序章
When you walk into a car 4S store, will you be attracted by those colorful and dynamic LEDスクリーン?
These LED screens not only show the appearance and performance of the car but also make customers feel like they are in the cockpit through interactive functions. How do they do it?
And why is it so important? This article will take you into the world of LED screens in car 4S stores and explore how they become the “secret weapon” of car displays.
目次
1. What is the current application status of LED screens in car 4S stores
1). Interactive display
Many 4S stores’ LED screens are not only used to display pictures and videos but can “talk” with customers.
For example, customers can touch the screen, like operating a mobile phone, to select the model they are interested in and view its detailed configuration, color options, and even price.
This interactivity makes customers feel that they are actively exploring rather than passively accepting information, which greatly increases their interest in cars.
2). Content display
The LED screens in European and American 4S stores have rich and diverse content, not only the introduction of vehicles but also the brand’s historical stories, technological innovations, etc.
For example, the Rolls-Royce 4S store in Dubai uses transparent screens to display brand advertisements. The high-end and atmospheric feeling makes people feel the charm of the brand at a glance.
Moreover, these contents can be changed at any time according to different time periods and activity themes to keep them fresh.
3). Environmental integration and technology application
The LED transparent screen design of some 4S stores in Europe and the United States is very clever.
It is installed on the glass curtain wall and hardly affects the lighting and beauty of the building. During the day, it is like a piece of transparent glass; at night, it can become a gorgeous display screen.
This design not only saves space but also integrates with the building and looks very harmonious.
4). Advertising
The brightness and clarity of the LED display screen are very high. Whether it is day or night, it can clearly display pictures and videos of cars. Moreover, its advertising form is also very flexible.
It can be a dynamic video or an interactive game to attract customer’s attention and make them unconsciously interested in cars.
In general, the application of LED display screens in European and American 4S stores is very mature, which not only allows customers to experience better but also enhances the brand image and publicity effect.
2. Analysis of the demand for product display in automobile 4S stores
1). Customer psychological needs
1.1). Intuitive understanding of vehicle information:
When buying a car, customers definitely want to understand the car in all aspects. LED display screens can be of great help.
For example, by displaying the 3D model of the vehicle, customers can easily view the exterior and interior details and can also click to view key information such as engine parameters, fuel consumption, and safety configuration.
1.2). Feel the brand and professional service:
When customers enter the store, they not only look at the car but also want to feel the brand’s “style” and professional service.
LED display screens can display brand stories and technical highlights to make customers feel that the brand has a solid foundation.
At the same time, the service process and after-sales commitment of the 4S store should be displayed to make customers feel at ease.
2). Product feature display needs
2.1). Feature display of different types of cars:
Different models have their own advantages. For SUVs, you have to show videos of it passing easily on rugged roads, as well as 3D models of large spaces.
For sedans, you have to highlight videos of stable driving on highways, as well as comfortable details of the interior; for MPVs, focus on flexible seat layout and practical configuration.
2.3). Display methods to highlight product features:
The dynamic function of the LED display screen is critical. For example, animation can be used to show the intelligent driving assistance system.
Video can be used to show safety performance and 3D models can be used to show the appearance and interior so that the product features are clear at a glance.
3). Sales strategy support needs
3.1). Brand promotion:
4S stores want to promote their brands, and LED display screens play advertising videos to show the charm of the brand and play them in a loop. Customers can see them when they walk around the showroom.
3.2). Promotional activities:
During promotional activities, LED display screens display posters, clearly write the event time and discount content, and can also play videos to show gifts to attract customers to the store.
3.3). New model launch promotion:
When new models are launched, LED display screens show highlights, play 3D models, performance videos, and launch conference videos so that customers are full of expectations for new cars.
In short, 4S stores display vehicles, and LED display screens are a good helper, allowing customers to understand the car more intuitively, feel the charm of the brand, and help sales strategies.
3. Design of LED display screen display content in automobile 4S stores
Using LED display screens to display the appearance of vehicles, the effect is simply amazing! High-definition pictures and videos can clearly show every detail of the car’s body.
Whether it is the body lines, headlight shape, or wheel style, you can see it clearly. Moreover, the 360-degree panoramic display technology is even more powerful.
Customers can view the appearance of the vehicle in all directions, just like walking around the car. The LED display has a high degree of color reproduction, and the display effect is realistic and delicate, which can perfectly present the charm of the vehicle’s appearance.
LED display can also be used to display the interior of the vehicle. By displaying the material, color, and layout of the interior, customers can intuitively feel the luxury and comfort of the vehicle.
For example, displaying the high-grade leather of the seat, the exquisite craftsmanship of the center console, and the warm effect of the interior atmosphere light.
At the same time, the LED display can also display the high-tech configuration inside the vehicle, such as the large central control screen and the operating interface of the intelligent driving assistance system.
By dynamically demonstrating the functions of these high-tech configurations, customers can more clearly understand the degree of intelligence of the vehicle, thereby enhancing their desire to buy.
If the LED display also has a touch function, customers can choose to view different interior details on their own, and the interactivity and experience will be even better.
The high definition and intuitiveness of LED display screens are of great help in displaying vehicle performance parameters.
Concise and clear text and charts can clearly display the key performance parameters of the vehicle, such as engine power, torque, acceleration time, fuel consumption, etc., which can be seen at a glance.
For example, a bar chart can be used to compare the fuel consumption of different models, and a line chart can be used to display the acceleration performance curve of the vehicle.
In addition, the LED display screen can also demonstrate the driving performance of the vehicle through animation, such as acceleration, braking, and turning.
