Introducción
How to attract customers on the street to walk into your shop? The Pantalla LED may be your secret weapon!
But it is not enough to just install a screen. How to make this screen really attractive? This article will reveal the secret for you and make your shop stand out from many competitors!
Tabla de contenido
Method 1: It is related to the installation position of the LED display in the shop
1). The installation height should be “just right.”
1.1). Too high is not good
If the LED screen is installed too high, such as more than 4 meters, customers will have to tilt their necks to see it. Think about it, who wants to keep tilting their heads to see advertisements?
It will definitely get tiring after a while, and most people are too lazy to look up. For example, in some street shops, if the display is installed too high, customers will pass by and will not notice it at all.
1.2). Too low is not good
It is not good to be too low, it may be blocked by people, cars or flowers on the road. For example, if it is installed at a height of more than 1 meter, it is easy to be blocked by passers-by, or blocked by bicycles or trash cans at the door, then the display screen is installed in vain.
1.3). Just right
Generally speaking, it is most suitable to install it at a height of 2-3 meters. At this height, customers can see it when they walk normally and will not feel tired.
For example, a clothing store installs the LED screen at about 2.5 meters. When customers pass by, they can see the promotional information on it at a glance, such as “New products on the market, 20% off for all items”, which can easily attract them to enter the store.
2). The installation direction should be “aimed at people.”
2.1). Towards the direction of large traffic flow
The display screen must face the direction with the largest traffic flow. For example, on a pedestrian street, it must be installed in the direction of the traffic flow.
If it is installed in reverse, customers cannot see it, and the advertisement is in vain.
For example, a milk tea shop installs a display screen on the side of the store, but customers cannot see it at all when passing by from the front. What a pity!
2.2). Avoid obstructions
Never install it in a place where there are big trees, billboards or other store signs blocking it. Otherwise, customers can’t see it at all, and the advertising effect will be greatly reduced.
For example, there is a big tree in front, which blocks half of the display screen, so customers will definitely not be able to see the full content; or there is a big sign next to it, which blocks the display screen, and customers will not notice it when passing by.
3). Coordinate with the store entrance and internal layout
3.1). Close to the entrance, but not too close
It is best to install the display screen closer to the store entrance, but not too close; otherwise, it will block customers from entering the door. Generally speaking, it is more appropriate to be about 1-2 meters away from the entrance.
For example, when customers see the discount on the display screen, they can enter the store immediately, which is very convenient.
If it is installed too far away, such as 5 meters away from the entrance, customers may forget about the advertisement after seeing it, or they may be too lazy to walk over.
3.2). Guide customers into the store
If there are any special areas in the store, such as children’s area, new product area or activity area, the display screen can be installed outside the corresponding area to guide customers in.
For example, a children’s clothing store installs a display screen outside the entrance of the children’s area, with the words “New children’s products on the market, super cute styles” written on it so that customers can find the place at a glance.
An electronics store may install a display screen outside the new product display area, showing pictures and functions of the latest mobile phones, and customers will be attracted when they see it.
4). You can also try these tips
4.1). Use the “golden position” of the store.
If a certain location of the store is particularly conspicuous, such as the corner of the store or near the road, you can install the LED screen there.
For example, a convenience store located at a crossroads installs a display screen at the corner of the store so that pedestrians can see it from any direction.
The corner position itself is very conspicuous and easy to attract attention to.
4.2). “Blend in” with the surrounding environment.
If the surrounding environment of the store is special, such as in an antique commercial street, the LED screen can be installed a little more low-key to blend in with the surrounding architectural style.
For example, decorate the display screen with a wooden frame to make it look less abrupt.
If you are surrounded by modern high-rise buildings, then you can boldly install a large screen which is bright and eye-catching.
In short, when installing an LED display, you must think more about how customers can see it and how convenient it is.
Don’t just think about installing the screen, you have to spend some time to make the display really play a role in attracting customers!
Method 2: Unique content and creative display of LED display
1). Personalized content design
1.1). Customize content according to target customer groups
- Young people like trendy elements
If your store is mainly for young people, such as a trendy brand store, you can put some cool trendy elements on the LED display.
