Introduction
In the wave of smart city construction, how to use existing resources to achieve an organic combination of urban management and advertising display has become a common focus of urban managers and the advertising industry.
As an important part of the city’s visual landscape, the technology of ordinary LED advertising screens is highly compatible with the core elements of smart cities. So, can ordinary LED advertising screens be compatible with smart cities?
1. What is the technology of ordinary LED advertising screens?
1). Working principle of LED advertising screens
LED advertising screens are actually composed of a large number of small LED lamp beads.
These LED lamp beads are like small light bulbs that can emit light, but they are more powerful than small light bulbs because they can emit light of various colours.
When current passes through these LED lamp beads, they will light up, just like we turn on the lights. Moreover, by controlling the strength of the current, we can also adjust the brightness of the LED lamp beads to make the screen show different light and dark effects.
These LED lamp beads are arranged on the screen according to a certain pattern, and each lamp bead represents a small dot on the screen, which we call a pixel.
When we want to display something on the screen, such as text, pictures or videos, the control system will tell each LED lamp bead what colour light it should emit and what the brightness should be.
In this way, all the LED lamp beads work together to display the content we want on the screen.
2). Technical features
- High brightness, high resolution, bright colours:
The LED advertising screen is really bright, and we can see the content on the screen clearly even when the sun is strong during the day.
Moreover, its resolution is also very high, which means that there are many pixels on the screen, so the pictures or videos displayed are particularly clear. In addition, the colours of the LED advertising screen are really bright, and it can display a variety of colours, allowing our eyes to enjoy a visual feast.
- Dynamic display and strong real-time update capabilities:
The LED advertising screen can not only display static pictures or text but also play dynamic videos or animations. In this way, we can use it to play various content such as advertisements, news, weather forecasts, etc.
Moreover, its update speed is also very fast, and the content on the screen can be updated almost in real-time. For example, if the weather suddenly changes, we can immediately update the weather forecast on the screen so that everyone can know it in time.
2. The core elements and requirements of smart cities
A smart city is actually a city that uses a lot of advanced information technology.
It is not just a city that provides infrastructure and public services in the traditional sense but an “intelligent body” that can self-perceive, self-learn, self-optimize and self-innovate.
Through the deep integration of technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence, smart cities can realise the digitization, networking, and intelligence of various urban functions, thereby improving urban management efficiency and service levels, making urban life more convenient, comfortable, and sustainable.
1). Features:
- Informatization:
In smart cities, information is everywhere. Whether it is street lights, traffic signals, water and electricity meters, or mobile phones in our hands and smart devices at home, they are all generating and transmitting data in real time.
These data are collected, stored, and analyzed, providing city managers with a comprehensive view of urban operations, enabling them to make more accurate decisions.
- Intelligence:
Smart cities not only collect information, but also use technologies such as artificial intelligence to deeply mine and analyze information.
For example, by analyzing traffic flow data, smart cities can intelligently adjust traffic light times, optimize traffic routes, and reduce congestion and waiting time. This intelligent decision-making makes cities more efficient and convenient.
- Collaboration:
In a smart city, the government, enterprises, residents and other parties can collaborate and interact more closely.
The government can release policy information and provide public services through the smart platform; enterprises can use the resources and environment provided by the smart city to innovate and develop.
Residents can enjoy more convenient and personalized services through the smart city. This collaboration makes the city more harmonious and orderly.
- Service-oriented:
The core of a smart city is people-oriented and provides high-quality services.
Whether it is finding a park, checking public transportation, applying for documents, or enjoying public services such as medical care and education, smart cities can allow residents to easily complete them through mobile phones or computers.
This service-oriented approach makes the city closer to the needs and expectations of residents.
2). Core elements
The reason why smart cities are so smart and efficient is inseparable from the support of the following core elements:
- Big data:
Big data is the “memory” of smart cities. It records all activities and behaviours of the city, including traffic flow, environmental quality, population flow, etc.
By analyzing and mining these data, we can understand the operating laws of the city, predict future trends, and provide strong data support for urban management.
- Cloud computing:
Cloud computing is the “brain” of a smart city. It provides powerful computing and storage capabilities and supports large-scale data processing and analysis.
Through cloud computing, we can achieve real-time sharing and collaborative processing of data, making urban management and services faster and more convenient.
- Internet of Things:
The Internet of Things is the “nerve” of smart cities. It connects every corner and device of the city, realizing the seamless integration of the physical world and the digital world.
Through the Internet of Things, we can perceive the status and changes of the city in real-time and provide accurate perception data for urban management.
