Introduction
With the continuous development of technology, shooting tools are also changing with each passing day. Among them, Écrans d'affichage LED, as new high-tech shooting auxiliary equipment, are gradually showing their unique charm in the field of promotional film shooting.
In addition to acting as an assistant in the photo studio, LED display screens can also be used to shoot promotional videos, and provide unlimited possibilities for promotional video production.
1. Introduction to the advantages of LED display screens in promotional film shooting
When shooting promotional films, choosing the right display device is a key step. LED display screens are the magic weapon that can instantly improve your promotional film by several levels. Next, let’s talk about its three tricks in promotional film shooting.
1). High definition and high color reproduction:
Did you know? The résolution of LED display screens is frighteningly high, and the details are vividly displayed. Whether it is the subtle expression on the face of the character or the small texture of the scenery, you can see it clearly.
Moreover, its color reproduction ability is also first-class, and all colors can be accurately restored, making the picture colorful, just like the real thing. The visual effect of the promotional film shot in this way is absolutely awesome, and people will fall in love with it at first sight.
Also, high definition is not only for good looks but also for conveying information. Think about it: if the picture is blurry, how can the audience see what you want to express clearly?
The LED display can ensure that your information is accurately conveyed to the audience so that they will be impressed by your promotional video.
2). Flexible and changeable scene simulation
When shooting promotional videos, you often have to change the background and simulate various scenes. In the past, this was a headache. The setting was troublesome, and changing the scene was even more troublesome.
But now, with the LED display, everything has become simple. It is like a magic screen. With a light click, the background can be switched instantly, including city street scenes, natural scenery, and indoor environments. Change as you want.
In this way, the shooting efficiency is greatly improved. You don’t have to spend a lot of time setting up and changing the scene. The time saved can be used to shoot more shots or figure out how to make the promotional video more attractive.
Moreover, the LED display can customize the scene according to the shooting needs to meet your various whims.
3). Real-time interaction and special effects display
The LED display also has a super cool function that supports real-time content updates. This means that you can adjust the display content at any time during the shooting process and add special effects and interactive elements.
For example, you can display dynamic graphics, animation effects, or real-time data on the display to make the promotional video more vivid and interesting.
Moreover, the LED display can be controlled synchronously with the shooting equipment to achieve more accurate special effects display and interactive effects.
Imagine that when the audience sees your promotional video, the special effects and interactive elements on the screen seem to happen right in front of them. The shocking feeling is simply indescribable.
2. The specific application of LED display in promotional video shooting
When shooting promotional videos, an LED display is a powerful assistant. It can not only make the picture more dazzling and cool but also greatly improve the shooting efficiency and publicity effect.
Next, let’s talk in detail about the specific application of LED displays in promotional video shooting and see how it has become a magic weapon for promotional video shooting.
1). Product display
The LED display is the best background board for product display! When shooting promotional videos, we can use LED displays as the display background of the product, highlighting the characteristics and advantages of the product through high-definition pictures and bright colors.
For example, if you are shooting a promotional video for a new mobile phone, you can display high-definition pictures, function introductions, or demonstration videos of the mobile phone on the LED display so that the audience can see the uniqueness of this mobile phone at a glance.
Moreover, the high brightness and strong contrast of the LED display can ensure that the picture is clear and visible even in a bright light environment, making the product display more colorful.
2). Scene reproduction
Another unique skill of the LED display is that it can simulate real or fictional scenes to create a unique visual style for the promotional video. For example, what if you want to shoot a promotional video about a future city, but there is no such city in reality?
Don’t worry, the LED display is here to help you! It can simulate the prosperous scene of the future city through high-definition pictures and realistic special effects, making the audience feel as if they are in that future world.
Moreover, the LED display can also adjust the light, shadow, color, and other effects of the scene according to the shooting needs so that the promotional video is more in line with your creativity and imagination.
3). Dynamic visual effects
When it comes to dynamic visual effects, LED displays are experts! It can not only present static pictures but also display various dynamic effects, such as animations, streamers, etc.
When shooting promotional videos, we can make full use of the advantage of LED display screens to add dynamism and vitality to the promotional videos.
For example, you can add some cool animation effects to the promotional videos or let the elements in the picture flow and change with the rhythm of the music so that the audience can feel a stronger visual impact and sense of rhythm during the viewing process.
Such promotional videos are not only more eye-catching but can also give the audience a deeper impression of the content of the promotion.
3. LED display screen shooting technology and skills
1). Shooting equipment selection
When shooting LED display screens, the camera and lens must be selected. As for the camera, of course, you have to choose a high-resolution one so that all the details on the LED display screen can be clearly photographed.
As for the lens, the wide-angle lens can capture the big scene, and the telephoto lens can zoom in to see the details. You can choose what you need.
You must also pay attention to the settings. The shutter speed should not be too fast; otherwise, the LED display screen will flicker.
The ISO value is adjusted according to the light, and the picture should not be too bright or too dark. The white balance must be adjusted accurately so that the color will not be distorted.
2). Light and color management
Light and color have a great impact on the effect of LED display screens. When shooting, don’t let strong light shine directly on the screen; otherwise, it will reflect or glare. You can adjust the shooting angle or use a lens hood or soft light board to control the light.
In terms of color, the color mode of the camera must match the LED display screen so that the color is accurate. During post-production, you can adjust the color to make the picture look better.
3). Post-production and synthesis
Post-production is the key to the promotional video. The LED display screen material shot must be edited, color-graded, and added with special effects to achieve the effect.
