مقدمة
In today’s era of information explosion, commercial competition is becoming increasingly fierce. As an important place for consumers to relax, entertain, shop, and consume, the innovation of marketing methods and customer experience has become the key to improving the competitiveness of shopping malls.
Floor LED screens are also gradually emerging in shopping malls. More and more shopping malls are beginning to choose to install floor LED screens. So, what is the reason why shopping malls prefer floor LED screens so much?
1. What are the salient features of floor LED screens?
1). Strong visual impact:
Floor LED screens are usually large in size and can cover a larger display area, creating a strong visual impact.
Its dynamic display effect with integrated sound and picture can stimulate the audience’s senses in all directions, making the information transmission more vivid and attractive.
The high brightness and high-definition images, as well as the powerful animation effects, enable the display to maintain clear visual effects under various lighting conditions, effectively attracting customers’ attention.
2). Flexibility and diversity:
Floor LED screens can be embedded in the ground to form a walkable display area. This unique installation method brings it extremely high flexibility. It is suitable for various places, such as مراكز التسوق, معرض halls, bars, stages, etc., and can be customized for installation and use according to different scenarios and needs.
3). Strong interactivity:
The floor tile LED display screen adopts a video synchronization control method, which can achieve a high-resolution soft color display effect, making the picture more delicate and realistic.
By installing sensor devices, such as infrared sensors, people’s movements can be tracked and real-time picture effects can be presented based on their movements or positions, enhancing the interactivity with the audience.
4). High load-bearing performance:
The floor LED screen has a strong load-bearing capacity and can withstand the pressure of people stepping on it and heavy objects. It is suitable for use in high-intensity usage scenarios.
It has excellent impact resistance and can maintain a stable display effect even when subjected to external impact, ensuring safety and reliability of use.
2. What are the reasons why shopping malls buy floor LED screens?
There are many reasons why shopping malls buy floor LED screens. Let’s talk about them in detail:
1). Improve the effectiveness of commercial advertising:
Shopping malls are places with frequent commercial activities, and floor LED screens can be very useful here. It can attract customers’ attention with dynamic images, making advertising information more vivid and intuitive.
Moreover, this type of display screen has a high coverage rate, a long release period, and plays around the clock, allowing brand information to be constantly refreshed in front of customers, greatly increasing brand awareness.
While shopping, customers can also feel the impact of this novel form of advertising, leaving a deeper impression of the brand.
2). Create an immersive shopping experience:
The floor LED screen is not only a display tool; it can also be a “guide” for shopping malls to guide customers’ actions. By displaying promotional information, event arrangements, and other content, customers can be more purposeful in the shopping process.
Moreover, its interactive functions greatly increase customers’ sense of participation, such as displaying different pictures by sensing the customers’ footsteps. This immersive shopping experience makes customers feel more interesting and fresh.
3). Increase entertainment and interactivity:
A shopping mall is not only a place to buy things but also a good place for entertainment and leisure. The floor LED screen can play its entertainment and interactive advantages here.
For example, entertainment venues such as cinemas, theaters, and amusement parks can allow customers to experience more fun and surprises through interactive effects, such as playing with virtual fish and showing different pictures following the customers’ running tracks.
4). Improve the overall image of the shopping center:
Floor LED screens are a decorative element that can also beautify the environment of the shopping mall.
Its special-shaped design or combination with the corporate theme can create a unique atmosphere, allowing customers to feel the pleasure brought by this unique atmosphere while shopping.
This beautification effect can not only increase customers’ awareness but also improve their satisfaction, leaving a better impression of the shopping mall in the minds of customers.
5). Adapt to diverse needs:
The floor LED screen also supports personalized customization, and the appropriate size and parameters can be selected according to the specific needs of the shopping mall. Whether it is the entrance, atrium, or corridor, it can meet diverse display needs.
This flexibility allows shopping malls to be more adept at layout and display and can better meet the different needs and expectations of customers.
3. Where are floor LED screens usually installed in shopping malls?
Generally speaking, the installation location of floor LED screens in shopping malls is quite flexible and diverse, depending on the layout of the shopping mall, design requirements, and the visual effect you want to achieve. Here are some common installation locations:
1). Atrium or Lobby:
The atrium or lobby of a shopping mall is often an area with a large flow of customers. The floor LED screen installed here can attract the attention of a large number of customers and become a visual focus.
