Introduction
In today’s era, the audience of the two-dimensional world almost includes 80% of teenagers, and this group of people is the “main force” of consumption in today’s society.
The excellent display and visual effects of LED display screens not only “impress” advertisers but also “impress” them. So, how can LED display screens help the development of the two-dimensional world? Let’s take a look.
1. What are the innovative applications of LED display screens in the display of the two-dimensional culture?
The innovative application of LED display screens in the display of the two-dimensional culture is simply opening the door to the world of another dimension for fans, making every viewing and experience unprecedentedly shocking and immersive. Next, let’s talk about how these applications make the two-dimensional culture “live.”
1). Dynamic display attracts attention:
When you walk on a busy commercial street, suddenly a huge LED display screen comes into view, playing your favorite anime clips. The characters are jumping in front of you, the battle scenes are shocking, and every detail is clearly visible.
This is the charm of the LED display screen that dynamically scrolls content all day long. It is not like those static billboards, which are always the same, but like a picture album that can never be turned over. There are new surprises waiting for you every moment.
For example, at the anime exhibition, a super-large LED screen played the wonderful battle clips of “Demon Slayer” in a loop, and Tanjiro’s sword flashed on the screen as if it was about to break through the screen and hit your heart.
This high-definition video display and colorful picture effects made anime fans unable to take their eyes off it, and they stopped to watch. Some even took out their mobile phones to record this shocking moment.
2). Immersive experience enhances interaction:
If the dynamic display only allows you to see the excitement of the second dimension, then the immersive experience is to let you really “walk into” the second dimension world. In anime exhibitions, theme parks, and even some large shopping malls, 3D+LED display technology is being widely used.
For example, in the anime theme park, there is an interactive experience area based on “A Certain Scientific Railgun.” When you walk into this area, there are huge LED screens all around, showing scenes from the anime, as if you have really come to that world full of technology and magic.
What’s even more amazing is that when you make certain movements, the characters on the screen will also react accordingly, as if they are interacting with you. This immersive experience makes fans feel unprecedented excitement and satisfaction.
For example, the use of XR virtual shooting technology blurs the boundary between the two-dimensional world and reality.
At the concert of the famous two-dimensional singer Hatsune Miku, the LED display screen was used as the background, combined with XR technology real-time rendering, so that the audience seemed to see Hatsune Miku really appear on the stage to perform songs. This shocking visual effect brought the atmosphere to a climax.
3). Technological innovation promotes content display:
With the continuous advancement of technology, LED displays are also constantly improving in display resolution and color reproduction capabilities. The emergence of advanced technologies such as Mini LED and Micro LED allows every detail of the two-dimensional characters to be perfectly presented.
For example, in the promotional video of the game “Genshin Impact,” when the characters appear on the LED screen, you can clearly see the luster on their hair, the starlight in their eyes, and even the texture and wrinkles on their clothes.
This delicate expressiveness makes fans seem to be able to touch the characters and feel their warmth and emotions.
The introduction of HDR technology has taken the display effect of the two-dimensional content to a higher level. It enhances the contrast and color expression of the image so that both bright scenes and dark details can be perfectly presented.
For example, in the animated film “Your Name,” when the meteor in the night sky streaks across the sky, HDR technology makes the light of that moment more dazzling as if it really illuminates your heart.
2. How does the LED display screen make profits in the two-dimensional aspect
Profit is a task that LED display screens must have if they want to “survive.” So, how can LED display screens make “conscientious” profits in the two-dimensional aspect?
1). Commercial advertising
- Advertising value:
In crowded areas, such as anime exhibitions, game conferences, and other occasions, the advertising value of LED display screens is particularly prominent. These occasions gather a large number of two-dimensional enthusiasts, whose consumption willingness and purchasing power are relatively high, so they have become popular places for advertisers to place advertisements.
- High-frequency, high-quality playback:
Through high-frequency, high-quality advertising playback, the attention of two-dimensional game players can be attracted, and brand memory points can be enhanced.
For example, during the anime exhibition, the LED display can play advertisements for anime-related products, such as figurines and peripheral products, around the clock to attract fans’ attention and purchases.
- Case analysis:
Taking the Shanghai Anime Exhibition as an example, the advertisement of its latest anime figurines was released through the LED display.
