Introduction
When shopping in a supermarket, have you ever been attracted by the small screens on the shelves?
They scroll through promotional information, product introductions, and even vivid video displays.
These seemingly inconspicuous LED shelf screens actually have huge business potential. But can they really increase sales? The answer is yes.
Table des matières
1. A brief introduction to LED shelf screens
LED shelf screens are actually a special type of LED display. As its name suggests, they are generally installed on shelves.
1). Appearance
LED shelf screens look like mini electronic screens, usually slender, a bit like our common electronic labels.
It varies in size. The small ones may only have one or two lines of text, which can display the name and price of the product; the larger screens can hold several lines of text and even small pictures.
Its shape is mostly rectangular, which is designed to facilitate direct attachment to the edge of the shelf or standing on the shelf.
In terms of color, it is generally white or black, and there are also transparent styles. It looks very simple and can be well integrated with the shelf without appearing abrupt.
2). In terms of usage
LED shelf screens are mainly placed on shelves to convey product information to customers.
It can display basic information such as the name, price, and specifications of the product, such as “Apple, 5 yuan/catties, origin: Shandong”.
If there is a promotion, such as “buy one get one free” or “limited time discount”, it will scroll this information to remind customers.
For some more complex products, such as electronic products or cosmetics, it can also display product function introductions, usage methods, and even small videos of products, such as “This mask is suitable for sensitive skin, the method of use is…”.
In this way, customers can understand the product more intuitively, and they don’t have to ask the clerk everywhere.
2. What are the benefits of using LED shelf screens in supermarkets?
1). Improve customer willingness to buy
With LED shelf screens in supermarkets, the products suddenly “come alive”.
For example, if you see a small screen on the shelf, which plays a video of picking fruits in the orchard, or shows the production process of snacks, do you feel that this thing is more attractive?
This vivid display can make people want to take a few more glances or even want to try it. Moreover, the screen can also scroll promotional information, such as “buy one get one free” and “limited time discount”.
This information flashes by, and customers are easily attracted, and they may buy more things.
2). Guide customers to make purchase decisions
When buying things, the most fearful thing is to be entangled: Is this product good? What are the ingredients? What about other products? LED shelf screens can solve these problems.
It is like a little assistant, showing all the detailed information of the product, such as ingredients, origin, shelf life, and even comparing different brands.
Customers can understand it at a glance, and they don’t have to ask the clerk everywhere, and they will have a better understanding.
In this way, they can decide which one to buy faster, and they will not give up buying because of indecision.
3). Increase participation in promotional activities
Promotional activities are the “big trick” of supermarkets to attract customers, but sometimes customers may not notice it.
LED shelf screens can help. It can scroll promotional information, such as “Buy this product today and get a small gift” or “Get 10 yuan off for every 50 yuan spent”, which customers can see at a glance.
Moreover, some screens can also scan codes for lucky draws. Customers can win prizes by scanning with their mobile phones.
This interactive method is particularly attractive, making customers more willing to participate in promotions and stay in the supermarket for a while longer.
4). Promote related sales
Many times, when customers buy things, they may only focus on the one they need. However, LED shelf screens can remind them that there are other good things to buy together.
For example, on the yogurt shelf, the screen will recommend matching cereals or nuts; next to shampoo, it will recommend conditioner.
When customers see these recommendations, they may think “yes, I can try it too”, so they buy more related products. In this way, customers buy more things and the supermarket’s sales also go up.
5). Enhance brand image
Now everyone likes high-tech things, and LED shelf screens are the “technological role” in supermarkets. It makes the supermarket look more modern and more high-quality.
When customers walk into the supermarket and see these small screens, they will feel that this supermarket is very attentive and the service is also very good.
This good impression will make them more willing to shop here, and they will also feel that this supermarket is more trustworthy.
Over time, customers will develop a kind of “loyalty” to the supermarket and will choose this place first when buying things in the future.