When synthesizing with other screen elements, you must pay attention to the natural transition. You can adjust the transparency and use masking or keying technology to make the picture seamless. In addition, the overall color tone and style must be consistent so that the promotional video is harmonious and unified.
It sounds simple, but it takes effort to do it. When shooting, you have to try different angles and light to see which effect is best. You also have to be patient during post-production and slowly adjust the color tone and special effects until you are satisfied.
In short, to shoot LED display promotional videos, you have to master the technology and skills. From selecting equipment to controlling light and color to post-production synthesis, every step is important. As long as you study and do it carefully, I believe you can also shoot a blockbuster promotional video! Come and try it!
4. LED display shooting case sharing
1). BMW “Future Journey” promotional video
In this “Future Journey” promotional video of BMW, LED display plays a key role. They built a circular stage composed of multiple LED display screens in a huge warehouse, allowing BMW cars to gallop on this futuristic stage.
As the car drives, various urban scenery and natural landscapes are constantly changing on the LED display screen, from bustling cities to desolate deserts and then to the mysterious starry sky, as if the car is really traveling through different regions.
It is not easy to realize this idea. First, the BMW team selected high-resolution and high-brightness LED display screens to ensure clear and realistic pictures.
Then, they carefully designed the stage layout and the arrangement of the display screens and achieved the coherence and seamlessness of the picture through precise calculations and adjustments.
Finally, with the cooperation of professional shooting teams and post-production teams, the pictures were shot and edited well, presenting a visual feast.
2). Apple’s new product launch “Dream Stage” promotional video
Apple’s new product launches are always full of surprises and creativity. In this “Dream Stage” promotional video, LED screens were used on the stage of the launch as a background to show the features and advantages of new products.
However, they did not simply put a few pictures or videos. Instead, they used the dynamic effects of the LED screen to present the functions and features of the new products in the form of animation.
For example, when introducing a certain innovative function of the new product, a corresponding animation demonstration will appear on the LED screen, allowing the audience to understand it at a glance.
The realization process of this idea is also full of challenges. The Apple team first designed a series of exquisite animation effects based on the characteristics and advantages of the new product.
Then, they worked closely with the LED screen supplier to ensure that the animation could be played smoothly on the screen and perfectly integrated with the music, lighting, and other effects on the scene. In the end, a stage full of fantasy and technology was presented.
3). Case inspiration
After looking at these successful cases, can we also get some inspiration from them?
- Creativity is the soul:
Whether it is BMW’s “Journey to the Future,” Apple’s “Dream Stage,” or Paris Tourism’s “City of Light and Shadow,” creativity is the key to their success.
Only unique creativity can make the audience shine and remember your promotional video. Therefore, when shooting a promotional video, you must use your brain more to come up with novel and interesting ideas.
- Technology is the support:
With good ideas, you must also have strong technology to support them. Whether it is the selection of LED display screens, the layout of the stage, or the design of animations, professional technology and experience are required.
Therefore, when shooting promotional videos, you must choose a professional team and equipment to ensure that the technology is strong.
- Details determine success or failure:
When shooting promotional videos, many details will affect the final effect. For example, the choice of shooting angle, the control of light, the matching of music, etc. Therefore, during the shooting process, you must pay attention to details and do your best in every link. Only in this way can you shoot a promotional video that is both beautiful and infectious.
5. Challenges and solutions of LED display screens in promotional video shooting
1). Moiré problem:
When the camera lens interferes with the pixel arrangement of the LED display screen, moiré may appear. This striped interference pattern will seriously affect the clarity and aesthetics of the picture. Especially on high-resolution LED displays, the moiré problem is more prominent.
1.1). Solution:
Adjust the angle and distance between the camera lens and the LED display to minimize interference.
Use anti-moiré filters or software post-processing to eliminate or reduce moiré.
Choose an LED display with a more regular pixel arrangement to reduce the possibility of moiré.
2). Refresh rate problem:
The refresh rate of an LED display refers to the number of times the screen updates the image per second. If the refresh rate is not high enough, the image will flicker or have residual images.
This is undoubtedly a big problem for promotional videos that require smooth and continuous images. Especially when shooting fast-moving scenes, insufficient refresh rates can cause blurry or distorted images.
2.1). Solution:
Choose an LED display with a high refresh rate to ensure smooth and flicker-free images.
Test the refresh rate of the LED display before shooting to ensure that it meets the shooting needs.
If the refresh rate is insufficient, consider using a fill light or adjusting the shooting parameters to reduce the flicker or residual images.
3). Color accuracy problem:
There may be a difference between the color performance of the LED display and the color reproduction ability of the camera lens. If this difference is not properly handled, it will cause color distortion or color cast.
This is a problem that cannot be ignored for promotional films that pursue real and natural picture effects.
3.1). Solution:
Color calibrate the camera and LED display before shooting to ensure color consistency.
Use professional color management software or post-processing software to adjust the color of the picture to achieve the desired effect.
Choose LED displays and camera lenses with more accurate color performance to improve the authenticity of the color of the picture.
Conclusion
Through the explanation of this article, it is not difficult to find that LED displays play an increasingly important role in the shooting of promotional films. It not only improves the visual quality of the promotional film but also greatly enriches the shooting techniques and creative space.
With the continuous advancement of technology and the continuous expansion of application scenarios, the application prospects of LED displays in promotional film shooting will be broader.
Enfin, si vous souhaitez en savoir plus sur les écrans LED, veuillez nous contacter.