- Artificial Intelligence:
Artificial Intelligence is the “think tank” of smart cities. It has the ability to learn, optimize, and innovate, which can help cities make wise decisions. Through artificial intelligence, we can achieve intelligent management and services of cities, making cities smarter and more efficient.
3. Compatibility Analysis of Ordinary LED Advertising Screens and Smart Cities
1). Compatibility at the Technical Level
LED advertising screens have high brightness, strong contrast, and wide viewing angles and can support various forms of information display, such as text, pictures, and videos. They are simply tailor-made for smart cities.
Smart cities, on the other hand, need to display information in real-time, accurately, and in a diversified manner, making urban management and residents’ lives more convenient. These characteristics of LED advertising screens can just meet this demand.
Information can be clearly displayed regardless of day or night, sunny or rainy.
Today’s LED advertising screens are all high-tech products that support remote updates and intelligent control.
City managers can sit in their offices and update the content, control playback, and even adjust the brightness of LED advertising screens in every corner of the city through the central control platform with just a few clicks.
This integrated management method makes LED advertising screens a powerful assistant in the smart city information release system.
2). Application-level compatibility
When you walk in the city’s commercial districts, transportation hubs, and public places, you can see LED advertising screens everywhere. These places are where the demand for urban information is the strongest.
Therefore, LED advertising screens naturally become an important channel for the release of smart city information.
Traffic information, environmental monitoring data, public service notifications, and everything else can be sent so that residents can get the latest information anytime and anywhere, making life more convenient.
In the event of an emergency, such as a natural disaster or an emergency, the LED advertising screen can become an “emergency expert”. City managers can quickly issue warning information and evacuation instructions on the screen to guide residents to evacuate safely.
Usually, LED advertising screens can also display public service information, such as where the hospital is and how to get to the school, to provide residents with real help.
3). Case analysis
In foreign countries, many cities have also integrated LED advertising screens into smart city construction.
For example, a city in Europe has set up smart LED display screens in public places, which not only displays urban culture and tourism information, but also supports remote updates and intelligent control, making urban management more efficient.
In fact, the compatibility of these successful cases is quite simple. On the one hand, through technical means, such as API interface and data transmission protocol, the LED advertising screen is connected to the city’s central control platform to achieve unified information release and management.
On the other hand, according to the information display needs of the smart city, appropriate content is customized for the LED advertising screen to make information release more targeted.
In addition, the use of Internet technology to achieve remote control and management of LED advertising screens allows city managers to update content and control playback anytime and anywhere.
4. The application potential of ordinary LED advertising screens in smart cities
1). Intelligent advertising push
Did you know? In smart cities, LED advertising screens are no longer the “old antiques” that only play a few fixed advertisements in a loop. Now, they are “masters” of intelligent advertising push!
Through big data analysis, advertisers can understand our consumption habits, what we like, and where we often go, and then push out ads that you are most likely to be interested in, just like tailor-made for you.
For example, if you are a fitness enthusiast, the LED advertising screen may display the latest sports equipment or fitness course ads near the gym you often go to.
This kind of precise delivery not only makes the ads more attractive but also reduces the annoying “ad bombing”, making the use of advertising resources more reasonable.
2). Urban information display platform
LED advertising screens also play the role of “information assistants” in smart cities. They not only broadcast advertisements but also publish various public information, such as road conditions, weather, air quality, etc.
Especially in emergency situations, such as typhoons and rainstorm warnings, LED advertising screens can quickly become “sirens” to tell everyone what to do and where to take refuge.
This instant and accurate information release makes urban services more thoughtful and makes our citizens feel more at ease.
3). Urban landscape beautification
Don’t forget that LED advertising screens are also the “secret weapon” for urban beautification! Through creative design, they can become works of art, showing the history and culture of the city or just some cool patterns and animations.
For example, in a busy area of the city, a huge LED screen may be playing a dynamic display of local culture or some abstract works of art, which makes people can’t help but take a few more glances when they pass by.
In this way, the city will not only become more beautiful but also have more cultural heritage and characteristics.
4). Enhanced interactive experience
The coolest thing is that the current LED advertising screen can also “interact” with our citizens!
Through face recognition technology, the advertising screen can “recognize” you and then display different advertisements or provide personalized services based on your age, gender or expression.
For example, if you are a child, you may play some cartoons or advertisements for children’s products. There is also gesture control technology, so you only need to wave your hand or make a gesture to control the content of the advertising screen, or even play some interactive games.
This new interactive method makes the LED advertising screen more interesting and fun and also allows our citizens to feel more fun and surprises in the city.
