序章
In today’s increasingly competitive business environment, the LED skylight screen in the atrium of ショッピングモール has become an important tool to attract customers and enhance brand image.
Its unique visual effects and advertising display capabilities have brought unlimited marketing possibilities to shopping malls. So, how to achieve the effect of drainage with LED skylight screen in the atrium of shopping malls?
目次
Step 1: Accurately locate your audience
1.1). Geographical location:
You have to see where the shopping mall is located first, whether it is a bustling city center, a quiet suburb, or a rising new district.
You should also pay attention to the surrounding facilities, such as residential buildings, office buildings, schools, and tourist attractions, which can affect the flow of people coming here and their characteristics.
Whether the transportation is convenient is also a key point. Whether it can be easily reached by bus, subway, or driving determines how our audience comes.
1.2). Consumer groups:
You need to figure out who the main shoppers are, how old they are, what the ratio of men to women is, and what jobs they do.
How much money they have, what education they have received, and what their family situation is, all of these can affect their consumption concepts and preferences.
You also need to know when they like to come and what they like to buy when they shop.
With the above analysis, you can roughly draw out what the target audience of the LED skylight screen is like. You have to think about what they want and what they expect to see so that you can provide them with truly valuable content.
3.1). Content:
Since we know what the audience likes, the content on the LED skylight screen must change accordingly. If they like fashion, we will broadcast fashion blockbusters; if they like technology, you will show the latest technology products.
We also have to combine their consumption habits, such as what they like to buy, we will promote it, and we must inform them in time about new product launches and promotional activities.
3.2). Form:
The sky screen is so big, and the picture quality is so good that you have to make full use of it. Dynamic videos, interactive games, 3D effects, everything that can be used will attract the audience at first sight.
Don’t be idle with sound and lighting; use them together with the content to make the audience feel like they are in the scene.
3.3). Time arrangement is exquisite:
You have to know when the audience comes to shop the most and then arrange the most attractive content to be broadcast at that time.
When there are many people, broadcast something lively, and when there are few people, broadcast something warm so that the sky screen will become a beautiful landscape of the mall.
In general, accurate positioning of the audience group is the key to formulating the content strategy of the sky screen.
You have to have a deep understanding of the geographical location of the mall and the characteristics of the consumer group, clarify who the target audience is, and then provide them with truly personalized and attractive content.
In this way, the sky screen can become the highlight of the mall and attract more people to shop.
Step 2: For the appearance design of the LED sky screen
1). クリエイティブなデザイン
1.1). 3D Stereo Effect:
Imagine how shocking it would be when the LED sky screen is no longer a flat picture, but a lifelike 3D stereo effect!
We can use advanced 3D technology to make the objects in the picture seem to jump onto the screen and interact with the audience.
Whether it is floating ribbons, rotating planets, or jumping characters, the 3D stereo effect can make the content of the sky screen more vivid and interesting, greatly enhancing the visual impact.
1.2). Dynamically changing pictures:
One of the advantages of LED sky screens is that they can display dynamically changing pictures.
You can design a series of coherent animations so that the pictures change with the rhythm of music, the passage of time, or the occurrence of specific events.
This dynamic change can not only make the content of the sky screen more colorful, but also attract the attention of the audience, allowing them to stop and watch for a long time.
2). Combine the theme of the mall and the characteristics of the brand to create a unique LED sky screen
2.1). Integrate the theme of the mall:
Each mall has its own theme and positioning. You can closely combine the content design of the sky screen with the theme of the mall.
For example, if the mall is themed on the ocean, the canopy screen can display the marvelous scenes of the underwater world.
Ithe mall is themed on fashion, the canopy screen can display the latest fashion trends and model shows.
By integrating the mall theme, the canopy screen can not only become a beautiful landscape of the mall, but also enhance the overall atmosphere and attractiveness of the mall.
