Introduction
Have you heard of the sensory economy? Now, many shopping malls like to use the immersive visual experience of the LED skylight screen to stimulate their desire for consumption and promote a new economic model for economic development.
So, how does the LED skylight screen stimulate the development of the sensory economy? Read the article to learn more.
1. What is the sensory economy?
The sensory economy refers to an economic model that enhances the attractiveness of products or services by stimulating consumers’ sensory experiences, such as vision, hearing, smell, touch and taste, thereby improving consumer satisfaction and loyalty.
In the sensory economy, companies focus on creating unique and pleasant sensory experiences to distinguish themselves from competitors, establish brand differentiation, and promote consumer decisions.
1). The role of LED skylight screens in the sensory economy:
- Haut résolution and bright colours:
LED skylight screens provide audiences with a shocking visual experience with their extremely high resolution and bright colours. In the sensory economy, this visual impact is an important means to attract customer’s attention and create a unique atmosphere.
- Flexible et modifiable :
LED skylight screens can flexibly edit and adjust content as needed to adapt to different scenarios and needs. This flexibility enables merchants to create diverse visual experiences as needed to meet the personalized needs of consumers.
- Installation Diversity:
LED skylight screens support a variety of installation methods to adapt to the structural and spatial requirements of different buildings. This allows merchants to install skylight screens in various places and environments to create unique sensory experience spaces.
- Expérience immersive :
LED skylight screens are usually large in area and can cover the entire hall or space. People can clearly see the content on the screen from all angles. This visual surround makes people feel as if they are in a virtual world.
2. Application scenarios of LED skylight screens in the sensory economy
As an advanced display technology, LED skylight screens play an increasingly important role in the sensory economy with their high resolution, bright colours, flexible editing capabilities, and energy-saving and environmentally friendly characteristics.
The following are several main application scenarios of LED skylight screens in the sensory economy:
1). Commercial places
- Emplacement:
Centres commerciaux, commercial pedestrian streets, and atrium locations of commercial complexes.
- Fonction:
LED skylight screens can attract a large number of consumer traffic, enhance customers’ shopping experience by playing dynamic advertisements, promotional information or brand promotion videos, and enhance the attractiveness and competitiveness of shopping malls.
At the same time, its stunning visual effects can also become a highlight of the mall, attracting customers to stop and watch, prolonging their stay, and thus promoting consumption.
2). Tourist attractions
- Emplacement:
Indoor venues or rest areas of theme parks and tourist attractions.
- Fonction:
Installing LED skylight screens in tourist attractions can bring tourists a novel visual experience and enrich the content of the scenic area.
By playing dynamic images or special effects related to the theme of the scenic area, the tourists’ sense of immersion and participation can be enhanced, and the overall attractiveness of the scenic area can be improved.
At the same time, the skylight screen can also be used to play scenic area introductions, tour guide information or safety tips to provide tourists with more convenient services.
3). Transportation hubs
- Emplacement:
Waiting halls or transfer areas of aéroports, high-speed rail stations, and subway stations.
- Fonction:
Installing LED skylight screens in transportation hubs can be used to publish travel information, display the image of the city, or play public service advertisements.
Its high-definition images and dynamic effects can quickly attract the attention of passengers, provide timely and accurate travel information, and at the same time, show the charm and cultural characteristics of the city and enhance the overall image of the city.
4). Cultural venues
- Emplacement:
Musées, science and technology museums, art exhibition halls, etc.
- Fonction:
In cultural venues, LED skylight screens can be used to display relevant cultural content, scientific knowledge or works of art. Its high resolution and bright colours can truly restore the details and colours of the works and enhance the display effect.
At the same time, the flexible editing ability of the skylight screen also makes the exhibition content more diversified and dynamic, enhancing the audience’s viewing experience and participation.
3. The stimulating effect of LED skylight screen on visual senses
As a high-tech display device, the LED skylight screen has a strong stimulating effect on the visual senses with its high resolution, bright colours and dynamic display effects.
The following are several main aspects of the stimulating effect of LED skylight screens on visual senses:
1). Create a unique atmosphere
The LED skylight screen can play a variety of dynamic visual content, such as natural landscapes such as the starry sky, the ocean, and the forest, or abstract artistic patterns, light and shadow effects, etc.
These dynamic pictures are not only highly ornamental but also can create a unique atmosphere and environment for the space. For example, installing an LED skylight screen in the atrium of a shopping mall and playing starry sky pictures can make customers feel as if they are in the vast universe, creating a mysterious and romantic atmosphere.
This unique atmosphere can attract customers’ attention and enhance their shopping experience.
2). Enhance brand image
Merchants can use LED skylight screens to play brand advertisements, promotional videos, etc., to show the brand image to consumers in a dynamic and vivid way.
Compared with traditional static advertisements, the dynamic display effect of LED skylight screens is more attractive and can quickly catch consumers’ eyes.
By continuously playing brand advertisements, consumers’ impressions of the brand can be deepened, and brand awareness and reputation can be enhanced.
At the same time, the high-definition picture quality and bright colours of the LED skylight screen can also accurately restore the visual image of the brand and ensure the communication effect of the brand image.
3). Enhance consumer desire
The vivid visual communication of the LED skylight screen can attract consumers’ attention and stimulate their desire to buy. By playing information such as product displays and promotional activities, consumers can understand the characteristics and advantages of the products more intuitively, thereby generating interest in buying.
