Introduction
Écrans LED extérieurs are one of the most exposed LED screens among so many LED screens. However, how to stand out from the crowd of outdoor LED screens is the key to attracting customers.
This article will explore in depth how to maximize the potential of outdoor LED screens through well-planned content, clever design, advanced technology, and compliant operations so as to effectively attract and convert target customers.
Step 1: Choose an outdoor LED screen with a large flow of people
Want to use outdoor LED screens to attract a large number of customers? Choosing the right place is the key! Don’t worry. Let’s take it step by step to ensure that you find the best location and make your advertisement shine!
1). Clarify your goals
First, you have to know what you want to use this outdoor LED screen for. Is it to promote new products? Or to promote brands? Or do you want to organize an interactive event? Only by clarifying your goals can you design the most appropriate display content and find the most suitable audience group.
Then, think about who your target customers are. Are they young people or housewives? Like fashion or pursue practicality?
Knowing this, you can better design advertisements and make them closer to the hearts of the audience.
2). Find a place with a lot of traffic
Next, it’s time to find a location! You have to find a place with a lot of people, such as a shopping mall, a subway station exit, a bus stop, or a popular tourist attraction. These places are crowded with people, so your ads will naturally be seen by more people.
Don’t forget that the location should not only be crowded but also match your target customer group. For example, if you sell children’s toys, the best choice is near a school or a parent-child park.
3). The screen should be conspicuous
After choosing the location, the next thing to look at is the screen itself. You have to find a high-resolution, high-brightness screen that can be seen clearly even in the sun. The colors should be bright, and the picture should be smooth so that it can attract the attention of passers-by.
Also, the size of the screen is important. You have to decide based on the installation location and the flow of people. A screen that is too large may waste resources, and a screen that is too small may be easily ignored. So, tailor it to your needs and choose the right one!
4). Make it more interactive
Want to make your ad more attractive? Add some interactive elements! For example, you can put a QR code on the screen so that viewers can scan the code to participate in a lottery or learn more information.
Alternatively, AR technology can be used to allow viewers to interact with the mobile phone screen, which will not only attract their attention but also increase participation and fun.
5). Consider the environment and weather
The outdoor environment is changeable, and you have to make sure that the screen can withstand wind and rain. Therefore, when choosing a screen, you have to see how waterproof and dustproof it is. In addition, heat dissipation is also important. Otherwise, the screen may “strike” when it gets hot in summer.
6). Don’t ignore the budget and installation
Finally, don’t forget to consider the budget and installation issues. You have to choose a screen based on your financial strength and don’t blindly pursue high-end products. When installing, you also have to consider safety issues and aesthetics, as this is the “face” of your brand.
7). Investigate first, then decide
Before making a decision, you might as well do more market research. See how other brands use outdoor LED displays and what successful cases can be used as references. You can also go on a field trip to experience the screen effects in different locations.
In short, choosing an outdoor LED display is like choosing a house. You have to consider multiple factors such as location, size, quality, and price. Only when you find the “perfect location” can your ads attract customers to the maximum extent and make your brand shine!
Step 2: Create creative content
After choosing the location of the outdoor LED display with a lot of traffic, it’s time to think about how to create creative content that will make people’s eyes light up and their hearts move.
This is not as simple as putting the ads up but designing them carefully so that each display becomes a small artistic presentation. Let’s talk about how to do this.
1). Understand your audience
First, you have to have a deep understanding of your target customer group. What do they like? What are they interested in?
What kind of content can touch them? Knowing this, you can cater to their preferences and create content that is more in line with their tastes.
2). Determine the theme and core message
Next, clarify the theme and core message of your advertisement. Do you want to promote new products? Or promote brand concepts? Or do you want to convey some emotions?
After determining the theme, extract the most core and attractive information to ensure that you can quickly capture the audience’s attention within the limited display time.
3). Creative conception and planning
Now, it’s time to unleash your creativity! You can try different forms of expression, such as animation, short films, interactive games, etc. Remember to make the content interesting, informative, and interesting so that the audience can stop and watch.
At the same time, make sure the content is consistent with your brand image and positioning.
- Animation:
Use dynamic effects to make the content more vivid and interesting. It can be a simple graphic animation or a complex character animation. The key is to attract attention.
