序章
Does the bus LED表示 sound familiar? In fact, it is right next to us, accompanying us to get off work, school, and shopping every day. But do you know how powerful it is? Today, let’s talk about this small display and see how “capable” it is!
目次
1. A brief introduction to the bus LED display
The bus body LED display is an advanced electronic display device that uses light-emitting diode (LED) technology to integrate a large number of tiny LED lamp beads to form a display matrix, which can display various information in the form of text, images or animations.
This display is usually installed on the external body of the bus, including the front, rear or side of the body, and is mainly used to convey information to passengers and passers-by.
The following is a more detailed description of its main functions and features:
1). Main functions
1.1). Advertising
商業広告
Displays merchants’ advertising content, such as product promotion, promotional activities, etc., to provide merchants with a mobile advertising platform.
Buses travel around the city and can cover a wide range of areas and people, so this form of advertising has a high exposure rate.
Merchants can use this advertising method to convey product information to more potential customers and increase brand awareness and product sales.
- Public Service Advertisements
Promote public welfare information such as environmental protection, traffic rules, and urban cultural activities to enhance social public welfare awareness.
For example, you can display environmental slogans such as “Green travel, start with me” or promote traffic rules such as “Civilized ride, start with me”.
In addition, you can also publish information about urban cultural activities, such as “Welcome to the Folk Culture Festival this Saturday”, to enrich the cultural life of citizens and enhance the overall image of the city.
1.2). Emergency Information Prompts
In special circumstances, such as road construction and traffic accidents leading to traffic control, the LED display can display emergency prompts in time, such as “Road construction ahead, please transfer in advance”.
This function is very important for passengers because it can help passengers understand the road conditions in advance, adjust travel plans, and avoid inconveniences caused by changes in traffic conditions.
At the same time, this emergency information prompt can also help the bus operation department to promptly convey operational adjustment information to passengers and improve operational efficiency and service quality.
2. Analysis of the advantages and disadvantages of installing a bus LED display
1). 利点
1.1). Information dissemination is super powerful
The bus LED display is like a mobile information assistant, which can tell passengers a lot of useful information in real time.
For example, it can clearly display the bus line number so that passengers can recognize the bus they are going to take from a distance; it can also tell passengers in advance where the next stop is so that everyone can prepare to get off in advance.
If there is an emergency on the road, such as a traffic jam or construction ahead, it can also remind passengers in the first time so that everyone can adjust their travel plans in time.
This convenient and fast information dissemination not only makes passengers travel more smoothly but also makes the entire bus system run more smoothly.
1.2). Improve service quality and make travel more comfortable
With the LED display, the passenger’s travel experience is directly upgraded. Imagine that when you are waiting for the bus, you can clearly know when the next bus will arrive. Isn’t it more reassuring?
Moreover, the display can also help passengers better plan transfer routes and reduce unnecessary waiting and tossing.
For bus companies, the display can also cooperate with the intelligent dispatching system to make vehicle dispatch more accurate and operational efficiency higher, so that everyone can enjoy better service.
1.3). Technology and display effects are maximized
This display uses advanced LED technology, and the 輝度 is very high. Even under the sun, it can be seen clearly.
It can also play various dynamic content, such as scrolling text, pictures, and even animations, making the information display more vivid and interesting.
In addition, its shell is particularly strong, waterproof, dustproof, and shockproof. It is not afraid of wind and rain, nor is it afraid of vehicle bumps, so it is particularly worry-free to use.
1.4). Advertising value is explosive
The bus LED display is simply a mobile advertising “artifact”. It runs around the city with the bus, can reach a lot of people, and the advertising effect is particularly good.
In addition, its location is just within the line of sight of pedestrians, and the advertising information can be displayed to passers-by at close range, with a super high attraction rate.
This advertising method is not expensive, and the cost-effectiveness is particularly high. For businesses, it is simply a value-for-money publicity channel.
1.5). “Small trumpet” for city image and cultural publicity
This display can not only convey practical information but also contribute to the city’s image and cultural publicity.
It can play city promotional videos and introductions to tourist attractions so that foreign tourists can also quickly understand the city.
At the same time, it can also play public service advertisements, such as environmental protection propaganda, civilized travel and other content, to convey positive energy and make the city warmer.