2.2). Highlight brand characteristics:
LED canopy screens are also an excellent platform for displaying brand characteristics. You can integrate brand logos, slogans, products and other elements into the content design of the canopy screen so that the audience can have a deeper impression of the brand while enjoying the canopy screen.
For example, a sports brand can display the heroic posture of athletes and the unique functions of products on the canopy screen.
Atechnology brand can display the latest scientific and technological achievements and future technology development trends on the canopy screen.
In summary, for the appearance design of the LED canopy screen, you should not only pay attention to the creative design of the content and the improvement of the visual effect, but also combine the mall theme and brand characteristics to create a unique canopy screen display.
Step 3: Improve the technology of LED display screens to enhance the viewing experience
The technology of today’s LED sky screens is really changing with each passing day, which is really eye-catching!
High definition and high 輝度 make the picture look like the real thing. When you watch a movie, do you feel like you are in it? That kind of immersion is simply amazing!
幅 視野角 technology is awesome! Now, no matter where you are, you can clearly see the content on the sky screen.
When watching a movie with friends, you don’t have to worry about someone not being able to see it!
The dynamically changing picture, plus the 3D stereo effect, is simply the pinnacle of visual impact!
When you look at the picture on the sky screen, does it feel like it is about to jump out? It’s so shocking!
Now, you don’t have to go to the site to manage the LED sky screen. Remote control technology allows you to easily update content and control playback at home or in the office. Isn’t it convenient?
The LED skylight screen can now automatically play, time the power on and off, and even alarm for faults.
These intelligent functions make it easier for you to manage the skylight screen, and you no longer have to worry about any problems!
The intelligent management system can also collect and analyze data, such as the number of viewers, viewing time, etc. These data are treasures!
You can use them to optimize the content and management of the skylight screen to make operations more efficient!
In short, the technological progress of the LED skylight screen is really awesome! Not only does it make the viewing experience soar, but it also makes the operational efficiency soar!
Step 4: Continuously update the content of the LED skylight screen
1). Content freshness and timeliness
Did you know? The content of the LED skylight screen is like the “face” of the shopping mall. Fresh and interesting content can attract customers’ attention and make them willing to stop and take a few more glances.
The freshness and timeliness of the content are the key to the drainage effect!
- Freshness:
Just like when we eat, we always want to eat the freshest ingredients; customers also look forward to seeing the latest and coolest content on the sky screen.
If the content is always the same old thing, customers will get tired of it after a long time, and naturally, they will no longer be attracted.
- Timeliness:
Hot events and holidays are topics that customers care about. If the sky screen can keep up with these hot spots in time and display relevant content, then customers will feel that the mall “understands” them very well, and naturally, they will be more willing to come and shop.
2). Content update strategy
In order to keep the sky screen always active, you have to have a content update strategy. Here are a few small ideas for your reference:
- Combined with holidays:
Holidays are the peak period for customers to go out shopping, and it is also a good time to display the content of the sky screen.
You can design corresponding theme content according to different holidays, such as Christmas pictures and romantic scenes of Valentine’s Day so that customers can feel the warmth and atmosphere of the mall during the holidays.
- Keep up with hot events:
There are always some hot events in society, such as sports events, celebrity gossip, etc. You can incorporate these hot elements into the content of the sky screen so that customers can learn the latest information while shopping.
- Change the content regularly:
Even if there are no holidays or hot events, you should change the content of the skylight screen regularly to keep it fresh.
You can set a content update cycle, such as changing it once a week or a month, so that customers can see new things every time they come.
3). Content update and mall marketing activities
Content updates are not only meant to attract customers’ attention but also to combine with the mall’s marketing activities to form a linkage effect. For example:
- Promotional promotion:
When the mall has promotional activities, you can display relevant promotional images on the LED skylight screen so that customers can see the discount information from a distance and attract them to shop in the store.
- Brand cooperation display:
There are many brand stores in the mall. You can cooperate with these brands to display their new products or special products on the skylight screen to help the brand increase its popularity and enrich the content of the skylight screen.
