Introduction
Have you ever wondered why your cafe is always lacking a little “something”? Or, your cafe is obviously very distinctive, but it is always ignored by passers-by?
Don’t worry, let’s talk about how to use a small Affichage LED to bring great changes to your cafe!
Table des matières
1. The core elements of creating a cafe atmosphere
Visual elements are the “face value” of a cafe, and are what customers see at first glance.
For example, the combination of elements such as color, lighting, furniture, and decorations can make the cafe look warm, lively, or quiet.
Just like walking into a cafe, if you see warm yellow lights and soft sofas, you will feel that this place is very comfortable and suitable for sitting down and relaxing.
Color is not chosen casually, and it can affect people’s moods. For example, warm colors such as red and orange will make people feel enthusiastic and warm and are suitable for couples to date or friends to gather.
Cool colors such as blue and green will make people feel quiet and refreshed, suitable for working alone or reading.
Cafes can choose colors according to the atmosphere they want to create. For example, if you want customers to feel relaxed, you can use light blue or light green.
The spatial layout is the “pattern” of the cafe, which should make customers feel comfortable.
For example, a display cabinet can be placed at the entrance to display coffee beans or special drinks to attract customers’ attention.
The visual focus is a place that customers can see at a glance, such as hanging a large painting or placing a special decoration, which can make the cafe more layered.
Now, cafes are not just places to drink coffee but also make customers feel comfortable and have a sense of belonging and uniqueness.
For example, the seats should be comfortable, the temperature should be appropriate, and the environment should be quiet.
You can also use some small details, such as remembering the coffee flavors that customers like, to make them feel cared for.
Uniqueness is also important, such as cafes can have some special decorations or drinks to make customers feel that this store is different from other stores.
Different customers have different needs. Couples like quiet and romantic places, so you can arrange some corner seats and put in soft lights.
Friends gatherings need lively and spacious places for chatting; people working alone need quiet places with sockets for using computers. Cafes can be divided into different areas according to these needs.
Culture is the soul of a cafe, such as coffee culture, art culture or regional culture. For example, display the origin of coffee beans and introduce the history of coffee to let customers understand coffee culture.
Or hang some works of art and hold small exhibitions to enhance the artistic atmosphere; you can also integrate regional culture, such as using local decorations to let customers feel the local characteristics.
Themed cafes are also very popular. For example, retro-style cafes use old-fashioned furniture and old photos to make people feel like traveling back in time; modern minimalist-style cafes use simple designs to make people feel fashionable and comfortable.
Anime-themed cafes use anime characters to decorate and sell anime peripherals to attract anime fans. These theme cafes meet the interests of different customers through unique designs.
In short, if a cafe wants to attract customers, it must work harder in terms of vision, space, and culture to make customers feel comfortable and interesting and find the atmosphere they like.
2. Specific application of LED display screen in creating cafe atmosphere
1). As a visual focus and decorative element
Imagine that when you walk into a cafe, you can see a super cool LED display screen at a glance, which scrolls the picture of the barista carefully making coffee, or shows the story of coffee beans from the origin to the cup.
This will not only make customers’ eyes light up but also give them something to watch while waiting for coffee.
Moreover, the display screen can also display various beautiful things according to the style of the cafe.
For example, a retro-style cafe can display old photos, and a modern minimalist-style cafe can display some simple patterns, which instantly enhances the “appearance” of the cafe and makes customers unable to resist taking photos and checking in.
2). Information display and interactive function
LED display screen is not only used to display beautiful pictures, it can also do many practical things.
For example, information such as menus, new product recommendations, and promotions can be updated in real time, and there is no need to worry about the menu being outdated.
Moreover, it can also play music lyrics, weather forecasts, and even news summaries so that customers can also understand the outside world while drinking coffee.
The most interesting thing is that the display screen can also set up interactive links, such as customer messages, photo sharing, and even small games.
Customers can leave their own stories on it or share their happy moments in the cafe. This sense of participation will make customers feel that this cafe is very special.
3). Adjustment of lighting and color
The brightness and color of the LED display can be adjusted according to the time, brighter during the day and darker at night, which saves electricity and makes customers feel comfortable.
Moreover, changing the color of the display can create different atmospheres.
For example, it can be adjusted to pink on Valentine’s Day to make the whole cafe full of romance; it can be adjusted to light green in the afternoon on weekdays to make people feel fresh and relaxed.
Most importantly, it can also “coordinate” with the lights in the cafe. For example, when the lights are dim, the display can be brighter, making the whole space look more harmonious.
