مقدمة
Outdoor advertising is often a place that businesses want to “compete for”. As long as your outdoor advertising is well done and has a high exposure rate, your products may attract more customers.
شاشات عرض LED are also the most popular outdoor advertising platforms. If you want your LED display screen to play good advertising effects, you must have innovative applications. This article will talk about the innovative applications of LED display screens in outdoor advertising!
1. Basic advantages of LED display screens in outdoor advertising
1). High brightness and wide viewing angle:
- عالي brightness:
LED display screens use high-brightness LED lamp beads, which can maintain high brightness display even in strong sunlight.
For example, on a hot summer afternoon, when the sun shines directly on the outdoor billboard, traditional display screens may make it difficult to see the content due to insufficient brightness, but LED display screens can remain clear and bright, ensuring that the advertising information is effectively conveyed.
- Wide زاوية الرؤية:
LED display screens have a wide viewing angle range, usually up to 178 degrees or even wider. This means that no matter whether the audience is in front of the screen, on the side or at an angle, they can get a clear and complete viewing experience.
For example, on large LED billboards in commercial districts, pedestrians can clearly see the advertising content no matter which direction they walk from.
2). Excellent environmental adaptability:
- Waterproof and dustproof:
The outdoor environment is complex and changeable, and LED display screens usually have IP65 or higher waterproof and dustproof grades.
For example, in rainy seasons or areas with strong winds and sand, LED display screens can effectively prevent damage to the display screens by external factors such as rain and dust, ensuring that the display screens can operate normally in harsh environments.
- Anti-ultraviolet:
The lamp beads and shell materials of LED display screens usually have anti-ultraviolet properties. On outdoor billboards exposed to sunlight for a long time, anti-ultraviolet materials can resist long-term exposure to ultraviolet rays, prevent the display screen from ageing, and extend the service life.
- High and low-temperature resistance:
LED display screens can normally work in extremely high or low-temperature environments. Whether in hot desert areas or cold Arctic regions, LED display screens can maintain stable performance and will not experience performance degradation or damage due to temperature changes.
3). Low power consumption and long life:
- قليل استهلاك الطاقة:
LED display screens use energy-saving LED lamp beads and efficient driving circuits, which consume less energy than traditional displays such as LCD or DLP.
Taking a large outdoor LED billboard as an example, its annual power consumption may be only half or even less than that of a traditional display screen, which helps to reduce operating costs, especially for outdoor advertisements that need to run for a long time, the energy saving effect is particularly significant.
- حياة طويلة:
The life of LED display screens can usually reach tens of thousands of hours or even longer. This means that the replacement frequency of LED display screens is lower in the same use time.
Taking an LED billboard in a commercial block as an example, it may be used continuously for many years without replacement, greatly reducing resource waste and environmental pollution. At the same time, long life also means lower maintenance costs and higher return on investment.
4). 24-hour uninterrupted display
The LED display is connected to the computer via a data cable or wireless communication, and advertisers can update the advertising content on the computer at any time.
This real-time update capability means that advertisers can adjust advertising information in a timely manner according to market changes, promotions, holidays, or special events, ensuring the freshness and pertinence of advertising content.
Outdoor LED displays are not limited by time and can display advertising content 24 hours a day. This all-weather display method allows advertising information to reach the target audience continuously and frequently, increasing the exposure and influence of advertising.
2. Analysis of innovative applications of LED display screens in outdoor advertising
- Technical principle:
Based on the principle of the binocular parallax of human eyes, LED display screens simulate different images seen by the left and right eyes through precise optical structure design so as to integrate them into a three-dimensional visual effect in the brain.
- Application case:
Set up 3D naked eye LED display screens in commercial blocks, shopping centres or large outdoor billboards to play three-dimensional advertising content, such as product displays, animated characters, etc., to attract the attention of passers-by.
- تحليل المزايا:
The audience can directly enjoy the three-dimensional images without wearing any special glasses. This novel visual experience can greatly enhance the attractiveness and memory points of the advertisement, and bring higher exposure and image enhancement to the brand.
2). Curved surface and special-shaped screen
- Technical features:
The curved surface LED display screen provides the audience with a more immersive visual enjoyment with its smooth lines and excellent display quality.