- Member-exclusive benefits:
Mall members are valuable resources. You can display member-exclusive welfare information on the LED skylight screen, such as points redemption, member day specials, etc., so that members feel honorable and special.
In short, continuously updating the content of the LED skylight screen is an important part of maintaining the vitality and attractiveness of the mall.
We should pay attention to the freshness and timeliness of the content, formulate a reasonable content update strategy, and combine it with the marketing activities of the mall to form a linkage effect, so that the skylight screen can become a magic weapon for attracting customers to the mall!
Step 5: Appropriate interaction with viewers
1). Interact with the LED skylight screen to make customers move
The LED skylight screen is not only a platform for displaying content, but also an excellent tool for interacting with customers.
Through clever design, we can make the skylight screen “alive” and interact closely with customers, thereby increasing their participation and satisfaction, and then promoting consumption.
- Set up a touch screen game:
Imagine that when customers are shopping, they suddenly see an interesting touch screen game on the LED skylight screen, such as a simple puzzle, reaction test or knowledge quiz.
They only need to touch it lightly to participate in the game. This instant interactive experience will undoubtedly attract a large number of customers to stop.
- Scan the code to participate in the event:
The LED skylight screen can also display a QR code. After scanning, customers can participate in online activities, such as lottery, coupons or topic discussions.
This method not only increases the sense of customer participation, but also collects valuable customer data for the mall.
2). Tips and precautions for interactive experience design
To design an interactive experience that is both smooth and interesting, you need to master some tips and precautions:
- シンプルで明確:
The interactive design should be simple and clear so that customers can understand how to participate at a glance. Complex rules and operating procedures will scare away customers and reduce their willingness to participate.
- Instant feedback:
After customers participate in the interaction, they should be given instant feedback. For example, game scores, lottery results, or information on successful coupon collection. This instant feedback can make customers feel that their participation is valuable.
- Interest:
The interactive design should be interesting and attract customers’ attention. It can be humorous copywriting, interesting animations, or challenging games. Only when customers feel interested will they be willing to participate.
- Technical stability:
It is very important to ensure the stability of the interactive technology. If the sky screen often freezes, delays, or fails to respond, it will seriously affect the customer’s interactive experience.
Therefore, when choosing technology and equipment, its stability and reliability should be fully considered.
Step 6: Cross-border cooperation to expand marketing channels
Today’s marketing is really becoming more and more varied. Cross-border cooperation is one of the most popular ways to do this.
For our skylight screen, if we can team up with other brands and businesses to do something together, we can definitely create a super cool marketing feast and double the value of the LED skylight screen!
Imagine that the skylight screen is no longer just a monotonous advertisement but cooperates with various brands and businesses to show their new products, features or concepts.
For example, in cooperation with fashion brands, the skylight screen can broadcast their latest fashion shows; in cooperation with catering businesses, they can show the production process of their signature food.
In cooperation with tourism agencies, people can “visit” various popular tourist destinations on the skylight screen. Doesn’t this cross-border cooperation sound interesting?
The benefit of cross-border cooperation is that resources can be shared, and advantages can be complementary.
The LED skylight screen has such a large display platform, and other brands just want to show their faces. Then they also have their own unique resources and advantages, such as design creativity, product features and so on.
We can exchange with each other, you use my platform, I use your creativity, and do marketing better together.
For example, a fashion brand wants to display its new products on the skylight screen, but they don’t know how to make cool animation effects. At this time, we can help them realize it with our technology.
In turn, they can also provide us with some exclusive fashion information to make our skylight screen content more colorful. This kind of cooperation is a win-win situation!
7. 結論
Through key strategies such as precise positioning, creative content, advanced technology, continuous updates, interactive experience, cross-border cooperation, data-driven, and safety and compliance, the shopping mall atrium LED skylight screen can give full play to its marketing potential and maximize the drainage effect.
Let us look forward to the continuous upgrading and renewal of this visual feast.
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