Introducción
With the rise of e-commerce, the beauty industry has also risen rapidly and has become an important force in e-commerce live broadcasts. In beauty live broadcasts, scene layout and visual effects are crucial to attracting viewers and increasing purchasing intentions.
With its characteristics, pantallas de visualización LED have gradually become the new favourite in beautiful live broadcast scenes. So, for investors, is the LED display screen in the beauty live broadcast scene really worth investing in?
1. The current situation and characteristics of the beauty live broadcast industry
1). Market size and growth rate
The beauty live broadcast relies on a huge beauty market. In 2023, the transaction scale of live e-commerce will reach 4565.7 billion yuan, a year-on-year increase of 44%. Among them, the beauty category is an important part of live e-commerce, and its market size should not be underestimated.
The Internet and live broadcast platforms have developed so fast, and beautiful live broadcasts have also benefited from it. Watching live broadcasts to buy beauty products is convenient and interesting. More and more people are joining in, and this industry is naturally growing rapidly.
Taking the TikTok platform as an example, the GMV (gross merchandise transaction volume) of TikTok Beauty in 2023 exceeded 160 billion yuan, a significant year-on-year increase of 46%. This data not only shows the strength of the TikTok platform in the field of live beauty broadcast but also reflects the huge market size of the entire beauty live broadcast industry.
2). Content format and audience needs
Beauty live broadcasts are not just as simple as selling products; there are also makeup tutorials, skincare tips, and even celebrity makeup artists visiting. The audience can watch whatever they want, learn beauty and have fun at the same time.
With more audiences, their tastes are also diverse. Some people want to see professional makeup skills, some people want to shop around, and some people just focus on a certain brand or product. So beauty anchors and platforms have to find ways to satisfy everyone’s tastes.
3). Scene layout and visual effects
The scene of beauty live broadcast must be professional and beautiful, so as to attract the audience. The lighting and decoration are in place, making people feel professional and reliable at first glance.
LED display is a good helper for beauty live broadcast. It can show the details of the product so that the audience can see it clearly; it can also create an atmosphere and make the live broadcast more interesting. With it, the audience is more willing to watch and buy.
2. The role of LED display in beauty live broadcast
1). Make the live broadcast beautiful and the details are in full view:
The LED display brings unprecedented picture texture to beautiful live broadcasts with its high brillo and high contrast.
During the live broadcast, whether it is the delicate texture of cosmetics or the subtle changes in colour, it can be clearly and accurately presented through the LED display.
This high-definition picture effect not only allows the audience to understand the details and features of the product more intuitively but also greatly improves their viewing experience.
Beauty anchors no longer have to worry about losing the audience’s attention due to blurry pictures!
2). Product display is more attractive and stimulates the desire to buy:
LED display screens are even more handy in the display of beauty products. Through its vivid display effect, the color, texture and effect of beauty products can be perfectly displayed. When watching the live broadcast, the audience seems to be able to feel the charm of the product in person.
This intuitive display method greatly enhances the attractiveness of the product. For beauty lovers, seeing such an attractive product display, how can they not be moved? The desire to buy naturally follows.
3). The live broadcast background changes as you like, creating a variety of atmospheres:
The flexibility of the LED display screen is also reflected in its ability to easily create a variety of live broadcast backgrounds and atmospheres.
Whether it is a romantic and aesthetic style, a fresh and natural atmosphere, or a fashionable and avant-garde feeling, it can be achieved through the LED display screen.
Beauty anchors can choose the most suitable background atmosphere according to the theme and needs of the live broadcast, bringing a more immersive viewing experience to the audience. This diverse background setting also makes beauty live broadcast more interesting and attractive.
4). Play with interactive special effects to improve audience participation:
In addition to the picture texture and product display, the LED display also supports real-time interaction and special effects display functions.
In the beauty live broadcast, the audience can interact with the anchor in real-time through a barrage of comments to express their views and feelings.
At the same time, the LED display can also display various dynamic backgrounds, special effects animations, etc., to increase the fun and interactivity of the live broadcast.
These functions not only allow the audience to have more fun while watching the live broadcast but also improve their participation and stickiness.
Beauty anchors can also use these interactive special effects functions to establish a closer connection with the audience and improve the overall effect of the live broadcast.
In summary, LED displays play a vital role in live beauty broadcasts. It not only makes the live broadcast picture clearer and more beautiful but also enhances the display effect and attractiveness of the product。
At the same time, it can also create a variety of live broadcast backgrounds and atmospheres, support real-time interaction and special effects display functions, and improve audience participation and stickiness.