The special-shaped screen uses a customized module design to create display screens of various unique shapes and shapes to meet personalized display needs.
- سيناريوهات التطبيق:
Suitable for various places such as science and technology المتاحف, معرض halls, الفندق lobbies, مركز تجاري atriums, and creative displays as outdoor landmark buildings or billboards.
- تحليل المزايا:
The design of curved surfaces and special-shaped screens not only brings a different visual experience to the audience, but also enhances the memory points and recognition of advertisements, and enhances the brand image and advertising effect.
3). High dynamic range (HDR) technology
- Technical principle:
HDR technology makes the picture more delicate and vivid by improving the brightness range, contrast and colour saturation of the display screen, which is closer to the real visual experience of the human eye.
- Application effect:
In outdoor advertising, HDR technology can present more realistic and shocking visual effects. Whether it is bright sunlight or dark corners, it can show rich details and layers.
- تحليل المزايا:
HDR technology enhances the attractiveness of advertising content and the audience’s immersion, making the advertisement more eye-catching and enhancing the communication effect.
4). Interactive experience function
- Technical implementation:
Combined with interactive technologies such as touch screen, infrared sensor, mobile device (such as mobile phone APP), the audience can interact with the content on the LED display in real time.
- Application case:
Set up interactive games, lottery activities, questionnaires or product trials on outdoor billboards to attract audience participation and collect feedback information.
- تحليل المزايا:
The interactive experience function improves the audience’s sense of participation and stickiness, making advertising no longer a one-way communication but a two-way interaction, enhancing the communication effect and influence of advertising.
3. Successful cases of LED display screens in outdoor advertising
1). LED advertising screen in Times Square, New York, USA
- Case description:
The LED large screen in Times Square, New York, is considered one of the most influential and iconic advertising platforms in the world. Countless brands have placed advertisements here, including Nike, Apple, Procter & Gamble and other world-renowned companies.
These LED screens are not only huge in size but also technologically advanced and capable of displaying high-definition, dynamic video ads.
- Enhance brand image:
Placing advertisements in Times Square means that brands can reach media and consumers around the world, especially high-net-worth customer groups. This exposure is of immeasurable value in enhancing brand image and visibility.
- Attract audience attention:
Times Square attracts thousands of tourists and local residents every day. The high brightness and wide viewing angle characteristics of LED screens ensure that advertising content can stand out from the crowd and attract the audience’s attention.
- Enhance interactive experience:
Modern LED ads are not just static displays. They often have dynamic videos, interactive content and other functions.
Brands can use these technologies to create more creative and attractive advertising content and enhance audience participation and stickiness.
(The video comes from YouTube user: Electric Vehicles Space)
2). “Digital Advertising Wall” at Shibuya Station in Tokyo
- Case description:
The large LED screens around Shibuya Station in Tokyo are another highly anticipated advertising platform. These LED screens combine dynamic advertising with social media interaction, and advertising displays are often closely integrated with the huge flow of people at Shibuya Station and street fashion culture.
Many brands, such as Japan’s Rakuten and Coca-Cola, have placed advertisements here.
- Enhance brand image:
Shibuya is one of the most youthful areas in Tokyo. Brands can accurately reach young people by placing advertisements here, and enhance the brand’s image and recognition in the minds of young consumers.
- Attract audience attention:
Shibuya Station attracts thousands of young people every day. The high brightness and dynamic video effects of the LED display can quickly attract their attention and increase the exposure of advertisements.
- Enhance interactive experience:
These LED advertisements are not only one-way displays. They often combine social media to invite passers-by and users to participate in interactions, such as taking photos, liking or commenting, etc., thereby increasing the stickiness and influence of advertisements.
(The video comes from YouTube user: 親切おじさん)
3). LED advertising screen in Piccadilly Circus, London, UK
- Case description:
London Piccadilly Circus, a world-famous shopping and tourist area, is also one of the important places for LED large-screen advertising. Many luxury brands, such as Tiffany, Chanel, Nike, etc., have placed advertisements here.
- Enhance brand image:
Piccadilly Circus’ LED advertising screen is very suitable for luxury brands to display their image. This landmark advertising platform can attract consumers and tourists from all over the world and enhance the brand’s sense of luxury and international image.
- Attract audience attention:
The square’s LED display screen is huge in size, with clear and delicate images, which can attract the attention of passers-by and tourists and increase the exposure of advertisements.
