How Do You Attract Customers’ Attention With A Suspended LED Display?

The hanging LED display is not an ordinary display board; it is a big stage for content creativity! In this stage, dynamic visual effects, interactive design, and content customization are like three protagonists.

They show their magical powers, attract the attention of pedestrians, and enhance the memory point of the brand.

1). Dynamic visual effects:

Dynamic visual effects sound very dynamic, right? That’s right; it uses dynamic images, animations, and real-time data display to make the hanging LED display vivid and enhance its visual impact.

• Dynamic images and animations:

Imagine that you are walking on the street and suddenly see a huge display screen with animated characters dancing or colorful images changing unpredictably. Would you stop immediately and be deeply attracted? This is the charm of dynamic images and animations!

• Real-time data display:

In addition to animation, real-time data display also highlights dynamic visual effects. For example, the hanging LED display screen in the commercial center can display weather conditions, news headlines, and even stock quotes in real-time. In this way, you can always get the latest information while shopping. Isn’t it convenient?

1.1). Case sharing:

I remember that once, a super cool advertisement was played on the hanging LED display screen at the entrance of a commercial center. In the advertisement, various brands and products were presented one by one in the form of animation, accompanied by dynamic music and dazzling colors, which were simply dazzling.

 I stopped and watched for a long time. Later, I also found that this advertisement was forwarded crazily on social media, and the popularity of the commercial center was greatly improved.

2). Interactive design:

Interactive design is to make the audience not just a spectator but a part of the hanging LED display screen. Through technologies such as touch screens, AR/VR, and others, viewers can personally participate in the content.

• Touch screen technology:

Have you ever tried touching the screen on an outdoor advertising screen? That feeling is very novel, right?

Through touchscreen technology, viewers can query product information, participate in interactive games, and even receive coupons. In this way, advertising is no longer a one-way communication but a two-way interaction.

• AR/VRテクノロジー:

AR and VR technology have taken interactive design to a new level. Imagine that you are standing in front of a suspended LED display screen, and through AR technology, a virtual character suddenly appears on the screen to interact with you.

Or through VR technology, you seem to be in a completely virtual world. This experience is simply irresistible!

• How interactive content improves brand memory points:

The key to the design of interactive content is to be interesting and creative.

For example, you can design an interactive game related to the brand so that the audience can remember the brand while playing the game or create an engaging storyline so that the audience can appreciate the story while also developing a good impression of the brand.

In this way, the brand’s memory point is naturally improved.

3). Content customization:

Content customization means adjusting the content strategy of the ceiling-mounted LED display according to the target audience and time period.

• Customize content according to target audience:

Different audiences have different preferences and needs. Young people may like fashionable and trendy content; middle-aged and elderly people may pay more attention to health and wellness information.

Therefore, when customizing content, we must fully consider the characteristics and preferences of the target audience. For example, if the target audience is young people, you can play some popular music videos or fashion trend advertisements.

If the target audience is middle-aged and elderly people, you can play some health lectures or health knowledge introductions.

• Adjust content strategy according to time period:

The behavior and mentality of the audience will be different in different time periods. During the day, the audience may be more busy with work and shopping; at night, they may be more willing to relax and entertain.

Therefore, when adjusting the content strategy, we must also fully consider the time period. For example, some concise and clear advertisements or information can be played during the day; at night, some more vivid and interesting videos or animations can be played.

• Data-driven content optimization method:

If you want to make the content of the ceiling-mounted LED display more attractive, you have to rely on data to help. By collecting and analyzing the audience’s behavior data, feedback, and other information, we can understand the audience’s preferences and needs for content.

For example, we can observe the time the audience stays in front of the display screen, click-through rate, and other indicators to evaluate the attractiveness of the content; we can also collect audience feedback and suggestions through questionnaires, online comments, and other methods.

Then, based on these data and information, we can optimize and adjust the content strategy in a targeted manner to make the suspended LED display screen more in line with the audience’s taste.

In short, dynamic visual effects, interactive design, and content customization are the three magic weapons for the creative content of suspended LED display screens. As long as we continue to innovate and optimize these content elements, we can make the suspended LED display screen a magic weapon to attract pedestrians to stop and enhance brand memory points!