Introduction
When you walk into a centre commercial, the first thing that catches your eye is the dazzling LED display in the atrium, which is playing attractive advertisements or artistic pictures. Are you attracted instantly?
Yes, this is the charm of an LED display in the atrium of a shopping mall. But with so many types, how can you choose the most suitable one? Don’t worry; this article is here to help you, and we will explore the most suitable Affichage LED for the atrium of a shopping mall together.
1. Basic considerations of LED display in the atrium of a shopping mall
When we are thinking about the eye-catching LED display in the atrium of a shopping mall, the following details should be carefully considered:
1). Size and clarity:
If the atrium is large, but the screen is small, does it seem to be mismatched? Similarly, if everyone has to get close to see the words on the screen clearly, it is not very convenient.
Therefore, the size of the screen must be determined according to the space of the atrium and everyone’s viewing distance. The clarity must be high enough so that the words and pictures on the screen can be seen clearly, even at a distance.
2). Luminosité and color contrast:
In shopping malls, the light changes a lot; sometimes, it is bright, and sometimes, it is dim. Therefore, the brightness of the screen must be able to adjust automatically to ensure that it is bright at any time, not dazzling or dim.
Color contrast is also very important. The colors on the screen must be vivid; red is red, green is green so that it looks more layered, and the information is more conspicuous.
3). Picture smoothness:
The refresh rate indicator sounds a bit professional, but it actually affects our feelings when we watch the screen.
The higher the refresh rate, the smoother the picture on the screen, and there will be no “stuck” or “tail” feeling. Imagine if the picture is always intermittent when watching advertisements or videos; how much it affects your mood!
4). Installation and maintenance:
When installing the screen, you have to think about where the audience likes to stand to watch. Don’t install it too high so that people have pain in their necks; don’t block the road and affect everyone’s walking.
You also have to consider how to repair it in the future, such as reserving some space for maintenance personnel to enter and operate. Maintenance is also very important. You need to wipe the dust off the screen regularly, check the circuits and components, and ensure that the screen can always work well.
In short, to choose an LED display suitable for the atrium of a shopping mall, you need to consider the size, clarity, brightness, color contrast, picture smoothness, and convenience of installation and maintenance.
In this way, your shopping mall can be more attractive, so that everyone can have fun and feel comfortable!
2. Analysis of the types of LED display screens in the atrium of shopping malls
When you walk into a shopping mall, the LED display screen in the atrium is always so eye-catching. Today, let’s talk about three super popular types of LED display screens to see why they have become the stars in the mall and how they are cleverly installed.
1). Indoor LED large screen: clear and bright, worry-free customization
- Why choose it?
The indoor LED large screen is like a magic canvas, which brings the advertisements and event information in the mall to life. It has bright colors and high brightness, and can ensure clear and visible pictures whether it is broad daylight or night.
Moreover, this screen can be customized according to the needs of the mall, with arbitrary size and shape, and you can be as dazzling as you want. Put it in the atrium, and it will immediately enhance the fashion and technology of the entire mall.
- How to install it?
There are various ways to install it. If you want to embed it on the wall, you can embed it on the wall, and you can hang it wherever you want.
In particular, the inlaid installation method not only saves space, but also allows the screen and the wall to blend perfectly, making it look more advanced.
The wall-mounted type is also very common, simple and convenient, and can be matched according to the decoration style of the mall.
2). Écran LED souple: flexible and changeable, unlimited creativity
- Why choose it?
The flexible LED screen is like a deformable magic carpet, which can be bent and folded, and can be placed as you want. It can easily fit the irregular walls and pillars in the mall to create a unique visual effect.
This screen is not only full of artistic sense, but also can be changed according to the theme of the mall’s activities, making people feel fresh every time they come.
- How to install it?
The installation method is so flexible! It can be hung up like a flowing scroll; it can also be curled up like a magic wand that changes color.
It can even be attached to various strange surfaces, such as cylinders, arches, etc. The thin and soft characteristics make it easy and quick to install, and there is no need to worry about destroying the decoration style of the mall.
3). Écran LED transparent: invisible warrior, money-making artifact
- Why choose it?
The transparent LED screen is simply an invisible warrior in the mall! It will not block the light, nor affect the sight, and can also play various exquisite advertisements.
Putting it on the glass curtain wall and window will not affect the beauty, but also attract the attention of customers, which is really killing two birds with one stone.
Moreover, this screen can be customized according to the decoration style of the mall, so that the advertisement and the mall environment are perfectly integrated.
- How to install it?
The installation method is also very particular. It can be hung in the air like a floating cloud; it can also be attached to the glass like a transparent film.
No matter which method, the transparent LED screen can be perfectly integrated into the mall environment, and people can’t see how it is installed. This “invisible” effect not only makes the advertisement more attractive, but also makes the mall’s sense of space more open.
In general, there are various types of LED display screens in the atrium of the shopping mall, and each has its own unique features.
Malls can choose the most suitable type and installation method according to their own style and needs. Let the screen in the atrium become the most dazzling star in the mall and attract more customers to visit!