- Enhance interactive experience:
Brands can use Piccadilly Circus’ LED advertising screen, combined with creative video content and interactive technology, to create a unique advertising experience and enhance the audience’s sense of participation and stickiness.
4). Case inspiration
- The importance of site selection:
The above successful cases all chose crowded and landmark locations for advertising, such as New York Times Square, Tokyo Shibuya Station, London Piccadilly Circus, etc.
These locations not only have a large flow of people but also have extremely high exposure and influence, which is of great significance for enhancing brand image and popularity.
- Combination of creativity and technology:
Successful outdoor LED advertising cases often closely combine creativity and technology. Brands need to use advanced LED display technology and interactive technology to create unique and attractive advertising content to enhance the audience’s sense of participation and stickiness.
- Accurately target the target audience:
When choosing an outdoor advertising platform, brands need to consider the characteristics and preferences of the target audience.
For example, advertising at Shibuya Station in Tokyo can accurately reach young people, while advertising at Piccadilly Circus in London is more suitable for luxury brands to show their luxury and international image.
- Continuous innovation and optimization:
Competition in the field of outdoor advertising is fierce, and brands need to continuously innovate and optimize advertising content and display forms to maintain their appeal and influence on the audience.
At the same time, brands also need to pay attention to audience feedback and market trends and adjust advertising strategies and content in a timely manner.
(The video comes from YouTube user: Meta Quest)
4. Future development trends of LED display screens in outdoor advertising
1). الابتكار التكنولوجي
With the continuous advancement of technology, the application of LED display screens in outdoor advertising will show a trend of diversification and intelligence.
- Display technology is constantly upgrading:
At present, the resolution of LED display screens has developed from the initial low resolution to high-definition, ultra-high-definition, and even 8K resolution.
In the future, with the continuous maturity of new display technologies such as Micro LED and Mini LED, the display effect of LED display screens will be more delicate and realistic, with higher colour reproduction, bringing a more shocking visual experience to the audience.
- Application of intelligent control system:
The introduction of intelligent control systems enables the playback content of LED displays to be accurately adjusted according to different time periods and different audience groups to achieve personalized communication.
For example, through big data analysis and artificial intelligence algorithms, LED displays can analyze the audience’s viewing behaviour and preferences in real-time so as to adjust the advertising content and playback strategy and improve the pertinence and effectiveness of advertising.
- Integration of emerging technologies:
With the rapid development of emerging technologies such as 5G, the Internet of Things, and artificial intelligence, LED displays will be interconnected with other smart devices to form a complete advertising ecosystem.
For example, through 5G technology, LED displays can achieve real-time updates and remote control, advertisers can update advertising content anytime and anywhere, and improve the flexibility and timeliness of advertising.
2). طلب السوق
As consumers’ requirements for visual experience continue to increase, the demand for LED displays in the outdoor advertising market will continue to grow.
- An important choice for brand promotion:
In the digital age, LED display has become an important choice for brand promotion with its unique visual impact and precise communication effect.
Brand owners have begun to realize that traditional advertising forms can no longer meet the needs of modern consumers, and LED display with its unique advantages can attract consumers’ attention and enhance brand image and popularity.
- Continuous expansion of application scenarios:
In addition to traditional commercial blocks, transportation hubs and other places, the application scenarios of LED display screens in outdoor advertising will continue to expand.
For example, city landmark buildings, cultural squares, parks and other places will become new advertising display platforms, bringing more business opportunities and development space for LED display screens.
- Consumers’ pursuit of personalized experience:
As consumers pursue personalized experience, the application of LED display screens in outdoor advertising will pay more attention to interaction with the audience and customized services.
By introducing interactive technologies such as touch screens, voice recognition, and facial recognition, LED display screens can provide audiences with a more personalized and interactive advertising experience, enhancing the audience’s sense of participation and stickiness.
خاتمة
Looking back on this article, we have discussed in detail the basic advantages, innovative applications, successful cases and future development trends of LED display screens in outdoor advertising.
From 3D naked eye effects to curved surfaces and special-shaped screens, from high dynamic range technology to interactive experience functions, LED display screens are leading the new trend of the outdoor advertising industry with their unique charm and unlimited potential.
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