Introduction
Centres commerciaux are one of the places where we see the most advertising. Whether it is traditional light box advertising or affichage LED d'intérieur advertising, you will see it here.
Nowadays, the addition of Écrans d'affichage LED has also made the advertising form of shopping malls more flexible and will even completely change the advertising model of shopping malls. As for the reasons, let’s look down together.
1. Technical advantages of LED poster screens
1). Haut luminosité and colour reproduction
The brightness of LED poster screens is really awesome! Even on a sunny day, no matter how strong the sunlight is, its picture is still clear and bright, and the colors are so bright that it makes people’s eyes bright.
This high brightness feature allows LED poster screens to shine outdoors or in well-lit indoors.
Moreover, its colour reproduction is also very high, which can accurately display various complex colours, making the advertising pictures look more vivid and realistic.
Compared with traditional posters, LED poster screens are like a master of colour, showing the advertising content vividly. This bright and vivid picture is naturally easier to attract the attention of passers-by!
2). High contrast and wide angle de vue
The contrast of the LED poster screen is also very high, and the light and dark parts of the picture are clearly divided, with a strong sense of layering and three-dimensionality. In this way, the advertising content is more prominent, and people can see the key points at a glance.
In addition, its viewing angle is also very wide. No matter from which angle you look at it, the picture is clear and not deformed.
In places where people come and go, such as shopping malls and subway stations, the wide viewing angle characteristics of LED poster screens are particularly important. No matter where you go, you can see its advertising content, and the influence is naturally great.
To be honest, I have seen the application of LED poster screens in shopping mall atriums and subway station platforms several times with my own eyes, and the effect is really amazing!
High contrast and wide viewing angle make the advertising content particularly eye-catching, and people can’t help but take a few more glances.
3). Dynamic video and image playback
LED poster screens can also play dynamic videos and images! This is much more interesting than traditional static posters. Dynamic effects can make the advertising content more vivid and vivid, attracting more people’s attention.
For example, a dynamic car advertisement can show the process of driving a vehicle, the details of the interior, and the unique functions of the vehicle. In this way, the audience will have a deeper understanding of the product, just like they have personally tested it.
I have seen many successful dynamic advertising cases, all of which use LED poster screens.
Whether it is a new product launch of a fashion brand, a landscape display of a tourist destination, or a poster promotion for a movie, dynamic effects make the advertisement more attractive and impressive.
4). Intelligent control and interactivity
The LED poster screen is also very smart! It can be managed remotely, and the content can be updated quickly. This makes it much more convenient for advertisers, who can adjust the advertising content anytime and anywhere to ensure timeliness and accuracy.
Moreover, it also has interactive functions, such as touch interaction and mobile phone scanning. These functions make advertising more interesting and fun.
You can imagine walking into a mall and seeing an interesting advertisement. Just touch the screen to learn more about the product information or participate in interactive games; scan the QR code with your mobile phone to receive coupons and participate in the lottery!
This interactive advertising is really interesting. It not only enhances the brand image, but also promotes sales. By increasing the audience’s participation and interactivity, the advertisement can be more deeply rooted in people’s hearts.
At the same time, providing preferential information, promotional activities, etc., can also directly drive sales growth.
5). Can be moved at any time
In the mall, the LED poster screen is like a billboard that can perform magic! It is light and easy to move and can be “stood” in another place at any time according to the mall’s activities or promotional needs.
For example, when it comes to the end of the year, a large-scale event needs to be held in the centre of the mall, and the LED poster screen can be easily moved there to attract everyone’s attention with super cool pictures.
Once the event is over, it can quickly move back to its original position or go to other places where it is needed to continue “working”.
Moreover, changing the content of the advertisement is also super fast! Unlike traditional posters, you don’t have to change them one by one. As long as the LED poster screen is remotely operated, the new advertisement can be displayed immediately, saving time and effort.
In this way, the mall can update the advertising content at any time according to different event themes so that customers can see new things every time they come, and the shopping experience will be better!
2. What are the applications of LED poster screens in shopping malls?
1). Mall entrance/gate:
The LED poster screens in the mall are everywhere, adding a lot of fun to our shopping experience.
As soon as you enter the mall gate, you can see a super-large LED screen standing tall, with a warm welcome message on it, as if saying to every customer: “Welcome!” At the same time, the latest event previews are also rolling on the screen, allowing people to see the latest developments in the mall at a glance.
There are also brand promotional videos of the mall, with cool pictures and colourful colours that can catch your eye at once. You stand there and look at this super-large screen, and you can’t help but feel that this mall is quite classy. The high-end and atmospheric feeling comes to you, making you want to go in and take a look.
2). Atrium/Central Plaza:
Walking to the atrium, there is also a super-large LED screen on the large open space that attracts your attention. This screen plays high-definition advertisements with clear and delicate pictures, and every detail is displayed vividly.
