How Can LED Display Screens Be Used To Display Advertisements On Pedestrian Bridges?

1). Core principles of content design

1.1). Simplicity and clarity

• Direct communication of advertising information:

In an environment with high pedestrian mobility, such as pedestrian bridges, people generally pass by in a hurry. At this time, the advertising content needs to convey the core information quickly and directly.

Using short and powerful slogans, such as “One sentence touches you” or “At a glance” titles, can quickly attract the attention of pedestrians.

• Clear visual hierarchy:

 Use font size, color contrast, layout, and other means to highlight the key information in the advertisement. Ensure that pedestrians can clearly see and understand the main idea of the advertisement at the moment they pass by.

1.2). Emotional resonance and appeal

• Skillful use of visual elements:

Visual elements such as characters, cartoons, and animals can increase the fun and affinity of advertisements, making them more vivid and interesting.

These elements should be consistent with the theme and brand image of the advertisement to strengthen the brand image and enhance the appeal of the advertisement.

• Consistent with brand tone:

The selected visual elements, color matching, language style, etc., should be consistent with the brand’s main elements and overall tone to strengthen the brand image and avoid confusion or misunderstanding.

2). Regulations and ethical constraints

2.1). Comply with the Advertising Law and relevant regulations

• Avoid using sensitive words:

Strictly abide by the Advertising Law and relevant regulations, and do not publish advertisements containing false, exaggerated, or misleading content.

It is best not to use sensitive words that may cause misunderstandings or negative effects on consumers, such as extreme words such as “absolutely” and “first.”

• Respect for consumer rights:

Advertising content should respect the legitimate rights and interests of consumers, not infringe on personal privacy, and not conduct discriminatory propaganda in terms of gender, race, religion, etc. At the same time, the authenticity, legality, and compliance of advertising content should be ensured.

2.2). Follow social ethics and moral standards

• Avoid vulgar content:

Advertising content should avoid vulgar, obscene, or offensive elements to maintain social ethics and public order. Avoid using language, images, or behaviors that may cause public disgust.

• Respect cultural diversity:

In a multicultural context, advertising content should respect the customs and values of different cultural groups. Avoid using elements that may cause cultural conflicts or misunderstandings to ensure the wide acceptance of advertising.

3). Pedestrian experience and comfort

3.1). Consider pedestrian sight and walking speed

• Adapt to walking speed:

The design of advertising content should take into account the walking speed of pedestrians. Ensure that the advertising information can be clearly seen and understood at the moment when pedestrians pass by.

Avoid using overly complex or lengthy content so that pedestrians cannot capture key information in a short time.

• Avoid line of sight obstruction:

The installation location of the advertisement should avoid obstructing the line of sight of pedestrians.

Ensure that pedestrians can maintain an unobstructed line of sight when passing through the overpass to maintain pedestrian safety.

3.2). Comfort and interactivity

• Avoid overstimulation:

Visual elements such as brightness and color of advertising content should avoid overstimulation to pedestrians. Ensure that while attracting pedestrians’ attention, the advertisement will not cause discomfort or interfere with pedestrians.

• Enhance interactivity:

Use QR codes, AR technology, and other means to increase the interactivity of advertisements. Interactive links improve pedestrians’ sense of participation and experience, thereby enhancing the effect of advertisements on communication.