مقدمة
Entering the increasingly prosperous and bright stage of live broadcast e-commerce, every second of the presentation is directly related to the game between conversion rate and audience attraction.
According to incomplete statistics, compared with traditional live broadcast rooms, the average stay time of viewers in live broadcast rooms using LED displays is extended by 20%, and the product conversion rate is significantly improved, with an average increase of more than 25%.
These data not only prove the huge potential of LED display in live broadcast e-commerce, but also reveal how it has become an indispensable “eye-catching tool” in the hands of anchors.
So, let us take a closer look at how LED displays are changing the live broadcast e-commerce industry!
1. What are the unique advantages of LED display screens in live sales rooms?
1). High-definition picture quality, immersive experience
LED display, with its excellent high-resolution technology, can present delicate and clear images and ensure that the picture is not distorted or blurred even in a complex light environment such as a live broadcast room.
At the same time, the high brightness feature allows the screen to remain bright under any lighting conditions, effectively counteracting ambient light interference and bringing the audience a visual feast as if they were on the scene.
This high-definition picture quality not only allows the product details to be seen at a glance but also creates an immersive shopping environment, making the audience feel as if they are in the real use scene of the product, greatly enhancing the realism and attractiveness of shopping.
- Improve product display effect:
High-definition picture quality allows every detail of the product to be perfectly displayed; whether it is the color saturation, glossiness, or the fineness of the texture, it can be accurately restored.
This highly restored display effect not only improves the texture of the product but also allows the audience to have a more comprehensive understanding of the product characteristics, thereby stimulating their desire to buy.
Especially in categories of goods that require careful observation, such as beauty, jewelry, and clothing, the advantages of high-definition LED displays are particularly obvious.
2). Flexible and changeable, unlimited creativity
- Size and shape customization:
The Flexibility of LED display screens is reflected in the fact that their size and shape can be customized according to the actual needs of the live broadcast room. Whether it is a small live broadcast room or a large event site, you can find a suitable display screen size.
In addition, LED display screens can also realize the design of special shapes such as arcs and rings, adding unique visual effects to the live broadcast room and enhancing the overall atmosphere.
- Instant content update:
With the help of advanced control technology, LED display screens can achieve instant content updates and switching.
This means that the anchor can adjust the content displayed on the screen at any time according to the live broadcast rhythm and audience feedback, such as product introduction, discount information, interactive links, etc.
This Flexibility not only improves the efficiency and fun of live broadcasts but also allows the live broadcast room to always remain fresh and attractive.
- Creative application examples:
In different scenarios, LED display screens can show rich creative applications. For example, through the background change function, the background can be quickly switched according to product characteristics and theme styles to create a different shopping atmosphere.
Dynamic advertising can attract the audience’s attention in a short time and increase brand exposure; interactive games can increase the fun of live broadcasts and increase audience participation and retention.
3). Strong interactivity and increased participation
- AR/VR technology integration:
The combination of LED display screens with AR (augmented reality) and VR (virtual reality) technologies brings an unprecedented interactive experience to the audience.
For example, through AR technology, virtual try-on, makeup, and other functions can be realized, allowing the audience to preview the product effect in the live broadcast room, and VR technology can lead the audience into a virtual shopping scene and enjoy an immersive shopping experience.
The application of these technologies not only enhances the audience’s sense of participation but also increases their interest in products and willingness to buy.
- Real-time data feedback:
LED display screens can also display interactive data such as audience voting and like in real time so that both the anchor and the audience can intuitively feel each other’s feedback and enthusiasm.
This real-time data feedback mechanism not only promotes interactive communication between anchors and audiences but also improves the participation and interactivity of live broadcasts.
Anchors can adjust live broadcast content and strategies in a timely manner based on data feedback to better meet the needs and expectations of the audience.
2. What are the requirements for LED display screens in live broadcast rooms?
The requirements for LED display screens in live broadcast rooms are mainly reflected in the following aspects:
1). Image quality and clarity
- دقة عالية:
In order to present more delicate and clear images and texts and bring excellent visual experience to the audience, the LED display screen in the live broadcast room needs to have high resolution, such as 4K or higher.
High resolution can clearly display product details, anchor’s expressions, etc., especially in beauty live broadcasts, allowing the audience to see the texture and color of cosmetics.
- Color accuracy:
Rich, bright and accurate colors can attract the audience’s attention. Display screens with a wide color gamut can show more vivid and realistic colors, accurately restore the true color of the product, thereby enhancing the audience’s desire to buy.
- السطوع والتباين:
Sufficient brightness ensures clear visibility under different lighting conditions, while high contrast makes the image more layered and three-dimensional, enhancing the overall visual effect.
In outdoor live broadcast scenes, high-brightness displays can overcome the influence of strong light and ensure clear images.
