool in our lives, but if you look closely, you will find that some LED displays seem a little different: for example, they move, rotate, and so on.
This is a mechanical LED display. So why are mechanical LED screens suddenly so popular?
目次
1. What is a mechanical LED screen?
Mechanical LED screens are actually a super cool display device that cleverly combines LED display technology and mechanical structure.
Imagine that a screen can not only display all kinds of cool pictures but also change its form like a Transformer. Isn’t it amazing?
The working principle of this screen is quite simple. On the one hand, it has a control system that is responsible for receiving external signals, such as videos or pictures in the computer, and then converting these signals into instructions that LED lamp beads can understand so that the lamp beads light up and display the pictures we want to see.
On the other hand, it also hides a set of mechanical structures, just like the joints of a robot, which can make the screen move, such as rotating, lifting, moving, etc.
There are many types of mechanical LED screens, such as rotating ones, which turn around like a big windmill; lifting ones, which can move up and down like a lift.
And mobile ones, which can run around on the stage, which is especially suitable for concerts or ステージ plays. Of course, there are also opening and closing and folding ones, which are varied and can be changed as you want.
This kind of screen has many advantages. First of all, after it moves, the display effect is super good and can attract many people’s attention. Moreover, the LED lamp beads themselves are very bright and have high contrast, so the picture looks particularly clear.
In addition, the mechanical LED screen can also be customized according to the needs of customers, and it can be made into any shape and size. The most important thing is that it has low energy consumption and long life, which is environmentally friendly and worry-free to use.
Now, mechanical LED screens have been used in many places. For example, advertising in shopping malls, backgrounds on stages, displaying products in exhibition halls, and decorating landscapes in cities, etc.
In the future, with the continuous advancement of technology, mechanical LED screens will definitely become more and more intelligent and fun, bringing more surprises to our lives.
2. Comparison between mechanical LED screen and traditional display screen
1). Display effect comparison
Just think about it: the mechanical LED screen can not only display all kinds of cool pictures but also move through the mechanical structure, rotate, lift, move, and change as you want.
This kind of dynamic display effect cannot be achieved by traditional display screens. Traditional display screens just hang there quietly. Although the picture is clear, you will get tired of it after watching it for a long time.
Let’s talk about high-definition display technology. The 解決 of mechanical LED screens is getting higher and higher, and the picture is as delicate as the real thing.
Moreover, the LED lamp beads are very bright, and the picture can be seen clearly even under the sun.
Although traditional display screens also have high-definition, the 輝度 may not be so powerful, and it may be a bit difficult to watch outdoors.
Therefore, the mechanical LED screen is really a few blocks away from traditional display screens in terms of display effect. Dynamic display plus high-definition picture, it is unforgettable after watching it once.
Traditional display screens are fixed there steadily, and the picture does not move.
Although the clarity is also good, it will feel monotonous after watching it for a long time. Moreover, when the light is strong outdoors, the picture may appear a little dark, affecting the viewing experience.
The dynamic display effect and high-definition picture of the mechanical LED screen are really eye-catching.
Although the traditional display screen also has its advantages, it is still a little different from the mechanical LED screen in terms of display effect.
2). Comparison of application scenarios
The mechanical LED screen is really practical. It can be seen everywhere in outdoor advertising, indoor 展示会, ステージ performances, and スポーツ events.
Moreover, it can be customized according to customer needs, and the shape, size, and movement method can be changed as you want. This flexibility is unmatched by traditional display screens.
Traditional display screens can only be used indoors, such as TVs and computer monitors. If used outdoors, you may have to consider issues such as waterproofing and sun protection, and the dynamic effect is also limited.
Although the traditional display screen has good clarity, the use scenario is still a bit limited. If used outdoors, you may have to add some additional protection measures, and the dynamic effect is not as cool as the mechanical LED screen.
The application scenarios of mechanical LED screens are really too wide. They can be used anywhere and can be customized.
Although traditional display screens also have their uses, they are still a little different from mechanical LED screens in terms of flexibility and diversity of application scenarios.
