Introducción
As the “eyes” of the store, the window is not only a window for displaying goods but also the key to attracting passers-by to stop and stimulate their desire to buy.
As a high-tech and high-dynamic display method, the window LED display is gradually becoming a new favourite for many businesses to enhance the store image and attract customers.
However, there are so many pantallas LED that can be installed in the windows on the market. How to choose a window LED display that is suitable for your store?
1. Why does the window LED display make your store more attractive?
There are actually many “little secrets” behind the window LED display that make the store more attractive. Let me tell you one by one.
1). Strong visual impact, instant improvement of brand image
Did you know? The clarity of the window LED display is simply amazing! The picture is so delicate that it looks like the real thing, and the colours are so bright that people can’t take their eyes away.
Whether it is a dynamic video advertisement or a static picture display, once it is put up, the grade of the entire store will go up.
Passers-by can’t help but take a few more glances and secretly remember the name of the store in their hearts. In this way, the store’s brand image will naturally be improved, and customers’ favorability towards the store will also soar.
Moreover, this combination of high definition and bright colours is like putting on a gorgeous “coat” for the store, which makes people feel that this store is not ordinary and must have good things.
When customers come in and find that the goods and services in the store are indeed good, they will naturally have higher trust and expectations for the store.
2). Flexible content update, keep up with the market pace
Another advantage of the window LED display is that the content update is particularly flexible. Merchants can adjust the display content at any time according to market demand and promotional activities.
If you want to promote new products today and want to promote sales tomorrow, it’s no problem. Switch with one button, and you can easily get it done.
This flexibility is so important for merchants! The market changes so fast that you have to keep up with the pace to avoid being eliminated. With the window LED display, merchants can adjust their strategies according to market conditions at any time to attract more customers.
Every time customers pass by the store, they can see different advertising content, which is full of freshness, so they are naturally more willing to go into the store to have a look.
3). High transparency design, excellent display effect
Did you know? The window LED display screen also has a high-transparency design! This design is so clever that it not only displays advertisements but also does not block the goods in the window.
While customers are watching advertisements outside, they can also clearly see the display and decoration of goods in the window, killing two birds with one stone! This “perspective” effect not only improves the customer’s shopping experience but also makes the store’s display more three-dimensional and diversified.
Customers will find this store interesting and fun, so they will naturally be more willing to come in. Moreover, this design can also make the store look more spacious and bright, giving people a comfortable and pleasant feeling.
4). Improve the shopping experience, and sales will rise.
The window LED display screen is not just a display tool, it can also improve the customer’s shopping experience!
Merchants can play in-store event information, discount promotions, or product introductions on it so that customers can learn about the latest developments of the store when they pass by it. In this way, customers will not feel confused after entering the store.
They know what they want and what discounts the store has. The shopping experience is naturally improved! Moreover, the window LED display screen can also attract more potential customers to shop in the store!
When they see that the store is so interesting and fun, they will naturally want to come in and take a look. In this way, sales will rise!
5). Customized design to meet personalized needs
Finally, in order to meet the personalized needs of the store, you can customize the design of the window LED display. According to the decoration style and positioning of the store, you can customize the display content, form, size and shape of the display.
Choose background colours, fonts, and animation effects that match the colour of the store to blend the display screen with the overall style of the store.
At the same time, we can try different display forms, such as 3D stereoscopic displays, holographic projection, etc., to bring customers a novel visual experience.
In addition, according to the size and shape of the window, we can customize the display screen of suitable sizes, such as special-shaped screens, curved screens and other special-shaped screens to meet the special design needs of the window, making the store more unique and attractive.
In short, the window LED display screen has become an important tool for stores to attract customers, enhance brand image and promote sales with its strong visual impact, flexible content update, high transparency design, energy saving and environmental protection, and enhanced shopping experience.
If merchants want to make their stores more attractive, don’t miss this “secret weapon”!
2. How do you determine which LED display is suitable for your window?
Determining which LED display is suitable for your window is actually like choosing a suitable curtain for the windows at home. You need to consider many factors to find the most suitable one. Now, I will tell you in detail how to choose.
1). Clear display purpose
If your window is mainly used to display the fine details of the goods, such as the bright light of jewellery and the delicate texture of clothing, then you need a highly transparent LED display, such as an LED transparent screen or a film screen.
This screen can maintain the transparency of the window while playing advertisements, allowing customers to clearly see the goods in the window and achieve a perfect fusion of advertisements and goods.
Imagine that while customers are enjoying the advertisements, they can also be attracted by the exquisite goods in the window. Isn’t it killing two birds with one stone?
And if you want to create a more creative and visually impactful display effect, such as 3D imaging or holographic projection, then the LED holographic screen is your first choice.
This kind of screen can create an amazing three-dimensional effect, which makes passers-by stop involuntarily and add infinite charm to your window.
2). Consider the installation environment
The size and layout of the window are also important factors to consider when choosing an LED display. If your window is large and spacious, then choosing an LED display with high transparency will make better use of the window space and will not block the light in the store, making the store look brighter and more spacious.
On the contrary, if your window is small and the space is limited, then a thin and compact LED film screen may be more suitable for you. It not only saves space but also is easy to install and can be easily integrated into your window design.
In addition, light conditions are also one of the factors to consider when choosing an LED display. If your window is facing the street and is often exposed to direct sunlight, then you need to choose an LED display with higher brightness to ensure that the content can be clearly displayed even in strong sunlight.
Generally speaking, a brightness of more than 4000cd can meet this demand. If your window is located inside a shopping mall and the light is relatively dim, then you can choose an LED display with moderate brightness, which can save energy and ensure the display effect.