2). Performance and stability
- High refresh rate:
A high refresh rate can reduce the flickering and smearing of the picture, making the dynamic picture smoother. This is very important for showing fast-moving scenes or product demonstrations.
For example, in-game live broadcasts and high refresh rates allow viewers to see the game operations more clearly.
- Wide زاوية الرؤية:
A wide viewing angle allows viewers in different positions to see clear and consistent pictures, avoiding color and brightness deviations.
This is especially important in live broadcast rooms with a large number of viewers, which can ensure viewing effects from all angles.
- Stability and reliability:
Choose a display with reliable quality and good stability to reduce the frequency of failures and repairs and ensure the smooth progress of live broadcasts. Products with good brands and reputations are usually more secure in this regard.
3). Flexibility and creativity
- Size and shape customization:
Choose the appropriate size and shape according to the space and layout of the live broadcast room, such as horizontal screen, vertical screen, arc, curved surface, etc., to ensure that the audience can watch comfortably.
For large live broadcast rooms, larger display screens can create a shocking effect.
- Content real-time update:
LED display screens need to have the ability to update content in real-time so that the anchor can adjust the display content on the screen at any time according to the live broadcast rhythm and audience feedback, such as product introduction, discount information, interactive links, etc.
- Creative application:
Through creative applications such as background change, dynamic advertising, interactive games, etc., the fun of live broadcast and the audience’s sense of participation are enhanced. For example, set up virtual try-on, makeup trial and other functions in the live broadcast room to enhance the audience’s shopping experience.
3. Case analysis of LED display screens in live broadcast rooms for selling goods
1). Case 1: Live broadcast room of famous beauty brands
High-definition display: Use high-resolution P2.5 indoor full-color LED display screens to display the texture, color, and face effect of cosmetics in high definition so that the audience can clearly see every detail of the product.
Dynamic background: Change the background screen in real time according to the live broadcast content, such as holiday themes, product promotion posters, etc., to enhance the visual effect and festive atmosphere of the live broadcast room.
Real-time data: Display interactive data such as audience voting, number of likes, and number of purchases in real-time in the corner of the screen to enhance the audience’s sense of participation and desire to buy.
1.1). Implementation effect:
Audience participation has significantly improved, and the number of likes and comments has increased significantly.
The product display effect is more vivid and intuitive, and the conversion rate has been significantly improved.
The atmosphere in the live broadcast room is more active, and the audience stays longer.
1.2). Market feedback:
The audience generally reflects that the live broadcast picture is clear, the content is rich, and the shopping experience is better.
The brand said that the introduction of LED display screens has significantly improved the live broadcast effect and sales.
1.3). Innovation:
The perfect combination of high-definition picture quality and dynamic background improves the overall visual effect of the live broadcast room.
The real-time data feedback mechanism enhances the audience’s sense of participation and purchasing motivation.
2). Case 2: Electronic product live broadcast room
Product close-up: Use a small-pitch LED display screen to show close-ups of electronic products, such as the screen display effect of mobile phones and tablets, camera photo effects, etc.
Operation demonstration: The anchor demonstrates the product operation in front of the LED display screen, such as introducing mobile phone functions, trying games, etc., so that the audience can understand the product performance more intuitively.
Interactive games: Set up interactive game links during the live broadcast, such as lottery, answering questions, etc., and display game results and prize information through the LED display screen.
2.1). Implementation effect:
The audience has a deeper understanding of the product and is more willing to buy.
The interactivity and fun of the live broadcast room have been significantly improved, and the audience participation has increased.
The setting of the game link has effectively attracted the audience’s attention and increased the activity of the live broadcast room.
2.2). Market feedback:
The audience has a more intuitive understanding of the performance and use effect of the product, and the purchase satisfaction is high.
The brand said that the introduction of the LED display screen has effectively increased the attractiveness and sales of the live broadcast room.
2.3). Innovation:
The close-up display function of the small-pitch LED display screen allows the audience to see the product details more clearly.
The setting of the interactive game link increases the fun and interactivity of the live broadcast room.
4. BIBILED's recommendation
Small-pitch LED display screen
Recommendation reason:
The high resolution of the small-pitch LED large screen makes the picture delicate and clear and can accurately restore the product color and details, enhancing the audience’s shopping experience.
The high refresh rate of the small-pitch LED display screen ensures the smoothness of the picture, and there will be no freeze or smearing even when switching pictures quickly or displaying dynamic content.
The anchor can adjust the display content on the screen in real-time according to the live content and interact with the audience, such as showing the product use effect, playing audience messages, etc.
خاتمة
In summary, LED display screens, with their excellent performance, flexible creative applications and powerful interactive functions, have shown great application value and market prospects in live broadcast sales rooms.
It not only brings a more immersive and rich shopping experience to the audience, but also provides more diversified marketing methods and higher commercial value for anchors and brands.
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العربية