For example, show the latest street-style outfits, accompanied by dynamic music and popular skateboarding and street dance scenes. When young people pass by and see it, they will definitely think, “Wow, this is cool”, and then they will be attracted to the store.
- Family customers like warm scenes
If your store is a maternal and child store or a home furnishing store, then show some warm family scenes. For example, play pictures of a happy family or cute videos of babies playing.
With warm tones and soothing music, passers-by will feel “so warm” after seeing it and will be more willing to enter the store.
1.2). Combine brand characteristics and culture
- Show brand story
Every brand has its own story and culture.For example, a handmade coffee shop can display the origin of coffee beans, the process of hand-roasting, and even the barista’s production pictures on the LED screen.
This not only allows customers to understand the story behind the brand, but also reflects the unique value of the brand.
- Highlight brand style
If your brand focuses on high-end, use simple and atmospheric design and high-quality pictures; if it is a people-friendly style, use more down-to-earth content.
For example, a high-end jewellery store can display the exquisite craftsmanship of jewellery on the screen with elegant background music, while an affordable clothing store can attract customers with more lively colours and popular elements.
2). Creative animation and visual effects
2.1). Use animation technology to create attractive advertising videos
- Animation attracts attention
Animation can attract people’s attention more than static pictures. For example, a toy store can play a cute animation on the LED screen to show the gameplay and fun of the toy.
For example, if a little bear doll moves on the screen, dances, talks, and even interacts with other toys, children passing by will definitely stop to watch, and parents may also be attracted to enter the store.
- Smooth images are important
The animation must be smooth and not stuck. Otherwise, customers will lose interest.
For example, if an electronics store displays an animation of a new mobile phone, and the screen is stuck, customers will think that the product quality is problematic, which will have a counterproductive effect.
2.2). Use light and shadow effects and colour contrast to enhance the visual impact
- Light and shadow effects are critical
Light and shadow effects can create a cool atmosphere. For example, a sports brand store can use light and shadow effects on the LED screen to show athletes running on the field, allowing customers to feel a passion for sports.
- Colour contrast should be sharp.
Colour contrast is also important. For example, an ice cream shop can use bright color contrast, such as pink and white ice cream, with a blue background, which looks particularly refreshing and attractive. People passing by will definitely be attracted after seeing it.
3). Real-time updates combined with hot spots
3.1). Use hot events and festivals to update content
- Seize hot events
For example, during the World Cup, a sporting goods store can play the highlights of the World Cup on the LED screen, or display sports equipment related to the World Cup.
In this way, passers-by will feel that “this store knows a lot about football” and will be attracted to the store.
- The festive atmosphere is very important.
During festivals, it is necessary to update the screen content. For example, before Christmas, a clothing store can play the picture of Santa Claus delivering gifts on the LED screen.
Or display Christmas-themed clothing combinations. When customers see it, they will feel that “there is a festive atmosphere” and will be more willing to enter the store to buy.
3.2). Real-time display of hot topics or user-generated content through social media interaction
- Show hot topics
For example, there is a hot food topic recently, and a restaurant can display the content of this topic on the LED screen.
Or display food photos shared by customers on social media. In this way, passers-by will feel that “this store is very popular” and will be attracted to the store.
- User-generated content is very effective.
Encourage customers to share your store on social media and then display their shared content on the LED screen.
For example, a beauty store can display the experience shared by customers on Xiaohongshu, or display photos of customers taking photos and checking in in the store.
This will not only make customers feel valued but also attract more people to the store.
In short, the content of the LED display must be unique and creative, and it must be flexibly adjusted according to the target customers and hot events.
Only in this way can you really attract customers on the street, let them stop and even walk into your store!
Method 3: Visual appeal and layout optimization of LED display
1). Screen size and location selection
1.1). Choose the right size according to the location of the store and the direction of street traffic
- Different locations, different sizes
If your store is on the corner of the street, with a large flow of people and a wide field of vision, you can install a larger LED screen.
For example, a convenience store on the corner of the street installs a large screen, which can attract customers’ attention from a long distance.