There are also small stories about the brand so that you can understand the culture and philosophy behind the brand while shopping. There are also videos of fashion shows where models are dressed in gorgeous clothes and show off their fashion charm on the catwalk.
The screen is integrated with the decoration of the mall, and it looks particularly harmonious as if the screen is part of the mall decoration. When you shop here, you can not only buy your favourite products but also enjoy a visual feast.
3). Elevator entrance/next to the escalator:
When you go up and down the stairs, there are also small LED screens at the elevator entrance or next to the escalator to serve you. They tell you which store is on which floor so that you are no longer confused about finding a store in the mall.
There is also the latest discount information, which is scrolled on the screen so that you can always know the discount dynamics of the mall. This information is practical and clear, making your shopping journey smoother, worry-free and labor-saving.
4). Store entrance/window:
There are also small LED screens at the store entrance or window to show the characteristics of the store. They show the store’s featured products so that you can see the store’s main products at a glance.
There is also information about new products on the market, which is also scrolled on the screen so that you can always know the new product dynamics of the store. There are also videos of promotional activities, so you can feel the promotional atmosphere of the store when you pass by the store.
The screen and the store display are quite matched, and it looks very attractive, making you want to go in and see what other good products are in the store.
5). Dining area/food court:
When you arrive at the dining area or food court, there is a medium-sized LED screen that offers you a visual feast of food. It plays a recommendation video of food so that you can know which food is worth trying before eating.
There are also introductions to the characteristics of the restaurant so that you have a better sense of direction when choosing a restaurant. There are also notifications of discount activities so that you can enjoy the food while enjoying the benefits.
The screen and the atmosphere of the dining area are quite matched, and it looks very appetizing, so you can also feel the attentive service of the mall while eating.
3. Compared with other advertisements, what are the advantages of using LED poster screens for advertising?
Compared with other forms of advertising, using LED poster screens for advertising really has too many irresistible advantages. Let’s count them one by one:
1). Haut luminosité and bright colours
The brightness of LED poster screens is simply synonymous with “sparkling”! Even in broad daylight, no matter how strong the sunlight is, it can keep the picture clear and bright so that people can see it at a glance.
Moreover, its colours are really too bright. It uses RGB full-colour display technology, red, orange, yellow, green, blue, and purple. You can adjust it as you want. The picture effect is super realistic and unforgettable after watching it once.
2). Dynamic display effect
Did you know? LED poster screens can not only display static pictures and texts but also play videos! Imagine a high-definition video playing smoothly on the screen. The dynamic effect is much more attractive than static advertising.
Moreover, merchants can update the content remotely at any time. They can change whatever they want. Today, they can introduce new products; tomorrow, they can release promotional activities; and the day after tomorrow, they can release brand stories so that customers can feel fresh every time they come.
3). High flexibility and customizability
LED poster screens are really flexible! Merchants can customize screens of different sizes and shapes according to their needs: round, square, long, short, or whatever they want.
Moreover, its content display methods are also diverse, with pictures, text, videos, animations, and whatever they want to display fully meeting the creative needs of merchants.
4). Enhance brand image and customer experience
The appearance of LED poster screens is really technological, and it looks very high-end at first glance, which can instantly enhance the brand image. Moreover, some LED poster screens also support touch interaction functions.
Customers can participate in interactive games or get discount information with just a click. This novel shopping experience makes customers feel particularly interested and more likely to have a good impression of the brand.
5). Wide range of application scenarios
LED poster screens are really practical! Whether it is commercial places such as shopping malls, supermarkets, and hotels, or transportation hubs such as airports and stations, you can see it.
Moreover, it is not only used for advertising, but also for publishing information, guiding directions, displaying culture, etc. One screen has multiple uses, which is really convenient!
6). Significant cost-effectiveness
Although the LED poster screen costs a little money when you buy it at the beginning, in the long run, its cost-effectiveness is really high. Because of its long life and low power consumption, it is very cost-effective to use.
Moreover, its advertising effect is also very good, as it can attract the attention of many customers and increase brand awareness and sales. In this way, the money spent by the merchant is worth it, and you can make more money!
In short, using LED poster screens for advertising is a wise choice! It can make the merchant’s advertising more attractive and creative, and it can also give customers a better shopping experience. So, if you are still hesitating whether to use LED poster screens, don’t hesitate anymore, and act quickly!
Conclusion
Looking back on this article, we have deeply explored the unique advantages and application effects of LED poster screens in shopping mall advertising.
From high brightness, high contrast, and wide viewing angle display performance to smooth playback of dynamic videos and images to intelligent control and interactive features, LED poster screens have completely changed the form and content of advertising with their outstanding technical advantages and innovative applications, bringing unprecedented changes and opportunities to the advertising industry.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
