序章
We all know that LEDスクリーン are very popular now, and advertisers are trying to make money with them.
From bustling commercial centers to lively tourist attractions, LED screens are everywhere. But how much money can advertisers make with them?
And how can they make money with them? Don’t worry. I will introduce it to you in detail.
目次
Method 1: Advertising space rental
1). Advertising space in the core area of the city
Large LED screens are set up in core areas such as the city’s commercial center and busy streets to attract various brands to place advertisements and charge high rents.
These areas usually have audiences with high traffic and high spending power, and the advertising exposure rate is extremely high.
For example, the Champs Elysees in Paris is one of the most famous commercial streets in the world, and the LED advertising spaces along it have attracted many internationally renowned brands.
The advertising spaces on the Champs Elysees not only cover the local high-end consumer groups but also attract a large number of international tourists. Brands can significantly enhance their international visibility by placing advertisements here.
2). Transportation hub advertising space
Install LED screens at transportation hubs with huge traffic flow, such as 空港, train stations, and subway stations, to provide advertising display platforms for industries such as tourism, transportation, and catering.
The advertising space at transportation hubs has significant audience characteristics and targeted advantages in advertising.
The audience of transportation hubs has the following characteristics:
2.1). Huge and stable traffic flow:
Transportation hubs have a large number of people shuttling back and forth every day, such as San Francisco’s Transbay, which has a transfer capacity of 300,000 people per day.
This huge flow of people provides a wide range of exposure opportunities for advertising.
2.2). The audience has a clear travel purpose:
The audience at transportation hubs such as airports and train stations mostly has a clear travel purpose, such as tourism, business trips, visiting relatives, etc.
For example, at the Paris La Défense transfer hub, about 400,000 people transfer to various means of transportation here every day.
This allows advertisers to place targeted advertisements in related industries such as tourism, transportation, and catering according to the audience’s travel purpose.
2.3). The dwell time is relatively fixed:
When the audience is waiting for transportation or transferring, they will stay for a certain period of time, which provides a relatively stable display time for the advertisement and increases the chances of the advertisement being noticed by the audience.
In summary, whether it is a prosperous business district in the core area of the city or a transportation hub with huge traffic, the rental of LED display advertising space has shown strong profit potential and commercial value.
Method 2: Used for live broadcast of activities and events
1). Live broadcast of sports events
Imagine that at a passionate スポーツ event, the cheers of the audience are one after another, and the atmosphere is so warm that it seems to overturn the entire venue.
At this time, the super-large and super-clear LED display in the center of the venue can not only allow the audience to see every detail of the game more clearly but also display the sponsor’s advertisement at a critical moment, allowing the brand to instantly catch the audience’s attention.
Take the 2024 European Cup as an example. Nearly 1,000 square meters of LED displays were installed in three major venues, including the Allianz Arena in Munich, the Veltins Arena in Gelsenkirchen, and the Stuttgart Stadium.
These screens are not ordinary “spectators”. They show their talents in the game, slow-motion playback of wonderful moments, close-up shots to capture the sweat and passion of the players, as well as real-time scores and player information, making the audience feel as if they are in the core area of the game.
Sponsor advertisements are also cleverly integrated into it, and brand exposure is rising.
2). Live broadcast of concerts and performances
The LED display is like a magical “magician” at events such as concerts, music concerts, and drama performances.
It can not only broadcast the performance process but also provide advertising display opportunities for performers and sponsors, and the display methods are varied and creative.
For example, in some large-scale concerts, the LED screen is no longer a simple background board but dances with the rhythm of the music, showing colorful visual effects, complementing the performances on the ステージ, and setting off the atmosphere of the scene.
The audience is immersed in it and is completely attracted.
The performers and sponsors also seized this opportunity to display performance information and advertisements on the LED screen and even interact with the audience, conducting real-time voting and lucky draws so that the audience could have a lot of fun.
Method 3: Use it for commercial promotion and new product launch
1). Mall promotion
In a mall, LED display is like an “eye-catching artifact”. Cooperate with the mall to install this kind of screen inside for promotion activities and new product display, and the effect is surprisingly good.
Customers were just strolling around, but when they saw those colorful and dynamic promotional videos, they couldn’t move their feet.
The LED advertising screen in Times Square in New York is world-famous. Advertisers there know that as long as they appear on the screen, brand awareness will rise rapidly.
By the same token, the LED display in the mall can also have a similar effect. For example, a mall plays a new product promotion video on the LED screen.
In the picture, the model walks in the new clothing, the background music is dynamic, and the discount information pops up from time to time.
Customers are attracted and stop to watch carefully, and the result is that the sales of related products rise sharply.
2). Brand new product launch
The new product launch is a great opportunity for brands to show their new achievements, and this is when the LED display can show its strength.
Brands all know that the first impression is crucial for new products to stand out in the market.
The high-definition and dynamic display effects of LED screens can fully display the characteristics and advantages of new products, allowing the audience to remember them at a glance.
