Introducción
Have you noticed the flashing pantallas LED around you? They have long been quietly integrated into our lives, from streets and alleys to public service places.
But have you ever thought that these seemingly ordinary screens are just tools for transmitting information, or are there greater values hidden behind them?
Tabla de contenido
1. The current status of LED display applications in the public service sector
Nowadays, you can see LED displays basically everywhere you go, and it feels like it has become a part of life.
For example, at traffic intersections, those big screens can tell you whether the road ahead is congested or there are accidents, and give you a reminder in advance.
In bus stops and subway stations, the display will tell you how long it will take for the next bus to arrive, so you will have a good idea when waiting for the bus.
In the government hall, the display will tell you the process of handling affairs, which window to go to, and what materials to prepare, all at a glance.
In the hospital, it will display the doctor’s consultation time, so you don’t have to wait blindly. It can also be often seen in schools, used to notify activities or display class schedules.
Anyway, the LED display in these places is like an “information assistant”, which helps everyone save a lot of time and energy.
The current LED display screen is really good. The brillo is very high, and it can be seen clearly even under the sun.
And the colors are very bright, and the picture is very comfortable to look at. The most important thing is that the screen is getting bigger and bigger, and the content is getting richer and richer.
For example, at airports or train stations, those large screens can not only display text but also play high-definition videos so that people can understand the information at a glance, which feels very convenient.
The current LED display screen is not just a simple “bright screen” but also more powerful.
Some display screens can be connected to the Internet, and the staff can update the content remotely in the background without having to change it manually as before.
Moreover, it can automatically adjust the brightness according to the light, brighter during the day and darker at night, which is energy-saving and not dazzling.
What’s more, some display screens can interact with mobile phones, such as scanning a code to get more information or pushing content suitable for you through face recognition.
In some smart cities, LED display screens can also quickly release emergency information, such as weather warnings or emergency notifications, which feels like an “intelligent information butler” to provide help to everyone anytime, anywhere.
Benefit 1: Information dissemination and publicity benefits
1). Efficient information transmission
The LED display is like a “super loudspeaker” that can quickly convey various important information to everyone, and the method is particularly intuitive.
For example, in weather forecasts, in the past, people may have to wait for TV news or look at their mobile phones, but now they can look up and see the weather conditions displayed on the LED screen, which is very convenient.
If you encounter an emergency, such as a sudden rainstorm or traffic jam, the LED display can tell everyone how to deal with it in the first time, such as where there is water accumulation, which road is blocked, and how to detour, which is really helpful.
During major events, the role of LED displays is even more obvious. For example, in Deportes events or large-scale concerts, it can display the event process and seat instructions in real time, and the audience can understand it at a glance without being in a hurry.
If you encounter an emergency, such as a fire or an earthquake, the LED display can quickly release evacuation information and guide everyone to evacuate safely.
At this time, the LED display is like a “commander” and can save lives at critical moments.
2). Improved publicity effect
LED displays are also very powerful in publicity. It can not only showcase the city’s culture and tourist attractions, but also attract everyone’s attention.
For example, in the city square, the historical and cultural promotional videos played on the LED screen can allow tourists and citizens to intuitively understand the story of the city, which feels particularly interesting.
Moreover, some LED display screens can now push information based on the audience’s interests.
For example, if someone stays in front of a promotional video of a certain attraction for a long time, it will automatically switch to more relevant content. This “intimate” promotion method is particularly effective.
In short, the role of LED display screens in the field of public services is becoming increasingly important.
It can not only make information spread faster and more accurately, but also make the promotion more vivid and attractive.
Benefit 2: It can improve the efficiency of public services
1). Update information in real-time to make the service more intimate
Imagine that when you take a bus or subway, the most feared thing is to miss the bus or not know when the bus will come.
At this time, the LED display screen comes in handy!
It can display the latest information in real-time, like a “live map”, such as the arrival time of the bus and the next subway bus schedule, and even tell you the queue progress in the service hall.
Simply put, there is a “brain” (server) behind the LED display, which will constantly update information and then transmit this information to the display through the network.
For example, as soon as the transportation department’s system updates the location of the bus, the display will immediately display it.
Everyone should not wait foolishly, and you can arrange your time in advance. For example, in the government hall, the display will tell you which window has fewer people, and you can go directly to it without waiting in line for half a day.
In this way, everyone can do things faster, feel better, and naturally increase their satisfaction with the service.
2). Intelligent guidance helps you find places quickly
In places such as aeropuertos, railway stations, and hospitales, there are crowds of people, and it is easy to get lost.
At this time, the LED display is like a “smart assistant” to help you find your destination quickly.
At the airport, the display will tell you where the boarding gate is and how to get there based on your flight information.
In the hospital, it will tell you which department has the registration, examination, and medication, and it can also use arrows to show you the way. It’s like having a “live navigation” by your side to help you avoid unnecessary detours.
These places are easily blocked when there are many people. But with LED display screens, it can guide people to disperse to different areas according to the changes in the flow of people.
For example, at the train station, the display screen prompts people to go to the waiting area with fewer people so that they will not be crowded.
Benefit 3: It can improve public participation
1). Interactive function of LED display screens
Now, LED display screens are amazing, and they can “chat” with people! For example, touchscreen technology is like installing a pair of “eyes” on the screen. When you touch it with your fingers, the screen can “see” and respond.
There is also a remote control; just like using a remote control, you can control the screen with your mobile phone. If you want to change the content and adjust the brightness, just move your fingers.
