Introducción
Want to make your hotel stand out in the vast competition? Are you still worried about how to improve customer experience and increase revenue?
Perhaps you should take a good look at this article to understand how pantallas LED can become the “secret weapon” for hotels to enhance their commercial value!
Tabla de contenido
1. The unique advantages of LED displays in enhancing the commercial value of hotels
LED displays can make hotels “eye-catching” instantly.
High-definition dynamic images, such as exquisite hotel environment videos and rolling brand slogans, can firmly grasp the guests’ attention and show the high-end atmosphere of the hotel.
Moreover, hotels can customize content according to their own style. For example, business hotels focus on displaying conference rooms and business packages, and resort hotels highlight swimming pools and beach activities.
Such an accurate display of features can allow guests to quickly feel the tonality of the hotel and deepen their impression of the brand.
This screen is like a “living advertisement” for the hotel. It can update the hotel’s promotional activities, catering menus, room discounts and other information at any time, and guests can see the latest developments at any time.
For example, if a restaurant launches a new dish, it can be displayed on the screen immediately to attract guests to try it.
At the same time, it can also be rented out as an advertising space and cooperate with surrounding businesses to display their ads.
This will not only bring in more income but also attract more people to the hotel to consume, killing two birds with one stone.
The reasonable arrangement of LED display screens can make the hotel full of technology. There are screens in the lobby, restaurant, conference room and other places, and guests will feel that the hotel is very modern.
Moreover, some screens can also be interactive, such as guests can leave messages and vote on the lobby screen, or order and evaluate dishes on the restaurant screen.
This kind of interaction makes guests feel more involved, and they feel that the hotel is very considerate, so they will naturally like it more.
LED display screens can bring many conveniences to the daily operation of the hotel.
For example, by setting up a screen at the front desk or lobby, the room status and check-in and check-out information can be displayed in real-time, which is convenient for guests to quickly understand the room situation and improve the efficiency of check-in and check-out.
At the same time, hotel staff can also quickly update the screen content through the background system.
Whether it is adjusting promotional information or updating the catering menu, it can be completed in a short time, reducing the cost of manual communication and improving work efficiency.
In addition, LED display screens can also be used for internal training and notification releases, making it easier for hotels to uniformly manage employees and communicate information.
LED display screens can create a unique environment and atmosphere according to the different areas and functions of the hotel.
For example, in the corridors or lounge areas of the hotel, soothing natural scenery videos, such as pictures of the sea and forests, can be played to make guests feel peaceful and relaxed while walking or resting.
In theme rooms or theme restaurants, the screen can display dynamic pictures related to the theme, such as playing underwater world videos in ocean theme restaurants to enhance guests’ theme experience.
This kind of atmosphere creation can not only make guests feel the hotel’s intentions but also enhance their overall experience and increase guests’ favorability towards the hotel.
2. Hotel brand-building strategy based on LED display screens
1) Visualización de la imagen de marca
You can carefully make some great brand promotion videos and then play them on the LED screens in the hotel lobby, restaurant, corridors and other places in a loop.
These videos can show the hotel’s luxurious rooms, amazing services, and those beautiful corners, so that guests can feel the “high-end” of the hotel anytime and anywhere.
In addition, the hotel must have its own story, such as how it developed step by step, or what unique cultural background it has.
Making these stories into videos and playing them on the LED screen is like telling guests an interesting story, making them more emotional about the hotel and feel that it is not just a hotel but a place with stories and connotations.
2). Brand event promotion
Hotels often hold some interesting events, such as theme parties, food festivals, etc. At this time, you can use LED screens to live broadcast the event site so that those who are not present can also see the lively atmosphere.
For example, live broadcast the party site on the screen in the lobby so that everyone can feel the joy when passing by. At the same time, for those activities that have not yet started, they can be displayed on the LED screen in the form of dynamic posters.
The poster clearly states the theme, time, location, and most attractive part of the event, building momentum for the event in advance, attracting guests’ attention in advance, and making them feel that this event must not be missed, thereby increasing the participation of the event and the vitality of the brand.
3). Brand cooperation display
It is common for hotels to cooperate with some well-known brands or influential institutions.
For example, cooperate with high-end car brands to hold events, or cooperate with well-known restaurants to launch special dishes. The contents of these cooperations can all be displayed through LED screens.
For example, photos and videos of cooperation activities can be put up so that guests can see the cooperation between the hotel and these big brands, and they will feel that the hotel is of high grade and very powerful.
In addition, customer reviews and partner recommendations can also be displayed on LED screens.
For example, screenshots of guests’ favorable comments or partner recommendations can be played in a rolling manner.
This will allow new guests to see the good reputation of the hotel and feel that the hotel is trustworthy, thereby attracting more guests to choose to stay and enhance the hotel’s brand competitiveness.