3). Cost-effectiveness comparison
Although the initial investment cost of mechanical LED screens may be a bit high, its advertising effect is really great!
Dynamic display plus high-definition pictures can attract more people’s attention and increase the exposure and influence of advertisements. In this way, advertisers can make more money!
Moreover, the maintenance cost of mechanical LED screens is actually not high. The life of LED lamp beads is very long, and it is no problem to use them for several years. Even if any module is broken, it can be easily replaced without replacing the entire screen.
As for traditional display screens, although the initial investment cost may be lower, in the long run, the maintenance cost may not be so optimistic.
The life of components such as backlight sources may not be so long and must be replaced regularly.
Moreover, the advertising effect may not be so good because the picture is static and cannot attract too many people’s attention.
Although the initial investment cost of traditional display screens is low, in the long run, they may seem a bit “unprofitable” due to poor advertising effects and high maintenance costs.
After all, people nowadays like to watch dynamic and clear things, and static display screens may not be so attractive.
Although the initial investment cost of mechanical LED screens is a bit high, in the long run, its advertising effect is good and maintenance cost is low, which is really a more cost-effective choice.
Although traditional display screens also have their advantages, they may still be a little different from mechanical LED screens in terms of cost-effectiveness.
So, if you want to invest for a long time and pursue high advertising effects, you should choose mechanical LED screens!
3. Creative design advantages of mechanical LED screens
1). Personalized customization
A major highlight of mechanical LED screens is their personalized customization capabilities. This screen is not just a display board; it is more like a “universal display” that can be transformed according to actual needs and scenarios.
Imagine that in a ショッピングモール、 you can see a mechanical LED screen customized into a huge rotating cylinder on which the latest fashion brand advertisements are played.
At the exhibition, the mechanical LED screen can be turned into a display board that can be raised, lowered, and folded, and the angle and height can be adjusted according to the needs of the exhibits.
On the stage, it can be transformed into a background curtain, changing its shape with the rhythm of the performance, bringing an unprecedented visual feast to the audience. For example, when a high-end car brand released a new car, it used a mechanical LED screen to create a dynamic display stand.
The screen is customized according to the lines and characteristics of the car, sometimes rising to show the side of the car, and sometimes lowering to show the top of the car. With the lighting and sound effects, the whole conference is full of technology and futuristic sense.
This personalized customization capability makes the mechanical LED screen a “Transformer” in various scenes, meeting the needs of different customers and scenes and greatly improving the effect and attractiveness of the display.
2). Dynamic display effect
The mechanical LED screen is not just a screen that can display pictures; it is also a “magician” that can create dynamic visual effects. Through the combination of dynamic display and static display, the mechanical LED screen can create a unique visual effect.
For example, when playing an advertisement, the screen can rotate, rise and fall or move according to the content of the advertisement, making the audience feel as if they are in the advertisement and feel a more real and vivid picture.
This dynamic display effect is great for attracting the audience’s attention and improving the advertising effect. Imagine that on a busy commercial street, a dynamically changing mechanical LED screen is more eye-catching than static billboards.
People will stop involuntarily to watch this “live” advertisement, thereby deepening their impression of the content of the advertisement.
Moreover, the dynamic display can also be adjusted according to time and scene. For example, during the festival, the mechanical LED screen can play dynamic pictures related to the festival to add a festive atmosphere to the city.
This flexibility and diversity make the mechanical LED screen a beautiful landscape in the urban landscape.
3). Immersive experience
When the mechanical LED screen is combined with virtual reality technology, it is no longer just a screen but a “time and space shuttle” that can lead the audience into a new world.
With the blessing of virtual reality technology, the mechanical LED screen can create more realistic and three-dimensional pictures and scenes. The audience seems to be in a virtual world and can feel the immersive feeling.
This immersive experience has broad application prospects in advertising, entertainment and other fields.
In the field of advertising, the combination of mechanical LED screens and virtual reality technology can create more vivid and interesting advertising forms.
For example, the advertisement of a travel brand can use mechanical LED screens and virtual reality technology to make the audience feel as if they are in that beautiful tourist destination and feel the local customs and beautiful scenery there.