2). デメリット
2.1). The cost is a bit “painful to the wallet.”
Installing a bus LED display is not a cheap thing. The price of the equipment itself is not low, plus the cost of installation and debugging, the initial investment is considerable.
Moreover, because the shape and size of the bus body are different, the display may need to be customized, which adds a lot of cost.
3. What is the difference between the bus LED display screen and the rear window LED display screen?
1). Installation location and appearance
1.1). Bus LED display screen
The LED display screen of the bus is generally installed outside the car, and the location is quite critical.
The display screen at the front of the car is mainly for passengers to see which line the car is from a distance, such as “Route 101”, which is convenient for everyone to find the car.
The display screen at the rear of the car is similar, mainly to allow people behind to see the line information and know where the car is going.
The display screen on the side of the car body has a large area, which is generally used to put advertisements or prompt the next stop, such as “Next stop: People’s Square Station,” so that passengers can prepare to get off in advance.
These displays are designed to be very sturdy, waterproof, dustproof, and shockproof because they have to withstand the wind and rain outside.
1.2). Rear window LED display
The rear window LED display is installed on the rear window of the car, and the design is quite exquisite. It is very thin and light, and will not take up too much space in the car, nor will it affect the driver’s driving.
Some are transparent, so you can look out from the car without any delay; some are grid-designed, with good light transmittance, which can display information without affecting the lighting.
Although this display is not large, it is well-located and can be seen by vehicles and pedestrians at a glance. It is a good place to advertise and release information. It is also easy to install, and it can usually be done with a simple fixing device.
2). Functional characteristics
2.1). Bus LED display
The bus LED display has many functions. First of all, it can display bus route information, such as route number, next stop, and first and last bus time, which is very useful for passengers.
For example, if you are in a hurry, you can see the time of the first and last bus, so you will know what to do and will not wait.
Secondly, it can also display advertisements. Merchants can display products or promotions through this platform, and the advertising content can be updated in real-time through the Internet to ensure that the information is the latest.
Some display screens can also play animations, which look cooler and more eye-catching. These functions not only make it more convenient for passengers to travel but also provide merchants with a good publicity channel.
2.2) Rear window LED display
The functions of the rear window LED display are mainly concentrated on displaying text and simple pictures, and the content is quite flexible. For example, taxi drivers can use it to display advertisements and make more money.
Private car owners can also use it to display personalized slogans, such as “I am in a good mood today”.
It supports multiple control methods, such as 4G, WiFi, and can even be remotely controlled through mobile phone APP, and the content can be updated anytime and anywhere.
Moreover, its brightness is very high, and it can be seen clearly even in the sun. Some can also automatically adjust the brightness according to the light without dazzling. These features make it a very practical information display tool.
3). 応用シナリオ
3.1). Bus LED display
Bus LED display is mainly used in urban bus systems to make it more convenient for passengers and make bus operations more efficient.
With it, passengers can get real-time bus information, such as where the next stop is and what the first and last bus times are, so that they can better plan their trips.
For merchants, it is a low-cost but wide-coverage advertising platform that can effectively enhance brand awareness.
In addition to ordinary buses, it can also be used in places such as tourist buses and airport buses to provide passengers with various practical information.
3.2). Rear window LED display
The application scenarios of the rear window LED display are quite wide, and it can be used in various vehicles. Taxis can use it to place advertisements to increase revenue.
Buses can use it to display public service advertisements or route information; engineering vehicles can use it to remind the rear vehicles to pay attention to safety.
It can also be used for public welfare propaganda, such as reminding everyone to save water and pay attention to traffic safety. In emergency situations, it can also be used to publish help information, such as “vehicle failure, urgent rescue”.
In short, it is a very flexible information release tool that can meet various needs.
4). Cost and maintenance
4.1). LED display screen for buses
The cost of LED display screens for buses is relatively high, mainly because they are large, have complex functions, and need to be waterproof, dustproof, and shockproof, all of which increase the manufacturing cost.
When installing, professional personnel are required to operate it to ensure that it can run stably.
It is also quite troublesome to maintain, because it is installed outside the car, and if it encounters a fault, it may require professional equipment to repair it, and the repair is difficult and costly.
The bus company must regularly inspect and maintain it to ensure that it can always work properly.