But if the store is in a narrow alley with a small flow of people, there is no need to install a screen that is too large. A smaller screen is more suitable and can save costs.
- Consider the direction of pedestrian flow.
For example, if your store is in the middle of a pedestrian street and people are coming from both sides, then the screen should be installed on both sides of the store or in front of it so that people on both sides can see it.
If it is installed behind the store, customers can’t see it at all, and the advertisement is in vain.
1.2). Make sure the height and angle of the screen are convenient for pedestrians to watch
- The height should be moderate.
The screen should not be too high or too low. If it is too high, customers have to look up to see it, which will make their necks sore after a long time; if it is too low, it is easy to be blocked by the crowd.
Generally speaking, it is more appropriate to install it at a height of 2-3 meters. As mentioned earlier, customers can see it when they walk normally.
- The angle should be appropriate
The angle of the screen is also very important. For example, if the store is across the street, it is better to tilt the screen slightly so that pedestrians on the opposite side can also see it. If the angle is wrong, people on the opposite side can only see the side of the screen, which is a pity!
2). Color and brillo ajuste
2.1). Adjust the brightness according to different time periods and weather conditions
- The brightness is different during the day and at night
During the day, the sun is very strong, so the screen brightness should be adjusted higher, otherwise it will look very dark.
For example, at noon, adjust the brightness to the highest level so that the screen content is clearly visible.
At night, when the light is dim, adjust the brightness lower, otherwise it will be dazzling. Moreover, lowering the brightness at night can save electricity.
- The weather will also affect the brightness
If it is cloudy or rainy, the light is relatively dim, and the screen brightness should be appropriately increased.
For example, pedestrians on the road on rainy days are wearing thick clothes and have poor vision. A brighter screen can attract their attention.
2.2). Choose bright and coordinated colour combinations to avoid visual fatigue
- The colours should be bright.
The colors on the screen must be bright so that they can attract people. For example, red and yellow are very eye-catching and suitable for promotional activities.
Blue and green look more comfortable and suitable for displaying product details.
- The matching should be coordinated.
Colour matching is also very important and cannot be messy. For example, red and green together will be very dazzling and easily cause visual fatigue.
It is best to use similar colours, such as blue and purple, or contrasting colours, but the proportion should be controlled. For example, a white background with black text looks very refreshing.
3). Multi-screen linkage and layout design
3.1). Use multiple LED screens to form a linkage effect and expand the display range
- Use multiple screens together.
If the store area is large or you want to display more content, you can use multiple screens.
For example, a street-side store in a large shopping mall can install several small screens on the outer wall of the store, and each screen displays different content.
For example, one screen displays new products, one screen displays promotions, and one screen displays brand stories. In this way, customers can see more information.
- Screens should be linked.
Multiple screens can form a linkage effect. For example, several screens can play a complete advertising video at the same time.
One screen displays the product, and another screen displays the product’s usage method. This allows customers to have a more comprehensive understanding of the product.
3.2). Combine elements such as windows and signs to create an overall visual effect
- Use with windows
LED screens and windows can be used together. For example, the window displays physical products, and the LED screen displays product advertising videos.
Customers will be more interested when they see the physical products in the window and then the videos on the screen.
For example, a clothing store displays new clothing in the window, and the LED screen displays the model wearing the clothing on the catwalk.
- Use with signs
The sign is the “facade” of the store, and the LED screen and sign can also be used together.
For example, the name and brand logo of the store are written on the sign, and the featured products and promotions of the store are displayed on the LED screen. This will allow customers to remember your store at a glance.
Method 4: Use the interactivity of LED screens and customer participation
1). Interactive function design
1.1). Touch screen, let customers play!
If your LED screen can be touched, it would be so interesting! For example, a restaurant’s screen allows customers to order dishes.
With a light touch, they can see the pictures and prices of dishes and can also place orders directly.
Customers will think this is very fresh and much more convenient than traditional menus, and naturally, they will have a better impression of the restaurant.
1.2). Scan the code for surprises!
Put a QR code on the LED screen, and customers can see more fun content by scanning it with their mobile phones. For example, they can participate in a lottery or get a coupon by scanning it.