Somatosensory interaction is even more magical. The camera can “see” your movements. When you move, the things on the screen will change.
For example, in the playground, children wave their hands, and the small animals on the screen will follow. Voice recognition is even more convenient. You can speak to the screen, and it can understand, just like chatting with friends.
2). Application in public decision-making and public opinion surveys
When making public decisions, leaders can use LED screens to view various data and adjust the display content at any time, which is convenient and efficient.
For example, in the traffic command center, the screen displays road conditions, and leaders can make decisions quickly and divert traffic.
Public opinion surveys are even more interesting. For example, in the community center, there is a questionnaire on the big screen.
Everyone can answer questions by tapping their fingers. The system can also count the results in real time so that everyone can see that their opinions have been adopted, and the sense of participation is super strong!
3). Cases to improve user experience in public service places
There is a basketball court in Shanghai. The floor is an LED screen that can track the player’s movements and simulate opponents.
The players play on it, and it feels like playing a game. It is very interesting and attracts many fans.
There are also interactive advertisements in Centros comerciales. The screen can interact with customers.
For example, you can see the product details by tapping the screen, and you can also draw a lottery. Customers find it fun and are more willing to buy things.
In school, teachers use LED touch screens to teach, and students can answer questions and draw on the screen by themselves. Learning becomes more interesting, and everyone’s enthusiasm for learning is higher.
In short, these functions of LED display screens make public service places more interesting and interactive, and people are more willing to participate in them.
Benefit 4: It can enhance the city's image and brand value
1). Urban landscape beautification
Imagine walking on the street at night and seeing those colorful LED display screens. Do you feel that the whole city is lit up and particularly vibrant?
This is the role of LED display screens in the city’s night scene. For example, in some big cities, such as the Bund in Shanghai and the high-rise buildings in Shenzhen, the LED screens that light up at night are like a layer of “light and shadow coat” for the city, which is particularly beautiful.
These screens can not only display beautiful pictures, but also change the content according to festivals or activities.
For example, during the Spring Festival, you can put on fireworks pictures, and during the National Day, you can put on pictures of national flags flying, making the city more atmospheric.
In the city’s landmark buildings or commercial districts, the role of LED display screens is more obvious.
For example, in some commercial streets, those large screens display various advertisements and event information, which not only attract customers but also make the whole street more vibrant.
These screens are like “decorations” in the city, making the city more modern and more attractive.
2). Brand building and promotion
LED display screens can not only beautify the city but also help the city “advertise”.
For example, in some tourist cities, such as New York and Paris, local food, monuments, and cultural activities are displayed on LED screens so that tourists can see them at a glance.
These screens are like the “business card” of the city, giving tourists a deeper impression of the city.
Moreover, LED display screens can also help businesses promote their brands. For example, on the big screen at the entrance of the shopping mall, businesses can play the latest advertisements to attract the attention of passers-by.
This advertising method is more attractive and effective than traditional posters or banners.
Through these screens, the brand image of the business can be spread faster, and the business atmosphere of the city is stronger.
3). Long-term benefits
In the long run, the benefits of LED display screens to the city are more than temporary.
For example, some cities use LED screens to show their characteristics and attract more tourists and investment.
Like New York, by displaying on the screen in Times Square, it has attracted more tourists to check in and boosted the tourism economy.
This long-term brand building can not only enhance the city’s popularity, but also make the city more competitive.
Benefit 5: Economic benefits and return on investment
1). Cost-benefit analysis of LED display screens in communities and public areas
First, let’s talk about the cost of LED display screens. Although it costs a lot of money to buy this thing at the beginning, it can actually save us a lot of trouble.
Think about it, traditional display screens have to replace parts after a short time, and they are also very power-consuming and troublesome to maintain.
But LED display screens are different. They use less electricity, have a long life, and basically do not need to be repaired.
When installing, although you have to find a professional to do it, the community and public areas are generally installed in relatively open places, such as squares and entrances and exits. The installation is not complicated, and the labor cost is not too expensive.
After using it for a few years, you will find that although this thing costs a lot at the beginning, in the long run, the electricity bill is saved, and the maintenance fee is also saved.
The cost-effectiveness is super high! Moreover, technology is becoming more and more mature, and the price slowly falls when you buy it, which is more cost-effective to use.
2). Return on investment and added value of LED display screens in communities and public areas
Let’s talk about how much money LED display screens can help us make. In communities and public areas, this thing plays a big role. First of all, it can enhance the value of the community.
For example, if a large screen is installed at the entrance or square of the community to broadcast some community activities, holiday greetings, etc., the grade of the entire community will be improved immediately.
This image improvement may attract more residents to move in, indirectly increasing the value of the property.
Secondly, it can also be used to place advertisements to make money. People come and go in the community, and businesses are definitely willing to spend money to advertise here.
Moreover, LED display screens can also broadcast public service information, such as weather forecasts, emergency notices, etc., which are convenient for residents to use, and businesses are willing to pay.
In this way, advertising income is available, and residents’ satisfaction can be improved. In the long run, the return on investment of LED display screens is quite fast. Generally, the cost can be recovered in one or two years, and then it is pure profit.
Moreover, with the development of technology, the use of LED display screens is increasing, and there is greater value-added potential in the future.
7. Conclusión
Through the above analysis of the long-term benefits of LED display screens in the field of public services, we can clearly see that these screens have long surpassed simple display functions.
And have become an important force in improving the city’s image, optimizing public services, enhancing public participation, and creating economic benefits.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
