Introduction
Écrans d'affichage LED have become a part of our daily life. Almost every city has LED display screens of all sizes. Among so many LED display screens, how can you ensure that your LED display screen will not lose money but can always make a profit?
In fact, it is very simple. Do the following 4 points well, and you will gain something.
1. Survey of the audience
1). Survey of the audience of your own brand
1,1). Demand and preference:
Viewing content preference: Understand what kind of content users prefer to watch, such as news, advertisements, entertainment programs, etc.
Viewing time preference: Analyze the user’s activity level in different time periods to optimize the content playback plan.
Interactive demand: Investigate whether users want to interact with the LED display screen, such as scanning codes to participate in activities, voting, etc.
1.2). Consumer behavior analysis:
Purchasing power analysis: Evaluate users’ consumption ability and willingness to buy, and provide a basis for advertising and pricing strategies.
Brand loyalty: Understand users’ awareness and loyalty to their own brands in order to formulate brand promotion strategies.
Purchase decision factors: Explore the key factors that affect users’ purchase decisions, such as price, quality, service, etc.
2). Audience survey near the LED display installation location
For the audience survey near the LED display installation location, the focus is on the demographic characteristics, mobility, behavior patterns, and potential needs of the area to ensure that the content can accurately reach the target population and produce the expected effect. The following are some survey points:
2.1). Flow analysis:
The size of the flow of people and the peak time period: evaluate the exposure rate and potential influence of the LED display.
The destination and behavior trajectory of the mobile population: understand why they pass by this place and the possible consumption behavior or demand.
2.2). Potential demand analysis:
- Combined with regional characteristics (such as business districts, transportation hubs, cultural attractions, etc.), analyze the potential needs or consumption motivations of the people in the area.
2.3). Competitive environment analysis:
- Investigate whether there are other similar LED displays or other forms of advertising media in the surrounding area, and evaluate the competitive situation and differentiated advantages.
2.4). Community and cultural factors:
- Understand the cultural atmosphere, values , and customs of the local community to ensure that the content meets the acceptance and aesthetic preferences of the local people.
2. Diversified content model
The diversified content model of LED displays plays an important role in creating profitability.
With the continuous advancement of technology and the increasing diversification of market demand, LED display screens are no longer just simple information display tools but have become a comprehensive platform that integrates multiple functions such as entertainment, advertising, and cultural communication.
The following are several main ways to create profits through the diversified content model of LED display:
1). Advertising and content cooperation
Advertising is one of the most direct ways to make money for LED display screens. By cooperating with brands, advertisers, etc., and playing advertising content on LED display screens, considerable advertising fees can be obtained.
In order to improve the advertising effect, LED display screens can adopt diversified display methods such as dynamic, high-definition, and interactive to attract the audience’s attention and improve the communication efficiency and conversion rate of advertising.
In addition, content cooperation is also an important way to make money. LED display screen operators can cooperate with media organizations, cultural institutions, etc., to jointly produce and broadcast high-quality program content such as news, des sports events, concerts, etc.
This can not only enhance the popularity and influence of LED display screens but also achieve profitability through copyright distribution, sponsorship, etc.
2). Customized content services
LED display screens can provide customized content services for the needs of specific customer groups.
For example, in commercial districts, centres commerciaux, and other places, LED display screens can produce and play exclusive advertisements and promotional content according to the merchant’s promotional activities and product characteristics.
This customized service can not only meet the personalized needs of merchants but also enhance the audience’s participation and willingness to buy, thereby bringing a stable source of income to LED display screen operators.
3). Interactive experience and value-added services
With the development of technology, LED display screens can already interact with the audience.
Through scanning code participation, touch screen operation, and other methods, the audience can participate in the display content of the LED display screen and have a richer experience.
This interactive experience can not only enhance the audience’s participation and satisfaction but also bring more value-added service opportunities to LED display screen operators.
For example, you can attract audience participation through interactive games, lucky draws, and other methods, as well as sell related products or services in the process.
4). Open large screen
In addition to playing advertisements to get welcome, you can also make an open mode for viewers to put videos on the big screen.
You only need to scan the QR code and send the video you want to put and the time of the put, and it can be played on the LED display screen after approval.
You can set the price, such as how much per minute, etc. Now many fans of stars like to put their favorite stars on LED screens to support activities, and fans of the second dimension like it even more. So this plan is feasible.
3. High exposure installation location
The high exposure installation location of LED screens is crucial to improving brand awareness and advertising effectiveness. The following are some installation locations of LED screens with high exposure:
1). Commercial centers and bustling streets
Features: These areas have a large flow of people and dense stores and are popular places for consumers to shop and relax.
Advantages: LED screens can attract the attention of passers-by, increase brand exposure, and enhance brand image.
2). Transportation hubs
Including aéroports, railway stations, subway stations, bus stops, etc.
Features: The flow of people is concentrated, and the mobility is strong. It is a must-go place for all kinds of people to travel.
Advantages: LED screens can cover a wide range of audiences, especially for people traveling in specific time periods, such as office workers and students during peak hours in the morning and evening.
3). Outdoor squares and parks
Features: These areas have open spaces and often host various activities, attracting a large number of people to gather.
Advantages: LED display screens can be used as event backgrounds or promotional tools to enhance the atmosphere on site and increase brand awareness.
4). Top or exterior wall of high-rise buildings
Features: Located at high points or prominent locations in the city, with a high visual impact.
Advantages: LED display screens can attract people’s attention from a distance and are particularly suitable for large-scale brand promotion or urban landscape lighting.
5). Beside highways and urban main roads
Features: Large traffic volume and relatively slow speed, drivers and passengers have enough time to watch the content of LED display screens.
Advantages: Especially suitable for brand promotion or traffic information prompts during long-distance driving.
When choosing the installation location of the LED display screen, in addition to considering the exposure rate, it is also necessary to comprehensively consider the target audience, environmental factors, cost control, and other aspects.
At the same time, with the development of technology and changes in the market, new high-exposure installation locations will continue to emerge.
Therefore, when choosing the installation location, companies should pay close attention to market dynamics and technological trends in order to adjust strategies in a timely manner and seize market opportunities.
4. Good after-sales service is the key to LED display profitability
1). Guarantee return on investment
Buyers usually invest in LED displays to achieve specific business goals, such as enhancing brand image, attracting customers, and increasing advertising revenue.
Good after-sales service can ensure that the display maintains efficient and stable operation during long-term use, avoiding downtime caused by failures or improper maintenance, thereby guaranteeing the buyer’s return on investment.
2). Improve operational efficiency
When the display fails or requires maintenance, if the after-sales service is timely and professional, the buyer can quickly resume operations and reduce business interruptions caused by display problems.
This helps to improve the buyer’s operational efficiency and ensure the continuity and stability of business activities.
3). Reduce risks and costs
Good after-sales service can reduce the risks of buyers in the process of using LED displays.
For example, the regular maintenance and inspection services provided by suppliers can help buyers discover and solve potential problems in a timely manner, avoiding high repair costs caused by small problems turning into big problems.
In addition, professional after-sales service teams can also provide technical support and training to buyers to reduce the cost and risk of self-maintenance.
Conclusion
In summary, although the operation of LED display screens is full of challenges, as long as we keep up with the pace of the times and continue to innovate and change, we can stand out in the fierce market competition.
Through precise market positioning, rich content innovation, and continuous technological innovation, LED display screens can not only achieve the basic goal of not losing money but also go further and further on the road to sustained profitability.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
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