For beauty anchors, making good use of these advantages of LED display screens will undoubtedly make live broadcasts more outstanding and more attractive.
3. Benefits of installing LED display screens in beauty live broadcast rooms for investors
1). The shopping experience is greatly upgraded and immersive
The picture quality of LED display screens is extremely clear! When watching beauty live broadcasts, it is like holding the product in front of you, and the details and texture are clearly visible.
Moreover, the colours are also very bright, almost the same as the real thing. Watching live broadcasts in this way feels like trying on makeup yourself, and the shopping experience is directly maximized!
2). Product display is more vivid, and the desire to buy is increasing
When the LED display screen moves, the effect is not covered! How to use beauty products and how effective they are are clear at a glance. For example, watching a lipstick test colour, the colour and gloss is simply exciting. Look at the comparison before and after makeup; wow, the effect is so obvious! This kind of intuitive display makes people want to buy it!
3). The shopping environment is changeable, and the brand image is more eye-catching.
The LED display can be changed as you like, and the background style can be changed at will. Today is romantic, tomorrow is fresh, and the day after tomorrow is fashionable… Every time you watch the live broadcast, you will feel fresh.
Moreover, the professional live broadcast equipment and scene layout make people feel that this brand is reliable and professional! In this way, the trust and loyalty to the brand will naturally increase.
4). Real-time interaction is not a dream, and the sense of participation is overwhelming.
The LED display can also display barrage comments. When watching the live broadcast, you can interact with the anchor, which feels like chatting with friends. The anchor can also respond instantly, which feels great!
There are also dynamic special effects, such as animation, countdown, etc., which make the live broadcast more interesting. You will never feel bored when watching the live broadcast!
5). Energy-saving, environmentally friendly and money-saving, and the operating cost is reduced.
Don’t look at the LED display screen so bright and dazzling, it is actually quite energy-saving. Compared with traditional lighting systems, it consumes much less energy.
In this way, the operating cost of the live broadcast room is reduced, which is also an indirect benefit for us buyers! Moreover, the LED display screen is also environmentally friendly and meets international standards, so it is more reliable to use.
In general, installing LED display screens in beauty live broadcast rooms has many benefits for buyers!
The shopping experience has been upgraded, the product display has become more vivid, the shopping environment has become more varied, real-time interaction is no longer a dream, and it is energy-saving, environmentally friendly and saves money! Who doesn’t like to watch such a live broadcast?
4. Cost and return analysis of LED display screen investment in beauty live broadcast room
1). Initial investment cost composition and budget planning
If you want to install LED display screens in beauty live broadcast rooms, you have to do some calculations first. The equipment purchase cost is the big head, including the display screen itself and the control and playback equipment.
For example, a medium-resolution display screen of more than 10 square meters may cost 100,000 to 300,000 if you don’t buy too expensive brands. Then, there are installation and debugging fees, such as for the steel structure for screen installation and manual installation.
The cost depends on the size of the screen and the installation environment. Don’t forget the operation and maintenance costs, which are daily maintenance, electricity bills, and software updates.
Although LED screens are quite energy-saving, they cost a lot of money in the long run. Therefore, if you want to invest in LED screens, you must first make a good budget plan, ask more suppliers, and calculate all possible costs clearly.
2). The role of LED display screens in improving the income of live broadcast
After installing an LED display screen, the visual effect and interactive experience of a beautiful live broadcast can be greatly improved. The audience can see the product details and effects more clearly, and their trust in the product and willingness to buy will naturally increase.
In addition, the LED screen also supports real-time interaction. The audience can comment, like, and send gifts to the anchor in real-time, making the live broadcast more interesting and making the audience more willing to watch. In this way, the number of views and sales can increase, and the income from live broadcasts will also increase.
3). Cost savings and potential benefits in long-term operation
LED display screens can not only make the live broadcast effect better but also help the beautiful live broadcast room save money and make money. It is particularly energy-saving and can save a lot of electricity bills in the long run.
It is also simple to maintain, the hardware has a long life, and the software update is also convenient, so the operation and maintenance costs are low. In addition, LED screens can enhance the brand image and make the product look more high-end.
If you can advertise on the screen, you can make some extra money. In the future, the live broadcast industry will change, and the audience’s needs will change. LED screens can also adapt to new changes and create more income.
4). Evaluation method of return on investment (ROI)
If you want to know whether it is cost-effective to invest in LED display screens, you have to calculate the return on investment (ROI). First, the investment cost is calculated, which is the money spent on purchasing the screen, installation, operation, and maintenance.