3. Key factors for choosing an LED display screen suitable for the atrium of a shopping mall
Choosing an LED display screen suitable for the atrium of a shopping mall is really a technical job.
You have to consider it carefully from multiple angles to ensure that the final choice is both beautiful and practical and can also make customers linger. Below, let’s talk about these key points in detail:
1). Mall grade and customer preferences
First of all, you have to make it clear whether your shopping mall is positioned as high-end luxury or affordable. For high-end shopping malls, you naturally have to choose a screen with a full sense of design and a burst of technology.
It is best to have some interactive elements, such as touch function, dynamic sensing, etc., so that customers can experience the charm of cutting-edge technology while enjoying shopping.
Such screens are often unique in shape and bright in color, which can instantly enhance the overall style of the mall.
If it is a shopping mall that is close to the people, you have to choose a simple, generous and easy-to-understand screen. The content should be intuitive, the color matching should be harmonious, and it should not be too fancy, so that people can capture the key information at a glance.
Although such a screen may not be so cool, it is practical and allows customers to quickly obtain the information they need and improve the shopping experience.
2). Budget and long-term benefits
Budget, this is a big problem. You have to do the math first to see how much money you are willing to invest in this screen and what the maintenance cost is in the future.
Don’t just look at the current price, but also consider the long-term. Although some screens have low initial investment, they have high maintenance costs in the later stage, or have a short lifespan, and frequent replacement is also a considerable expense.
Therefore, you have to find a cost-effective screen that can meet current needs without putting too much pressure on future operations. It is best to have some energy-saving effect. After all, everyone advocates green living now, and energy saving is also a considerable saving.
3). Content update and maintenance
The content on the screen is the key to attracting customers. You have to ensure that the content can be updated regularly to keep it fresh so that customers can see new things every time they come. This requires the screen to support a remote update function so that you can upload new content anytime and anywhere.
At the same time, maintenance is also very important. You have to find a supplier with a professional maintenance team. If there is any problem with the screen, they can respond quickly and repair it in time to ensure that the normal operation of the mall is not affected.
4). Copyright awareness and legal compliance
This point cannot be ignored. All content on the screen, including pictures, videos, text, etc., must be ensured to be legal and authorized. Don’t just find material of unknown origin to use in order to save trouble or money, but end up in a lawsuit, which will not be worth the loss.
You have to make sure that all content has been reviewed and does not infringe on anyone’s copyright. If you need to use specific materials, you must obtain authorization in advance or purchase the genuine right to use.
4. Actual case analysis
Case 1: TRX Shopping Center, Malaysia’s “Visual Feast”
In TRX Shopping Center, a three-story, 16-meter-long LED curved screen stands in the atrium. Isn’t it super shocking? This large screen has not only become the “face value” of the mall but also perfectly integrated into the mall’s modern sense of technology.
The curved large screen carefully designed by the Absen team is like a “fashion accessory” tailored for TRX, and every detail complements the style of the mall. This tells us that choosing the right LED display is like choosing the right clothes; it has to fit!
Case 2: Shinsegae Mall in South Korea, the “collision” of technology and art
When you walk into Shinsegae Mall in South Korea, you will find that LED displays are not just cold screens; they are more like “magic mirrors” that can interact with customers.
Curved screens and transparent screens, which sound exciting, are perfectly displayed here. You can even interact with the content on the screen through the touch screen. Isn’t it super interesting?
This combination of technology and art not only makes the mall look cooler but also makes the customer’s shopping experience richer and more interesting.
Case 3: Primark Shopping Center in Madrid, a “dream space” created by transparent screens
In the Premark Shopping Center in Madrid, the atrium is surrounded by a circle of transparent screens, forming a unique multimedia space.
These transparent screens not only display a variety of cool visual effects, but also interact with customers in real time, such as through dynamic sensing technology, so that the content on the screen changes with your movements.
This design turns the atrium of the shopping mall into a “dream space” full of surprises and fun.
Why is a customized solution so important?
As can be seen from the above cases, the atrium LED display screens of each shopping mall are unique, and they are tailored according to the positioning, scale, environment, and other factors of the shopping mall.
This is because only by choosing the right LED display screen for yourself can you maximize its role and enhance the attractiveness and competitiveness of the shopping mall.
So, when you are considering adding an LED display screen to your shopping mall, don’t forget to ask yourself first: What kind of screen does my shopping mall need? What kind of design can perfectly integrate with my shopping mall?
Conclusion
Well, after saying so much, I believe you have a clearer understanding of how to choose the LED display screen for the atrium of the shopping mall. Remember, the key is to consider performance, style, budget and needs comprehensively to find the most suitable one
Don’t be afraid to try new things. Sometimes, a small change can make the shopping mall shine differently. I hope this article can help you so that you can take fewer detours on the road to choose LED display screens and enjoy more results.
Enfin, si vous souhaitez en savoir plus sur les écrans d'affichage LED, veuillez nous contacter.
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