Through dynamic and colorful images, floor LED screens can create a unique atmosphere and enhance customers’ shopping experience.
2). Corridor or passage:
Corridors or passages within shopping malls are also good locations for installing floor LED screens. It can guide customers’ walking routes, display promotional information or brand advertisements, and increase customers’ stay time and willingness to buy.
3). Specific brand stores:
In order to enhance brand image and customer experience, some large brand stores or flagship stores will also choose to install floor LED screens in the store.
It can be coordinated with the store’s decoration style, showcase brand culture or product features, and bring customers an immersive shopping experience.
4). Interactive experience area:
Shopping malls usually set up interactive experience areas to attract customers to participate and experience.
The floor LED screen can be used as part of the interactive experience area, displaying different images or effects by sensing the customer’s movements, increasing the customer’s sense of participation and fun.
In addition, some shopping malls choose to install floor LED screens under stairs, escalators, or on the ceiling to create a unique visual effect and shopping experience.
It should be noted that the installation location of the floor LED screen needs to take into account the actual situation of the shopping center and customer needs, as well as factors such as the load-bearing capacity, the waterproof and moisture-proof performance of the floor LED screen.
Adequate research and design should be carried out before installation to ensure that the floor LED screen can achieve the best effect.
4. Practical application case sharing of floor tile LED display in shopping malls
1). Roppongi Hills Shopping Center, Tokyo
- Application scenario:
Shopping mall atrium floor
- Application details:
Tokyo Roppongi Hills Shopping Center installed an LED display of floor tile on the floor of its spacious atrium. This huge display has become the visual focus of the shopping center. It continuously plays dynamic art patterns, brand advertisements, and promotional information, attracting a large number of customers to stop and watch.
- Application effect:
The installation of a floor LED screen has significantly increased the customer flow of the shopping mall, especially on weekends and holidays; customers are attracted by this unique display screen.
At the same time, the brand advertisements and promotional information on the display screen also effectively stimulated customers’ shopping desire and drove sales growth.
In addition, this display screen has become an iconic landscape of the Roppongi Hills shopping center in Tokyo, enhancing the overall image and popularity of the shopping center.
2). GUM shopping mall in Moscow
- Application scenario:
Shopping mall entrance and main corridor
- Application details:
Moscow GUM Department Store has installed floor LED screens at its entrance and main corridors. These displays, combined with the shopping center’s navigation system, not only provide customers with dynamic welcome messages and event previews but also help Customers find their target store faster.
- Application effect:
The installation of a floor LED screen screen adds a sense of modernity and technology to the Moscow GUM Department Store and enhances the overall image of the shopping center.
At the same time, the dynamic information on the display screen also attracted a large number of customers’ attention, increasing their stay time and willingness to shop.
Especially during promotional activities, the preferential information on the display screen attracted a large number of customers, further driving the growth of sales.
3). Application effect analysis
From the above real cases, we can see that the application of floor LED screens in shopping malls has achieved remarkable results:
- Increase customer flow:
As the visual focus of the shopping mall, the floor LED screen attracts a large number of customers to stop and watch and patronize. This not only increases the shopping mall’s traffic but also enhances the shopping mall’s visibility and influence.
- Increase sales:
Dynamic information and brand advertisements on the display screen effectively stimulate customers’ shopping desire and drive sales growth.
At the same time, the floor LED screen screen also provides customers with more convenient services and information prompts, improving the shopping experience and further promoting sales.
- Improve brand awareness:
As an important platform for brand display, floor LED screen screen significantly improves brand exposure and awareness by continuously playing brand advertisements and promotional information. This helps the brand establish a more solid position and reputation in the market.
خاتمة
To sum up, the reason why shopping malls prefer floor LED screens is that their unique advantages can meet the multiple needs of shopping malls in marketing and customer experience.
The floor LED display not only enhances the effect of commercial advertising and creates an immersive shopping experience but also increases entertainment and interactivity and enhances the overall image of the shopping center.
Through the analysis of actual application cases, we can see the huge potential and value of floor LED screens in shopping malls.
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