3. How can we optimize the use of LED shelf screens to increase sales?
To maximize the role of LED shelf screens, you must first understand who your customers are.
Through data analysis, such as checking customers’ purchase records, age distribution, consumption frequency, etc., you can accurately determine the target customer group.
For example, if you find that housewives aged 30-50 in the supermarket are the main force in purchasing fresh food and daily necessities, you can customize the content of the shelf screen according to their needs.
Specifically, you can display cooking methods and nutritional tips for seasonal ingredients on the shelf screen in the fresh food area or recommend some ingredient packages suitable for family gatherings.
In the daily necessities area, you can focus on displaying the characteristics and use effects of some high-quality, environmentally friendly products.
In this way, target customers can feel that the content of the shelf screen is tailored for them, which makes it easier to attract their attention and stimulate their desire to buy.
The content display is the core function of LED shelf screens and the key to attracting customers. Traditional text and pictures can hardly meet the needs of modern customers, so innovative display methods are needed.
On the one hand, more attractive promotional information can be designed.
For example, a limited-time discount event can be displayed in the form of a countdown, “There are 3 hours left before the event ends.”
This sense of urgency will prompt customers to make purchase decisions faster.
On the other hand, make full use of multimedia elements to enhance the display effect.
For example, when displaying a newly launched smart home appliance, a short video can be played to show the product’s functions and operation methods.
In the children’s toy area, the play and fun of the toy can be shown in the form of animation.
Through videos, animations, dynamic charts and other forms, the products can be “alive” so that customers can understand the core selling points of the products in a short time, thereby increasing the possibility of purchase.
The interactive link is an effective means to increase customer participation and loyalty. Some simple interactive functions can be designed on the shelf screen.
For example, set a customer feedback button so that customers can easily evaluate the product or make suggestions.
The supermarket can adjust the product types and promotion strategies in time based on these feedbacks.
You can also organize some interesting lottery activities. For example, a lucky draw QR code is displayed on the shelf screen, and customers have the opportunity to win small gifts or coupons after scanning.
This interaction can not only increase the fun of customers, but also allow them to stay in the supermarket longer, thereby increasing the chance of purchase.
In addition, the interactive link can also collect the customer’s contact information, which is convenient for the supermarket to conduct subsequent precision marketing and member management.
The layout and installation location of the LED shelf screen directly affects its display effect.
First of all, it is necessary to analyze the customer flow of the supermarket and determine the best installation location.
Generally speaking, the shelf screen should be installed in the place where customers can see it most easily, such as the front of the shelf, the corner of the channel, or near the cash register.
These locations have a large customer flow, which allows more people to see the screen content.
At the same time, the rationality of the layout should be considered. For example, put related commodity shelves together to form a theme area.
On the shelf screen in each theme area, relevant promotional activities and related product information can be displayed.
For example, in the baking area, the shelf screen can display combined discounts of products such as flour, yeast, and ovens to guide customers to buy in one stop. In addition, the angle of the screen is also important.
Make sure that customers can see the content clearly from any direction to avoid reflections or poor viewing angles.
The content of the LED shelf screen cannot remain unchanged; otherwise, customers will quickly lose interest. The display content should be continuously optimized based on customer feedback and data analysis.
For example, by observing the click-through rate of the shelf screen, customer stay time and other data, understand which content is more popular and which content needs to be improved.
If you find that the display effect of a certain product is not good, you can try to change the display method, such as changing from text introduction to video display, or adjusting the copy of the promotional information.
At the same time, the promotional information should be updated in time. Supermarket promotions are usually changed frequently, so the content on the shelf screen should also be updated synchronously.
For example, if there are new products arriving or new holiday promotions, they should be displayed on the screen in time so that customers can know it first.
In addition, attention should be paid to the update of technical equipment. With the development of technology, the display effect and interactive functions of LED screens are constantly upgrading.
Supermarkets should update equipment in time to ensure that the shelf screen runs smoothly and displays clearly, so as to better attract customers and enhance the shopping experience.