At the new product launch conference, brand owners use LED screens to display high-definition pictures, videos, and animations of new products.
All details of the new products on the screen are magnified and displayed, and dynamic special effects can be added to make the new products look full of technology and a high-end atmosphere.
This display method can not only attract the attention of the media and consumers but also enhance the attractiveness of new products and enhance the brand image.
Brand owners use LED screens to accurately convey the core value and unique selling points of new products to the audience so that the recognition and competitiveness of new products in the market are instantly improved.
Method 4: Used in public information and public welfare broadcast advertising
1). Public information released
Imagine that in a park, square, or community, people are leisurely walking and chatting and suddenly look up and see an LED screen with not only weather forecasts and news information but also some interesting advertisements.
Does this scene look familiar? Setting up LED screens in public places to publish public information and inserting advertisements in the gaps between information is a good way to be both practical and profitable.
For example, in some city parks, LED screens will scroll the weather conditions of the day to remind everyone to add or remove clothes.
In terms of news information, it will broadcast major and minor events at home and abroad, so that everyone can keep abreast of world dynamics.
In the gaps between this public information, advertisers can insert their own advertisements, such as promotional activities of local businesses, introduction of new products, etc.
This model not only gives advertisers the opportunity to showcase their products and services but also makes the release of public information more diverse and rich, achieving a win-win situation for advertisers and public interests.
This advertising model also has a positive effect on brand building for advertisers. By inserting advertisements in public information, advertisers can increase brand exposure and leave a deep impression on the brand in people’s minds.
Moreover, this form of advertising is more natural, unlike hard advertising, which is offensive but more easily accepted by the public.
2). Public Service Advertising Display
Using LED screens to display public service advertisements can not only enable advertisers to enhance their social image and brand reputation but also attract socially responsible companies to place advertisements.
For example, in the squares of some cities, LED screens will play public service advertisements such as protecting the environment and caring for vulnerable groups. These advertisements not only convey positive energy but also make the brand image of advertisers more popular.
In the display of public service advertisements, the creative design of LED screens is very important. Advertisers can make public service advertisements more appealing by creating exquisite animations and videos, combined with vivid text and music.
For example, a public service advertisement about protecting animals, which shows animals running freely in the wild through LED screens, accompanied by moving music and text, can deeply touch the hearts of the audience.
This creative design can not only enable public service advertisements to better convey information, but also enhance the brand value of advertisers.
When people see that a brand actively participates in the production and dissemination of public service advertisements, they will think that the brand has a sense of social responsibility, thus developing a good impression of the brand and increasing the brand’s reputation.
Method 5: Used for traffic guidance and advertising
1). Road sign screen advertising
It is a very clever advertising strategy to set up LED screens on the sign screens of urban roads to display advertisements while providing traffic guidance.
For example, at some busy intersections, the LED display will show the congestion of the road ahead, reminding drivers to prepare in advance.
At the same time, it will also display some advertisements, such as advertisements for car brands and gas stations.
This advertising strategy has special advantages for advertisers when it comes to promoting their brands.
First, it can accurately reach the target audience. Drivers driving on the road are the main consumer group of car-related brands.
By displaying advertisements on the road sign screen, brands can directly convey information to these potential consumers.
Secondly, this form of advertising has a high degree of attention. Drivers will unconsciously pay attention to the information on the road sign screen while driving, which provides a high exposure opportunity for advertisements.
Moreover, this form of advertising will not make people feel bored, because it displays advertisements while providing useful information, and will not interfere with the driver’s normal driving.
2). Parking lot advertising screen
Setting up an LED display in the parking lot to display advertisements while guiding parking is a very effective way of advertising.
For example, in the parking lot of a large ショッピングモール、 the LED display screen will display the usage of parking spaces and guide car owners to quickly find empty parking spaces.
At the same time, it will display advertisements for car-related brands, such as car maintenance services, car accessories, etc.
The audience characteristics of parking lot advertising screens are very obvious. Car owners will spend a certain amount of time looking for parking spaces during parking, and they are easily attracted by advertisements at this time.
Moreover, car owners themselves are also the main consumer group of car-related brands, and this type of advertising is highly targeted.
The targeted advantage of this type of advertising is that it can accurately reach the target audience and improve the conversion rate of advertising.
Car owners see advertisements for car maintenance services while parking and may make an appointment for the service after leaving the parking lot.
This precise advertising can effectively increase brand awareness and sales.
Method 6: Use it to broadcast advertisements on campus and educational institutions
1). Campus advertising screen
It is really good to put an LED display screen on campus. Usually, it can broadcast campus cultural activities, student club recruitment, etc., which is very lively.
However, inserting some advertisements during idle time is also very effective.For example, the screen at the entrance of the school cafeteria is crowded at lunchtime. Students are hungry, but their eyes are busy staring at the screen.
If a fast food restaurant’s new product advertisement is broadcast at this time, they may be tempted to try it after lunch.
The placement strategy of this kind of advertising screen needs to be considered.