Due to the novel content of the advertisement, high picture quality, and high playback frequency, it successfully attracted the attention of a large number of fans.
After the exhibition, the sales of the brand’s figurines increased significantly, and brand awareness was further improved.
2). Customized service
- Customized solution:
According to the characteristics of the two-dimensional culture game, providing customized LED display solutions can better meet the needs of specific groups. For example, customize anime-style LED displays for anime exhibitions.
- Improve user experience:
Customized services can significantly improve user experience. By customizing the design according to the preferences and habits of the target audience, the LED display can better integrate into the event site and complement the overall atmosphere.
This not only improves the viewing effect of the advertisement but also enhances the user’s sense of participation and belonging.
- Meet specific needs:
Two-dimensional culture and some games have unique aesthetic and style requirements. Through customized services, the needs of these specific groups can be met, and their satisfaction and loyalty can be improved.
For example, customized LED display screens with anime character elements can be used for anime exhibitions.
3). Leasing and sharing models
- The current situation of the leasing market:
The LED display screen leasing market is developing rapidly, especially in the fields of anime exhibitions and game live broadcasts. These occasions often require a large number of LED screens to meet the needs of on-site display and live broadcast, and leasing has become an economical and convenient choice.
- Reducing investment risks:
For small and medium-sized businesses, buying LED screens requires a greater investment risk. The leasing method can effectively reduce this risk. Merchants can flexibly choose the number and specifications of leasing according to the scale and needs of the event to avoid unnecessary waste and losses.
3. Cross-border cooperation of LED screens and linkage of two-dimensional brands
The cross-border cooperation between LED screens and two-dimensional culture not only brings new market opportunities to both parties but also greatly enriches the cultural experience of consumers. The following is a detailed analysis of the two aspects of cross-border joint name and cooperation and IP matrix construction:
1). Cross-border joint name and cooperation
- Joint product creation:
LED display companies can cross-border joint names with two-dimensional culture and game brands to jointly launch recognizable products.
These products can be two-dimensional characters, scenes, or game elements displayed on LED display screens, or they can be special peripheral products combined with LED display technology.
- Brand influence enhancement:
Through cross-border cooperation, both parties can use each other’s brand influence and fan base to attract more target audiences.
LED display companies can take this opportunity to enter the two-dimensional culture market, while two-dimensional culture and game brands can enhance brand awareness and reputation through the extensive display of LED display screens.
2). IP matrix construction
- Fan stickiness enhancement:
Using LED display screens to display the two-dimensional IP matrix can effectively enhance fan stickiness. By continuously displaying the content of multiple related IPs, fans can be attracted to stay in front of the display screen for a long time, improving their participation and loyalty.
- Promoting derivative sales:
The construction of the IP matrix can not only enhance fan stickiness but also promote the sales of related derivatives.
When fans have a strong interest in an IP, they tend to buy peripheral products related to the IP, such as figures, clothing, stationery, etc. As a window for displaying these derivatives, LED display screens can play a good role in publicity and promotion.
- Promoting the development of the two-dimensional culture:
The construction of the IP matrix helps to promote the overall development of the two-dimensional culture. By integrating the resources of multiple IPs, a more complete cultural ecology can be formed to attract more people’s attention and participation.
At the same time, the construction of the IP matrix can also promote exchanges and cooperation between different IPs, providing more possibilities for the innovation and development of the two-dimensional culture.
- Analysis potential:
In terms of profitability, the construction of the IP matrix also has great potential. By integrating the resources of multiple IPs, a more complete cultural industry chain can be formed, thereby realizing a diversified profit model. For example, revenue can be obtained through licensing fees, advertising fees, derivative sales, and other methods.
At the same time, with the continuous development and growth of the two-dimensional culture, the value of the IP matrix will continue to increase, bringing more substantial economic returns to related companies.
Conclusion
In summary, the LED display screen, with its technological advantages and innovative applications, not only enriches the presentation of the two-dimensional culture but also opens up a new path for profitability for related industries.
With the dual drive of technology and market, the integration of LED display and ACG culture will be closer, jointly drawing a more colorful cultural map.
Finally, if you want to know more about LED displays, please get in touch with us.
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