Through the above methods, the advantages of LED shelf screens can be fully utilized to attract more customers and increase their willingness to buy, thereby effectively increasing the sales of supermarkets.
4. Points à noter
1). Ensure a suitable working environment
LED shelf screens are actually quite delicate, and you have to pay attention to temperature and humidity. If it is too hot, the parts inside are prone to “heatstroke” and will break down over time; if it is too humid, it may short-circuit.
So, don’t put it in direct sunlight, and don’t let it get close to the faucet or a place that is prone to leaks.
Supermarkets generally have air conditioners, and the temperature is easy to control, but if you encounter humid weather, it is best to use a moisture-proof cover.
Also, don’t forget to leave some “breathing” space for it, don’t pile too many things around it, so that the air can circulate, so that it can be used longer.
2). Correct operation and maintenance
Be careful when operating this screen. Before turning on the machine, check whether the wires are plugged in properly and don’t cause problems due to poor contact.
After turning off the machine, don’t rush to move it, let it cool down for a while, otherwise the parts are easy to “cold”.
When cleaning, wipe gently with a soft cloth, don’t use a too wet cloth, let alone chemical agents, otherwise the screen surface will be easily damaged.
In addition, waterproofing and dustproofing are very important. Don’t let water splash on the screen. Too much dust will also affect the display effect. Check regularly whether there is water leakage or too much dust around the screen, and clean it in time.
3). Reasonable arrangement of usage time
Don’t keep the LED shelf screen on all the time; otherwise, it will be “tired”. Supermarkets usually open in the morning and close at night.
The shelf screen can be turned on half an hour in advance and turned off half an hour after the business ends.
If there are few customers during the day, you can adjust the screen to energy-saving mode and lower the luminosité a little, which can save electricity and reduce heat.
Don’t let the screen stay on at the brightest or darkest state, which is not good for the life of the screen.
4). Content update and optimization
The content of the shelf screen cannot remain unchanged; otherwise, customers will get annoyed after seeing too much. Promotional information and new product recommendations must be updated in time.
For example, if the supermarket is promoting fruit this week, the screen will be quickly replaced with fruit information.
Next week, it will be replaced with daily necessities promotion, and the content of daily necessities will be replaced.
At the same time, the brightness and contrast of the screen should be adjusted according to the light in the supermarket.
If the light in the supermarket is dim, the screen brightness can be adjusted higher; if the light is bright, the brightness should be adjusted lower so that customers can look comfortable.
5). Installation and layout
When installing the LED shelf screen, the location is very important. It must be placed in a place that customers can easily see, such as the front of the shelf or the corner of the aisle.
Customers pass by these places frequently and have more opportunities to see the screen. When installing, pay attention to the angle of the screen, and don’t let reflections or viewing angles affect the customer’s viewing experience.
For example, if the screen is installed too high or too low, it will be inconvenient for customers to see, which will affect the effect.
In addition, when installing, it is best to choose a universal installation structure, which is convenient for later maintenance and replacement.
6). Safety and maintenance
Safety and maintenance cannot be ignored. Check the Appearance of the screen regularly to see if there is any damage, such as scratches on the screen surface and loose frames.
Also, check whether the function is normal, such as whether the display content is clear and whether there is any flickering.
The cooling system should also be checked regularly to see if the cooling fan is running and whether the cooling holes are blocked.
Before cleaning or maintenance operations, be sure to turn off the power and unplug the plug to prevent electric shock.
At the same time, do not place flammable items around the screen, such as paper boxes, plastic bags, etc., to avoid fires caused by the heating of the equipment.
5. Conclusion
Through a deep understanding of the functions and advantages of LED shelf screens, it is not difficult to find that it is not only a tool for supermarket promotions, but also an important tool for improving shopping experience and brand image.
Reasonable use and optimization of these screens can make supermarkets stand out in the fierce market competition. If you also want to add this sense of technology and appeal to the supermarket, you might as well start with LED shelf screens!
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