This dynamic display method not only makes it easier for customers to understand the performance characteristics of the vehicle but also increases the fun and attractiveness of the display.
LED display screens are definitely a good helper for telling brand stories and displaying brand culture.
Playing carefully produced videos to display the development history, brand concept, and brand honors of the car brand can effectively enhance the brand’s image in the hearts of customers.
For example, show the story of the brand founder, the important moments of the brand in history, and the review of classic models.
These contents can not only enhance customers’ sense of identity with the brand but also inspire their love for the brand.
The high 解決 and color expression of LED display can make the video content present with high quality, making the brand story more vivid and touching.
The advantages of LED display are too obvious when it comes to displaying promotional activities and preferential information.
Timely updates of promotional information of 4S stores, such as car purchase discounts, financial policies, and after-sales service discounts, can attract customers’ attention through LED displays.
For example, preferential information such as “10,000 yuan discount on car purchase”, “0 down payment on car purchase”, and “free maintenance package” can be displayed using animation and text to make the preferential strength more intuitive and eye-catching.
The dynamic display effect of LED display, such as the jumping animation of the preferential amount, can further enhance the attractiveness of information and encourage customers to enter the store for consultation and purchase.
Through these content designs, LED display can not only fully display various information of the vehicle, but also enhance the brand image, attract customers to pay attention to promotional activities, and effectively help the sales of 4S stores.
4. Design of display form of LED display in automobile 4S stores
The high-definition picture quality and large size of the LED display are an excellent platform for displaying video content.
Producing high-quality video content, including vehicle advertising films, product introduction films, test drive experience films, etc., can make full use of the high resolution and color reproduction of LED display screens to make the pictures more vivid and realistic.
The production of videos should focus on picture quality, editing rhythm, and music matching to attract customers’ attention.
For example, in the test drive experience film, the picture of the vehicle speeding on the mountain road can make customers feel an immersive driving experience through the high refresh rate and dynamic compensation technology of the LED display screen.
The high resolution and color expression of the LED display screen make it an ideal choice for displaying high-definition and beautiful pictures.
Choose high-definition pictures to show the appearance and interior details of the vehicle.
The layout of the pictures should be reasonable to avoid being too crowded.
You can set up a picture carousel function to use the fast switching ability of the LED display screen to allow customers to quickly browse different picture contents.
In addition, the touch function of the LED display screen also allows customers to zoom in or out of the picture on their own to view more details and enhance the interactive experience.
On the LED display screen, the text content should be concise and clear, highlight the key information, and avoid too much text piling. You can organize the text content in the form of titles, subtitles, lists, etc. to improve readability.
The high contrast and clarity of the LED display can make the text content more eye-catching and easy to read.
For example, when displaying the performance parameters of the vehicle, the title “Performance Parameters,” the subtitle “Engine Power: 200 Horsepower”, and the list “Torque: 350 Nm” and “Acceleration Time: 6 Seconds” are listed, and customers can understand it at a glance.
In addition, the LED display can also further attract customers’ attention through dynamic text effects, such as scrolling subtitles and flashing prompts.
The interactive display is a highlight of the LED display. Using touch screen technology, customers can learn detailed information about the vehicle by touching the screen, such as configuration selection, price inquiry, etc.
The high-sensitivity touch function of the LED display can make the customer’s operation smoother and more natural.
For example, if a customer wants to know the configuration of a car, just click it lightly, and the screen can display the comparison of different configurations and inquire about the price.
In addition, the LED display can also set interactive games or questionnaires to increase the interactivity between customers and the display, increase the customer’s stay time in the store, and thus increase the chance of transaction.
Through these display form designs, the LED display can not only attract the attention of customers, but also enhance the customer’s experience, making the display effect of the 4S store even better.
5. Future trends in LED display screens for 4S car stores
1). 技術開発の動向
In the future, LED displays will become more and more powerful! Higher resolution, clearer pictures, faster refresh rate, smoother dynamic pictures, thinner screens, and more flexible installation.
For example, Mini LED and Micro LED technology can make the screen brighter and more power-efficient, and they can also make ultra-thin designs.
There are also transparent screens that allow you to see the internal structure of the car through the screen, making it feel like the car is transparent.
Flexible screens are also cool and can be bent and folded to design various peculiar display forms.
2). Content display trends
In the future, customers will pay more and more attention to personalization when buying cars, and the content of LED displays will also change accordingly.
For example, combined with VR and AR technology, customers can wear VR glasses to view the 3D model of the vehicle in 360 degrees and can also see the effect of the vehicle in real scenes.
This immersive experience can not only attract customers but also help them better understand the car and make a faster purchase decision.
3). Market competition trends
Market competition is becoming more and more fierce. If 4S stores want to stand out, they have to rely on brand image and customer experience. LED displays can show their talents here.
For example, display the brand’s latest technology, car model features, and customer reviews to make customers more confident in the brand.
Through data analysis and customer feedback, 4S stores can also continuously optimize the content of LED display screens to give customers a sense of freshness every time they come.
In short, in the future of automobile 4S stores, LED display screens will become more and more intelligent and cooler, not only to display good cars, but also to enhance customers’ car buying experience and help 4S stores stand out from the competition.
6. Conclusion
Through the discussion in this article, we can see that the application of LED display screens in automobile 4S stores not only greatly enhances customer experience, but also provides strong support for brand promotion and product sales.
With the continuous advancement of technology and changes in market demand, future LED display screens will be more intelligent, personalized, and diversified.
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