This form of advertising can not only attract the audience’s attention, but also deepen the audience’s impression and favorability of the advertising content.
In the field of entertainment, the combination of mechanical LED screens and virtual reality technology can create an unprecedented entertainment experience.
For example, in concerts or stage plays, mechanical LED screens can change their forms and pictures according to the performance content, bringing more shocking visual and auditory enjoyment to the audience.
This immersive entertainment experience makes the audience feel as if they are in a dream world and feel unprecedented happiness and satisfaction.
4. Installation and maintenance convenience of mechanical LED screens
1). モジュール設計:
The modular design of mechanical LED screens is really too convenient! Just like the building blocks we played with when we were young, each piece has its own position and function.
You only need to follow the instructions or design drawings and put them together piece by piece to quickly assemble a complete screen.
This design not only makes assembly simple and fast but also greatly saves manpower and time costs. In the past, installing a large LED screen might require a large group of people to work for several days, but now, a few skilled workers can easily do it.
Moreover, because the modules are standardized, replacement and upgrading are also very convenient. If a module is broken, just remove it and replace it with a new one, just as simple as changing the battery of a TV remote control.
When maintaining, you don’t have to disassemble the entire screen to find the problem as before. Now, just locate the module with the problem and replace it.
This will not only quickly restore the normal use of the screen, but also extend the service life of the entire screen. It really kills two birds with one stone!
2). Installation convenience:
The installation methods of mechanical LED screens are also diverse, including hoisting, vertical installation, and embedded installation. You can install it however you want, depending on your needs and scenarios.
For example, in a gymnasium or a large shopping mall, hoisting is the most suitable. Hang the screen high, and everyone can see it from below, with a good viewing angle and great effect.
Moreover, this does not take up ground space, which is really killing two birds with one stone.
If it is in a conference room or exhibition hall, vertical installation is quite good. The screen stands there steadily, and everyone can see the content clearly from all angles, and it is not easy to block the way.
There is also embedded installation, which is more suitable for places where you want the screen to blend with the building.
For example, in high-end and classy places such as ホテル lobbies and 空港 terminals, embedded installation can make the screen look more harmonious and beautiful.
These installation methods not only make mechanical LED screens more flexible and changeable but also greatly improve installation efficiency.
Installers can choose the most suitable installation method according to actual conditions and quickly complete the screen construction work.
3). Maintenance convenience:
The maintenance of mechanical LED screens is also super convenient, supporting front maintenance and rear maintenance.
Front maintenance is just like we usually repair computers. We can directly open the screen from the front to access the components inside. Replace whatever is broken, simple and easy.
This not only solves the problem quickly but also avoids additional damage caused by disassembling the screen.
Rear maintenance is to perform maintenance from the back of the screen.
Although this method may be a little troublesome and requires moving to the back of the screen to operate, in some special scenarios, such as when the screen installation position is relatively narrow, or there are obstacles in front, rear maintenance is particularly practical.
Whether it is front maintenance or rear maintenance, the design of the mechanical LED screen fully considers the convenience of maintenance.
Maintenance workers can easily access the various components inside the screen for replacement, repair or upgrade. This not only greatly reduces maintenance costs, but also extends the service life of the screen. For users like us, it really saves worry and effort!
5. Wide application scenarios of mechanical LED screens
1). Advertising and media field:
In the field of advertising and media, mechanical LED screens are simply eye-catching machines! When you go to shopping malls, commercial pedestrian streets, or go to airports, you can always see those cool mechanical LED screens attracting your attention.
They are not just ordinary display boards, but like three-dimensional magic canvases, they make the advertising content vivid.
For example, you see a huge mechanical LED screen in a shopping mall, which changes its form with the rhythm of the advertisement. Sometimes, it is a 3D model of a mobile phone rotating, showing every exquisite detail of it.
Sometimes, it is a cool animation effect which makes people dazzle. This three-dimensional display effect simply forces passers-by to stop and appreciate it. Advertising exposure rate? That must be soaring! Communication effect? It is even better!