This small interaction is simple, but customers will think, “Hey, this store is interesting”, and they may stay a little longer or even buy something.
2) Interacción en redes sociales
2.1). Show the account and encourage sharing!
Put the store’s social media accounts, such as Weibo and Douyin, on the LED screen, and write a sentence: “Follow us and find more fun!” After seeing it, customers may follow it casually.
If you set up a “share and get gifts” activity, once customers share, your store’s exposure will increase, and you may even attract new customers.
2.2). Show good reviews to make customers more involved!
Display customer reviews and likes on the LED screen in real-time, such as “Customer Xiao Ming gave us a five-star review!” or “This Douyin video has more than a thousand likes!”
Customers will feel very happy when they see their names displayed, and it will also attract more people to visit the store.
3). Customer feedback and personalized recommendations
3.1). Collect feedback and optimize content!
Put a small button on the LED screen, such as “Is this ad good? Like it!” or “If you have anything to say, leave a message to tell us!” Customers will click and write if they think it’s fun.
Based on this feedback, the store can know what customers like and dislike and then adjust the content to make customers more satisfied.
3.2). Recommend things that customers are interested in based on behavioural data!
When customers scan the code or stay on the screen to look at a product, these behaviours can be recorded by the store.
For example, if a customer has been looking at a certain pair of sneakers for a long time, the screen can show more promotional information about this pair of shoes next time or recommend other colours of the same style.
When customers see the content they are interested in, they will naturally have a stronger desire to buy.
Method 5: Content update and maintenance strategy for LED display
1). Regular update plan
1.2). Update every week to keep it fresh!
Just like changing the wallpaper on the mobile phone desktop, the content of the LED screen must also be updated regularly.
You can make a plan, such as changing it once a week or making a big update every month.
For example, show new products this week and have a promotion next week so that customers can find new things every time they pass by and will not feel bored.
1.3). Don’t let customers get aesthetic fatigue!
If the content on the screen does not change for several months, customers will skip it directly when they pass by.
Therefore, you should change something new from time to time, such as changing a picture, a video, or updating the promotional information, so that customers will think “Oh, this store has new things again”, so as to attract them to come to the store to have a look.
2). Data analysis and effect evaluation
2.1). Use a camera to see the effect!
Install a camera or sensor in the store so that you can count how many people look at the screen when passing by and how long they stay in front of the screen.
For example, if you find that many people stay in front of a certain video for a long time, it means that the content is very attractive; if everyone leaves after taking a look, you may have to change the content.
2.2). Adjust strategy according to data!
After getting this data, just like a doctor seeing a patient, analyze what is done well and what needs to be improved.
For example, if you find that no one pays attention to the new product advertisement, but the promotion is very popular, then you can do more promotional content in the future, or make the new product advertisement more attractive, such as adding discount information or gifts.
3). Maintenance and troubleshooting
3.1). Regular “physical examination” to ensure the health of the screen!
Just like people need regular physical examinations, LED screens also need regular inspections.
For example, check the screen for bad pixels and loose wires every week to ensure that it can work properly.
If the screen suddenly goes black or garbled characters appear, it will be embarrassing, and customers passing by will only think that this store is unreliable.
3.2) Repair it in time, and don’t let the problem drag on for too long!
If you find that there is a problem with the screen, such as a corner is not lit, or the screen flickers, you must repair it in time.
If you drag it, it will not only affect the display effect, but may also make the problem worse.
For example, a small fault may only cost a few dozen yuan to repair, but it may cost hundreds of yuan if it is delayed for a long time.
In short, the content of the LED screen should be changed frequently to make customers feel bored; if there is a problem, it should be repaired in time, and don’t let it “work with illness”.
In this way, the screen can always help you attract customers instead of becoming a decoration!
6. Conclusión
By carefully designing the installation location, content creativity, visual effects and interactive functions of the LED display, your store will be able to more effectively attract customers on the street and enhance their shopping experience.
Remember, details determine success or failure. Only by carefully creating every link can the LED display become the traffic password of your store!
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