Then, predict the expected benefits, such as increased viewing volume, increased sales, and increased advertising revenue. Finally, subtract the investment cost from the expected benefits, divide it by the investment cost, and multiply it by 100%, which is the ROI. The higher the ROI, the more cost-effective the investment.
Of course, when calculating ROI, you must consider it carefully, try to accurately predict the expected benefits, pay attention to market changes and technological developments, adjust investment strategies in a timely manner, and reduce investment risks.
5. Future development trends of LED display screens in beauty live broadcasts
1). New functions and possibilities brought by technological innovation
With the rapid development of science and technology, the application of LED display screens in beauty live broadcasts will continue to usher in new breakthroughs.
Technological innovation will bring more impressive new functions and possibilities to LED display screens and inject new vitality into the beauty live broadcast industry.
- Higher resolution:
The resolution of future LED display screens will be further improved, and they will be able to present more delicate and clear images and texts.
This will make the display of beauty products in live broadcasts more realistic, and viewers can see the details and texture of the products more intuitively, thereby increasing their desire to buy.
- Wider angle:
The viewing angle of the LED display will continue to expand, ensuring that viewers in different positions can see clear and consistent images.
This is especially important for beautiful live broadcasts because the audience in the live broadcast room is often distributed in different positions, and the wide-angle display can ensure that every viewer can get a good viewing experience.
- More intelligent control:
The integration of artificial intelligence and Internet of Things technology will enable LED displays to have more intelligent control functions. For example, through voice recognition, gesture control and other methods of interaction, real-time updates and personalized display of content can be achieved.
In addition, LED displays can also be connected to other smart devices for remote control and intelligent management, bringing a more convenient and efficient operation experience to beauty live broadcasts.
2). The continuous demand for LED displays in the beauty live broadcast industry
With the continuous development and growth of the beauty live broadcast industry, the status and role of LED displays as an important part of the beauty live broadcast scene will be further highlighted.
- Improve the quality of live broadcasts:
The high brightness, high contrast, and wide colour gamut of LED displays can significantly improve the visual effects and viewing experience of beautiful live broadcasts.
This will make beauty live broadcast stand out in the fierce market competition and attract more attention and participation from the audience.
- Meeting diversified needs:
The needs of the beauty live broadcast industry are becoming increasingly diversified, and LED displays need to constantly adapt to this change and provide more flexible and changeable solutions.
For example, according to the needs of the live broadcast content, the displayed information or visual effects can be quickly adjusted to meet the different needs of the audience.
- Promoting industry development:
The application of LED displays in beauty live broadcast will continue to promote the development and innovation of the industry.
With the continuous advancement of technology and the continuous expansion of applications, LED displays will bring more possibilities and opportunities to beauty live broadcasts and inject new impetus into the sustainable development of the industry.
6. Risks and challenges of investing in LED displays
When investing in LED displays, especially for the beauty live broadcast industry, investors need to face a series of risks and challenges.
1). Actualizaciones tecnológicas rápidas:
LED display technology is changing with each passing day, and new technologies and new products are emerging in an endless stream. Investors must always maintain a keen insight into technological development trends and update equipment in a timely manner to ensure competitiveness in the fierce market competition.
Otherwise, outdated technology may lead to a decline in live broadcast effects and audience loss, which in turn affects investment returns.
2). Intensified market competition and price pressure:
As the LED display market continues to expand, competition is becoming increasingly fierce. With many manufacturers pouring into the market, price wars are inevitable. Investors need to look for cost-effective products and services while ensuring product quality to reduce costs and improve investment benefits.
3). Risks of changes in policies and regulations in the live broadcast industry:
As an emerging industry, the live broadcast industry is strictly regulated by policies and regulations.
Changes in relevant policies may have a significant impact on investment in LED displays. Investors need to pay close attention to policy trends, ensure compliance operations, and avoid losses due to policy changes.
4). Information asymmetry in investment decisions:
In the process of investment decision-making, investors may face information asymmetry. There are many LED display brands and products on the market, with uneven quality and large price differences.
Investors need to fully understand market information and conduct risk assessment and due diligence to make wise investment decisions.
Conclusión
Finally, when deciding whether to invest in LED displays, investors should comprehensively consider costs and benefits and conduct risk assessment and due diligence. Only by making wise investment decisions can you gain long-term competitive advantages and returns in the beauty live broadcast industry.
At the same time, investors should also maintain keen market insight and innovative thinking and continue to explore new business models and cooperation opportunities to expand investment areas and improve investment efficiency.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