The content of the advertisement must be something that students are interested in, such as fashion brands and new electronic products, which can catch their attention the most.
Moreover, it is necessary to choose the right time to broadcast it. For example, broadcasting school supplies advertisements before the exam week and sports brand advertisements during sports events is very accurate.
This kind of brand promotion targeting young consumer groups has obvious advantages. Students have a high desire to consume and love to try new things.
If a brand can show its face on the campus advertising screen, its popularity and favorability among students will rise.
2). Advertising screen of educational institutions
The LED display screen in educational training institutions is also a good thing.
The screen in the hall can not only display the learning results of students, such as the excellent works of children in the painting class and the project results of students in the programming class but also broadcast advertisements.
Parents bring their children to class, and they are bored while waiting for the class, so they just stare at the screen.
If you play some advertisements for educational products at this time, such as learning software and tutoring books, you may be able to attract parents to place orders.
The audience of educational institution advertising screens is mainly students and parents.
Students are curious, and they may want interesting advertisements, such as animation software advertisements.
Parents are very concerned about their children’s education, and they are easily tempted when they see advertisements that can improve their children’s learning results, such as online tutoring courses.
This kind of targeted advertising can increase the advertising conversion rate and allow brands to better promote their products and services in the education field.
Method 7: Use it to broadcast advertisements in medical and health institutions
1). 病院 advertising screens
It is perfect to put an LED display screen in the waiting area and hospital lobby. Patients and their families are waiting there anxiously, and there is something to distract them.
Playing some health knowledge on the screen, such as how to prevent common diseases and healthy eating tips, can not only kill time but also learn something.
If you broadcast some advertisements for medical products at this time, such as blood glucose meters and massagers, you may be able to attract the patients’ families and think about buying them home for their families.
The placement of hospital advertising screens must be done properly. The content of the advertisements cannot be too commercial and must fit the atmosphere of the hospital.
For example, broadcasting some advertisements for medical and health products or promotional content for healthy lifestyles should not be abrupt and attractive.
Moreover, you have to broadcast during the peak hours when patients are waiting for their appointments so that the exposure rate is high. The advantage of this kind of advertisement for medical products and services is that it can accurately reach the target group.
Most of the patients and their families in the hospital are potential consumers of medical products.
If the brand can show up on the hospital advertising screen, its popularity, and reputation in the medical field will definitely be improved.
2). Drugstore advertising screen
It is also a good idea to put an LED display screen at the entrance of the drugstore. Customers can see it at first sight when they come in to buy medicine.
Broadcasting some drug knowledge on the screen, such as the use of common drugs and the side effects of drugs, can not only help customers understand the drugs but also increase their trust.
If you play some advertisements for pharmaceutical brands at this time, maybe you can attract customers to buy more boxes.
The audience of drugstore advertising screens is mainly customers who come to buy medicine. They have a high demand for medicines and health products, and they can easily place orders when they see suitable advertisements.
This kind of targeted advertising can increase the advertising conversion rate and allow brands to better promote their products and services.
Method 8: Use it to broadcast advertisements in tourism and scenic spots
1). Advertising screens in tourist attractions
It is really lively to put an LED display screen at the entrance of a tourist attraction and the rest area for tourists. The screen broadcasts videos of the beautiful scenery of the scenic spot, and tourists watch it with relish.
If you broadcast some advertisements for tourism products at this time, such as tickets for surrounding attractions and special tourist routes, you may be able to attract tourists and think about going to other places.
The timing of the advertising screens in tourist attractions must be right. The content of the advertisements should be in line with the interests of tourists.
For example, in the peak tourist season, broadcast advertisements for popular tourist routes, and in the off-season, broadcast advertisements for discount activities.
Moreover, it must be broadcast during the time period when tourists are concentrated so that the exposure rate is high.
The advantage of this kind of advertising for tourism products is that it can accurately reach the target group. Most tourists in the scenic area are potential consumers of tourism products.
If the brand can show its face on the advertising screens in tourist attractions, its popularity and reputation in the tourism field will definitely be improved.
2). Travel agency advertising screens
The LED display screens in travel agency stores are also a good thing. The screen in the lobby can not only display tourist routes but also broadcast advertisements.
Customers come to consult about travel routes, and they are bored while waiting, so they just stare at the screen.
If you play some advertisements of travel-related brands at this time, such as hotel reservations and travel insurance, you may be able to attract customers to place orders.
The audience of travel agency advertising screens is mainly customers who come to consult about travel routes. They have a high demand for travel products and services, and they are easily tempted when they see suitable advertisements.
This targeted advertising can increase the advertising conversion rate and allow brands to better promote their products and services.
9. 結論
The above are the tricks that advertisers use LED display screens to make money. This thing is really powerful. As long as it is used in the right place, it is so easy to make money!
If you are interested in this content, you might as well pay more attention to it, and you may find more opportunities to make money!
最後に、LEDディスプレイスクリーンについてさらに詳しく知りたい場合は、 ご連絡ください。