4). Creative use of video and animation content
The LED display can also play a lot of interesting videos and animations. For example, play a documentary on coffee culture to let customers understand the history of coffee.
Or play some coffee making tutorials to let customers learn how to make coffee by themselves. Cafes can also make their own animated shorts or video ads to show their brand characteristics.
The coolest thing is that the display can simulate natural landscapes, such as waterfalls and starry skies, making customers feel as if they are sitting in nature. This unique experience will make customers feel that this cafe is very different.
In short, LED display screens can not only improve the “appearance” of the cafe but also give customers a better experience, making the atmosphere of the cafe more unique and interesting.
3. The synergy between LED display screens and other elements of the cafe
1). Integration with interior design
If you want to integrate LED display screens into cafes, the key is to make it match the overall style.
For example, a simple-style cafe can choose a display screen with a simple frame, and a retro-style cafe can use a metal shell or even embed it in an old-fashioned window.
The location is also very important. It can be placed above the bar or in a conspicuous place at the entrance, but not too eye-catching.
It is also interesting to match with other decorative elements, such as placing a display screen next to a mural to echo the content.
Display plant knowledge next to green plants; in places with many wooden furniture, the display screen uses a wooden frame, which looks more harmonious overall.
2). Coordination with music and fragrance
Music and fragrance are the “secret weapons” for cafes to create an atmosphere, and they work better with display screens.
For example, the display screen plays the coffee making scene, accompanied by soft jazz and coffee aroma, and the atmosphere is full.
If you want to show lively activities, you can change to pop music and floral fragrances. Through the combination of vision, hearing, and smell, customers can feel the cafe’s attentiveness in all aspects and enhance the overall experience.
3). Collaboration with employee service
Employees are the service core of the cafe, and LED displays can help them better guide customers.
For example, when entering the door, point to the display screen: “New coffee tasting here!” or “Learn about member discounts.”
Employees learn basic operations, such as switching pages and updating content, and can adjust the display screen according to real-time conditions.
Regularly updating content to keep it fresh can not only help employees serve but also increase customer interaction and satisfaction.
4. LED display budget and cost-effectiveness analysis
1). Purchase cost of LED display screen
Buying LED display screens costs money, that’s for sure. However, the prices of different types of display screens vary greatly.
Generally speaking, the price of indoor display screens is acceptable. If you want a high-resolution, ultra-clear display screen, the price will have to go up.
When choosing a display screen for a cafe, you have to choose according to the size of your store and your budget.
If it is a small store, just choose a suitable size, which can be used as a decoration and display information, and it doesn’t cost too much.
When choosing a brand, don’t just look at the price. Quality and service are also important. After all, no one wants to buy a display screen that breaks down after a short period of use.
2). Operating costs and maintenance costs
In addition to the money to buy the display screen, you also have to consider the cost after using it.
There is definitely electricity cost, but LED display screens are more energy-saving and will not cost too much electricity after a long time of use.
Updating content also costs money, and if you can design it yourself, you can save some money.
If you have to find a professional company to design it, you will have to spend more.
As for maintenance costs, you don’t have to worry about it during the warranty period, but you may have to spend a little money on repairs and maintenance outside the warranty period.
In general, as long as these costs are reasonably planned, they will not bring too much burden to the cafe.
3). In the long run, the potential role of LED display screens in improving cafe revenue
In the long run, LED display screens can bring many benefits to cafes. It can attract the attention of passers-by, making the cafe more eye-catching and naturally attracting more customers.
It can also display new products, promotions, etc., stimulate customers to consume, and increase sales. If you play some music lyrics and interesting videos, customers may stay in the store longer and have more opportunities to consume.
These benefits combined may allow the cafe to make more money, so it is still cost-effective to buy a display.
4). Evaluation method of return on investment
If you want to know whether the LED display is worth it, you can use several methods to evaluate it. First, look at the customer feedback. If they think the display is beautiful and useful, it is basically a success.
Then, look at the customer flow. If there are more customers after installation, it means that the display is attractive enough.
Sales are also critical. Comparing before and after installation, if sales increase, it means that the display has helped a lot.
Finally, think about whether the operating costs have been reduced, such as printing less advertisements, customers staying longer and spending more, etc.
Combining these situations, you can roughly judge whether the LED display really brings benefits to the cafe.
5. Conclusion
After reading this, do you think that LED display screens can not only improve the appearance of coffee shops, but also actually increase customers’ stay time and willingness to consume, and are indeed a good “partner” for coffee shops?
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