5. Possible challenges and solutions
1). Technical challenges
1.1). Inconsistent data interfaces and poor system compatibility are a headache:
In the construction of smart cities, it is not easy for LED advertising screens to work “hand in hand” with other intelligent systems. Because different systems and different devices have data interfaces like plugs of various shapes, some are round, some are flat, and they don’t match at all.
The system compatibility is also poor. Just like Apple phones and Android phones, sometimes it takes a lot of effort to transfer a file.
This leads to various technical difficulties when LED advertising screens are connected to the smart city system, such as unsmooth data transmission and the inability to fully utilize functions.
2). Solution
To solve this problem, we must first have a “referee” to formulate technical standards that everyone recognizes. Just like the same voltage and the same plug shape are used all over the world, LED advertising screens and other intelligent systems must also have unified data interfaces and technical specifications.
In this way, everyone can “speak the same language” and communicate and work smoothly. Therefore, the government or industry associations must act quickly and organize experts to formulate relevant standards so that LED advertising screens and smart city systems can be seamlessly connected.
Of course, standards alone are not enough, and the technology itself must continue to improve. Just like mobile phones, from 2G to 5G, the functions are becoming more and more powerful, and the compatibility is getting better and better.
The technology of LED advertising screens must also be continuously developed and innovated to improve data transmission speed, enhance system stability, optimize user experience, etc. In this way, LED advertising screens can play a greater role in smart cities.
Conclusion
In summary, ordinary LED advertising screens have good compatibility with smart cities, and through technological innovation and application expansion, win-win development can be achieved.
In the future, with the popularization of technologies such as 5G and AI and the continuous expansion of application scenarios, the application of LED advertising screens in smart cities will be more extensive and in-depth.
Finally, if you want to know more about LED display screens, please get in touch with us.
7. Purchasing channel
Is it locally sourced or imported?
It is obvious; price: local procurement > imported procurement, local procurement costs more.
However, it would be best if you made a decision based on your actual situation, such as:
1) If you don’t care about the budget and value fast and local sales service more, you can directly purchase locally.
2) If your budget is limited or you want to save a lot of costs and have enough time, you can import from LED display screen manufacturers.
8. Electricity bill
Regarding the electricity bill, this is a long-term accumulated cost. The electricity bill greatly correlates with the LED display’s actual power consumption. Low power consumption means low electricity bills. Therefore, when purchasing LED displays a screen, you need to ask the supplier about the actual power consumption.
(For how to calculate the electricity cost of an LED display screen, you can click to learn quickly)
How to reduce the power consumption of outdoor LED displays screen?
1) Plan your time reasonably
The LED display screen does not need to display for 24 hours, and the time can be set through application management.
2) Use a light sensor
High brightness means high energy consumption. The use of light sensors can not only ensure that the picture is not affected by the environment but also prevent the LED display from being in a state of high energy consumption for a long time.
3) Buy an energy-saving LED display
From a long-term perspective, energy-saving LED displays can save electricity bills.
9. Transportation expenses
Transportation costs are considered from import costs, transportation costs, and taxes.
Import costs and taxes need to be considered according to your country’s import policy and religious beliefs, and each country is different.
Regarding transportation costs, there are two transportation methods: sea and air. The specific transportation method to choose depends on your needs, for example:
1) If you have a lot of goods and enough time to import LED display screens, then the cost of sea freight will be lower, which is about 5 times less than that of air freight. The delivery date from Shenzhen to the United States is 25-30 working days.
2) If your project is more urgent or the goods are fewer, consider air freight, the delivery date of air freight is about 3 to 7 working days.
10. Address selection cost
The flow of people determines the cost of installing an LED display address.
In the digital age of “traffic is king”, places with more traffic will charge higher fees, and places with less traffic will be the opposite. Places with a lot of traffic are generally in the city center, shopping malls, commercial buildings, expressways, transportation links, theme parks, parks, natural scenic spots, and other places.
11. Spare parts
Spare parts are generally used for daily maintenance and maintenance.
Spare parts can be purchased directly from suppliers, including power cords, power supplies, lamp beads, ICs, masks, LED modules, etc.
Generally, a professional and reliable LED display screen supplier provides 2% spare parts and 2 years warranty for each order.
Conclusion
With the maturity of LED display technology, the manufacturing industry is becoming more and more standardized and efficient, and the cost of LED commercial advertising displays is also decreasing, which also shows that LED displays are becoming more and more common.
How to make your ad stand out is a very thoughtful question.
The above are the 12 factors that affect the cost of outdoor LED displays.
If you have other supplementary factors that affect the price, please leave a message below, or if you have any questions about the cost of the LED display screen, you can email us, and we will be happy to help you.