3). Evaluate the budget
When choosing an LED display, the budget is also an important factor to consider. Different types of LED displays have different prices, so you need to choose the right product according to your budget range.
Don’t blindly pursue high-end products with high prices, and don’t choose products with unreliable quality just because they are cheap. You can compare several products on the market to understand their performance, price, and after-sales service and then choose a cost-effective LED display.
4). Pay attention to maintenance and care
In addition to considering the purchase cost, you also need to consider the later maintenance and care of the LED display. Choosing an LED display with a simple structure and good heat dissipation performance can reduce the difficulty and cost of later maintenance.
At the same time, you also need to understand the product’s service life and warranty policy. Generally speaking, LED displays from well-known brands have more guaranteed quality and longer service life, and they usually provide complete after-sales service, which allows you to use them with more confidence.
5). Otras Consideraciones
When choosing an LED display, you can also consider some other factors. For example, choosing products from well-known brands and professional manufacturers can ensure the reliability of quality and after-sales service.
Choose the right model and specifications according to your actual needs, and do not blindly pursue performance indicators such as high resolution or high brightness.
If your window size is special or you have special requirements for the display effect, you can choose a manufacturer that provides customized services to meet your needs.
In general, choosing an LED display suitable for a window requires considering many factors, including display content, window environment, budget range, post-maintenance, and other tips.
Only by considering these factors comprehensively can you find the most suitable LED display for you and add infinite charm and attraction to your window.
3. Ways to make your store more attractive with window LED display
1). Display dynamic content to attract the attention of passers-by
The biggest advantage of window LED display is that it can display dynamic content. You can create a series of creative video ads to show the store’s latest products, promotions or brand stories through animations, special effects and fascinating plots.
These video ads should be visually impactful and attract the attention of passers-by in a short time. At the same time, you can also set up an information scrolling area on the display to update the latest developments of the store in real-time, such as new products, limited-time discounts, membership activities, etc.
This real-time updated information can stimulate customers’ curiosity and prompt them to enter the store to learn more details. In addition, dynamic picture display is also an effective way to display the store’s featured products or services through high-definition pictures or GIFs so that customers can have a preliminary understanding of the store’s products or services when they pass by.
2). Highlight the store’s characteristics and shape the brand image
The window LED display is an important window for displaying store characteristics and shaping the brand image. You can use the display to tell the store’s brand story, including the brand’s origin, development history, core values, etc. so that customers can feel the charm and depth of the brand while understanding the product.
At the same time, focus on displaying the store’s featured products or star products and use high-definition pictures or videos to show the uniqueness and advantages of the products, highlighting the store’s differentiated competitive points.
In addition, we can also display the store’s cultural atmosphere and special decorations on display, such as the store’s decoration style, art installations, customer reviews, etc., to create a unique shopping environment, enhance the customer’s shopping experience, and further deepen the customer’s impression of the store.
3). Update information in real-time to keep it fresh
In order to keep the window LED display fresh and attractive, we need to update the display content in real-time.
According to different festivals or special events, you can adjust the display theme of the display screen in time, such as the red theme during the Spring Festival, the snow scene and Santa Claus at Christmas, etc., so that the store resonates with customers and increases the festive atmosphere.
At the same time, according to the changes in seasons, you can display seasonal products or services to meet customer needs and increase sales.
In addition, we can also preview the store’s limited-time activities on the display screen in advance, such as limited-time discounts, discounts for full purchases, etc., to stimulate customers’ desire to buy and encourage them to enter the store during the event.
4). Create an interactive experience and enhance customer participation
The window LED display screen can not only display content but also create an interactive experience to enhance customer participation.
You can set up a touch screen area so that customers can learn about the store’s products or services by touching the screen, such as product display, game interaction, questionnaires and other functions, to increase customer participation and satisfaction.
At the same time, using sensor technology, you can automatically trigger changes in display content when customers approach the display screen, such as automatically playing a welcome message or displaying specific products, to create a personalized shopping experience.
In addition, we can also display the store’s social media account and QR code on the display screen to encourage customers to scan the code to follow and participate in online interactions, expand the store’s influence, and attract more potential customers.
5). High brillo and high definition display to enhance visual effects
The window LED display has the characteristics of high brightness and high definition, and you can make full use of this advantage to enhance the display effect.
You can display high-definition product pictures or videos so that customers can clearly see the details and characteristics of the product from a distance and enhance their willingness to buy.
At the same time, according to the light conditions of the surrounding environment, we can adjust the brightness of the display in time to ensure that the content can be clearly seen under any light conditions.
This intelligent brightness adjustment function can enhance the visual comfort of customers and make them more willing to stay in front of the window to appreciate the display content.
6). Combine sound effects to create an immersive atmosphere
In order to create a more immersive shopping environment, you can combine the window LED display with sound effects.
Choose background music that matches the style and positioning of the store and play it synchronously when the display plays the content so that customers can enjoy it both visually and audibly.
At the same time, you can add special effects sounds, such as applause, cheers, product usage sounds, etc., to advertising videos or dynamic displays to enhance the impact and appeal of the picture and attract customers’ attention.
This combination of audio and video allows customers to have a deeper understanding of the store’s products and services and enhance their shopping experience.
Conclusión
In summary, choosing a suitable window LED display plays a vital role in improving the store’s image and attracting customers.
When choosing, merchants should fully consider factors such as the store’s positioning, budget, display content, and installation and maintenance to ensure that the selected display can be coordinated with the overall image of the store to achieve the best display effect.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