In addition, mechanical LED screens are particularly good at playing. During festivals, they can become huge Christmas trees, Spring Festival firecrackers, or any festival elements you can think of.
This way of advertising display that keeps pace with the times not only makes advertising more valuable, but also makes urban life more colorful.
2). ステージ performance:
When it comes to stage performance, mechanical LED screens are absolutely an indispensable part. Concerts, press conferences, wherever there is a stage, you can almost see it.
Imagine that you are watching a concert. The singer sings affectionately on the stage, but the mechanical LED screen behind him is quietly changing the background.
Sometimes, it is a bright starry sky as if you are in the vast universe; sometimes, it is a rough sea, making you feel like you are standing on the bow, facing the sea breeze.
This dynamic background simply makes you immersed in the atmosphere of the concert and unable to extricate yourself.
The same is true for press conferences. Mechanical LED screens can display various features, functions and usage scenarios of products. Moreover, it can change the display content according to the rhythm of the press conference.
This dynamic display method not only attracts the audience’s attention, but also allows them to have a deeper understanding of the product.
3). Art installation field:
In the field of art installation, mechanical LED screens have opened up a new world. You can see it at various art exhibitions. Artists use programming and control technology to turn mechanical LED screens into unique works of art.
Some works make people think about the relationship between technology and art through the change of colours and the distortion of shapes.
For example, on a mechanical LED screen, the colourful patterns are constantly changing, as if it is the fusion of technology and art which makes people dazzled.
Some works stimulate the audience’s thinking about life and civilization by simulating natural scenes or human behaviour. For example, on a mechanical LED screen, a dense forest is displayed, with trees growing and animals playing, making people feel as if they are in nature.
The flexibility and programmability of mechanical LED screens provide artists with unlimited creative space. They can create unique works of art based on their imagination and creativity.
When appreciating these works, the audience can not only feel the visual shock, but also think about the deep meaning behind the works.
4). Public space decoration:
In terms of public space decoration, mechanical LED screens also play an important role. You can see it in public places such as squares, parks, and streets.
These mechanical LED screens are like business cards of a city, showing the city’s cultural characteristics, historical features and achievements of modernization. They add a touch of brightness to the urban landscape through dynamic images and gorgeous colours.
For example, in the square at night, a huge mechanical LED screen plays a city promotional video, which gives people a deeper understanding of the city.
Moreover, mechanical LED screens can also play public service advertisements, weather forecasts and other practical information.
For example, in the park, a mechanical LED screen plays a public service advertisement of “Please do not litter anywhere”, reminding people to protect the environment.
This practical function makes the mechanical LED screen not only a decoration but also a practical information dissemination platform.
In general, the role of mechanical LED screens in public space decoration cannot be ignored.
They beautify the urban landscape, enhance the city’s image, and bring a better visual experience to citizens. Whenever night falls, these mechanical LED screens are like bright pearls, illuminating every corner of the city.
6. What is the market demand and prospect of mechanical LED screens?
1). Market demand growth:
Now, mechanical LED screens are so popular! In the fields of advertising media, stage performances, and art installations, its demand is rising like a rocket.
In the field of advertising media, everyone knows that people nowadays are very picky, and ordinary billboards are not in their eyes at all. But mechanical LED screens are different.
They are three-dimensional, high-definition, and colourful, and they can catch people’s attention at once. In places such as shopping malls, commercial pedestrian streets, and airports, the advertising effect of mechanical LED screens is simply overwhelming, and advertisers certainly love them!
In the field of stage performances, mechanical LED screens are also shining. Concerts, press conferences, and stage plays, which one can be without it?
As a dynamic background, mechanical LED screens make the performances cooler and more immersive. The audience is satisfied with the show, and the show producers are also happy to use it, after all, the effect is there!
Not to mention the field of art installations, mechanical LED screens are simply the new favorite of artists.
They can use mechanical LED screens to create all kinds of fantastic works of art so that the audience can feel the charm of technology while appreciating art. With more and more art exhibitions, the application of mechanical LED screens is becoming more and more extensive!