3. In-depth integration of LED display screens and hotel marketing
1). Precision marketing information push
The hotel can push personalized promotional information through LED display screens based on the guests’ check-in time and consumption habits.
For example, for guests who have just checked in, welcome information and special activities of the day can be pushed on the LED screen in the lobby.
For guests who often consume in restaurants, special dishes or drinks that they may be interested in can be promoted on the restaurant’s display screen.
At the same time, in different areas of the hotel, LED screens can display targeted marketing content.
For example, fitness package discounts can be pushed on the gym screen, and massage service discounts can be displayed on the spa screen, allowing guests to see the most relevant information when they need it, thereby improving marketing effectiveness.
2). Data-driven marketing strategy
LED display screens can not only display information, but also collect interactive data. Hotels can understand customers’ interests and behavior patterns by analyzing this data.
For example, by counting the advertising content that guests click the most on the display screen or the screen where they stay the longest, the hotel can optimize the marketing content and adjust the focus of the promotion.
At the same time, the display screen can be used to display the effect of the marketing activities, such as real-time display of the number of participants, the number of coupons received, etc., and the hotel can adjust the marketing strategy in real-time based on these data.
If the participation rate of a certain activity is not high, the promotion method or discount strength can be adjusted in time to ensure the success of the marketing activity.
3). Online and offline linkage marketing
Hotels can use LED display screens to guide customers to follow the hotel’s foreign social media accounts, such as Facebook, Instagram, YouTube, etc., to achieve online traffic diversion.
For example, display the QR codes of these platforms on the screen and encourage guests to scan the code to follow the hotel’s official account to obtain more hotel information and promotional activities.
At the same time, display the featured content of the hotel’s LED display screen on the online platform, such as the wonderful event videos being played, the display of special dishes, etc., to attract offline customers.
In this way, the hotel can expand the scope of publicity, increase the opportunities for customers to interact with the hotel, and improve customer participation and loyalty.
Through the above strategies, the hotel can make full use of the advantages of LED display screens to achieve precision marketing, data-driven marketing, and online and offline linkage marketing, thereby improving the hotel’s marketing effect and brand influence.
4. Use LED display screens to improve customer experience and loyalty
1). Personalized experience
Hotels can create personalized experiences for customers through LED display screens.
For example, adjust the content of the display screen according to the customer’s preferences.
For business guests, you can provide industry information, financial news, meeting schedules, and other information to help them stay abreast of important dynamics during their busy business trips.
For guests on vacation, you can display surrounding tourist attractions, event arrangements, special food recommendations and other content.
During the customer’s stay, the hotel can also send exclusive greetings and customized service information through the display screen, such as welcome words, room upgrade notifications, private butler contact information, etc., so that guests can feel the hotel’s caring and care.
2). Experiencia interactiva
In order to increase the customer’s stay time and sense of participation, the hotel can set up interactive games, lucky draws, etc., on the LED display screen.
For example, a simple guessing game can be held on the screen in the lobby, or a lucky draw session can be set up.
Guests can participate by scanning the code on their mobile phones and win small gifts or coupons provided by the hotel. This interaction can not only attract the attention of guests, but also give them more entertainment options while waiting or resting.
At the same time, the hotel can also use the display screen to collect customer feedback, such as setting up an online questionnaire or suggestion box to encourage guests to leave their suggestions and opinions.
The hotel can improve services in a timely manner based on these feedbacks, so that guests can feel that their voices are valued, thereby improving customer satisfaction.
3). Emotional experience
On special holidays or customer birthdays, the hotel can send warm blessings through the LED display screen.
For example, displaying customized birthday blessing videos, holiday greeting cards, etc., on the screen allows guests to feel the warmth of home in a foreign land.
In addition, the hotel can also display the style of employees through the display screen, such as employees’ work photos, service stories, team activities, etc., so that guests can see the professional team and warm human touch behind the hotel, and enhance their trust in the hotel team.
This emotional connection can effectively improve customer loyalty, making them more willing to choose to stay in the hotel again and recommend it to others.
Through the above strategies, hotels can use LED displays to create a more personalized, interactive and emotional experience for customers, thereby improving customer satisfaction and loyalty and laying a solid foundation for the long-term development of the hotel.
5. The value of LED display screens in hotel internal operations
1). Employee training and communication
Hotels can use LED display screens to play training videos. These videos are like “mobile classrooms”. Employees can learn service skills, operating procedures, and even methods to deal with emergencies anytime and anywhere.
In this way, it is no longer difficult for employees to improve their skills. In addition, important information such as internal notices and meeting arrangements of the hotel can also be displayed through LED screens.
In this way, no matter where the employees are, they can see the notices at the first time, and communication will naturally be smoother and efficiency will also increase.