4.2). Rear window LED display screen
The cost of a rear window LED display screen is much lower. It is small in size and simple in structure and does not need to have complex waterproof and dustproof functions like the LED display screen for buses.
It is also simple to maintain, and you can usually do it yourself, such as wiping the screen and checking the line. It has a long service life and low maintenance cost, and it is very worry-free to use.
5). Advertising effect
5.1). LED display screen for buses
The advertising effect of LED display screen for buses is very good. Because it is installed on the body of the car, many people can see the advertisements as the car runs around.
In addition, it is high-quality and can play animations, which easily attracts people’s attention. However, because the car is driving fast, the advertisement display time is relatively short, so the advertisement content must be concise and clear.
Moreover, the advertisement content can be updated in real-time, and different advertisements can be displayed at different times and places, which is more targeted and effective.
5.2). Rear window LED display
The advertising effect of the rear window LED display is also very good.
Although its area is not large, it is in a good position, within the sight range of the rear vehicles and pedestrians, and the advertisement display time is long.
Moreover, it can quickly update the content according to different scenes.
For example, taxis can display different advertisements on different sections of the road, which is more targeted and more effective. In short, it is a very practical advertising tool with a high-cost performance.
Bus LED display and rear window LED display have their own characteristics. Bus LED display is more suitable for use in urban bus systems to improve service quality and carry out large-scale advertising.
The rear window LED display is highly flexible and can be used on all kinds of vehicles. It can not only advertise but also publish various information. It is quite practical.
Which one to choose depends on actual needs, budget and maintenance capabilities.
4. Can a bus LED display only be used on buses?
Bus LED displays can be used in more places than just buses
In fact, bus LED displays can be used in more places than just buses. It is like a generalist and can be used in many places! Although it has “bus” in its name, its ability is not limited to buses.
1). Tourist line vehicles
In addition to buses, tourist line vehicles can also use bus LED displays.
Imagine that you are on the way to a famous attraction, sitting on a tourist bus, and the display on the bus can update the opening hours and ticket information of the attraction in real time and even play promotional videos of the attraction.
In this way, tourists can better plan their itinerary and arrange their playtime in advance and will not be in a hurry because of incomplete information. This kind of display on the tourist bus is simply a caring assistant for tourists.
2). Airport bus
Airport buses can also be installed with bus LED display, which is convenient for passengers.
Install display screens at the front and rear of the airport bus, showing “Airport Bus: Terminal T1-T2”, so that passengers can recognize the bus they are going to take at a glance, and will not be confused in the airport for a long time.
Moreover, the display screen can also display flight information, such as “Flight Delay Notice”, so that passengers can know the flight situation in advance, so that they will not wait in vain.
3). Corporate commuter bus
Corporate commuter buses can also use bus LED displays. For example, a technology company’s commuter bus can display “XX Technology, Innovation Drives the Future” on the display on the side of the body.
Not only does it enhance the corporate image, but it also allows employees to see the company’s slogan every day when they go to and from get off work, enhancing their sense of belonging.
At the same time, the display screen can also be used for internal employee safety publicity, such as “Pay attention to safety, get on and off the bus in an orderly manner”, reminding everyone to pay attention to riding safety.
4). School bus
School buses can also be installed with bus LED display screens, which is very useful. Install display screens at the front and rear of the bus to display “XX Primary School Bus” so that parents and children can recognize it at a glance and will not get on the wrong bus.
Moreover, the display screen can also be used for safety reminders, such as “Pay attention to safety, get on and off the bus in an orderly manner”, reminding children to pay attention to riding safely.
In this way, children will be safer when going to and from school, and parents will be more assured.
5). Special-purpose vehicles
On some special-purpose vehicles, such as emergency rescue vehicles and propaganda vehicles, bus LED displays can also be used.
For example, a display screen is installed on the emergency rescue vehicle to display “Emergency rescue vehicle, please give way to vehicles ahead”, so that other vehicles can give way in advance and buy precious rescue time.
Playing public service advertisements on propaganda vehicles, such as “Garbage classification, start with me”, can also allow more people to see public welfare information and improve everyone’s environmental awareness.
5。結論
The bus LED display is really a “jack of all trades”. It not only facilitates our travel but also advertises for businesses and even enhances the cultural atmosphere of the city.
Although it is a bit troublesome to install and maintain, it brings too many benefits!
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