- Short film:
Deliver information by telling a short and fascinating story. The story should be close to the audience’s life and resonate.
- Interactive games:
Design some simple interactive games to allow the audience to interact with the LED display through the mobile phone screen. This will not only increase the fun but also increase the audience’s participation.
4). Visual design and production
With the creative concept, the next step is visual design. Choose the right color combination, font style, and layout to make the content more visually attractive. At the same time, pay attention to the clarity and contrast of the picture to ensure that it can be clearly seen in outdoor environments.
During the production process, professional design software can be used to assist in creation. If you are not good at design, you can also consider looking for a professional designer or team to help.
5). Testing and Adjustment
After the content is produced, don’t forget to test it. Preview the content in a similar display environment to see if the effect is as expected. If there are any adjustments that need to be made, modify and optimize them in time. Make sure that the final content is both beautiful and effective.
6). Continuous Update and Innovation
Finally, remember to continuously update and innovate your content. The outdoor LED display is a dynamic communication platform. Only by constantly launching new and interesting content can it continue to attract the audience’s attention.
You can regularly change the advertising theme, update interactive games, or add new elements and highlights.
In short, creating creative content is the key to attracting customers for outdoor LED displays.
Through an in-depth understanding of the audience, determining the theme and core information, creative conception and planning, visual design and production, testing and adjustment, and continuous updating and innovation, you can create exciting content that is both eye-catching and conveys brand value!
Step 3: Use outdoor LED screens to play ads continuously
After choosing the prime location and creating eye-catching creative content, the next step is to make these ads play continuously on the outdoor LED screen to continuously attract customers’ attention.
This step seems simple, but it actually has a lot of details. Next, let’s talk about how to use outdoor LED screens efficiently for uninterrupted advertising.
1). Make a play plan
First, you need to make a detailed play plan. This includes the play time, play frequency, play order, etc., of the ads. Make sure that the ads are evenly distributed in different time periods to avoid audience aesthetic fatigue.
At the same time, it is also necessary to take into account the changes in traffic flow, such as increasing the play frequency of ads during peak hours to increase exposure.
2). Set up an automatic play system
In order to make the ads play continuously, you need to set up an automatic play system. This system automatically switches different advertising content according to your pre-set play plan.
In this way, even if you are not on-site, you can ensure the normal play of the ads. At the same time, the automatic play system can also reduce human operation errors and improve the stability and reliability of the play.
3). Monitor the playback effect
Although the advertisement is playing automatically, you can’t just let it go. It is very necessary to monitor the playback effect regularly.
You can use the remote monitoring system to check the playback of the advertisement in real-time, including whether the playback is smooth, whether the picture is clear, whether the sound is normal, etc.
Once any problem is found, it can be dealt with in time to ensure that the playback effect of the advertisement is not affected.
4). Adjust the strategy according to feedback
During the advertising process, you may receive feedback from the audience. This feedback may be positive or negative. No matter what kind of feedback, it should be taken seriously. According to the content of the feedback, you can adjust the advertising playback strategy in time.
For example, if the audience is particularly interested in a certain advertisement, you can increase the frequency of the advertisement; if the audience is indifferent to a certain advertisement, you can consider replacing it with other, more attractive content.
5). Keep the content fresh
Playing the same advertisement content for a long time can easily cause aesthetic fatigue to the audience. Therefore, you need to update the advertising content regularly to keep it fresh.
This can not only attract the attention of new customers but also surprise and look forward to old customers. The updated content can be a brand-new advertisement or an upgraded version or variant of the original advertisement.
6). Consider integration with other media
Although outdoor LED display is an independent advertising media, you can also consider integrating it with other media.
For example, you can combine outdoor LED displays with social media, mobile applications, etc., to create a cross-media advertising communication network. This will not only expand the coverage of advertising but also improve the interactivity and participation of advertising.
Conclusion
The marketing effect of outdoor LED displays is not achieved overnight but requires continuous efforts and optimization.
With the continuous advancement of technology and the continuous changes in the market, companies need to maintain keen market insight, continuously innovate content forms, and improve technical levels to adapt to the new marketing environment.
Only in this way can we be invincible in the fierce market competition and achieve long-term development and prosperity of the brand.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, veuillez nous contacter.
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