At the same time, the dynamic effect of the LED skylight screen can also create a lively and prosperous shopping atmosphere, further stimulating consumers’ desire to buy. This visual stimulation is of great significance to promoting consumption growth and increasing merchants’ sales.
4. Combination of LED skylight screen with other senses
As an advanced visual display technology, the high resolution, dynamic effects and flexibility of LED skylight screens provide unlimited possibilities for creating a full range of sensory experiences.
In addition to visual senses, LED skylight screens can also be combined with other senses to form a more three-dimensional and immersive experience. The following is the combination of LED skylight screens with other senses:
1). Combination of auditory senses
- Mode de mise en œuvre :
By combining with a high-quality sound system, LED skylight screen can achieve synchronous playback of images and sounds. This audio-visual combination allows the audience to enjoy an immersive sound experience while enjoying the dynamic images.
- Scénario d'application :
In entertainment venues such as cinemas, theatres, theme parks, etc., the combination of LED skylight screen and sound system can create a more shocking audio-visual feast and enhance the audience’s sense of immersion and participation.
2). Combination of tactile senses
- Mode de mise en œuvre :
In certain occasions, LED skylight screen can be combined with touch technology to achieve an interactive experience with the audience. For example, a touch screen or sensing device is set up to allow the audience to switch content, select information or participate in games by touching the screen.
- Scénarios d'application :
In cultural venues such as exposition halls and museums, the combination of touch technology and LED skylight screens can allow the audience to explore the exhibition content more actively, enhancing the fun and interactivity of learning.
In summary, the combination of LED skylight screens with other senses can create a more three-dimensional and immersive experience.
Through the combination of audio-visual, touch interaction, and the linkage of smell and taste, LED skylight screens can play a greater role in various fields and bring more colorful sensory enjoyment to the audience.
5. Creative design and marketing innovation of LED skylight screens
1). Design créatif
The creative design of LED skylight screens is the key to attracting audiences and improving display effects. Through clever ideas and unique designs, LED skylight screens can be integrated with the surrounding environment to create a display effect that is both unique and attractive.
For example, according to the shape and style of the building, the shape and pattern of the LED skylight screen that matches it can be designed to make it part of the building, enhancing the overall beauty and coordination.
At the same time, the dynamic display characteristics of the LED skylight screen can be used, combined with elements such as light, shadow, and colour, to create amazing visual effects and attract the audience’s attention.
2). Marketing innovation
In terms of marketing, LED skylight screens have also shown great innovation potential. Combining online and offline marketing activities and using LED skylight screens for brand promotion and product display can greatly improve marketing efficiency and effectiveness.
For example, merchants can create brand advertisements, promotional activities, and other information on LED skylight screens to attract the attention of passers-by and enhance brand awareness and reputation.
At the same time, it can also combine online platforms such as social media to carry out interactive marketing activities, such as scanning codes to participate in lucky draws, online voting, etc., to further enhance marketing effects.
3). Cross-border cooperation
The application field of LED skylight screens is very wide, and cross-border cooperation with other industries can bring more possibilities for it. For example, it can cooperate with tourism, culture, entertainment and other industries to jointly explore the application of LED skylight screens in more fields.
In tourist attractions, LED skylight screens can be used to display scenic features, cultural stories, etc., to enhance tourists’ tour experience; in cultural venues, LED skylight screens can be combined to display artworks, historical relics, etc., to enhance the audience’s viewing effect.
In entertainment venues, LED skylight screens can be used to create unique stage backgrounds, light and shadow effects, etc., to create a more shocking entertainment atmosphere.
6. The role of LED skylight screens in promoting the development of a sensory economy
1). Enhance the image of the city
As a new landmark of the city, the LED skylight screen plays an important role in enhancing the image of the city and displaying the cultural characteristics of the city.
Installing LED skylight screens on city landmark buildings can display the city’s scenic spots, historical culture, modern development, and other diverse content, as well as enhance the city’s popularity and reputation.
At the same time, the dynamic display effect of the LED skylight screen can also add a sense of modernity and technology to the city, attracting more tourists and investors.
2). Promote consumption upgrade
LED skylight screens can stimulate consumers’ consumption desire and promote consumption upgrades and economic growth by providing higher quality sensory experience.
In shopping malls, commercial pedestrian streets and other commercial places, LED skylight screens can display fashion trends, brand advertisements and other information to attract consumers to stop and watch and generate purchasing interest.
At the same time, its dynamic visual effects and shocking sound effects can also create a lively and prosperous shopping atmosphere, further stimulating consumers’ desire for consumption.
3). Promote industrial integration
The wide application of LED skylight screens has also promoted the integrated development of related industries. For example, the combination with the tourism industry can create more attractive tourist attractions and tourism products.
The combination with the cultural industry can display more works of art and cultural stories; the combination with the commercial industry can enhance the attractiveness and competitiveness of commercial places.
This industrial integration development model not only brings a broader market space for LED skylight screens but also injects new vitality into the development of related industries and forms a new economic growth point.
Conclusion
As an emerging display technology, LED skylight screens are gradually showing their unique charm in various fields. Through its unique technical advantages and display effects, LED skylight screens can stimulate consumers’ sensory experience, stimulate their desire to consume, and promote the development of the sensory economy.
In the future, with the continuous advancement of technology and the continuous expansion of application scenarios, LED skylight screens will play a more important role in the sensory economy.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