2). Resource optimization and management
LED display screens can also help hotels manage resources. For example, information such as conference room reservations and room occupancy can be displayed on the screen in real-time.
When managers look at the screen, they will know which places are empty and which places are full so that resource allocation can be more reasonable and waste can be avoided.
Moreover, the display screen can also display energy consumption data, such as how water and electricity are used, which is clear at a glance. This reminds employees to save resources, and operating costs will naturally come down.
3). Safety and emergency information release
When it comes to safety, LED display screens are also a “big contributor”.
In case of an emergency, such as a fire or earthquake, the display screen can release evacuation information in the first place, telling guests and employees how to evacuate quickly and safely.
The screen can also display the evacuation route and the location of the emergency exit so that everyone can have a good idea.
Usually, the display screen can also play safety tips and fire knowledge to remind everyone to pay attention to safety. In this way, the safety of the hotel is more guaranteed.
6. Business cooperation model and profit point of the LED display screen
The hotel can cooperate with local businesses to display their advertising content on the LED display screen and then charge advertising fees.
For example, cooperate with nearby restaurants, cafes, and shops to let them display advertisements on the screens in the hotel lobby, restaurant or corridor.
According to the location and exposure of the display screen, the hotel can formulate different advertising packages.
For example, the main screen in the lobby has a high exposure, so a higher fee can be charged; the screen in the corridor has a slightly lower exposure, and the price can be more affordable.
In this way, the hotel can not only provide a publicity platform for businesses but also increase revenue through advertising cooperation.
The hotel can cooperate with event planning companies to use LED display screens to improve the effect of the event.
For example, event planning companies can hold parties, press conferences and other events in hotels, and hotels can provide venues and technical support, such as the use of LED screens, audio equipment, etc., and then charge venue rental fees.
In this way, hotels can not only make full use of their own venues, but also increase revenue through event cooperation, and at the same time attract more people to the hotel for consumption.
LED display screens can collect a lot of customer data, such as the time guests stay in front of the screen, the content they click, etc. The hotel can analyze this data and then provide it to partners.
For example, cooperate with market research companies and sell them the analyzed data to help them understand customer needs and preferences.
Through data cooperation, hotels can not only provide valuable information to partners, but also increase additional income.
This cooperation model can not only enhance the commercial value of the hotel, but also allow the hotel to occupy a place in the era of data economy.
Through the above cooperation models, hotels can give full play to the commercial value of LED display screens, increase profit points, and at the same time enhance the market competitiveness of hotels.
7. Precautions and challenges in implementing LED display screen strategies
1). Content management and update
Content is the soul of LED display screens, so it is necessary to ensure that the displayed content is both high-quality and updated in a timely manner.
If outdated information is always displayed on the screen, it will not only make guests feel that the hotel is unprofessional but may also affect their experience.
For example, the hotel’s promotion has ended, but the screen is still promoting it, which is easy to cause misunderstandings.
Therefore, the hotel should arrange for someone to be responsible for updating the content to ensure the timeliness of the information.
At the same time, a content review mechanism should be established, just like checking the content to prevent bad information from being displayed.
For example, the content of the advertisement cannot violate laws and regulations, and there must be no vulgar content so as to ensure that the content displayed on the display is both legal and in line with the image of the hotel.
2). Technical maintenance and upgrade
The LED display is a high-tech product that requires regular maintenance to ensure normal operation.
Just like a car needs regular maintenance, the hotel should arrange for technicians to regularly check the display equipment to see if there are any faults and repair them in time.
If the display suddenly goes black or fails, it will not only affect the image of the hotel, but may also delay the display of important information.
At the same time, the hotel should also pay attention to the development of LED display technology and upgrade the equipment in time.
For example, new display technology may have better picture quality and lower energy consumption. The hotel can upgrade the equipment in time to not only improve the display effect, but also save operating costs.
3). Customer privacy protection
When using LED display screens to collect customer data, be sure to protect the customer’s privacy. This is like the customer’s “little secret”, and the hotel has the responsibility to protect it.
The hotel must ensure that the process of collecting data is legal and compliant, and cannot collect customer information secretly.
For example, it is necessary to clearly inform customers why this information is being collected and where it will be used.
At the same time, avoid excessive collection of customer information and only collect information that is truly useful for hotel operations and customer service.
For example, customers’ bank account information is not required to complete a simple questionnaire.
This can protect customer privacy without making customers feel that the hotel is invading their personal space and affecting customer experience.
By paying attention to the above matters, hotels can better implement LED display screen strategies, overcome possible challenges, and make LED display screens truly a powerful tool for improving hotel services and operational efficiency.
8. Conclusion
In short, LED display screens are not just a screen, they are the hotel’s “super assistant” that can help you improve your image, increase revenue, and retain guests.
Don’t hesitate any more, hurry up and use this thing and let it bring different changes to your hotel!
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