In general, mechanical LED screens are now an important choice in the field of modern visual display, and more and more companies and institutions are using them to enhance their brand image and display effects.
2). Technology development trend:
The technological development of mechanical LED screens is also changing with each passing day!
New technologies such as high-definition display technology and intelligent control systems are emerging in an endless stream, allowing the performance and quality of mechanical LED screens to continue to improve.
Needless to say about high-definition display technology, the resolution of today’s mechanical LED screens is getting higher and higher, and the picture is getting clearer and clearer, and it looks just like the real thing!
This greatly improves the visual experience of the audience and gives advertisers and performance producers more creative space.
The intelligent control system is even more powerful! Through the intelligent control system, users can easily control the display content, brightness, color and other parameters of the mechanical LED screen.
Change it as you want and display it as you want! Moreover, the intelligent control system can also realize functions such as remote monitoring and fault warning, making the maintenance of mechanical LED screens more convenient and efficient.
The innovation and development of these technologies not only improve the performance and quality of mechanical LED screens but also meet the market demand for high-quality visual displays.
It can be said that the technical development prospects of mechanical LED screens are bright!
3) 市場見通し:
Speaking of the market prospects of mechanical LED screens, there is unlimited potential and great room for development!
With the continuous development and growth of advertising media, stage performances, art installations and other fields, the demand for high-quality visual displays will also increase.
As an important choice in the field of modern visual display, the market demand for mechanical LED screens will naturally rise!
In addition, the development trend of globalization and informatization is becoming more and more obvious, and the demand for mechanical LED screens in the international market is also increasing.
Our Chinese mechanical LED screen companies, relying on their technological and cost advantages, are also shining in the international market!
In the future, with the continuous advancement of technology and the continuous expansion of application fields, the market prospects of mechanical LED screens will definitely be broader!
Besides, the performance and quality of mechanical LED screens are constantly improving, and the cost is gradually decreasing.
This means that more and more companies and institutions can afford mechanical LED screens! This is undoubtedly a huge driving force for the popularization and development of the mechanical LED screen market!
So, we can say that the market prospects for mechanical LED screens are very good! For enterprises and institutions in the industry, we must seize the opportunity!
Constantly improve our R&D capabilities and market competitiveness! Only in this way can we be invincible in the mechanical LED screen market!
7. What are the more well-known mechanical LED screens?
1). Times Square Coca-Cola Mechanical LED Display
Located in Times Square, New York, USA, this is one of the most well-known landmarks in the world. It is known as the “crossroads of the world” and attracts hundreds of thousands of tourists and office workers every day.
The display is 68 feet (about 20.7 meters) high and 42 feet (about 12.8 meters) wide. It is the world’s first and largest 3D mechanical billboard.
1.1). Technical features:
It consists of 1,760 independently moving LED screen columns, each of which can independently extend and retract toward the audience, and is arranged according to the display content to create a very smooth 3D flow effect.
The front main screen of the display has 1,760 moving LED cubes, which can present dynamic and three-dimensional visual effects, bringing unprecedented visual experience to the audience.
1.2). Honor and influence:
The display was awarded the titles of “the largest 3D mechanical billboard” and “the first 3D mechanical billboard” by the Guinness Book of Records on the spot.
It has not only become one of the iconic landscapes of Times Square, but also attracted the attention of tourists and media from all over the world, bringing extremely high exposure and influence to the Coca-Cola brand.
1.3). Application and effect:
The display tailors programs for the Coca-Cola brand, operates 24 hours a day, seven days a week, and widely promotes various products, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, etc.
The display’s playlist includes Coca-Cola advertisements from all over the world, and refreshes the advertising materials according to a certain time of day or a certain day of the week, which greatly improves the participation and interaction between the brand and the audience.
8. 結論
In summary, the reason why mechanical LED screens are suddenly so popular is mainly due to their unique advantages in technological innovation, creative design, installation and maintenance convenience, and a wide range of application scenarios.
By combining LED display technology with mechanical rotation mechanisms, mechanical LED screens have achieved a dual improvement in dynamic display effects and visual impact, bringing unprecedented visual experience to the audience.
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